...Marketing Research Paper Benjamin A. Richmond MKT/421 3/21/2016 Tom O’Brien Marketing Research Paper When it comes to a Michelin tire, everyone knows that they are made with quality and the highest levels of innovation. The technology that is put into a Michelin tire is of great importance and Michelin takes great pride in the product that they make. There are multiple target markets that Michelin targets such as agriculture, racing, motocross, Indy, industrial equipment, bicycles, high performance and all season tires for our everyday automobiles. “All Michelin tires (both Replacement & Original Equipment) com with a limited warranty for tread wear, as well as a limited warranty which covers defects in workmanship and materials for the life of the original usable tread, or for 6 years from date of purchase, whichever occurs first. Mileage tread wear warranties vary by tire line” (Michelin US, 2015). The target market for my product will be for the everyday driver that can provide all the safe and performance needs that a tire should give. My product will be one that will divide and conquer the road and easily separate itself from other contender’s. The tire market that my product will most be involved and end up on top of is the all season tires. The reason for the all season tire market is simply because this tire product is the ones that are most popular and are used more than any other tires in the world. My product has no boundaries when it comes...
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...responded to your request regarding an analysis of the Canadian Tire Corporation and in this report you will find the information about the Company and their recent corporate activity. We have identified various points that will be useful in your decision to invest in this company. We have included information regarding Canadian Tire’s history, the products and services offered by them, and an analysis of the internal and external factors that affect the Corporation’s operations. We have also assessed the critical issues the company is currently facing along with their major implications. In order to see the direction in which the company is head, we also evaluated their vision, mission and long term objectives and strategies, followed by a sound strategy assessment. We have also analysed the company’s marketing strategy in regards to three of the products that they offer and also an overview of the marketing mix pursued by the company in general. We collected data regarding their financials of the past three fiscal years, and checked their sources of capital. Lastly, we have provided conclusions and our recommendations about the company keeping in mind the overall shape of the company’s future operations. We hope that this report guides you in your decision to invest in this company. Sincerely, Star Investors This letter would be even better if it had several paragraphs! 2012 INVESTOR ANALYSIS OF THE CANADIAN TIRE CORPORATION November 27, 2012 ...
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...Cheng Vang Global Finance Argosy University Assignment M8A1 This research paper is focus on Goodyear Tire and Rubber Company (Goodyear). The objective of this research paper is to determine if Goodyear should expand to Vietnam as a Foreign Direct Investment (FDI) or not. The research will focus on these areas: 1) Goodyear Financial 2) History of Goodyear 3) Principal of Business 4) The Country Vietnam a. History b. Economy d. Trade and Balance of Payments g. Intellectual property rights h. Work forces i. Currency exchange rate 5) Conclusion Goodyear is a US based company, which is traded on the New York Stock Exchange (symbol GT). They have more than 20,000 investors and employ about 72,000 people around the world. They are one of the world’s leading tire companies and second largest tire manufacturer in Europe behind Michelin. They have 55 plants in 22 countries and operate in most regions of the world. Goodyear Tire and Rubber Company was founded by Frank A. Seiberling in 1898. During the early stages of the company, rubber and cotton were the lifeblood of the organization. The wingfoot trademark of Goodyear was not known to the public until it was first advertised in 1901. In 1905, four years after Goodyear first advertised, they emerged into a tire manufacturer leader. In 1910, Goodyear became a multi-national company when it acquired foreign plant in Bowmanville...
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...Utilizing Motion Sensors and Timers………...….…………………………………..2 Becoming Globally Efficient3 Ensuring That Tires Are Properly Recycled3 Creating Better Energy Efficiency in Trucks3 References………………………………………………………………………………… Reducing Our Carbon Footprint Introduction E227 Global Solutions has been committed to the research and development of green technologies. We are also dedicated to providing “greener” options to our customers. However, the company does not use many green practices internally. Reducing Office Waste We have a responsibility for the waste we produce and the proper disposal of such waste. While creating a recycling program internally is a great start, we can’t stop there. We must also reduce the amount of waste that is produced. Recycling and reducing waste can reduce operating costs and result in savings in waste collection. Creating a Recycling and Reduction Program Nearly 77% of all office waste can be recycled. By implementing a recycling program, the company takes a small step towards becoming greener. Color coded recycling bins can be set up within the office. For example, blue for paper, green for plastic and red for glass. These bins should be set up in centralized locations such as hallways, break rooms, and meeting rooms. Employees should be directed to print on both sides of the paper. This can drastically cut the amount of paper used, which in turn can save the company money when it...
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...Defining Marketing Paper Rebecca Schoenfeld MKT/421 8-8-11 Elizabeth Hartsig Defining Marketing Paper Marketing is a huge part of personal and business day-to-day life. People encounter marketing when they turn on the television, go to the supermarket, on billboards while they are driving down the road, and even at their jobs. Usually individuals opinions about marketing is they will think about the most popular business or products out in the world to date such as electronics, places to go, shoes, and clothing brands. In this paper I will be discussing my personal view on what marketing means to me, along with how two other out side source interpret marketing. Furthermore I will deliberate about the importance of marketing in organizational success. I will also be altercating three examples from different business worlds and how they incorporate marketing into their business. The definition of marketing reminds me of my workplace at Communication Test Design Inc. (CTDI). As a supervisor or manager, it is their responsibility to know exactly what the customer wants and needs. The feedback that they receive from our customers is what is important when refurbishing and selling the Verizon Fios set top boxes. This type of information goes in a weekly recap sent to the organization so that we can see what we need to improve to satisfy the customers needs. Knowing what makes the customer satisfied is what makes the company successful because we know that if our customer...
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...Risk Paper #1 – Vehicle Purchase Risk Assessment PROJ 595 – Project Risk Management Introduction Major life decisions should never be taken lightly. The only major life decision that I have ever made was buying my first car. When it comes to buying a car there are always a slew of risks that come with it. There were many things to consider here before even going out to visit the dealerships. First would I buy the car new, if so which car maker would I go with, each car maker has their own risks that come with buying their car. Or would I go the used route and tackle all the risks that come with buying a used car. I also needed to consider which route would be cheaper for me in the long run. In the end I ended up buying a new car despite the known risks and the sneaky unknown risks that snuck up on me. Risk 1 – Insurance One the biggest risk that people should look at when buying new, which I unfortunately did not do, is to see how much of an increase it will add to your insurance. Before buying my new car, my car insurance was in the mid hundreds. It was fine because I received my previous car as a hand me down and I did not have to make car payments. But, after everything was said and done and I got the new car I went to the insurance agency to update to my car insurance. To my surprise, the monthly car insurance jumped up nearly an extra two hundred. There were many reasons why, but one of the big reasons for the increase was the fact that 2012 models added a major...
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...Marketing is a huge part of personal and business day-to-day life. People encounter marketing when they turn on the television, go to the supermarket, on billboards while they are driving down the road, and even at their jobs. Usually individuals opinions about marketing is they will think about the most popular business or products out in the world to date such as electronics, places to go, shoes, and clothing brands. In this paper I will be discussing my personal view on what marketing means to me, along with how two other out side source interpret marketing. Furthermore I will deliberate about the importance of marketing in organizational success. I will also be altercating three examples from different business worlds and how they incorporate marketing into their business. The definition of marketing reminds me of my workplace at Communication Test Design Inc. (CTDI). As a supervisor or manager, it is their responsibility to know exactly what the customer wants and needs. The feedback that they receive from our customers is what is important when refurbishing and selling the Verizon Fios set top boxes. This type of information goes in a weekly recap sent to the organization so that we can see what we need to improve to satisfy the customers needs. Knowing what makes the customer satisfied is what makes the company successful because we know that if our customer is happy our business profits will also be increasing as well. According to the textbook Basic Marketing, The...
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...Goodyear Tire and Rubber Company Goodyear is one of the world's leading tire companies. This strategic plan for Goodyear will focus on their passenger vehicle. The plan will focus on ways to strengthen the internal and external methods to ensure that products remain at the best they can be for consumers. In doing this, we will concentrate on pricing, product placement, positioning, and most importantly promotion. Promotion has continued to drive the business and this plan will focus on it continuing to do so for years to come. Company Background & Milestones: It all began in 1898. Goodyear’s founder, Frank A. Seiberling, purchased the company’s first plant with a $3,500 down payment. With just 13 employees, Goodyear production began with a product line of bicycle and carriage tires, and horseshoe pads. Since the first bicycle tire in 1898, Goodyear pedaled its way toward becoming the world’s largest tire company, a title it earned in 1916 when it adopted the slogan "More people ride on Goodyear tires than on any other kind," becoming the world’s largest rubber company in 1926. Today, Goodyear measures sales of nearly $20 billion. Goodyear is currently the No. 1 tiremaker in North America and Latin America. Goodyear is also Europe's second largest tiremaker. In 2011, Goodyear posted net sales of $22.8 billion, up 21% over 2010. Net income available to common shareholders was $321 million in 2011. Goodyear operates 53 plants in 22 countries. Together with its subsidiaries...
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...theory includes Dunning’s Eclectic Paradigm, Vernon’s Life Cycle and Knickerbocker’s Model to name a few. Your academic paper should illustrate the use of such theories to evaluate the rationale for foreign direct investment for a leading player in your chosen industry. | | | | Student: Matteo Noris ID: 10224550 Course: (BA) International Business Assignment Due Date: 25th January 2012 Unit Tutor: Agnieszka Chidlow Matteo Noris ID: 10224550 Fundamentals of the International Business Submission Date: Wednesday 25th January 2012 Weighting: 30% of the total mark for the Unit * Chosen Assignment Question : 2 Foreign Direct Investment There are several theories that seek to explain why FDI takes place. These theories try to explain why firms go to the trouble of acquiring or establishing operations abroad. Such theories include Dunning’s Eclectic Paradigm, Vernon’s Life Cycle and Knickerbocker’s Model to name a few. Your academic paper should illustrate the use of such theories to evaluate the rationale for foreign direct investment for a leading player in your chosen industry. Contents Page Contents Page 2 Abstract 3 Introduction 3 Main Body 4 Conclusions 8 References 8 Appendices 9 - Appendix 1: 10 - Appendix 2 11 - Appendix 3 11 - Appendix 4 12 - Appendix 5 12 Abstract This paper it’s aimed at explaining the FDI phenomenon through the analysis of different theories. The author has decided to start...
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...loyalty Reduction in debt since 1991 Introduction of new tire lines The Blimp P/E ratio The world’s No. 1 tire manufacturer Patents: 2,903 Trademarks: 5 WEAKNESSES Size Declining stock price Internet sales Dealer contracts that my be inhibiting Internet sales Layoffs Sales declines in Europe, Asia, Latin America OPPORTUNITIES New international markets: China, India, Russia New international markets: Internet sales R&D expenditures\innovations THREATS Competition: Internet sales Wholesale club stores (tire sales) Bridgestone Cooper Continental Michelin Pep Boys (auto service stores) Midas (auto service stores) Auto Zone (auto service stores) Independents OVERVIEW OF STRENGTHS Size still matters and Goodyear has size. Its 1999 sales were $12,881,000,000 representing a one-year sales growth of 2%. Its net income was $241,000,000, a lot of money but a decrease of 64.7% from one year earlier. Despite that drop in net income, Goodyear paid a $.30 dividend. Its net income also beat Wall Street’s expectations. It has become the world leader in tire sales as a result of its alliance with Japan’s Sumitomo Rubber Industries. Goodyear ranks No. 130 in Fortune Magazine’s 500 list of large companies. Its product diversity includes the manufacture and sale of tires, industrial and consumer products from rubber including belts, hoses, and tank tracks, and a wide range of synthetic rubber, resins, and organic chemicals. Goodyear supplies tires to European and North American auto manufacturers and...
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...Ron’s Tire and Battery Emporium D’Anna Case Ron Flores Martha Gonzales University of Phoenix Ron’s Tire and Battery Emporium Ron’s Tire Shop began when Ron returned from his time in the Army and the Gulf War. After serving six years in the Army, Ron wanted a business of his own where he would be his own boss, no more taking orders from anyone. He had been successful in his small tire shop and had made several good investments over the years, so he decided to expand and take his business into the information technology age. With the help of his friendly banker and the fact that he qualified for a small business grant, he was now able to do just that. Although he did not vote for him, he was thanking President Obama and his several business stimulus grants that were available for people just like him. History of Business Ron’s Tire Shop began in the early 1990’s. The business started with just Ron using his mechanic skills learned in the Army. Soon the business was too much for him alone, and he hired another ex-Army buddy to help him handle the workload. The customers welcomed the personal touch and did not seem to mind if it took some time to order just the right tire or wheel for their vehicle. At that time, the business did not keep an inventory of tires. Everything was special ordered especially for the customer. As his customer base grew, Ron began to think of expansion. Although most people do not like to hire or work with relatives, Ron hired his brother...
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...7 ANALYZING THE AUTHOR’S PURPOSE AND TECHNIQUE he writer’s overall purpose determines the techniques he or she uses. The writer’s reason for writing a particular article or book may be manipulative, as in propaganda or advertising, or may be more straightforward, as in informative writing. In either case, understanding the writer’s underlying purpose will help you interpret the context of the writing. It will also help you see why writers make the decisions they do—from the largest decisions about what information to present to the smallest details of what words to use. The chapter concludes with instructions on how to write an analysis of purpose and technique. This kind of rhetorical analysis will provide the perspective required to keep you from being pushed by words in directions you don’t want to go. T 103 104 Part 1 Writing About Reading The Writer's Purpose Insofar as people know what they are doing, they plan their actions to achieve their purposes. Someone who selects the purpose of being rich will design and carry out a set of actions, legal or illegal, to gain the desired wealth. A person who wants to gain great wisdom will design an entirely different life course. Writers, whether they want most to be wealthy or wise, have specific purposes they hope to achieve by any piece of work. If they are skilled writers—that is, in control of what they write—they design each aspect of what they are writing to achieve their purpose. Being aware of the writer's...
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...Mohamed Bokhamseen TI 303 February/08/09 Mini Research Tire Shredding Machine Market 1-What percentage of the market can you get? After searching, the cheapest shredding machine costs about $115,000 to purchase, which cuts the tire to 2 inch chips. However, our machine, which chops the tire to very small pieces (0.079 inch), costs about $17,000 to manufacture. As a result, we a have a competitive advantage in the market by a huge margin because of the high technology we use and the extreme cheap cost of manufacturing our machine. (Source: http://www.ssiworld.com) ISS Company (Sources:http://www.shredderhotline.com/?gclid=CLab1tLDzJgCFSEhDQodAwwT0w) Chinese Company 2- Information, if available, about the average COGS? Unfortunately it was hard to find information about the COGS for our machine, but to give an assumption; there are some numbers for some competitors. For SSI Shredding Systems, inc. They are one of the biggest companies in the market that manufactures shredding machines for tires and other materials. They sell their machines at a range of $115,000 to $1,350,000. (Depending on the features of these machines). Also, I found a Chinese company that sells its tire shredder machine for $250,000. According to our case, the manufacturing costs are only $17,000. 3- When do you think that your company will start receiving profits? Due to the high competitive advantage, our sales should sky rocketing, simply, because our costs of manufacturing are...
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...a program called, Works Councils (Finkin, & Kochan, 2014). This program allows employees to share their work to reduce working hours rather than allow management to lay off employees at the company. On the other hand, Southwest Airlines, and Kaiser Permanente tailored programs specific to fit their individual company needs (Finkin, & Kochan, 2014). Lima Tire Company, a subsidiary of Treadway Tire Company was having issues with high operational cost and high turnover among foremen. Although the programs that were designed to control labor relations for the company; they were not effective as the company hoped. The company still faced the issue of a dysfunctional organization (Skinner, & Beckham, 2008). So, what are some of the strategies utilized by U.S. union free organizations today and why is it critical to the success of an organization to meet its goals and mission? This paper presents a summary of Lima Tire Company, a non-unionized organization, provides an alternative to handling its major problems, and provides a recommendation to help with the major issues. Brief Case Overview By the opening of the Lima Tire Plant in January 2008, Ashley Wall, the current Director of Human Resources has to devise plans that will correct several serious problems the company faced. Currently the HR Director saw an increased turnover rate among foremen, lack of training, skyrocketing raw material cost, global competition, productivity...
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...Skip to NavigationSkip to Content TermPaperWarehouse.com - Free Term Papers, Essays and Research DocumentsThe Research Paper Factory JoinSearchBrowseSaved Papers Search Video Concepts, Inc In: Business and Management Video Concepts, Inc Executive Summary Whether to remain in the business with increase in Rental to $ 2.49 whereby increasing the profitability of the business due to stiff competition from the Blockbuster or to sell it off or hire a manager for the shop and start doing job at some other place, has to be evaluated on the basic objectives of economics of the firm. The main objective of the firm is to maximize the profit and thereby maximize the return on investment. In order to attain this at the same market share it is suggested to sell the business to the competitors, if they are interested. Word Counts: 102 Table of Content SITUATION ANALYSIS | 2 | THE PROBLEM STATEMENT | 5 | OPTIONS | 5 | CRITERIA FOR EVALUATION | 6 | EVALUATION OF OPTIONS | 7 | RECOMMENDATIONS | 9 | ACTION PLAN | 9 | Situation Analysis Outlook of Video Rental business in Lexington In Research conducted by the Chad Rowan for the business of Video Rentals when it was relatively a new business, it was found that it is profitable enough to earn more than the average rate of return on investments. So it was possible to start with the store of 200 square feet with the 500 video tape library in Lexington, North Carolina, a town of 28,000 people...
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