...England is our choice of country for the project. Moving the NFL to England would be able to help the popularity of the sport, as well it will be able to bring both countries, USA and England a lot closer together. With the introduction of a NFL league in England there would be many benefits to the country and the sport. England is located in Great Britain. It is boarded by Scotland and Wales. England’s capital is London, which also the biggest city in England. London will also be important because it will host a football league for the league in England. The geography and climate in England is similar to America’s. The terrain varies where you are in England. Outside the major cities it is basically forests, rivers, and many trees. The cities are like cities in America, they are filled with many buildings, bridges, and people. The terrain is perfect to incorporate the league. The climate would be perfect for the league. England’s fall and winter are very similar to America’s. The league would be played in fall and winter, this would be very easy for the players to play in this climate. The geography and climate would not be a problem for the league, it will be a perfect fit for the league. England’s culture is very open to having an American football league in their country. England is very into sports just as Americans are. They become very passionate about a sports team, especially if it the team is from the city they grew up in or are currently living in. England’s two...
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...United States and potentially the world, and it is all due to Walter Camp (Buckley 1). The National Football League, or NFL, originated from a merger of just a few teams to a league of thirty-two teams in all corners of the United States (Buckley 1). Each year, these teams compete in 256 regular...
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...England is our choice of country for the project. Moving the NFL to England would be able to help the popularity of the sport, as well it will be able to bring both countries, USA and England a lot closer together. With the introduction of a NFL league in England there would be many benefits to the country and the sport. England is located in Great Britain. It is boarded by Scotland and Wales. England’s capital is London, which also the biggest city in England. London will also be important because it will host a football league for the league in England. The geography and climate in England is similar to America’s. The terrain varies where you are in England. Outside the major cities it is basically forests, rivers, and many trees. The cities are like cities in America, they are filled with many buildings, bridges, and people. The terrain is perfect to incorporate the league. The climate would be perfect for the league. England’s fall and winter are very similar to America’s. The league would be played in fall and winter, this would be very easy for the players to play in this climate. The geography and climate would not be a problem for the league, it will be a perfect fit for the league. England’s culture is very open to having an American football league in their country. England is very into sports just as Americans are. They become very passionate about a sports team, especially if it the team is from the city they grew up in or are currently living in. England’s two...
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...The main factor in determining popularity abroad would be how familiar the people are with the sport. In America we know football as the sport that is played on Sunday, but to the rest of the world it is known as soccer. To gain popularity in this example the NFL would need to get other countries aware of the sport so the people could understand the rules and learn by playing with hopes of one day playing in the NFL. You see the NFL already trying to expand their reach to the global marketplace by playing games each year in Europe. I believe basketball has already reached popularity in most countries due to the amount of talent that comes from overseas that play in the NBA . The countries that have players in the league have more of an interest in the sport because of those players and it gives them a reason to watch. A sports franchise wanting to gain popularity would need to take into account the difference in religion, manners, customs and language. Nicholas Pardini of Bleacher Report makes an excellent point on why the NFL is having trouble reaching more of the global market, “Football abroad has often been perceived as a sign of American nationalism and a barbaric culture. Critics of football often portray the game as a modern-day gladiator fight with a ball, and that it only appeals to the lowest common denominator of people and aggressive Americans”....
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...as an extreme new alternative to the traditional ways of the very successful NFL. They advertised the league as a new way for the customer to watch football, such as, rule changes to speed up the game and make it more intense, different camera angles, sexier dressed cheerleaders, and players and coaches wired for sound. The season was to start right after the Super Bowl of the NFL, so for the avid football fan, it would act as a buffer from the end of the NFL season. They also promoted a more intense and violent way of playing the game, in that, players were allowed much more leeway as far as illegal hits, fighting, taunting, etc. that would never be allowed in the NFL. NBC, a major network, became a partner in support of the XFL along with the original founder, Vince McMahon, CEO of the WWF, which is a professional wrestling organization. Partnering with NBC created a much more favorable marketing position and provided the upstart league a valid foothold in the tough market of professional sports. Step 3: SWOT Strength: The XFL had a unique, new way to watch football and gave viewers a chance to see the game from different perspectives, such as having cameras on the field, sideline interviews, and players and coaches wired for sound. It would bring the customer into the game on a much more interactive level. Some of these technologies introduced by the XFL are now being used by the NFL. Weakness: While promoting the different aspects they would bring to the game...
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...Abstract The National Football League (NFL) is considered the strongest, most lucrative, and financially resilient professional sport globally. While the NFL has been a huge success in the United States, exporting American football to other countries has not had the same success. NFL Europa was launched with the aim of introducing the sport to European countries but after facing 15 years of financial losses, the NFL Europa program ended in 2007. NFL then launched the NFL International Series—a program primarily geared to export real NFL games overseas. While the program is still young, it yields promising results. NFL has pointed out that education is the key in acquiring potential foreign markets; research studies show that most people around the globe consider American football as a complex and confusing sport. Keywords: NFL, NFL International Series, NFL Europa, foreign markets, NFL overseas games, American football Business opportunities are like buses, there’s always another one coming. -Richard Branson Introduction The NFL is the largest, highest grossing professional sports league globally, but has struggled to export American football to other countries. It has been established that educating potential fans will result in a larger global audience. The NFL is making great strides at creating a successful global brand. Global Market Entry Currently the NFL is using the NFL International Series as their course of entry into the global...
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...lines, or the product lines are performing at a relatively comparable rate, the NMC will simply give you the numbers you need. Usually the Marketing Manager will find the Net Marketing Contribution most useful, while an accountant or financial analyst would be most interested in the net profit ii.) 4. Broad and narrow marketing definitions greatly affect the direction of every organization, once one is decided upon. As seen in this case, the NFL “broadly” defines their market, which plays a main factor in its success. A narrow market focus only addresses articulated needs of customers, which leaves a large part of the potential market unserved (unfulfilled market potential). The NFL brand on the other hand, has practically permeated every household in America. The “big-picture” focus has allowed the NFL to basically create and set its own demand by the very presence of its logo. This is evident in the millions of dollars commanded for mere seconds of a Super Bowl advertisement. A good point of discussion is what market the NFL is actually in. If it followed a narrow market definition,...
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...result in the greatest good for the largest number of people. The general public is in a constant trust battle with American businesses. With trust being a critical element in boosting and helping restart our economy, business leaders and HR managers should understand what trust is, how to create it, and how to maintain it. Bass Pro Shops is a well-known shopping outlet for rods and reels, camping and hunting gear, and other outdoor accessories. Recently a lawsuit was filed against the company for discrimination when it comes to hiring. Human resource managers are directly responsible for implying the concept of equal employment opportunity. Employment opportunities should be fair for all people based on the laws of the United States. The NFL has applied a rule that pushes kickoffs...
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...Should the NFL Expand into Mexico? The NFL generates roughly $9.2 billion in revenue each year (Boudway 2014), but like most American companies it must find a way to expand its brand internationally. All thirty two of the NFL’s teams currently operate within the United States, though three games a year are played at Wembley Stadium in London, UK. Expanding football globally presents a challenge to the NFL because the game is not widely played throughout the world. While its television contracts of $7 million per year (Kottasova 2014) remain the world’s most lucrative, interest and participation outside the United States is much smaller than other sports. While it is agreed upon that the NFL needs to expand globally to continue to grow its business, they are presented with several options as to how to accomplish this. The current arrangement of playing several games a year overseas has been in place since 2007, and the NFL seems content to continue this practice. Some believe that the NFL ultimately wants to permanently move a franchise to a foreign country, with London, Toronto, and Mexico City being discussed as potential destinations. Despite last playing a game in Mexico City in 2005, the city presents an intriguing variety of opportunities and threats to the NFL. I believe that these threats outweigh the opportunities and the NFL should look into alternative strategies to capitalize on the growth of the Hispanic market. Like many American companies, the NFL would be...
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...______________________________________________________________________________ This case was written by Professors George E. Belch and Michael A. Belch. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. The case was compiled from published sources. Company Background Under Armour (UA) was founded in 1996 by Kevin Plank, a former Maryland football player, who began by selling compression clothing that could “wick” sweat away from the body to college sports teams out of the trunk of his car. Plank was a football player at the University of Maryland, and hated wearing cotton shirts to practice in the hot, humid Maryland climate. Knowing that he would never be an NFL player, Plank devoted his efforts to starting a company that could make a product that would be an improvement over cotton, in that it would not absorb sweat and be much more functional and comfortable to wear. Once made, he started selling the shirts to the lacrosse and football teams at the University of Maryland out of the trunk of his car. In 1998, the football oriented movie “Any Given Sunday” was being filmed in Baltimore where Under Armour is based. The producers of the movie were looking for a product that would represent the athletic nature of the movie and be comfortable to wear during filming. Under Armour agreed to provide products, and UA shirts were used throughout the filming and appeared in the movie itself, resulting...
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...Morgan Gadley 16 September 2014 English 1102 Zhang Marijuana, The Game Changer In Medicine and Society Is marijuana as corrupt as society makes it out to be? Growing up, everyone is told that, “Drugs are bad for you,” time and time again. Now as a kid you don’t really appreciate the reasoning behind it, but you listen to your authority figure heedlessly. I remember being told this my entire life and even to this very day. But as I got older I realized that people would still use the drugs even though it’s unlawful. I could never comprehend why someone would go against the law and endanger their life just to use drugs? But as I got older I began to realize that these people truly didn’t do any harm to the public or to themselves by smoking marijuana. Many doctors and health specialist are advocates for consumers to smoke marijuana just because of its health benefits. Marijuana is the third most popular recreational drug in America other than alcohol and tobacco, but marijuana is the only one that can benefit you the most out of the three. Alcohol and tobacco are drugs that many people have died from and harms the body as time goes by. Other medication that doctors prescribe to their patients is painkillers, and they can really kill you. According to McKnight et al. (2014), “There were 14,800 deaths from opiate overdose in 2008, according to the Center for Disease Control, and none from marijuana” (p. 4). Pain is the anxiety of disease, the symptom that reveals that...
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...Todd Gillispie Prof. MacAdams 8/23/10 Sports Ethics: How Technology Alters the Balance of Fairness Over the years sports have made great strides in improving fairness so as to create a more competitive form of entertainment. In the early years before the advancements in technology and development of enhancement drugs, it was talent that set athletes apart from one another. But as the number of athletes rose and the revenue generated by sports, as well as the salaries of players, escalated exponentially, so did the need to excell. Accordingly, athletes looked for anything that would give them an edge. Sports enhancers were used to obtain a competitive advantage, thus disrupting the concept of fairness. The problem of fairness did not only lie in the use of enhancers, but also with play calling. In most sports you have an official or team of officials who are solely responsible for ensuring all calls are made correctly. Because of “human error”, as well as the possibility of biased officiating, the idea evolved of using camera systems whose sole duty is to record all plays that can be replayed to ensure that calls were correctly made. In this paper I will analyze two forms of technology – one from a pure technology perspective and one from a medical perspective - that have both positive and negative aspects in tipping the scale of fairness. For most sports, the sole purpose of a video replay system is to determine the correctness of close calls or...
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...determined that it was best to red-shirt the first academic year making it possible to recreate a new offensive strategic game plan. The term redshirt: “A college football player who skips a year of play without losing a year of eligibility. A player will often redshirt because of an injury or academic problem” (Alder, 2013). Truthfully, I did not qualify for academic or injury and desired to play as a true freshman. This decision caused discord between the coaching staff and myself. During the season I did not play one game and reluctantly attended practices. A personalized invitation to meet at an expensive local restaurant, expenses paid, was taped to my dorm room door. I met with recruiters from Milan Italy desiring to enter into the NFL Euro-League; their offer was beyond my wildest dreams. Risk and Uncertainty Several questions raced though my mind. What were the advantages and disadvantages in accepting or rejecting the offer? The Italians remained for nearly three months secretly meeting with me while I attended...
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...Sports have been the most popular form of recreation for people since time immemorial. The money made in the sport business from each league is ranging from 280 million dollars to yearly revenue of nine billion dollars (2012 Statistic Brain Research Institute). Sport leagues are being marketed more now than they were before in many ways like other major companies are. Leagues, organizations, and athletes are globalizing their trade and further increasing popularity in other parts of the world (Froetschel). Sports are becoming a growing business in America’s market because of the revenue it has produced for our economy, the marketing aspect in which it promotes fair play and sportsmanship, and, the globalization of sports is giving organizations and leagues a way to promote themselves in foreign countries. According to the book Principles and Practice of Sport Management the definition of revenue is defined as money that is made or paid to a business or organization (Masteralexis, Barr and Hums). As of 2011 over 414 billion dollars have been spent in sports and the number is increasing rapidly (Masteralexis, Barr and Hums). Alone in college sports revenue has exceeded twelve billion dollars in 2011 alone. Big time athletic programs were spending anywhere from 45 million dollars to 126 million dollars, and generating revenue from numbers as low as 68 million dollars to 150 million dollars, making the profit anywhere from thirteen million dollars to up to twenty-seven million dollars...
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...Introduction The advent of revenue sharing and salary caps has revolutionized the business of professional sports. The National Football League implemented these concepts in order to promote competitive balance. Theoretically, revenue sharing is supposed to encourage equal distribution of wealth so as to not concentrate top-talent players to the teams with the most resources. In so doing, its practice should work to ensure that there is equal competition among small and large market teams. Also, by enacting a salary cap, larger market teams are prevented from monopolizing talent. Through a series of collective bargaining agreements and lawsuits, there has been a movement in the NFL toward benefiting both the players and owners. The NFL is the most successful professional sports league in the country. This is in large part due to its ability to run efficiently as a business and promote competition as a sport. In this paper, we examine the historical significance of the progressive collective bargaining agreements and how its changes have effected players and owners of teams in the league. We also examine the components of revenue-sharing and the salary cap implemented through the NFL’s CBA and their significance in promoting competitive balance. Historical Analysis of the Salary Cap and CBA The National Football League has undergone many changes since its inception in the 1920s. Early in the development of the National Football League, there was competition among teams in...
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