...International Review of Business Research Papers Vol.2. No.4. December 2006, Pp. 39-50 eBusiness-Process-Personalization using Neuro-Fuzzy Adaptive Control for Interactive Systems Zunaira Munir1 , Nie Gui Hua2 , Adeel Talib3 and Mudassir Ilyas4 ‘Personalization’, which was earlier recognized as the 5th ‘P’ of e-marketing , is now becoming a strategic success factor in the present customer-centric e-business environment. This paper proposes two changes in the current structure of personalization efforts in ebusinesses. Firstly, a move towards business-process personalization instead of only website-content personalization and secondly use of an interactive adaptive scheme instead of the commonly employed algorithmic filtering approaches. These can be achieved by applying a neuro-intelligence model to web based real time interactive systems and by integrating it with converging internal and external e-business processes. This paper presents a framework, showing how it is possible to personalize e-business processes by adapting the interactive system to customer preferences. The proposed model applies Neuro-Fuzzy Adaptive Control for Interactive Systems (NFACIS) model to converging business processes to get the desired results. Field of Research: Marketing, e-business 1. Introduction: As Kasanoff (2001) mentioned, the ability to treat different people differently is the most fundamental form of human intelligence. "You talk differently to your boss than to...
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...This scene illustrates how Taylor is angry about the baby and doesn’t want anything to do with Nate. (“‘I’m pregnant’… My voice escaping my throat sharply didn’t belong to me; it was that of an animal… I wanted to scream the ugly truth in his face but I couldn’t raise my voice above a shuddering whisper…”) The author uses sensory detail in this scene to show how furious Taylor really is and how mixed her emotions are. They fight over the baby, Taylor saying it’s her baby and Nate saying it’s both of theirs. This contributes to the theme by showing how discouraged and furious Taylor is and how she doesn’t let it completely get her down. The final example is when Taylor starts to lose her grip on reality. This scene explains how Taylor is practically walking into insanity. “ ‘Are you lost?’ In my mind, yes, I was nearly gone. The thought of passing into insanity crept up in my head with clawing, pale arms, the lifeless face turned up in agony. The flashbacks would kill me if the house didn’t. I was lost” (Lindt 149)The author crafts interesting word choice into this...
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...stories. Structure - Usually in chronological order, which events are told in the order in which they occurred Two Tips - 1. A plot summary can help you create a chronological outline. 2. Start with a strong intro to hook your reader into wanting to continue reading. Illustration: Purpose – Clearly demonstrates and supports a point through the use of evidence. Structure – Order of importance: arranges ideas according to their significance Two Tips – 1. Use evidence that is appropriate to your topic as well as your audience. 2. Vary the phrases of illustration you used, it is critical when trying to keep readers engaged Description: Purpose – To make sure your audience is fully immersed in the words on the page by using sensory details. Structure – Spatial Order, depending on the writer, descriptions could go from top to bottom or left to right, etc Two Tips – 1. Avoid “empty” descriptors if possible. 2. Use spatial order to organize your descriptive writing. Classification: Purpose – To break broad subjects down into smaller, more manageable, and more specific parts Structure – Organized by breaking it down into subcategories Two Tips – 1. Choose topics you know well when writing this type of essays. 2. Make sure you break down your topic at least three different ways. Process Analysis: Purpose – The purpose is to explain how to do something or how something works. Structure – In chronological order, step by step instructions on how something...
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...NLP: CONNECTOR BETWEEN MANAGER AND SUBORDINATE Palwasha Khan Sana Iqbal Sundus Younis Faculty of Engineering Management Center of Advance Studies in Engineering (CASE) Abstract: Neuro Linguistic Programming is thought to be an advance communication tool which incorporates Human cognition, behavioral contour, and unconscious verbal/nonverbal patterns in order to understand the way information is being perceived, processed and acted upon by the individual and how he interact with his environment including the human factor. It is continuously being probed for its impact over successful human interactions and relationship. Usage of NLP in business world is still unexplored in certain aspects. This research paper is meant to study the impact of appropriate NLP techniques over the relationships that typically exist between managers and subordinates. Using a survey questionnaire, data is being collected from employees of a variety of organizations and found out that though mostly, NLP is unconsciously applied in managerial sector, it does play its role in improving the perceived manager-subordinate relationship, through improving the trustworthiness of the managers and the social bonding that exist between the managers and their subordinates. NLP also impacts to a lesser degree upon the feedback process and participative management style of the manager. Currently managers give more credit to importance of NLP techniques in better relationship building than the subordinates....
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...Sensory imagery is an incredibly important aspect of any well written novel. It is what allows the reader to experience what is going on in the story with more than just an intellectual understanding of the material. Without these sensory details it becomes easy for a reader to dismiss or misunderstand what a character is going through at any point in the story. An excellent example of both sensory description and imagery is when Laila’s home is destroyed in a rocket attack. The beginning of the scene is of Laila helping bring her family’s belongings out of the house. While on the surface this sounds extraordinarily dull the choice of phrasing and inclusion of sensory details instead creates an experience in the readers mind that is worth having. “Laila kept shuffling between the house and the yard, back and forth.” (Hosseini 192). Hosseini could have just as easily told the readers that she was moving stuff out of the house over and over, instead one can see how she is moving thus enhancing the readers enjoyment of an otherwise rather drab scene. These sensory descriptions increase in intensity and depth as the passage continues. Laila is summoned by Mammy and Hosseni paints a picture with words, “The sun bright and warm, caught in her greying hair, shown on her thin drawn face. Mammy was wearing the same cobalt blue dress… a youthful dress meant for a young woman, but, for a moment Mammy looked to Laila like an old woman with stringy arms and sunken temples and slow eyes...
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...ing manualTHE NLP PROFESSIONAL PRACTITIONER MANUAL Official Certification Manual Updated with the most recent NLP developments and techniques By Dr Marco Paret & Matt Traverso 2008 Dr Marco Paret & Matt Traverso – Copyleft Licence 1 Table of Contents THE NLP PROFESSIONAL PRACTITIONER MANUAL .............................. 1 Neurological Levels.............................................................................. 4 A Model of Communication and Personality ......................................... 5 Deletion ............................................................................................. 6 Distortion ........................................................................................... 6 Generalisation ..................................................................................... 6 Meta-programs ................................................................................... 6 Values ............................................................................................... 7 Beliefs................................................................................................ 7 Memories ........................................................................................... 7 Decisions............................................................................................ 7 Representational Systems ................................................................... 8 Lead & Primary Systems ..........................
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...Neuro-Linguistic Programming and Performance The definition of social phenomena according to Markey (2007) is “including all behavior which influences or is influenced by organisms sufficiently alive to respond to one another”. Neuro-linguistic programming (NLP) is a set of rules and techniques proposed for modifying behavior in achieving self-improvement, self-management and more effective interpersonal communication (Business Dictionary). The society is made up of people at different social levels. Most of the people at the top of the social ladder self-confess to the use of NLP to enhance their performance in their various endeavors and therefore in their social life. The term NLP is derived from how senses filter and process experience before storing it in the brain for the word neuro, the use of words, symbols and images create mental pictures (linguistic) and how desired behaviors and attitudes become ingrained (programming) (Business Dictionary). NLP is known to be useful in the enabling of people to develop behaviors such as to take effective action in spite of fear, to behave with confidence in any situation, to create positive, pervasive changes, to rapidly acquire skills and strategies and to achieve goals elegantly and easily. In this information age, communication is what industrial technology was in the technological age. The ability to communicate with people at different levels is a determinant factor in the achievement of success. Given the materialistic nature...
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...NLP (Neuro-Linguistic Programming) NLP is defined as a practical model of the processes we experience to experience reality. NEURO refers to how our mind perceive the information through our five senses ( Visual, Auditory, Kinesthetic, Olfactory, Gustatory) LINGUISTIC refers to how we understand and interpret information through verbal and nonverbal communication PROGRAMMING refers to how we re-present the perceived message in our mind and how it manifests into behaviour. This model can then be analyzed to eliminate any problems faced by the individual. We can also model the positive or successful aspects of our behavior or those of another person, and reproduce that model and apply on our negative aspects in order to change or improve them. HISTORY: NLP originated when Richard Bandler, a student at University of California, Santa Cruz, was listening to and selecting portions of taped therapy sessions of the late Gestalt therapist Fritz Perls as a project for Robert Spitzer.[18][19] Bandler believed he recognized particular word and sentence structures which facilitated the acceptance of Perls' therapeutic suggestions. Bandler took this idea to one of his university lecturers, John Grinder, a linguist. Together they studied Perls' via tape and observed a second therapist Virginia Satir to produce what they termed the meta model, a model for gathering information and challenging a client's language and underlying thinking.[20] The meta model was presented in 1975 in two volumes...
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...After months of research and experiments, I have concluded my discovery of space worm touch receptors is definite. Regardless of the type, sensory receptors are influenced by physical actions and various stimulus. My research and experiments show that space worm touch receptors are no different. Stimulus is a change discernible by the body (Sherwood 2004) or in my case, a space worm. Certain receptors like touch receptors respond to stimulus weakly or strongly when involved with a different stimulus (Sherwood 2004). This perfectly related to my experiment because the space worm touch receptors respond differently to various stimulus. All of this discussion about stimulus to touch receptors would not happen without mechanoreceptors. Mechanoreceptors are heavily present in the touch receptor system and are influenced by physical actions like distortions, bending, and probing. Through various actions of stimulation, I was able to see what types of mechanoreceptors the space worm touch receptors contained. Rather than being located in a specialized location, the space worm touch receptors are located throughout the whole space worm. As a consequence, different areas of the spaces worm touch receptors reacted and traduced different electrical signals. This difference of electrical signals ultimately revealed the different mechanoreceptors present in the space worm touch receptors. After discovering space worm touch receptors, I will conduct a specific test to identify...
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...Running head: ANALYSIS OF VARK LEARNING STRATEGIES Analysis of VARK Learning Strategies “The acronym VARK stands for Visual, Aural, Read/write, and Kinesthetic sensory modalities that are used for learning information (Fleming & Mills, 1992)”. Each person learns in a unique yet definable way, and through the utilization of the VARK system, categories have been established to assist in understanding and promoting effective learning by the individual. The VARK system is based on a questionnaire where each person describes their response to a given situation, and the compilation of the answers then allows these results to place the individual within one of the four identified groups, with the addition of a fifth being an all-encompassing “multimodal learning preference (Fleming & Mills, 1992)”. The design of the program assists the learner to not only receive their identified learning style, but allows for the instruction of changes or habits that the individual may find helpful in developing their learning effectiveness. Visual learning includes the use of printed graphs, charts, and visual comparisons by using labels, arrows, and symbols that the individual can associate with items of interest. The visual learner equates symbols and figures, and this allows them to process and retain the information more effectively. This style of learning was identified with the lowest number upon completion of the personal questionnaire. Aural/Auditory learning involves...
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...Task Sheet 2 - Reading 2 - Buyology ch 8 A SENSE OF WONDER Selling to Our Senses A - Text related questions The author argues that when it comes to advertising, sight is the most important of senses. True or False? True. What is ‘sensory branding’? Companies are discovering, they’d be better of not just inundating us with logos but pumping fragrances into our nostrils and music into our ears. It is sensory branding. In the first experiment, what happened when the image and the fragrance didn’t match up? Subjects rated the image-fragrance combinations to be more appealing than either the image or the fragrance alone.pleasantness quotient dropped. What are mirror neurons (you will have to research this outside the text)? Mirror neurons represent a distinctive class of neurons that discharge both when the monkey executes a motor act and when it observes another individual (a human being or another monkey) performing the same or a similar motor act ( Figure 1). These neurons do not discharge in response to the simple presentation of food or of other interesting objects. They also do not discharge, when the monkey observes hand actions mimicked without the target object. Thus, the effective visual stimulus is the observation of a hand interacting with an object (Gallese et al. 1996, Rizzolatti et al. 1996a). Why do supermarkets have bakeries close to their entrances? Not only does the fragrance of just-baked bread signal freshness and evoke powerful feelings of comfort and...
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...Understanding Sensory Perception SSCI206-1101A-01 xxxxxxxxxxxxxxx xx xxxxxxxx 20xx AIU Online Abstract In this paper, we address sensory perception relevant to touch perception, temperature perception and taste perception. It contains three experiments, one experiment relevant each perception addressed in this paper. Additionally, we explore the method by which each of the three sensory perceptions is received and interpreted by the human brain. Lastly, we look at the reason why sensory adaptation is of significance relevant an evolutionary perspective. Understanding Sensory Perception Three different experiments were conducted to investigate human sensory adaptation. In the first experiment, a sheet of course grit sandpaper was placed on a table and the test subject gently moved a finger over the sheet of sandpaper 5 times. Using a rating scale of 1 to 7, 1 being a rating of very fine and 7 being a rating of very coarse, the subject rated the level of coarseness as a 7. After 1 minute, the subject again gently moved the same finger over the same sheet of sandpaper 5 times. Using the same rating scale of 1 to 7, the subject rated the level of coarseness as a 4. In the second experiment, three medium sized bowels were placed on a table. The left bowl contained 50% total capacity hot tap water, the center bowl contained 50% capacity lukewarm water and the bowl on the right contained 50% capacity cold tap water...
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...touchdown or clapping at a game show. Babies do react to what others are watching and are very sensitive to the emotions of others around and will pick up, even unnoticed, how others are reacting to what they are watching. There is a huge amount of research that show the negative effects of TV, computers and video games on young children in their development but some parents just don't get it and use these things as a babysitter like if the child is crying or showing frustration and instead of helping the child get through this by talking to them, directing then to a more positive activity they just say go play a video game or watch TV. TV's and video games do deprive the child of their sensory experience but, when the child plays outside in the real world they use all their sensory skills like seeing, hearing and touching. When they also play and interact with other kids they develop a sense of balance, co-ordination, general and fine motor skills as well as physical fitness and all these are all so important for short, long term and mental health. When children watch video games the voices and people represented in these video do not behave or react like real human beings and in response to the child this disassociates elements that in a human being are whole and all associated together. Children with repeated exposure to any form of media can lead to a distancing of themselves from real people in real life situation and lead to their lack of compassion, and more aggressive...
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...1. Considering the amounts of contribution of the senses to learning (sight 75%, hearing 13%, touch 6%, taste 3% smell 3%), which instructional materials will be most effective? Why? Answer: Considering the amounts of contribution of the senses to learning, the most effective instructional materials will be the use of materials that they can see and manipulate like visual aids, power point presentation where there are also video clips inserted and objects that they can manipulate. It is where they can have open-ended exploration or drill-and-practice. It is important to give them open-ended exploration or drill-and-practice with the aid of instructional materials (depends on the subject matter, for example in geometry- the use of small cubes in explaining further the derivation of the formula) so that they would be able to satisfy their own queries, see how things are done through discovery method. The feeling of accomplishing something by their own way is already a reward to them and the next time around they will be more motivated in participating the class discussion. Aside from the abovementioned reasons, making use of the instructional materials that they have longer retention about the lesson and deeper sense of appreciation to the subject matter. Why? Because by their own, they can discover the application of the concept, not just only in academic terms but into their day to day activities. Their manipulative and critical thinking skills are also developed. In addition...
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...However, recent research has made it more difficult to draw a clear line between sensation and perception. That research shows that the process of interpreting sensations begins in the sense organs themselves and continues into the brain. Even previous experience can shape what you sense, causing you not to notice. Sensory Systems The senses gather information about the world by detecting various forms of energy, such as sound, light, heat, and physical pressure. For example, the eyes detect light energy, the ears detect the of sound , and the skin detects the energy of heat and pressure. Humans depend primarily on vision, hearing, and the skin senses to gain information about the world: they depend less than other animals on smell and taste. There are also senses that provide information to the brain from the rest of the body. All of these senses must detect stimuli, encode them into neural activity, and transfer this coded information to the brain. Steps in Sensation At each step, sensory information is processed in some way: the information that arrives at one point in the system is not the same as to the information that goes to the next step. In some sensory systems, the first step in sensation involves accessory structures, which modify the stimulus. The lens of the eye is an accessory structure that changes incoming light by focusing it; the outer part of the ear...
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