...The Freeport News One of the roles of a newspaper is to inform and update people on the happenings in their community, country and around the world. The front page of a newspaper is very important in facilitating this. It is through the front page that people may decide to purchase or not purchase this media. It does this by trying to grab readers’ attention; whether through a shocking headline, usage of large bold prints, mixture of colours and pictures accompanying articles. For this assignment we evaluated the articles on the front page of a newspaper, The Freeport News, and conducted a survey among readers of this newspaper. From the survey we found that even though The Freeport News is a daily newspaper the majority of its readers view it monthly (37%), weekly (33%) and biweekly (20%) while only ten percent read it daily. In addition, 70% of them do not read the entire issue but only some of it and only 50% of them read it to be informed. Some of the other reasons for reading this newspaper were to be aware of local advertisements and sales (13%) and to be entertained (3%). Also, the majority of the readers (90%) feel that the articles in this newspaper are clear, easy to follow and do not show any political biases. Furthermore, they feel this media does an effective job of covering the most current local and national news; however, most of the readers (70%) feel it needs to improve on international news coverage. The Freeport News edition for September 19th 2013 front...
Words: 877 - Pages: 4
...Analysis the IKEA advertisement on the TODAY newspaper. Introduction IKEA is an internationally known home furnishing retailer. It was founded in 1943, when Ingvar Kamprad is 17 years old, his father gave him a graduation gift, to help him create his own company. In 1978, IKEA to enter the Asia’s market, Singapore is the first station, develop to today it is the world's largest furniture retailer. At IKEA, their vision is to create a better everyday life for the many people. Business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. This advertisement is about the a kitchen activities organized by IKEA Singapore, concept is “Keep the relationship”, IKEA believe relationships are meant to last, that is why IKEA kitchens are guaranteed for 25 years. IKEA hope people can keep the relationship with their family members and friends. At the same time, people get the awards. Target Audience The advertisement targets people of two different class groups, the first group are the urban middle class working adults, their age between 22-45 years old, they have independent economic capacity, who can accept the philosophy of design and way of life in IKEA kitchen products. The second groups are the people who just bought the house, they do not have specific age level, maybe they are old people, and they will update their old kitchen to be new, because...
Words: 1005 - Pages: 5
...Analysis of Newspaper Research Report Results When analyzing a newspaper research article, the reader must be very careful what conclusions are drawn from the study. Bennett, Briggs, and Triola (2009) urge caution about drawing conclusions of causality when evaluating any research, given that studies are typically designed to look for causes. The article by Montgomery (2012) looks at nonsmoking women who have been diagnosed with lung cancer and the available research to examine potential trends and causes. This article uses statistical procedures and draws some causal conclusions, but statistical significance is either lacking or not stated. The statistical procedures that are used within this article are very basic using population parameters and sample proportions. The sample size is cited as 200,000 Americans being diagnosed yearly with lung cancer, of which 15% or 30,000 are nonsmokers. Two-thirds of the 30,000 nonsmokers are women. An additional study done by Wakelee, Chang, Gomez (2007) was also cited to further validate this statement. Cancer rates ranged from 4.8 to 13.7 per 100,000 men in one year, versus 14.4 to 20.8 per 100,000 women in the same time period. These results are cited as a potential function of statistical probability, due to women being noted in general to smoke less than men. This probability statement is flawed as the smaller sample size may in fact inappropriately skew the final findings. The relative frequency method according to Bennett...
Words: 853 - Pages: 4
...Inflation, Interest Rates, Unemployment & Economic Growth. The two enclosed newspaper articles from the Sydney Morning Herald deals with certain economic issues in Australia. Economic issues or problems that Australia is currently facing are inflation and interest rates, economic growth, the impact of the overseas sector and the level of unemployment. In the first newspaper article, “Jobless fall sparks fears on inflation” is generally about the level of unemployment in Australia which could possibly lead to inflation and rises in interest rates. The second article taken from the Sydney Morning Herald website, “Australia's economic growth to slow: UN” is concentrated more on economic growth in Australia though it does entwine with issues of inflation and the level of unemployment. “Jobless fall sparks fear on inflation” tell us that the unemployment rate has dropped to a “33-year low” of 4.1% in the last couple of months. The article also informs us that nearly 27 000 jobs were created causing a “record-busting of 15 consecutive months of job gains”. “Australia’s economic growth to slow: UN” similarly elucidates that “full-time employment increased, with the unemployment rate at historical lows, while labour participation was at a record high.” A possible yet common factor that causes a decrease in unemployment is economic growth. Unemployment is defined as the state in which a person is without work, available to work, and is currently seeking work. Economic...
Words: 621 - Pages: 3
...------------------------------------------------- An Analysis of the “Newspaper Publishing” Industry Table of Contents Executive Summary 2 Industry Overview 2 Newspaper publishing in India: Industry Scenario 2 Forecast of future growth 3 Industry Boundary for Newspaper Publishing houses 3 5-Forces Analysis 3 Threat of New Entry 3 Threat of Substitutes 4 Bargaining Power of Suppliers 4 Bargaining Power of Buyers 4 Rivalry among existing competitors 5 Government’s Role 5 Threat from Complements 5 Changing Industry dynamics 6 Global dynamics 6 Local dynamics 6 From traditional to integrated news room model 9 Partnership Ventures 9 Capacity Sharing Model 9 Key Action Points for the Newspaper Industry 10 Conclusion 11 Executive Summary The newspaper industry in India is highly fragmented amongst the Hindi Dailies, English Dailies and several vernacular Dailies. The market size of the entire industry stands at INR263 billion. Whereas with the growth of the digital media and strong presence of big search engines like Google; the print newspaper industry is struggling all over the world. But interestingly, Indian print newspaper industry is growing with the digital counterpart with hand in hand. On one hand Digital media is increasing its hold in tier I and II cities and also amongst young readers but on the other hand print media is reaching out to small villages and remote areas due to stronger and efficient distribution...
Words: 2767 - Pages: 12
...Hampshire University Abstract This paper explores the relationship between and advertiser and their newspaper sales representative. Advertising is a major source of revenue for newspapers and the relationship between sales representative and advertiser is crucial. This paper takes the advertising revenue of one outside sales representative for a five (5) month period in 2013 and compares it to the same five (5) months in 2014. The comparison takes place after advertising accounts under three thousand dollars ($3k) are moved to an inside sales representative. The data was analyzed and the hypothesis that an advertiser spending under $3k increases their spend when moved to an inside sales representative, while the alternate hypothesis was rejected. Keywords: advertising revenue, outside sales representative. Relationship Between Advertiser and Sales Representative Introduction: The newspaper industry is facing a decline in advertising dollars, a major source of revenue and has to do more with less money. Almost half – 46% – of the world’s population visits newspaper websites, but newspaper comprise just 6% of total visits, 0.8% of page viewed and 1.1% of total time spent with digital platforms.(Marketing Charts staff, 2014) Newspaper advertising is down over fifty percent in the last five years alone. (Perry, Mark J., 2013) One of the problems facing the newspaper industry is to identify weather advertisers respond with more advertising dollars when they have a face...
Words: 2003 - Pages: 9
...Ecommerce on newspaper publishers and furthermore strategic recommendations for your company. This report has been prepared according to the upcoming extraordinary session of Chicago Tribune Newspapers CEO’s, Strategic Advisor and the consultancy assistance of McKinsey Strategic Department. This report covers the current situation of circulations and subscriptions regarding the digital era as well as available technologies for newspaper publishers to increase their revenues. Also includes an evaluation of business strategies and activities regarding Chicago Tribunes’ major competitors. This report covers some recommendation for further strategic positioning and investments to create a competitive advantages. In presenting this report, I want to pay tribute to the work of every one of my colleague throughout the strategic department and all journalists within this newspaper. It is a pleasure to find strategies and solutions to keep our business alive and develop further goals. If you have any further questions, please do not hesitate to contact me at any time. Yours sincerely, Zora Bouadjenak; MBA Strategic Advisor Chicago Tribune 1 HOW DOES THE IMPLEMENTATION OF APPS AND E-SUBSCRIPTIONS EFFECT NEWSPAPER PUBLISHERS REVENUES AND THEIR STRATEGIES FOR FURTHER BUSINESSES? A case for Chicago Tribune Newspaper Lectures name: Date of submission: Author’s name: ID: Mr. Chong Hock CHUA 12. September 2011 Zora BOUADJENAK 12643509 2 1 Executive Summary Newspaper publishers...
Words: 4897 - Pages: 20
...First daily newspaper named The Daily Courant The Times - first significant national newspaper (founded in1785 as Daily Universal Register) History development of the industry Time 17th 18th 19th 20th 21th What happened? • Pamphlets • First daily • The “golden • Newspapers • Decline of newspapers age” of have the industry newspapers emerged all over the country • News sheets • Sunday papers • First Ads • The format of papers changed • Decline of the industry • Online newspapers become more popular • Posters What the future may hold? Source Data: provided ABC What the future may hold? • It is estimated that newspaper market declined in 2007-2008 with 21% (Source OECD, 2010) What the future may hold? It is apparent that newspapers will no longer be in the format we are all used to seeing, as a hard copy; Hard copies will be replaced by online versions as a way for the industry to cope with the new technologies. What are the opportunities for a mediumsized player? Time spend on newspaper reading in the UK(2008) No time at all 32,3% Less than 0,5 hour 23,0% 0,5 hour to 1 hour 26,3 % More than 1 hour 18,3% Source: European Social Survey, 2008 (age 15+) What are the opportunities for a mediumsized player? • There is little to no room for a medium side player to join this kind of business because: - the target market is small - people prefer modern media instead of newspapers - the market...
Words: 513 - Pages: 3
...African Studies 11(3): 403-410 (2002) NEWSPAPERS AS INSTRUMENTS FOR BUILDING LITERATE COMMUNITIES: THE NIGERIAN EXPERIENCE EMMANUEL TAIWO BABALOLA Obafemi Awolowo University, Nigeria ABSTRACT This paper recognizes newspapers, the world over, as useful tools for promoting literate communities. Because of their invaluable functions of informing, educating, entertaining and constructively bringing the activities of the government nearer to the people, newspapers are now very popular and common with adults and young alike. Newspapers are veritable tools for promoting literacy through reading, writing and dialogues (among readers and critics), which are the hallmarks of effective and efficient use of language. Newspapers have a built-in capacity to motivate readers. As a result, it is the common practice in most parts of the country to have people congregate around newspapers stands and vendors every morning reading and discussing the contents of the newspapers. Newspapers can thus promote critical thinking, retention of information, problem solving and questioning of information source. This paper is an account of an on-going study regarding the effectiveness and noneffectiveness of English medium newspapers for facilitating literacy empowerment. Given the need to exploit the enormous resources of newspapers, as vehicles for facilitating literacy empowerment among literate communities, this paper suggests steps that can be taken by newspaper publishers, members of the Nigerian education...
Words: 3558 - Pages: 15
........... 4 Economic Analysis ..................................................................................................... 5 Demand and Supply ............................................................................................... 5 Elasticity ................................................................................................................. 8 Efficiency and Equity ............................................................................................. 10 Conclusion ............................................................................................................... 12 References ............................................................................................................... 13 1 Executive Summary The objective of this paper is to offer an in-depth analysis the economic situation of the newspaper publishing industry in Australia within the microeconomic scope. The paper analyses transformations of the industry brought by digitisation and the fast paced technology development. It discusses how digitisation and technology affects the demand and supply of printed newspapers. It also looks at the elasticity and efficiency and equity of newspaper in the current market. This paper is divided into four section. Following an introduction (Section 1.0), then Section 2 .0 introduces the economic concept which will be used through the paper. Section 3.0 analyses the economic state of the newspaper publishing industry using...
Words: 3149 - Pages: 13
...Introduction: It is an analysis on ‘Media Habit’s of East West University students ’ which is a requirement for the course ‘Concepts of journalism and Media Studies, GEN-211. As a part of this assignment, we have to develop a term paper with questionerand develop a analysis about which and what types of media they like most and why they like those media. We have develop the mentioned topics below according to the instruction. Objectives: The study has been undertaken with the following objectives:- * To identify what types of media are they like most. * Which media they like most. * To identify their personal interest. * Which media is more effective reading, watching or listining. * How much time you expand for media. Methodology: Considering the subject matter, we have chosen both the internal and external way of research. Primary Sources: * Questioner: We make several questions for the students of East West University and we ask them about their media habit. * Interview: We also take some interview of some students about their media habit. about * Observations: We also observe some students to know properly about their media habit. Secondary Sources: * Websites: We also search some websites to know more about media. * Newspapers: We also collect some information from newspaper. * Books: We also take some helps from some books. * Articles: And also take some helps from different articles. Generation...
Words: 584 - Pages: 3
...Analysis of The New York Times Company I. Strategic Profile and Case Analysis Purpose The New York Times Company case describes the company as a leading media company, whose core mission is to provide quality news, information and entertainment. However, recession, new technology trends and strategic leaders play a crucial role in the development of the company. As a result, in September 2008 total company revenue declined by 8% and advertising revenues decreased 13 %. This case examined the current condition of the company and the challenges that it faces. Since its founding in 1851, The New York Times has been successful. When the Ochs-Sulzberger family bought it in 1896, it started to grow internationally. Until today, the family still maintains control of the company due to its dual stock structure. Nevertheless, investors are not satisfied with this situation because they are not able to use their full voting rights for some of the big decisions in the company. In addition, the company managed to put in place the right leadership, however, some leaders created certain difficulties. For example, when the company needed the most its Senior Vice President, Vivian Schiller, she announced that she was leaving her post for a better position in another firm. II. Situation Analysis A. General Environmental Analysis 1. The Economic Segment. The New York Times is the most valuable asset of the New York Times Company, which derives the majority of its revenue from...
Words: 869 - Pages: 4
...USA TODAY – INNOVATION IN AN EVOLVING INDUSTRY: INDIVIDUAL CASE STUDY Victoria Hill USA TODAY – INNOVATION IN AN EVOLVING INDUSTRY: INDIVIDUAL CASE STUDY Victoria Hill Table of Contents 1. Executive Summary ............................................................................................................................. 3 2. Identification of the Problem ............................................................................................................... 3 3. SWOT Analysis..................................................................................................................................... 4 3. 1. Strengths ..................................................................................................................................... 4 Strength 1. Highly innovative newspaper company that has been a leader in news development .... 4 Strength 2 – Gannett is currently the largest newspaper distributor in terms of circulation ............. 4 Strength 3 – Strong portfolio with multiple Brand Extensions and Partnerships ............................... 4 Strength 4 – Excellent presence and distribution in the digital environment .................................... 4 3.2. Weaknesses .................................................................................................................................. 6 Weakness 1 – Relatively small amount of digital subscribers ....................................................
Words: 4344 - Pages: 18
...as possible with current research, and then conduct a comprehensive SWOT analysis for USA Today. Having to deal with dwindling subscription numbers USA Today did two more recent revamps of its newspaper and website. In 2011 the company did a few changes to its layout of the paper including changing the font of some headlines and changing the white space. In May of 2012 the company hired a new president and publisher, Larry Kramer, founder of MarketWatch. In 2012 they did a major change of its website and newspaper. It has changed its logo for the first time since its been printed. The globe logo is now replaced with a large circle that coordinates to the color of the topic discussed, for example green is for the money section. They also changed the look of the website to a cleaner, more interactive look. They are one of the only national newspapers that does not charge for online access. USA Today has always been innovative in how it gives news to readers and the leadership does not feel that its readers should not have to pay to try its way. Strengths: 1. Innovative 2 Visually different from other newspapers; easily to recognize at newsstands 3. Individual State information 4. Works with third-party buyers(hotels) to increase readership. Weaknesses: 1. Low ratings from Critics 2. Does not have pay wall to charge online readers 3. two-thirds of readers do not actually pay for the newspaper. They receive free copies from third-party buyers. Opportunities: 1...
Words: 950 - Pages: 4
...2 Product Mission Statement 2.3 Corporate Goals 2.4 Core Competency and Sustainable Competitive Advantage 3. Situation Analysis ……………………………………………………………………………….………….…………….5 3.1 SWOT Analysis 3.2 Industry Analysis 3.3 Competitor Analysis 3.4 Company Analysis 4. Marketing Mix ………………………………………………………………………………………………………..…….............9 Product Strategy Price Strategy Place Strategy Promotion Strategy 5. Marketing Product Focus ……………………………………………………………………….…………………….13 Segmentation Targeting Positioning 6. Marketing Program …………………….…………………………………………………………………………………16 7. Nivea Marketing Survey…………………………………………………………………………………………………21 8. Conclusion………………………………………………………………………………………………………………………. 9. Resources ………………………………………………………………………………………………….………………….25 Company Description and Location ▪ The Times of India (TOI) is an Indian English-language daily newspaper. ▪ The Times of India is published by the media group Bennett, Coleman & Co. Ltd. ▪ According to Audit Bureau of Circulations, it has the largest circulation among all English-language newspapers in the world, across all formats (broadsheet, tabloid, compact, Berliner and online). ▪ According to the Indian Readership Survey (IRS) 2012, The Times of India is the most widely read English newspaper in India with a readership of 76 (7.643 million). ▪ It is one of the top English daily in India by readership. ...
Words: 4715 - Pages: 19
