...| MARKETING FOR A NON-PROFIT ORGANIZATION By: Ahmed Alhalal, Charles Hazzard, Dreu dixon, Faisal Al Mubayedh, Kelly Walker April 11, 2013 Introduction to Engineering Management- 2111-001 MARKETING FOR A NON-PROFIT ORGANIZATION By: Ahmed Alhalal, Charles Hazzard, Dreu dixon, Faisal Al Mubayedh, Kelly Walker April 11, 2013 Introduction to Engineering Management- 2111-001 | EXECUTIVE SUMMARY At the start of this project, our team was given a special opportunity to develop a hands-on marketing project with a non-profit organization. This non-profit organization goes by the name of The Lightfactory, and is known as one of four museums of photography and film in the United States. The board of directors requested our team to develop an e-mail campaign strategy to improve membership and donor rates. However, as systems engineers, none of our team members had any prior knowledge of marketing or segmenting. Therefore our team was forced to do some extensive research on non-profit marketing, as well as database segmenting. The ideals and concepts learned throughout the research process were eventually used as a foundation for completing the project objectives proposed by the Lightfactory board of directors. Segmenting the database was a success and provided some key insights about the LightFactory’s customer base. Most of the customer’s in the database were segmented into three major populations: Big givers, Middle givers, and Low givers. These segments are customers...
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...roots to the competitive, military-based concept of strategy. In Porter’s words: “developing a competitive strategy is developing a broad formula for how a business is going to compete, what its goals should be, and what policies will be needed to carry out those goals.” (Porter, 1980, p. xvi). The business I chose is a non-profit business, named Time To Go (TTG) that focus on natural energy that can also use chemicals and natural resources. Some non-profit organizations may also be a charity or service organization; they may be organized as a not-for-profit corporation or as a trust, a cooperative, or they exist informally. A very similar type of organization termed a supporting organization operates like a foundation, but they are more complicated to administer, hold more favorable tax status and are restricted in the public charities they support. Nonprofits have benefited from the development of strategy concepts in the for-profit world, and have applied many of them (Stone & Crittenden, 1993). For example, Bryson (1994), as well as Nutt & Backoff (1992), utilize SWOT analysis and environmental analysis in their widely used texts on public and nonprofit strategy. Two recent texts (Kearns, 2000; La Piana & Hayes, 2005) even draw directly on the competitive legacy of strategy. The La Piana & Hayes book is entitled “Play to Win: The...
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...established and run by the parents and guardians of disabled people. Autism is a kind of disability usually identified in children at the age between 18 months to 3 years. The affected children suffer from mainly 3 difficulties. These are: Verbal or non verbal communication, Impaired social inter-action and limited activities/interest with rigidity in thinking and repetitive behaviour. These children may improve and live a close to normal life if appropriate intervention and proper training is imparted in time. Though we have many organizations in Bangladesh working with various fields of disability but there is hardly any quality institute developed exclusively for the autistic children. The problem further aggravated with the unavailability of any training centre to train trainers or teachers to work with autistic children. Similarly, there is no facility available for the training or motivation of parents or caregivers of autistic children. We neither have any centre for caring a child for the whole day nor do we have any residential training facility. The dream of rehabilitation is not yet even thought off. At this backdrop, we started the ‘Autistic Children Foundation of Bangladesh (ACFB)’. The foundation is purely a non profitable organization, established exclusively for the welfare of the autistic children. The main purpose of choosing this idea is the willingness...
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...Profit Versus Not-for-Profit Hospitals In Partial Fulfillment of the Requirements for Health Services Systems HSM 541 Blaise X. Schmidt DeVry University Keller Graduate School of Management September 2012 1.0 Purpose The purpose of this paper is to conduct a comparative analysis between for-profit hospitals and not-for-profit hospital. It will discuss the characteristics of each as well as factors affecting the operations of both systems. Additionally, it discusses potential areas of improvement and some of the challenges associated with each relative to finance and operations. 2.0 Comparing Not-for-Profit and For-Profit Hospitals Not-for-profit hospitals are organized under the Section 501 (c)(3) of the Internal Revenue Service (IRS) tax code, and as such, are exempt from federal and state taxes and generally from local property and other taxes. Not-for-profit hospitals also have access to tax-exempt bond financing and have tax-deductible status for gifts and contributions (Barton, 2010). For-profit hospitals do not have this luxury. Public or private hospitals can be classified as non-profit. Non-profits include a majority of the hospitals in the US. The two types of hospitals differ mainly in regulatory rules. Not-for-profit hospitals do not need to pay property, sales, or income taxes. For-profit hospitals do. Despite these differences, the two types of ownerships have been becoming more and more similar and many hospitals...
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...Anymore! The economic downturn in the United States has been intensifying every month since September 2008, and it is having significant impacts on numerous nonprofit organizations (NPOs). It is now clear that this financial crisis is more severe than anything we have experienced in over 50 years; it is affecting every sector of the economy. Managers of NPOs are facing numerous obstacles while having to face an increase in the vital services they provide to the public. The most critical issue is the lack of funding. The effects of the economic recession are spurring NPO leaders and their funders to create and apply innovative fundraising projects, collaborate together and to deeply analyze federal packages and plans for support. Although raising funds in today's tight economy is a challenge, some nonprofits are doing better than others. Organizations that are doing well have numerous amounts of revenue sources and many ways for donors to give, they spend more time and personal effort in building relationships with their donors, have refocused on the importance of developing staff, resources, and programs, and are simply looking to do more, not less (Borning, 2010). NPOs have suffered from the downturn in 2008 and 2009 but the fact is even tougher financial times have come since then for many nonprofit organizations, especially larger organizations that rely heavily on government grants and contracts (Kerr, 2010). Fifteen regional NPO agencies were surveyed...
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...Financial Disclosure Management by Nonprofit Organizations1 Ranjani Krishnan, Michelle H. Yetman, Robert J. Yetman* Eli Broad College of Business, Michigan State University, East Lansing, MI 48824. Tippie College of Business, The University of Iowa, Iowa City, IA 52240 ______________________________________________________________________________ Abstract This paper examines how nonprofit organizations respond to incentives to manage their publicly available financial information. Prior research identifies two operating ratios donors commonly use to evaluate the efficiency and effectiveness of nonprofits (i.e., the program service ratio, defined as the fraction of total expenses committed to advancing the charitable mission of the organization, and the fundraising ratio, defined as the ratio of fundraising expenses to donations revenue). Nonprofit managers have an incentive to over-report the expenses classified as program services and under-report the expenses classified as administrative and fundraising in order to improve these ratios. We examine whether nonprofits respond to these incentives, and we find evidence consistent with opportunistic cost shifting to improve the program service and fundraising ratios. Additional analysis finds that smaller nonprofits that are more reliant on donations revenue manipulate their operating ratios to a greater extent. JEL classification: M4; L3 Key words: Nonprofit organizations, earnings management, disclosure, hospitals. __...
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...Head: Effectiveness of Juvenile Correctional Facilities Effectiveness of Juvenile Correctional Facilities: Juvenile Crime Kalah Jiggetts Criminal Justice Abstract This paper uses data on juvenile offenders released from correctional facilities in Florida to explore the effects of facility management type (private for-profit, private nonprofit, public state-operated, and public county-operated) on recidivism outcomes and costs. The data provide detailed information on individual characteristics, criminal and correctional histories, judge-assigned restrictiveness levels, and home zip codes—allowing us to control for the non-random assignment of individuals to facilities far better than any previous study. Relative to all other management types, for-profit management leads to a statistically significant increase in recidivism, but, relative to nonprofit and state-operated facilities, for-profit facilities operate at a lower cost to the government per comparable individual released. Cost- benefit analysis implies that the short-run savings offered by for-profit over nonprofit management are negated in the long run due to increased recidivism rates, even if one measures the benefits of reducing criminal activity as only the avoided costs of additional confinement. Since its beginnings in the mid-1980s, prison privatization in the United States has provoked several rounds of congressional hearings and hundreds of articles discussing...
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...Role of Nonprofit Enterprise [The book version] by Andreas Ortmann* & Mark Schlesinger** Abstract In this chapter we examine the trust hypothesis: the proposition that information asymmetries between providers and consumers of services can explain the existence of nonprofit enterprise in certain markets. We argue that this hypothesis, in order to be viable, has to meet three challenges: (1) the de jure inability of nonprofits to distribute profits to shareholders and/or management must affect incentives within the nonprofit firm in ways that are compatible with trustworthiness (Aincentive compatibility challenge@), (2) nonprofit behavior must not be adulterated by individuals taking advantage of the perceived trustworthiness (Aadulteration challenge@), and (3) nonprofit status must be treated as a reliable predictor of organizational behavior by consumers, when the reputation of individual firms is not seen as reliable (Areputational ubiquity challenge@). We propose that the trust hypothesis stands on shaky ground. It can be sustained only under particular conditions that have been neither carefully described in theory nor subject to empirical assessment. The available evidence, patchy and inadequate as it is, seems to suggest that there are ownership-related differences in the organizational behavior of non-profits and for-profits. However, there is little evidence that these differences can be connected to trust per se or provide a rationale for the existence of nonprofit ownership...
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...The importance of culture to the success of non-profit organizations There are three different sectors of industry: private, public (government) and non-profit. The non-profit sector’s purpose is simple, no matter what type of business it is they serve to meet the needs the private and public sectors lack thereof (McDonald). Most non-profit organizations (NPO) are programs that cater to the community or serve people in order to improve the quality of life or are seeking social change. By being socially responsible of others nonprofits are breaking down barriers to build a better global community. Non-profits exist in almost every industry or line of work. Some popular ones are women’s rights, animal rights, environment awareness, health, and community development. When there is a cause and a group of people willing to work for it, a non-profit organization can be formed. They range in size, from a small local organization of just a few members, to nationally recognized organizations with several locations domestic and international. Non-profits are known for having unique cultures compared to for-profit and government organizations because there is some form of moral compass driving the purpose of the NPO versus the sole purpose to make money. Culture in the workplace is essential to the success of nonprofits because it lays the foundation for the direction of the organization based on similar beliefs and values and it is the determinant of the behavior or actions of...
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...primary healthcare needs of the residents of the Northeast through a not-for-profit community-responsible approach. A nonprofit analysis helps nonprofit executives and board members understand their organization’s underlying fiscal health and readiness for change and growth. The analysis is a critical tool for Northeast Health Council planning for program expansion, organizational restructuring and/or realignment, financial and fundraising challenges, new executive and board leadership, a new capital project, or acquisition or merger with another nonprofit organization (such as the local health clinic). The Northeast Health Council’s analysis helps its executives and board members to understand the underlying financial trends and characteristics of their organization, including revenue composition and growth, expense composition and trends, balance sheet composition, and key ratios. It helps to assess the alignment of the organization’s current financial structure with change; predict the impact of proposed changes on the organization’s future growth, sustainability, and survival; Use financial planning and management tools, such as annual/monthly cash flow projections, budgets of revenue and expenditures versus actual reports, to inform strategic decision making; establish benchmarks for program productivity, financial performance and organization-wide fiscal health. Additionally, the analysis is a powerful tool for making a sound business- based financial case to current...
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...Campus、jk56646n@pace.edu Katy Kaestner 、Trinity University、kkaestne@trinity.edu ABSTRACT The processes and outcomes of a service learning project conducted by a group of five students and engaged with a nonprofit organization are described in this paper. The processes and outcomes are evaluated with respect to the effectiveness of service learning as an educational means and the contribution to the nonprofit sector made by service learning initiatives. The findings include the benefit of the initial ambiguity of the service learning project and the benefit of the project outputs to the nonprofit agency. It is concluded that researchers may need to figure out the absolute relationship between initial ambiguity and the effectiveness of a service learning project and that between project outputs and the benefits received by the organization concerned. It is also concluded that researchers need to study how to keep participants’ passion towards the nonprofit sector after completion of their service learning project. KEYWORDS Service learning, volunteering, nonprofit organizations, social enterprises 1. INTRODUCTION The primary goal of this paper is to describe the processes and outcomes of a service learning project conducted by a group of five students and engaged with a nonprofit organization. The processes and outcomes are evaluated with respect to the...
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...Introduction The increasing number of charities, non-profit organizations and foundations over the last three decades has created difficulties towards gaining funding from the government. The economy downturn is also another major factor that has forced private sectors to cut down their donations. Likewise, the individuals feel increasing pressure on their financial position and are not willing to donate money to charities. As a consequence, it is inevitable for Endeavour to implement a marketing plan and marketing strategy. This will help the organization deliver a message to the people with the same interest and to expand sources of funding as well as maintain the relationship with clients (donors). Objective Endourvour’s main objective is to give an opportunity to disable people and boost their social skills and confidence in the working environment. Australia has four million people with disabilities and that has become a concern. The aim of this marketing proposal is to assist the organization in raising funds of 20 million by 2015 and build a long-term relationship with the donators. SWOT Analysis |Strength |Weakness | |Endeavour Foundation is one of the largest non-government disability |Lack of technology using for communication and public involvement | |service providers in Australia |Financial constrain limits...
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...objectives have an educational and training component 1. educational component: getting an understanding of the nonprofit sector, its history and present status in the economy, society, and politics 2. training component: involves management issues how to create a well managed npo = WHY DO WE HAVE A THIRD SECTOR? SECTOR ANALYSIS Providers A B C D Types of Goods or Public Sector For-profit Household/ Nonprofit Services Provided Sector Family Sector 1. national defense 2. food 3. housing 4. national parks 5. state parks 6. health care = WHY DO WE HAVE NONPROFITS? - economic explanations/sector analysis o each of the four sectors has certain strengths and constraints in delivering goods and services 1. public sector strengths: * power of taxation, i.e. can compel us to pay in the form of taxes, * provider of public, common, or collective goods * public goods are services from which nobody can be excluded, e.g. national defense * no free-rider problem by coercing payment through taxes * provider of individual, but necessary services for which recipients cannot pay, e.g. K-12 education, some housing, food, medical care * service ethic, promotion of public interest, preservation of human dignity * lack of profit motive limits: * government spending limited by opposition from taxpayers and powerful political interests ...
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... Team Research Paper Fundraising for a nonprofit organization in a weak economy is very uncertain; not many individuals or businesses have the financial means to lend money. Thus, it is imperative to use all approaches to fundraising. Fundraising for a nonprofit organization typically involves applying for loans, grants, and using other forms of government and public assistance. When implementing non-traditional approaches to fundraising, it is important to use every possible means of government assistance, community support, and family contribution methods because there are limited the country’s economic status. Raising money based on contributions, sponsorships, personal investments, seeking family support, applying for a loan, and obtaining government grants are all effective ways of fundraising for a nonprofit organization. Another way of fundraising for a nonprofit organization is to use creative ways of providing a service to the community. Community fundraising requires detailed planning stages such as creating a plans and goals, picking a team, knowing the audience or customer, targeting the audience, and showing appreciation ("Community Fundraising Inc.," 2012). For any nonprofit organization, funding is a must . Funding is generally sourced from grants and loans. When a government grant is provided to nonprofit organizations an Internal Revenue Service 501 (c)(3) isn’t a necessity for qualification...
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...Liam Mulloy 11445008 (one-term Student) Business in Society, Assignment 2, due 02/01/2014 Andrew O’Regan “The John Hopkins International Comparative Non-profit Sector Project has provided important data on the non-profit sector internationally. How has this data informed the development of theories of the non-profit sector?” Introduction The non-profit sector is essentially that part of social activity undertaken by non-governmental and non-profit organisations. Also known as the civil sector, public sector, voluntary sector or the third sector, this part of the economy is gone largely unnoticed but since the 1970s has become under investigation from scholars and economists alike who realised the sector’s large economic contributions. The industry subsequently began to expand; “Prompted by dissatisfaction with the cost and effectiveness of exclusive reliance on government to address the social welfare and developmental challenges of our time, efforts have been launched to find alternative ways to respond”. (Anheier and Salamon, 1992) Seemingly, citizens felt they could no longer rely on the government to neither solve their problems nor provide essentials. Accordingly this shifted the focus of attention to the emerging voluntary sector, which had long contributed to the alleviation of social problems on a global scale, but had long been overlooked in scholarly and economic analyses. Thus the third sector began to grow and became institutionalized in university based...
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