...| MARKETING FOR A NON-PROFIT ORGANIZATION By: Ahmed Alhalal, Charles Hazzard, Dreu dixon, Faisal Al Mubayedh, Kelly Walker April 11, 2013 Introduction to Engineering Management- 2111-001 MARKETING FOR A NON-PROFIT ORGANIZATION By: Ahmed Alhalal, Charles Hazzard, Dreu dixon, Faisal Al Mubayedh, Kelly Walker April 11, 2013 Introduction to Engineering Management- 2111-001 | EXECUTIVE SUMMARY At the start of this project, our team was given a special opportunity to develop a hands-on marketing project with a non-profit organization. This non-profit organization goes by the name of The Lightfactory, and is known as one of four museums of photography and film in the United States. The board of directors requested our team to develop an e-mail campaign strategy to improve membership and donor rates. However, as systems engineers, none of our team members had any prior knowledge of marketing or segmenting. Therefore our team was forced to do some extensive research on non-profit marketing, as well as database segmenting. The ideals and concepts learned throughout the research process were eventually used as a foundation for completing the project objectives proposed by the Lightfactory board of directors. Segmenting the database was a success and provided some key insights about the LightFactory’s customer base. Most of the customer’s in the database were segmented into three major populations: Big givers, Middle givers, and Low givers. These segments are customers...
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...Liam Mulloy 11445008 (one-term Student) Business in Society, Assignment 2, due 02/01/2014 Andrew O’Regan “The John Hopkins International Comparative Non-profit Sector Project has provided important data on the non-profit sector internationally. How has this data informed the development of theories of the non-profit sector?” Introduction The non-profit sector is essentially that part of social activity undertaken by non-governmental and non-profit organisations. Also known as the civil sector, public sector, voluntary sector or the third sector, this part of the economy is gone largely unnoticed but since the 1970s has become under investigation from scholars and economists alike who realised the sector’s large economic contributions. The industry subsequently began to expand; “Prompted by dissatisfaction with the cost and effectiveness of exclusive reliance on government to address the social welfare and developmental challenges of our time, efforts have been launched to find alternative ways to respond”. (Anheier and Salamon, 1992) Seemingly, citizens felt they could no longer rely on the government to neither solve their problems nor provide essentials. Accordingly this shifted the focus of attention to the emerging voluntary sector, which had long contributed to the alleviation of social problems on a global scale, but had long been overlooked in scholarly and economic analyses. Thus the third sector began to grow and became institutionalized in university based...
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...pROJECT ON FINANCIAL MANAGEMENT | ESTIMATION OF BETA AND ITS INTERPRETATION IN AN INVESTMENT DECISION | Submitted to: | Prof. S P Mohapatra | | | Submitted By: Aditya Prakash (11DM061) Amitava Mitra (11DM062) Paritosh Beuria (11DM063) Subhajyoti Bhattacharya (11DM064) INSTITUTE OF MANAGEMENT & INFORMATION SCIENCE, BHUBANESWAR. | CONTENTS Page No. * OBJECTIVES 3 * COMPANY PROFILES 4 i. Mahindra Finance ii. Unitech Ltd. * PROJECT METHODOLOGY AND ANALYSIS 5 * Objectives of the project * Scope of the project * Concepts * Excel Analysis * Computational Aspects * INTERPRETATION AND CONCLUSION 11 * REFERENCES 11 OBJECTIVES * To select the stocks of two companies from different sectors to invest. * To determine the beta value for each of the stocks for last financial year on the basis of National Stock Exchange (NSE) and interpretation of beta. * To determine a minimum risk portfolio by using the two stocks. Company Profiles Mahindra Finance Mahindra & Mahindra Financial Services Limited is one of the leading non-banking finance companies in India. It is among the top 500 Indian companies by market capitalization. For the fiscal ended 31 March 2011...
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...Carriers is a U.S. firm and is subject to 35% taxation. (Please see excel sheets) From our analysis it appears that Ms. Linn should not buy the Capesize vessel. The Net Present Value on the Ocean Carrier is not a positive number, a clear indicator that buying the vessels is not a good idea. The tax rate of 35% makes a lot of difference in determining this NPV. In our calculations we did assume a tax rate on the final sale of the vessel. If it were possible, or known, the tax rate on the salvage it might be more feasible to buy the vessel, and end up with a positive NPV. The effect of taxes on EBIT and thereby NPV is easily seen in our analysis numbers. As taxes remain steady and profits from operations falls, the prudence of the investment becomes apparent. Assume that Ocean Carriers in based in Hong Kong, where owners of Hong Kong ships are not required to pay any tax on profits made overseas and also are exempt from paying any tax on profit made on cargo uplifted from Hong Kong. (Please see excel sheets) If the tax rate were a non-issue it would make sense to buy the vessel. Running our analysis with a zero tax rate gave a positive NPV. This is due to the effects of taxes on EBIT. While it is more realistic to expect a tax rate, draw of having a zero tax rate would make this project more attractive to management, and possible. It may have also been advantage in the analysis we ran to see the effects a change in the discount rate has on the NPV. Couple with a zero tax...
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...Strategy defined What is strategy? The Oxford Dictionary describe strategy as A plan of action designed to achieve a long-term goal or overall aim; or the art of planning and directing overall military operations and movements in a war or battle; It is derived from the Greek word “stratégia” that means generalship (Oxford dictionary. 2015). A company’s strategy consist of the competitive moves and business approaches that managers are employing to grow the business, attract and please customers, compete successfully , conduct operations and achieve the targeted levels of organizational performance (Hough et al. 2008:4). Strategy is all about how the anticipated goals will be achieved. It works like a recipe where different elements are used in a more or lesser manner to achieve an end result. In an organisation the leader ensures all members are heading in the right direction and completing their goals and objectives. Organisations lacking leadership quickly implode as members scatter in all directions attempting to achieve conflicting goals in a silo-orientated environment. However, this can be overcome if leaders communicate and execute business strategies. A business strategy is a leadership plan that achieves a specific set of goals or objectives such as: * Developing new products or services. * Entering new markets. * Increasing customer loyalty. * Attracting new customers. * Increasing sales. * Decreasing costs. (Baltzan, 2013:16) Leaders also...
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...8/27/2015 8/27/2015 Samarth Patel | 18586750 Global marketing management Samarth Patel | 18586750 Global marketing management Client Brief Arthritis & Osteoporosis WA Client Brief Arthritis & Osteoporosis WA Table of Contents Background 1 Arthritis 1 Osteoporosis 2 Client details 2 Objective 2 Working structure 3 Current projects 3 Current challenges 4 Environmental Analysis 5 Internal 5 Strengths 5 Weaknesses 5 Opportunities 6 Threats 6 External (Macro environment) 7 Political 7 Economics 7 Social/Culture 8 Technology 8 Environmental 9 Legal 9 Stakeholders and Competitors 10 Stakeholder 10 Competitors 10 Conclusion 11 References 12 Appendix 1 14 Appendix 2 15 Appendix 3 16 Background Arthritis Arthritis is regarded as common diseases amongst Australian. Arthritis is serious condition that can affect people of all age group even children. According HealthDirect (2014), there are over 100 different types of Arthritis that cause a wide range of symptoms which vary depending on different type. Table 1: Statistic related to people suffering from Arthritis Year | Statistic | 2007 | * 3.85 million Australians * 2.4 million (Age group 15-64) * 2 million females * 1.8 million males | 2050(prediction) | * 7 million Australians * 3.7 million females * 3.3 million males | Source: (Painful Realities - the Economic Impact of Arthritis in Australia 2007) Osteoporosis As Arthritis...
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...Mary May was a project manager who reported directly to Mr Edwards. As a project manager, Mary was responsible to oversee project implementation as well as the project’s pricing and costing.Mr Edwards was the Water Purification Group Vice President. He was responsible to all projects under the group and therefore need to ensure the profitability of the group. 2. What is the main issue faced by Mary? What decision Mary need to make?Project ORG7, which is under Mary’s management showed cost overruns. The actual costs of completing the project were higher than the budgeted, causing significant losses to the group. Such losses would cause Mary’s bonus and also the groups’ overall performance.Mary is in the position to determine cost allocation for all projects under her management. Therefore she has the opportunity to intentionally allocate the extra costs to other projects under her management. 3. What are Mary May’s alternatives? Please provide supporting calculation to each alternative.Alternative 1: allocate the RM2,000,000 to Project ORG7Profit before tax = Total Revenue – Total costs= RM7,000,000 – RM8,200,000= - RM1,2000,000 or 17.1% lossesAlternative 2: allocated the RM2,000,000 to another projectProfit before tax = Total Revenue – Total costs= RM7,000,000 – (RM8,200,000 – RM2,000,000)= RM800,000 or 11.4% profit 4. If you were Mary May, how would you allocate the RM2,000,000 of R&D expenditure? What are your decision criteria? Prepare a decision analysis (include all...
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...manager is here ensuring that working capital requirements are met. In the medium or long term, the organisation may have planned purchase of fixed assets such as plant and equipment, for which the financial manager must ensure that funding is available. Financial Management decisions The financial management decisions relate to investment, financing and dividends. The management of risk must also be considered. Investments in assets must be financed somehow. Financial management is also concerned with the management of short-term funds and with how funds can be raised over the long term. The retention of profits is a financing decision. The other side of this decision is that if profits are retained, there is less to pay to shareholders as dividends, which might deter investors. An appropriate balance needs to be stuck in addressing the dividend decision; how much of its profits should the company pay out as dividends and how mush should it retain for investment to provide for future...
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... 1,684 | Current Liabilities | | | | 631 | 855 | 2,681 | | | | | 1.81141046 | 1.288888889 | 0.628123834 | Analysis- If we see project vision its current liabilities has grown more than its current asset, which has a direct impact on its liquidity which has gone from 1.81 in 2010 to 0.62 in 2012. This is largely due to increase in short term borrowings which has gone from 116 to 776 and other current liabilities has also increase significantly from just 486 in 2010 to 1353 in 2012. This shows that company has undergone an expansion programme. 2. Asset turnover ratio: Sales/Total asset Implication- How effectively a company is using its asset. The greater the ratio better it is. If more sales can be achieved by given set of asset better it is. Sales/Total assets | Total Assets | | | | ₹ 3,548.00 | ₹ 5,215.00 | ₹ 8,821.00 | Sales | | | | ₹ 1,584.00 | ₹ 3,131.00 | ₹ 4,688.00 | | | | | 0.446448703 | 0.600383509 | 0.531459018 | Fixed asset turnover ratio: Sales/Fixed assets Sales/Fixed Assets | Sales | | | | ₹ 1,584.00 | ₹ 3,131.00 | ₹ 4,688.00 | Fixed Assets | | | | ₹ 2,405.00 | ₹ 3,528.00 | ₹ 5,513.00 | | | | | 0.658627859 | 0.887471655 | 0.850353709 | Analysis- Company has been able to effectively use its fixed assets over the period, In 2010 there has been expansion programme which has slightly impacted the...
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...Warning, this is a study guide, not a cheat sheet. 1. Prepare a statement showing the incremental cash flows for this project over an 8-year period. -Initial investment: The initial investment (I) is the sum of the investment in plant and equipment. I = $1,000,000 -Working Capital: The additional net investment in inventory and receivables is the working capital needed for the project: WC = $200,000 There is no additional info about the WC, so we can assume that it will not change over the project's life. Then Working Capital Change for each year Yi is: this is a study guide, not a cheat sheet. ChWCi = Previous Year WC - Current WC = 0 (for i=1 to 7) and ChWC0 = -$200,000 The working capital is recovered, this means that for the end of the year 8 it will be zero or: this is a study guide, not a cheat sheet. ChWC8 = $200,000 -Depreciation: For the first five years Yi (i = 1 to 5): Di = (Invest in plant and equipment)/5 = $1,000,000/5 = $200,000 For the years 6 to 8 the depreciation will be zero. this is a study guide, not a cheat sheet. -Revenues: For the first year the expected revenues will be: R1 = $950,000 For the years Yi (i=2 to 8): Ri = $1,500,000 -Expenses: Indirect incremental costs will be $80,000 all the eight years. For each year the direct costs will be 0.55*Ri. Then for each year Yi (i=1 to 8), the expenses (Ei) will be: this is a study guide, not a cheat sheet. Ei = $80,000 + 0.55*Ri...
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...AN ANALYSIS OF THE BUSINESS AND FINANCIAL PERFORMANCE OF AN ORGANISATION OVER THE PREIOD OF THREE YEARS THE CASE STUDY OF ACCESS BANK PLC BEING A PROJECT SUBMITTED TO OXFORD BROOKES UNIVERSITY IN PARTIAL FULFILLMENT FOR THE AWARD OF B.SC (HONS) IN APPLIED ACCOUNTING BY xxxxxxxxxxxxxxxxxxxxxxxxxxxxxx ACCA REG. NO: xxxxxxx E-mail: xxxxxxxxxxxxxxxxxxxxxxxxxxxxx MAY, 2011 PAGES: 29 WORD COUNT: 6345 TABLE OF CONTENTS PART 1 1.1 Introduction 1.2 Reason for choosing the topic 1.3 Aims and Objectives of the report 1.4 Research questions 1.5 Research Approach PART 2 Information gathering 2.1 Sources used for information gathering 2.2 Description of methods used: 2.3 Limitations of information gathered 2.4 Ethical...
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...activities. According to the Chartered Institute of Management Accountants (CIMA), Management Accounting is "the process of identification, measurement, accumulation, analysis, preparation, interpretation and communication of information used by management to plan, evaluate and control within an entity and to assure appropriate use of and accountability for its resources. Management accounting also comprises the preparation of financial reports for non-management groups such as shareholders, creditors, regulatory agencies and tax authorities". For fulfilling the purpose of management accounting there are already many techniques and tools prevail in the market. The first management accounting tools and techniques contribute to the attainment of organizational objective is standard costing. Standard costing is an accounting system designed to properly allocate costs of direct labor, indirect labor, materials, overhead, and selling / general / administrative accounts on a unit basis for the purpose of accurately costing products and the subsequent control of those costs in managing the production, marketing, purchasing, and administrative functions of the business. For example, at the beginning of a year a company estimates that labor costs should be $2 per unit. Such standards are established either by historical trend analysis of the cost or by an estimation by any engineer or management scientist....
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...ROBERT GORDON BUSINESS SCHOOL Investment Appraisal for Zest Spa India A financial analysis 1411742 06.01.2015 Words: 2420 + 500 Appendix Table of contents 1. Company overview and appraisal ....................................................................................................... 1 2. Background .......................................................................................................................................... 1 2.1 Porter´s analysis ............................................................................................................................ 2 2.2. Indian government ....................................................................................................................... 2 3. Investment Thesis................................................................................................................................ 3 4. Valuation ............................................................................................................................................. 5 4.1 ARR ................................................................................................................................................ 6 4.2 IRR.................................................................................................................................................. 6 4.3 Limitations ...............................................................................................................
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...When it comes to leadership and teamwork, I truly believe that this aspect is very important when operating in a group environment. These two skills really are a vital key towards achieving one’s goals and succeeding in everything that involves working within a team setting. Here Is What I Have Done While enrolled in a Non-Profit marketing course, my group and I were responsible for developing a strategy to aid a local non-profit radio station, WYPR, in attracting younger listeners to their website and hopefully becoming WYPR subscribers. We analyzed our findings and formulated a situation and developed a S.W.O.T. analysis of WYPR current status in there industry. From there, we discovered that WYPR’s target market mainly consisted of mostly...
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...investment proposals. Cash Flows: Basic Concepts The cash flows that we will use in our analysis are incremental after-tax cash flows. The incremental-cash-flow rule is that the cash flows relevant in analyzing an investment opportunity are those after-tax cash flows and only those after-tax cash flows directly attributable to the investment. The words incremental, after-tax and cash are critical. The term cash calls attention to the fact that we are interested in cash flow and not accounting profits. Ultimately, financial transactions must be carried out with cash, not profits, so we look to cash as the source of value. As we will see, we are interested in all cash flows affected by a decision under evaluation, no matter how those cash flows are classified for accounting purposes. The term after-tax emphasizes that we are able to keep the cash only after payment of taxes. The word incremental is important because in deciding whether to do something, or whether to pick alternative A or alternative B, differences in outcomes are of interest. What changes as a result of the decision? If a firm replaces a piece of machinery, will the firm’s insurance costs change? If not, we can ignore the insurance premiums in our schedule of cash flows to analyze the decision about replacing the machinery. The concept of incremental analysis has wide applicability in decision-making. Incremental analysis applies not just to investment decisions or to financial-management decisions, but to all...
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