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Northwest Dance Project

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Marketing is a very important aspect of any company. It is how you get your name to the public and effective marketing can help any brand or company grow quickly. I have chosen to analyze the effectiveness of The Northwest Dance Projects marketing strategies. The Northwest Dance Project is a company based out of Portland, Oregon. It was founded in 2004 by mentor and choreographer Sarah Slipper. “Northwest Dance Project is dedicated to the creation and performance of innovative, contemporary new dance works from established and emerging dance makers created in an open and artistically stimulating environment.” (http://nwdanceproject.org/company/about/). The five sources of marketing that we are going to review to determine if this company has …show more content…
We will identify if what they are selling is clear, represents them as a company, targets a certain audience, & is successful, along with other strengths and weaknesses of their marketing strategies.
I believe that the website is one of the most challenging marketing sources because it has to contain a lot of information and needs to be logically organized, visually pleasing, and easy for viewers to navigate. There is a lot of time and precision that goes into creating an effective webpage. The url for the company’s site is nwdanceproject.org; This is simple, easy to remember, and understand. The .org tells me that they are a non-profit organization. Their logo is also abbreviated in the same way to create consistency. Their logo is very classic with a font that is very straight, thin letters, and all upper case. The words are stacked in a square shape and the letters are white on a black background. It is clean and elegant with no frills or decoration. This shows me that they are serious about their company. The home page for the website is a set of five pictures that scroll and give you links to different parts of the site including the company’s new season, upcoming performances, youth programs, winter intensives for all ages, and classes. The text …show more content…
When looking at the stylization of all their social media as a whole you can see again a consistent clear classic style just as on the website. They use the same logo and the same photographs for the season. The structure and organization flows seamlessly with all their different media sites. This is pleasing and leaves you with a clear understanding of the company and their brand. They post on all their sites at least once a week. This keeps them on their subscribers feeds without over posting events. They post videos of rehearsals, upcoming performances, class events and more. I do appreciate how they only post things that directly relate to the company and not randomness that isn’t professional. Every post is there for a reason to entice and excite audiences about new events or performance. Occasionally you will see overlap of the same video or photograph on their media sites but I also noticed that they at times they only post certain videos or photographs on one site. This I think entices people to subscribe to all their social media so they don’t miss any of the interesting events coming up. They do however make sure that the company’s performances and events are announced in the same manner on all media

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