Mystic Monk Coffee - Assignment Questions

1a. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? Yes, he has established a future direction for the Carmelite Monks of Wyoming shown by his vision creating. 1b. What is his vision for the monastery? * Increase size from 13 to 30 * Purchase 496 acre ranch * Build monastery with accommodations * Build church * Build a convert for nuns and a hermitage

1c. What is his vision for Mystic Monk Coffee? There is no true vision except to fund the Carmelite Monks.

1d. What is the mission of the Carmelite Monks of Wyoming? * Worship * Live out their life in monastery * Vows of obedience * Chastity and poverty * Sacrifices associated with living a cloistered religious life

2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? No, he has not set definite objectives and performance targets for achieving his vision however, some goals on wanting to obtain the 496 ranch or how to raise the money to buy it.

3a. What is Father Prior’s strategy for achieving his vision? Father Prior’s strategy for achieving his vision is to use M.M.C. profit to buy ranch for monastery.

3b. What competitive advantage might Mystic Monk Coffee’s strategy produce? Its competitive advantage is the market niche of focusing on Catholics worldwide and to produce more of the coffee.

4a. Is Mystic Monk Coffee’s strategy a money-maker? Yes, it is a money maker but used for monastery.

4b. What is your assessment of Mystic Monk Coffee’s customer value proposition? Assessment of customer value does value because it sales to wholesalers or coffee clubs.

4c. What is MMC’s profit formula? $56,500 * 12= $678,000 * Revenues / sales $678,000 * COGS $352,560 * O.E. $250, 860 * Net Profit $74, 580

4d. What is MMC’s resources that enable it to create and deliver value to customers? Free labor, non-profit with no taxes and roasting coffee in monastery are all resources that enable it to create and deliver value to customers.

5a. Does the strategy qualify as a winning strategy? Yes, it is a winning strategy.

5b. Why or why not? * Fits the situation currently not for the future. They are able to perform the duties of roasting, packaging, and shipping the coffee without disturbing their normal duties. * Has yielded a sustainable competitive advantage above average but not superior. They have not publicized their market, other than the website. * Has a good financial performance but not advance in market. They make money because they do not pay their workers.
6a. What recommendations would you make to Father Daniel Mary in terms of crafting and executing strategy for the monastery’s coffee operations? * Get part time help during prayer * Get help from the community * Grow his own beans * Open a store
6b. Are changes needed in its long-term direction? Explain Yes. Need to open a store so that he can gain profit and raise more money to buy land for a bigger Monastery.

6c. Are changes needed in its objectives? Explain Yes. Change objective to buying new roaster to make more profit from coffee to buy ranch and market their products to gain a sustainable advantage.

6d. Are changes needed in its strategy? Explain Yes. Hire more workers

6e. Are changes needed in its approach to strategy execution? Explain Yes. Bring in more monks to perform the labor and build more rooms for