...Research Paper: Netflix Founded in 1997, Reed Hastings observed; noticed and assessed that there was a growing demand for motion picture rentals. Netflix began with an offer for their ever-growing customer base in which competitors like Blockbuster and Hollywood Video had not – the allowance for customers to select and purchase movie rentals from the privacy of their own home. No one needed to wait in a snake like line in a retail store anymore for a secondary movie pick because their primary selection was ‘sold-out’; as such, the rivalry of the Netflix against all other competitors came into existence. In 2010 the conditions that all the home entertainment companies must implement to meet or exceed current standards is more important than any previous time in history. This research paper will address a brief history of Netflix, the competitive industry in which they compete, potential breakdowns, and finally an offer of speculation for how to address forecasted future breakdowns in a way that will turn them into positive possibilities. The vision of Netflix is simplistic: “Our vision is to change the way people access and view the movies that they love.” (Netflix.com, Hastings Reed, 2011). With more than 15 million current members, Netflix is the world’s largest subscription service for the streaming of television and movie picks and sending movies in the mail. New entrants are always a threat to existing companies like Netflix in the industry; however, Netflix continues...
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...Below is a free essay on "Netflix" from Anti Essays, your source for free research papers, essays, and term paper examples. INFOLINKS_ON Push and Pushback in Streaming Video 1. a. Fostering deployment of technology that enables user-friendly, ease of access to the Netflix streaming service. b. Initiative of Netflix to get into original programming. c. Growing competitions from businesses such as Amazon.com, allow people to stream videos at no charge. d. Fees that studios charge Netflix for access to the studios’ content. From these four challenges I think that the Netflix‘s development of original programming is the most difficult to address need a lot of effort and a major investment in a completely different direction from sharing video either through DVD rental or online streaming. I think the easiest one would be dealing with the fees because the raising fee can involve an increase in Netflix’s own price structure, which could bring an effect on demand for its distribution services. 2. Each of the four major challenges faced by Netflix relate to the genetic managerial challenges of dealing with globalization, diversity, and ethics, they all link of the challenges that confront Netflix, some of the link are more clear than others. Technology deployment is happening with producer around the world. The growing competition in the video streaming market is progressing global, and the development of original programming in competition with major media companies go beyond...
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...Shubham Surani Professor Senft Writing II 2/7/13 Database Research Step 3 1) Drew P. Cingel and S. Shyam Sundar Texting, techspeak, and tweens: The relationship between text messaging and English grammar skills New Media & Society December 2012 14: 1304-1320, first published on May 11, 2012 doi:10.1177/1461444812442927 * This article was found in the Sage database under New Media and Society. The authors are Drew P. Cingel and S. Shyam Sundar. The article was published in December 2012 * The paper states the new generations methods of learning are changing towards technological ways such as communication technologies. * What fascinated me was why the new generation cannot use proper grammar when texting or chatting. Is there a way that the educational system could adapt to the new generation’s method of learning or even differentiate between when to use bad grammar and correct grammar. * The author uses quantitative research by preforming an experiment suing 228 students. Also, the research is qualitative because the research is than analyzed to assume a new method of learning. * The author is examining 228 sixth, seventh, and eighth graders. * The author asks, “Does the increased use of text messaging engender greater reliance on such textual adaptations to the point of altering one’s sense written grammar? * Why should teaching and learning methods evolve at the same pace as technology? 2) Kristin A. Searle and Yasmin...
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...nearly two dozen newspapers, a radio station and more than 50 web sites. Its role is to accelerate entry onto new platforms by identifying opportunities, conceptualizing, and prototyping ideas. They also partner with other companies such as Netflix to produce an interactive map that shows most popular Netflix rentals. New York Times have also been able to come up with other products like Times Widgets, and Time Wire. Boston scientific on the other hand creates a machine Goldfire software that provides the right mix of openness and security for data to enable employees share information. The main goal is to have any engineer to be able to access the research of their colleagues. This is getting achieved without throwing security out the window. Q1 According to Wikipedia, Shared services refers to the provision of a service by one part of an organization or group where that service had previously been found in more than one part of the organization or group. Shared services are dedicated units structured as centralized point of service and is focused on defined business functions. These are similar to collaboration which might take place between different organizations. New York Times faced with touch times decided to create a research and development group, in 2006 that operates as a shared service across nearly two dozen newspapers, a radio station, and more than 50 web sites. The main role is to accelerate entry onto new platforms by identifying opportunities, conceptualizing...
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...success of Netflix? Contrast the pricing in relation to traditional Video rental stores and describe how it evolved over time in support of Netflix’s changing business strategy. The pricing strategy had a huge hand on the initial success of Netflix. It used a market-oriented pricing approach and set its price based on analysis and research of the target market. Some of the factors incorporated by Netflix into its pricing strategy that contributed to its success were: i. Rent 3 movies at the cost of one VOD rental ii. Eliminated Late Fees / penalty pricing approach adopted by Blockbuster and other rental stores iii. Transitioned from market-oriented pricing to value-based pricing through the introduction of unlimited rentals iv. Movie recommendations to everyone whether / not they subscribed to Netflix services Netflix captured the market for initial DVD player adopters by providing customers with DVD formats that weren’t available in traditional movie rental stores yet. Netflix offered 3 movies for a month at $17.99 while rental stores offered a single hit movie at $18. The approach Netflix took to eliminate late fees and have a movie with the customer at all times helped Netflix capture market share instantly. As the stocking for DVD’s grew more complex, the pricing remained the same but they provided an unlimited rental policy that greatly appealed to customers that were concerned with late fees and limited rentals. Hence as the market share grew Netflix successfully...
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...Abstract This document will present a technology that has changed the way society sees the movie and TV industry. This paper will present details of how this technology impacted its industry, how it is used, how people, and competitors reacted. Examples will be provided of similar scenarios and what new opportunities this technology has presented to its market, plus how the government and legislation reacted toward this new technology advancement. Technology Effects Technology is a powerful tool that over the years it has evolved continuously providing the human with new options to be more precise in every aspect. Technology not only provides us with new emerging advancements, but they also can make a whole industry change with one revolutionary creation. An excellent example that can be provided of how technology can change an industry very fast is the online movie streaming sites and the self serve renting movie machines. These two different technology creations has come to make an impressive change on how the movie and TV industry currently operates compared to a few years ago. Many years ago the movie and TV industry was strictly dedicated to watching TV shows in the big old box we call a Television, and we could only watched movies at a movie theater or in the television. People would visit different store locations to rent their movies and watch them at home but things have changed drastically since then. These new technology advancements have changed how everything...
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...Disclosure Analysis Paper Disclosure Analysis Paper Netflix is a company that lets people have access to movies both threw online access and digital video disc formats. Netflix has many different selections that people can choose from depending on their movie needs and their budgets. Netflix is traded publicly company that is currently trading at $353.50 per share according to the Bloomberg Business Week (Netflix Inc (NFLX:NASDAQ GS), 2014). There are many disclosures that are included in the financial statements. Netflix considers investments in instruments purchased with an original maturity of 90 days or less to be cash equivalents. Netflix obtains content through streaming content license agreements, digital video disc direct purchases and digital video disc revenue sharing agreements with various content providers. The content distribution rights in order to stream TV shows, movies and original programming to subscribers’ TVs, computers and mobile devices are obtained by Netflix. The amortization of the streaming content library is classified in “Cost of revenues” on the Consolidated Statements of Operations and in the line item “Amortization of streaming content library” within net cash provided by operating activities on the Consolidated Statements of Cash Flows. Costs related to subtitles, dubbing, and closed captioning are capitalized in “Current content library, net” on the Consolidated Balance Sheets and amortized over the window of availability. Netflix acquires digital...
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...Jackalyn C. Majors American Intercontinental University Unit 1 Individual Project MKT640 – A Managerial Approach to Marketing Abstract This paper will follow two specific products and services that have come to development for the global marketplace in the last few years. This paper will discuss the product launch, and the impact of technology on the product along with the legal and ethical implications and how they were handled. The companies being discussed in this paper are Red Box and eHarmony. Understanding a Successful Launch Introduction These two companies discussed in this paper are Red Box movie DVD rental, and eHarmony online dating service. It will be it is important to understand these challenges in today global economy these two strong successful companies endured. Understanding these challenges can teach what is examined in launching new products along with the impact of technology on these products, along with the legal and ethical implication of launch of these products and services. Challenges in New Product Launches When Red box first evolved it was owned and placed in McDonalds fast food restaurants as a subsidiary of McDonalds and soon was sold to Coinstar who quickly moved Red box to grocery stores, drugstores and others including Walmart, Walgreens and 7-Elevens increasing Red box location to over 28000 kiosks in the United States (Augustine, C 2011). In the late 1990’s after 35 years of work as a psychologist and marrage counselor...
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...Planning Netflix has become a very popular Internet-based choice for consumers who watch movies and television shows. Since the company started more than fifteen years ago, it identified and capitalized on the way television consumers prefer to watch movies and television. Netflix recognized that preference was quite simple, which is to watch television programs and movies without interruption from advertisements that you cannot escape when watching regular television. Since 1998, Netflix has set goals, implemented plans and strategies to become the leader of television network on the Internet and to maintain that industry position. This paper will examine the company’s strengths, weakness, opportunities, and threats analysis (SWOT) as well as recommend a strategic and operational plan to ensure Netflix remain the leader in Internet television networking. SWOT ANALYSIS A SWOT, which is strengths, weaknesses, opportunities, and threats analysis is a snapshot assessment of the current state of the company. It can highlight what the company does well or better than others as well as present the things the organization does poorly and areas in which improvements are necessary. Such analysis can also determine the various opportunities that a company can capitalize on. Just as important as the previous reasons, the analysis can provide information regarding the current threats that may potentially injure the organization. Below is a SWOT analysis of Netflix conducted...
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...I. Current Situation a. Current Performance b. Strategic Posture i. Company provides a general strategy statement. Not publically available vision statement or mission statement ii. They are in the internet subscription business. They are in this so users can instantly watch movies or TV programs iii. The objectives is to maximize member satisfaction and month to month subscription retention. Corporate objectives: customer loyalty, profits, growth. Busniness objectives- customer service Functional objectives- Marketing and sales. They are all consistent with each other. They all have one goal and that is to be profitable and make sure the customers are satisfied with their business. iv. Strategy- pursuing new content deals and streaming rights to current season shows. Also looking at new ways to improve the subscriber’s experience. Encouraging multiple accounts in one household. v. Privacy policies, code of ethics, insider trading policies. All the policies are consistent with each other. They all want their employees and board members to act ethically. They want their nonpublic information to stay private and prohibit insider information trading. vi. II. Corporate Governance a. Board of Directors i. Mostly External members. Jay Hoag- Technology Crossover Ventures. Timothy Haley- Redpoint Ventures. Ann Mather- MGM holdings Inc. Leslie Kilgore- Linkedln Corporation. Richard Barton- Zillow, Inc. A. Battle- Aspen Institute. Reed Hastings- Chair of board ii. Significant...
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...Abstract The following is a case study of Netflix, Inc. an American-based company that provides the streaming of online media to consumers in North America, South America, and parts of Europe. This case study will provide a brief overview of the company’s history along with four present-day challenges that the company will face as it tries to stay ahead of the competition. In its discussion of the present-day challenges that Netflix, Inc. faces the discussion will also relate the proposed challenges to the managerial challenges of globalization, diversity, and ethics. After each of the four anticipated challenges have been addressed then this paper will provide an analysis of the steps that Netflix, Inc. has already taken to keep the company on the frontline of online media streaming. This paper will also provide suggestions as to what can be done in order for Netflix, Inc. to become the number one competitor and innovator in the market. Keywords: Netflix, challenges, analysis Past to Present In 1997 Netflix, Inc. was founded in Scotts Valley, California by Reed Hastings and Marc Randolph initially offering weekly DVD rentals online. Within two years Netflix, Inc. transitioned from offering weekly rentals to offering a subscription service that allowed consumers to rent movies as frequently as they pleased for a monthly fee. In a matter of ten years Netflix, Inc. began to offer the online streaming of media for a subscription fee and ended the year with 7...
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...Financial Statement Analysis Case Study Blockbuster versus Netflix By Deng Pan December 9, 2013 Financial Statement Analysis is one of the mainly used methods to evaluate a business. The Return of Equity (ROE) basically provides a big picture of how the business runs. This ratio can be decomposed to three parts: 1) Profit margin (Net income / Total revenue) 2) Asset turnover (Total revenue / Assets) 3) Leverage ratio (Assets / Equity) These ratios represent the profitability, activity, and solvency of the business respectively, which are the three main categories that analysts look at to approach the coverall value of the business. In this paper, I would follow this method, and give the vertical and horizontal analysis of Blockbuster Video’s and Netflix’s performance through 2001 to 2009. Blockbuster Video Business Introduction Blockbuster started their home movie and video game rental services business in 1985. They originally provided the rental service through owned franchised video rental shops, and later added DVD-by-mail, streaming, video on demand and cinema theater into the service category. The company generates the revenue from the movie and video rental fees. The main costs of the revenue are the store rental expense, and the inventory cost. After experiencing a fast growth in late 1980’s and 1990’s, the company peaked in 2004 with up to 60,000 employees and more than 9,000 stores. [1][2] However, if we look at their books from 2001 to 2009...
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...The Importance of Innovation Architecture Grand Canyon University: ENT-435 11/16/2014 Here is a reminder from the syllabus about the assignment requirements: For this assignment, you will research the innovation architecture of at least three companies that are well-known for successfully supporting a culture of innovation. Write a 1,500-word paper that addresses the following: 1. What particular elements of each organization’s culture, processes, and management systems and styles work well to support innovation? 2. Why do you think these organizations have been able to capitalize on innovation and intrapreneurship while others have not? 3. Based on what you have learned, what processes and systems might actually stifle innovation and intrapreneurship? 4. Imagine yourself as an innovation architect. What structures or processes would you put in place to foster a culture of innovation within your own organization? Include in-text citations to at least four reputable secondary sources (such as trade journals, academic journals, and professional or industry websites) in your paper. Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required. The Importance of Innovation Architecture In today’s markets competition is fierce and only the strong shall survive. In order to be able to keep up with the competition, organizations must capitalize on innovation. Innovation...
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...Netflix Anthony Farias Strategic Planning for Organizations MGT450 Professor: Vivian Scott December 8, 2011 Abstract Founded in 1997, Reed Hastings observed; noticed and assessed that there was a growing demand for motion picture rentals. Netflix began with an offer for their ever-growing customer base in which competitors like Blockbuster and Hollywood Video had not brainstormed with the idea that would allow customers to select and purchase movie rentals right from the privacy of their own home. No need to wait in line in a retail store anymore for a secondary movie pick because their primary selection was ‘sold-out’; Netflix posed its strategic move against all other competitors and thus came into existence. In 2011 the conditions that all the home entertainment companies must implement to meet or exceed current standards is now more than ever needed with a lagging economy of more than three years. At the same time, consumers are striving to save money, time, and gas as all three of these conditions effect the movie rental industry. This research paper will address a brief history of Netflix, the competitive industry in which they compete, potential breakdowns, and finally an offer of speculation for how to address forecasted future breakdowns in a way that will turn them into positive possibilities. Netflix The vision of Netflix is simplistic: “Our vision is to change the way people access and view the movies that they love.” (Netflix.com...
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...WINTER 2015 5. Midterm Paper The paper is to be completed by Week 6 (Wednesday, February 11 at 11:59 PM). You will write a research-driven paper on an independent entertainment company outside of the major entertainment companies discussed in class. You need to have your choice of company approved by the instructor prior to writing the paper by Week 2. Please submit your company to the TA who will compile a list. Some non-traditional entertainment companies you may want to consider: Twitter, Relativity, Lionsgate, AMC, Starz, DreamWorks Animation, MRC, Legendary, MGM, a major MCN (Awesomeness TV, Fullscreen, Machinima, Maker), WME, Scooter Braun Projects, or another professor approved independent media company. Topics should include Historical Background, Principals Involved, Content, Business Models and Revenue Structure. This is your opportunity to write about a company you’re passionate about, other than the major media companies. The paper will be 5 to 7 pages (double-spaced, 12 font, 1” margins) plus notes/bibliography. Midterm paper is due Wednesday, February 11, 2015, no later than 11:59 pm on Turnitin. 6. Final Paper: Now that you have learned the landscape of the current media & entertainment industries, for your final paper you will be asked to predict how the market will evolve in the medium term (3-5 years) and discuss Disruption, Development, Integration, new business models, and what the structural movements could be in the value chain. Your paper should present a clear...
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