The new product that I will be writing about for the purpose of this paper is called Beautiful Hair it is an all-natural chemical free hair dye. Hair care is of extreme importance for women and is starting to become more common for men as well. The hair care industry is extremely competitive with some top competitors such as Clairol and L’Oreal. These are strong brands that are well known and trusted by competitors. When it comes to a product that has an effect on a person’s outward appearance such as hair dye consumers tend to stick with a well know brand and can have some difficulties switching to a new product. This is why having a rock sold marketing strategy is important but it is even more important to have a strong product that will stand out and sell its self with what is has to offer. Hair coloring can provide an instant change to a person’s appearance some we will love and some we will regret instantly and if using harmful chemical based hair dyes you don’t want to make that mistake. The Beautiful Hair product line is a long lasting henna based chemical free hair dye that will guarantee beautiful results. If the consumer decides a week later that they wanted to return to a previous color they could and without the harmful after affects and damaged hair from strong chemicals. The product will enable a consumer to dye their hair as often as they wanted and without the worry of damaging the hair. The all-natural organic products adhere to the hair without stripping the nutrients and causing damage. The strategy that my firm will be using to evaluate this product is the S.W.O.T analysis strength, weaknesses, opportunities, and threats. This analysis will help the firm evaluate were this product stands with consumers, what areas need to be highlighted to help it sell and what areas need more focus to get an edge on the competitors. This strategy will provide the Beautiful Hair product line with a competitive advantage when the analysis is complete. Identifying key external and internal factors to promote the product is essential to a successful launch of the Beautiful Hair product line. The strength part of a S.W.O.T analysis is finding the strong characteristics of the Beautiful Hair product line that will set it apart from the competitors. This product has many strengths that will give it an advantage over the leading competitors. The biggest strength is the all-natural organic ingredients the henna based formula makes the dye safe and therefor won’t damage your hair. There are hundreds of hair dyes on the market with various different colors available to consumers but there are yet to be any that are 100% organic or all-natural all most all hair dyes contain some sort of chemical such as hydrogen peroxide that can dramatically transmute hair consequently having damaging effects. The Beautiful Hair product is the first of its kind that can offer this. Another strength of the Beautiful Hair product line is its ability to be long lasting and have the opposite effect on the hair than chemical based hair dyes. The special all natural mixed formula has achieved a ground breaking new way of adhering the desired color to the hair follicle for an impressive length of time without the use of chemicals. This new formula also adds nutrients instead of taking them away and gives the hair a beautiful natural glow and in turn adds more strength to the hair. The use of this product will not only give desired color affects but will also improve overall hair quality after the first use and bring life back to damaged hair. The W in the S.W.O.T analysis is for weaknesses that the product may have and these characteristics can place the Beautiful Hair product line at a disadvantage relative to its competitors. The largest weakness for the Beautiful Hair product line is that it is a new product being introduced into the market. Consumers have a sense of brand loyalty and will find it difficult to switch to a new product regardless of what the other has to offer. This product is made with all natural organic materials with much higher quality than the typical chemical based hair dye. The formula is a little harder to acquire and will come with a higher price than other products on the market. With that said the next weakness is the price of the product. The O in the S.W.O.T analysis is for opportunities this part of the analysis will focus on what elements of the Beautiful Hair product line can be exploited to the company’s advantage. There are several things about the Beautiful Hair product line that can be considered quite unique and move the product into a whole new category. The formula is groundbreaking and is achieving something that no other hair dye product on the market has even come close to doing. A 100% all natural organic and chemical free long lasting hair dye that not only helps to repair damage to the hair after the first use but adds nutrients for a beautiful glow. This product has the ability to repair damage that the competitions hair dye formulas have caused. The focus of the product will be on the first ever chemical free hair dye formula that will be available in various colors and is of course FDA approved. If desired results are not achieved and the consumer decides on a different color there will be no damage to the hair from repeated colorings. The Beautiful Hair product line is the first of its kind and can transform the hair care industry forever. This is a strong product with a lot of potential there is no strong odor, no burning or staining of the skin or damage to the hair this product is safe and all natural. This product is easy to use with only one application packet and only takes fifteen minutes of time even men will be intrigued by the ease of this product. The T in the S.W.O.T analysis is for threat this refers to threats in the environment that can cause trouble for the product. The environmental effects of this product is very low this is an all- natural product made from renewable resources. The overall view of the product is terrific and the outlook is very promising. The Beautiful hair product will be introducing a whole new type of hair dye the first of its kind. This all natural 100% chemical free hair dye is perfect for someone who doesn’t have a lot of time to spend on dying their hair the process is easy and trouble free. This product does come with a higher price than its competitors but when you add all the other products that must be used to ensure your hair isn’t being damaged by repeated treatments it will be far less and have more benefit to the hair. The Beautiful hair product line is essentially many different products rolled into one and this analysis shows that it will be successfully launched into the market and will far exceed its competitors because they simply can’t match what Beautiful Hair has to offer.

References
Tanner, J. F., & Raymond, M. A. (2013). Principles of Marketing (2nd Ed.). Irvington, NY: Flat World Knowledge.