...Nokia This is an exciting role for one of the most exciting organisations in the world. Nokia is recognised as one of the world’s of the most loved, most valuable and most trusted brand Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. Every day, more than 1.3 billion people use their Nokia to capture and share experiences, access information, find their way or simply to speak to one another. Nokia's technological and design innovations have made its brand one of the most recognized in the world. For more information, visit http://www.nokia.com/about-nokia. General Function Manage the internal and external communications function in Vietnam based in Ho Chi Minh. Co-ordinate and implement all communications activities in country. Reports directly to General Manager, Sales & Marketing, Head of Communications, APAC. Main Responsibility Areas Creates communications plan for the country, key messages, positioning materials, collaterals & media events and executes the plan. Advisor to Nokia Vietnam’s management in topics that have an impact on Nokia’s reputation Creates local materials for locally relevant media activities Localises and distributes international media releases, materials Support in Nokia’s key stakeholder relations (operators, customers, partners, developers, industry associations) Media Relations Develop and implement the full media relations strategy for Nokia...
Words: 657 - Pages: 3
...Nokia ’s Public Relations blunder(s), is your company headed down the same path? Samsung cancels blogger’s airplane ticket on press trip for refusing to write about brand. Nokia picks up tab (Source Tweet) This is a clear public relations(PR) disaster and I aim to suggest options which can help one handle this better, and possibly prevent it in the future. Samsung tried to force two Indian bloggers attending the IFA trade show in Berlin, to operate as Samsung representatives against their will. Essentially telling them, “Promote our products at IFA or walk home”. Yep you read that right, a blogger was told by a PR representative from Samsung India allegedly over the phone that “you can either be a part of this and wear the uniform, or you’ll have to get your own tickets back home and handle your hotel stay from the moment this call ends.” Note: Every story has multiple sides, I’m sure Samsung has its own story as does the blogger, however, I hope to highlight things which one can learn. This is a PR Disaster I think the correct place to begin is in understanding and acknowledging that this is a public relations disaster. Samsung and it’s agency were clearly not geared to handle this. The story has become quite popular and Samsung’s competitor Nokia has definitely gained some good PR due to this, by helping the stranded blogger. As you’ll learn thru this article, Samsung isn’t a stranger to such a debacle. This isn’t the first time Samsung has trended up the social media channels...
Words: 2424 - Pages: 10
...SOCIAL MEDIA The social media have played a major role in changes and challenges in Public Relations through leadership because social media is a big platform where Public Relations used to deliver information and share. The changes in Public Relations have many such as it be trend among every industry where social media become a medium to receive and send information, message and many more. As now day’s social media become a major trend in our daily activity and social media is one of medium which public use to get information and current activity that is happening around them. Moreover it brings a lot changes in Public Relations industry as it help the practitioners to learn more and get knowledge and not only that, able to get response from public towards the activity or message which might be helpful for them to upgrade themselves for better in future. Every Public Relations practitioners need changes in their role as public relations because it can make them use more tools to reach the audience and public worldwide. Meanwhile the challenges that Public Relations face through social media could be among the investor relation or competitors in one same thing which might affect the public’s view and response towards our message. For example there is multiple channel now days such as email, blogs, social media, Youtube and many more CHALLENGES AND OPPORTUNITIES According to the survey topic, there are few challenges that face is the power of images. Image-driven content...
Words: 1271 - Pages: 6
...Advancement Employee Communications: A Study of the Various Stages of Employee Communication Doris Chaney Liberty University BSUI 550 Dr. Jeff Boyce May 9, 2012 Abstract This paper explores several stages of employee communication technology accomplishment and how internal communication strategies developed with each technology. It aims to provide a degree of clarity on the concept by identifying stages in its evolution role of internal corporate communication in enhancing employee engagement. This paper will also make a contribution to corporate communication theory by considering the advancement of employee and the role of communication in enhancing employee communication. We will glance at the progression of communication technologies through the history, contemporary along with innovation. I recent years, advances in information technologies have provided employees with the freedom to work from any place. The communication technologies that businesses use to deliver information to employees have evolved over the decades from the mid-1800s telegraph to the current business use of an internet; as the tools evolved so did communication strategies from hierarchical forms to community building and employee engagement. There have been some technological progresses that have open new leads for corporations to communicate to their employees; these strategies on how...
Words: 4034 - Pages: 17
...MEDIA AND COMMUNICATION TABLE OF CONTENTS: INTRODUCTION/ OVERVIEW TRENDS AND OPPORTUNITIES SKILLS AND LICENCES REQUIRED ENTRY AND PROGRESSION TRAINING AND DEVELOPMENT PROFESSIONAL BODIES INVOLVED SOURCES OF REFERENCE LINKS TO RESOURCES INTRODUCTION/ OVERVIEW The large and diverse media and communications industry assumes a central role within most economies. The industry covers a range of occupations and media, including: radio, television and film; print media; internet content development; advertising; public relations; speech writing; and design. The industry is highly concentrated and production is dominated by a small amount of large firms that are able to shape the industry’s direction and price levels The media and communications industry encompasses a wide variety of establishments. The media segment includes motion picture/video producers who create movies, television shows, and other videos to sell to broadcasters; publishers who produce and distribute items such as books, newspapers, magazines, and CDs, excluding software; and television and radio broadcasters. Telecommunications is another segment of the industry. It includes both equipment from cables to telephones to services such as wireless carriers or cable providers. Telecommunications is what makes voice, data, and video communication possible, resulting in the information age. A new, quickly rising segment is the use of the internet for new media...
Words: 4987 - Pages: 20
...The Definition of Employee Communication Communication is often defined as the sharing of information, feelings and ideas. In the business world, exchanging information is essential for your company's success, and there are many different avenues available to communicate with your employees and customers. With the advent of social media, the number of communication options has exploded. You can share among your employees almost instantaneously. As the speed of communication accelerates, your challenges to communicate effectively also increase. Keeping your communications accurate and informative becomes a daily challenge. Traditional Communication Methods Communicating with your employees has traditionally been a top-down process: Management created policies, procedures, documents and memos and distributed them to workers. Your now deliver communication usually through internal email messages and website updates. Employees most likely communicate through email and phone calls, with occasional meetings to update status and review accomplishments. Paper memos still exist, but their use is declining as most organizations now rely almost exclusively on email for their important communications. Email and Instant Messaging Your employees most likely use email and instant messaging for most of their daily communications. From daily updates to the latest news from your field offices, associates can stay up to date and informed at all times. The advantages of email and instant messaging...
Words: 7560 - Pages: 31
...contributing to an excellent organization and helping to change students’ lives. | Employment History | Student Mentor, Western Governors University | 2010 — Present | Indianapolis, IN Facilitate new student on-boarding and orientation processes.Assist students in educational planning from initial enrollment through graduation.Evaluate learning styles, skills, goals, etc in order to help students utilize the appropriate learning resources.Meet with students on a weekly basis for coaching, accountability and encouragement.Serve as the student’s advocate in resolving matters of academic difficulty, misunderstanding or confusion.Assist students with career planning. | MBA Recruiter & Public Relations Director, Anderson University | 2005 — Present | Anderson, INOversee public relations for the program including chamber involvement, communication, media promotion, newsletters, online networking and promotion of the program through professional organizations.Developed, implemented and facilitate an effective social media campaign for student recruitment and current student/alumni relations.Work with the university Alumni Association to create quality events and opportunities to connect alumni with the university for the purpose of university promotion.Schedule and facilitate presentations to groups of potential and incoming students.Develop relationships with potential corporate partners for the purpose of promoting the MBA program.Determine which students are a suitable fit...
Words: 568 - Pages: 3
...Marketing, Promotions, Public Relations, and Sales Managers. (2010). Occupational Outlook Handbook, 32-35. Public relations managers. Public relations managers plan and direct public relations programs designed to create and maintain a favorable public image for the employer or client. For example, they might write press releases or sponsor corporate events to help maintain and improve the image and identity of the company or client. They also help to clarify the organization’s point of view to their main constituency. They observe social, economic, and political trends that might ultimately affect the firm, and they make recommendations to enhance the firm’s image on the basis of those trends. Public relations managers often specialize in a specific area, such as crisis management, or in a specific industry, such as healthcare. In large organizations, public relations managers may supervise a staff of public relations specialists. (See the Handbook statement on public relations specialists.) They also work with advertising and marketing staffs to make sure that the advertising campaigns are compatible with the image the company or client is trying to portray. In addition, public relations managers may handle internal company communications, such as company newsletters, and may help financial managers produce company reports. They may assist company executives in drafting speeches, arranging interviews, and maintaining other forms of public contact; oversee...
Words: 293 - Pages: 2
...BA 385 Final Case Exercise Part I. The Case. Read through the case called “The Hudson River Clean Up and GE” (Case # 25 in your textbook). Do not do any outside research; stick to the case as it is written up in your textbook. In the table below, identify twenty relevant stakeholders and their stakes. Be specific about what each stakeholder has to gain OR lose by the possible actions suggested in the case. You need only list one stake (describe it if you think it is not clear without a description). *Gain *Lose | |Stakeholders |Stakes | |Stakeholders |Stakes | |1. |Shareholders and Investors |Share value goes down due to huge |11. |Animals live in Hudson River |Better living environment | | | |expense in dredging plan | | | | |2. |Employees |Increased possibility of lay-off |12. |Suppliers and other business |Increased business opportunity | | | |due to huge expense in dredging | |involved in dredging plan | | | | |plan | | | ...
Words: 2087 - Pages: 9
...Running Head: STARBUCKS DELIVERY Starbucks Delivery Public Relations Campaign Anderson, J., McBride, T., Sandoval, M., & Waugh, J. University of Phoenix MKT/438 Public Relations Candice Steelman Starbucks Delivery Public Relations Campaign Introduction In such a competitive world it’s often crucial for a business to offer new services or products to keep the customer coming back. Starbucks is no different from any other business in the same industry. The need to to keep the market fresh is always there. Starbucks will introduce a new service of home or business deliver of there products. Before this product is introduced in the marketplace, areas such as business goals, public relations (PR) issues, use of SMART, identifying the targeted market, other publics that must be identified, ethical implications related to the PR issues, and a complete market research plan must be completed. With all these above areas identified and completed the chances of the new services success rate will go up. Business Goals After opening the first store in 1971, Starbucks Coffee Company has grown from a local Seattle market coffee and tea shop into an international phenomenon with more than 11,000 stores in all 50 of the United States and more than 4,400 in 43 other countries. Starbucks (2008) mission is “to establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow” (Mission Statement, para. 3). Starbucks...
Words: 1770 - Pages: 8
...Internet The Internet has become one of the best showcases the chains can use to demonstrate their fashion options and maintain a close and direct relationship with their customers. All the chains have specialist Internet teams who are continually developing and implementing better tools so that the customer online service is as suitable and effective as possible. In this regard, the active presence of all the chains on social networks, in which all of them together have more than ten million followers, is outstanding. In 2010, the Inditex web sites, including both chain sites and inditex. com, received 66 million visits. Internet The Internet has become one of the best showcases the chains can use to demonstrate their fashion options and maintain a close and direct relationship with their customers. All the chains have specialist Internet teams who are continually developing and implementing better tools so that the customer online service is as suitable and effective as possible. In this regard, the active presence of all the chains on social networks, in which all of them together have more than ten million followers, is outstanding. In 2010, the Inditex web sites, including both chain sites and inditex. com, received 66 million visits. Open to society Inditex makes a solid commitment to transparency and develops different initiatives to guarantee fluid access to its different groups of stakeholders to information on the performance of its activity...
Words: 713 - Pages: 3
...Compare some of the ways public relations practices vary in different parts of the world. The purpose of PR takes on several forms in the global field/market. In addition to being a media relations expert and proficient marketer, a typical “global PR” specialist can perform as your company's personal representative, acclimatizing local buyers and customers as well as growing connections with the government officials. “Strategic management of communications between a business and its foreign audiences, however, can be quite intimidating for many companies, because, although PR is PR, the challenges of launching a successful campaign are magnified on the international scene.” All companies and countries have public relation departments and in different parts of the world things have to be or are handled differently. There are “generic” principles that are basically “standardized world-wide principles.” Then there are “specific applications” which pretty mean that those “generic” principles are applied differently under different settings. “From cultural and language differences to scattered time zones and logistical obstacles, examining the overriding issues involved in conducting PR in different foreign markets, including the common pitfalls and successful strategies of companies in the international trenches” (LeClaire, J, 2010, np). I am going to use two cultures as my examples in public relations practices in different areas; Arab and American cultures. 1) Cultural...
Words: 456 - Pages: 2
...Pepsi-Cola’s handling of its 1993 crisis demonstrated remarkable public relations consistency. An issue that pervasively raised is as well attended quickly and resulted positively. A retired meat salesman Tex Triplett, 82, of Tacoma, Washington, and his wife, Mary, 78, reported that while looking into a Diet Pepsi can for a prize-winning word to complete the phrase "Be young, have fun, drink Pepsi," they instead found a syringe. They turned the materials over to their attorney, who then contacted the Pierce County Health Department. A television station went with the story on Thursday, June 10th. KIRO anchorman Gary Justice said that the story merited attention because of a local Sudafed tampering in 1991 that killed two residents, and that needles evoked the fear of AIDS. The Seattle Times reported the story Friday morning, adding that Mary Triplett said that neither she nor her husband had shown signs of being sick. Another Pepsi-needle claim was made in Washington State on Friday. That weekend, The FDA issued a five-state alert advising consumers to inspect their Diet Pepsi. FDA chief Donald Kessler told the public to empty the contents of the can into a glass or cup before drinking. On Sunday night came a similar claim from a woman in the Cleveland area. By 9:30 AM Monday, June 14th, there was another claim. And by the time the day was over, 8 more had been made. At PepsiCo headquarters in Somers, NY the Pepsi public affairs crisis team huddled, hoping that the new reports would...
Words: 598 - Pages: 3
...Business succeeds when it cares about community “The primary objective of a firm is to maximise its profit and its primary accountability is towards its shareholders/owners” Although I can see how in most instances the main objective of a firm is to maximise it’s profit, I do not believe that it necessarily follows that the primary accountability is to the shareholders and owners. I would like to present the following argument that suggests real success can be achieved by working with and caring for communities and stakeholders. If we were to believe that companies would only succeed by looking after their shareholders we would surely limit the opportunities for any firm to have any community purpose and would remove any of the benefits that can be achieved by working with other key stakeholders. Firms can benefit greatly from interaction with wider stakeholders and can reap benefits when they care about their communities because these communities can be seen to work together with firms to support mutual success. In outlining my views I will refer to three theories, namely stakeholder theory, legitimacy theory and agency theory and make a case for how an interaction of these theories will support my views that business succeeds when it cares about its community. Stakeholder Theory, (Financial Times Lexicon, 2011), ‘Stakeholder theory suggests that...
Words: 1527 - Pages: 7
...Executive Summery This work intends to explore the public relation and communication department under marketing department of Robi. It is an research which gives an over all idea about the activities of the department, in addition this research will find out what the different types (working class, student, housewives, employees) think about the PR activities of Robi. This research is based on questionnaire. The questionnaire was given from the Robi authority which was a pre-tested questionnaire having 5 questions. The sample technique was stratified random sample. Total 100 respondents from Dhaka city where taken for this research. Based on their answers the analysis has been made. The sample size is divided in to five (5) sub-categories namely student, housewives, working class, agency personnel, and lastly the Robi employees. Microsoft excel 2003 software was used for all sorts of calculation and graphical representation for the research. Based on the calculation all sorts interpretation and recommendation was given at the end. Each of the questions has its own calculation and diagram in this research paper. The literature review part was full of secondary information about the research. The terminological definition, explanations of the terms and detail of the departments are clearly described in this part of the research. In addition, company background part is added just for the readers to know more about the company and also the detail of the department of PR & communication...
Words: 326 - Pages: 2
