...Britain’s biggest selling grocery brand, with sales figure more than $550 million. It’s brand are basically Rice krispies, special K and Nutri – Grain which are recognized by household names around the world. Its brand has its own characteristic which is snap, crack and pop. Kellogg also involve in Corporate Social Responsibility. It divide its overall market in SIX segment which are ‘Taste Start’, ‘Simple Wholesome’, ‘Shape management’, ’Inner health’, ‘Kid preferred’ and ‘’ Mum Approved’. Each brand of this product hold its own competitive market. When Kellogg recognized that there was a problem with Nutri – Grain brand and it immediately used business tools to find out the problem and solution. Its overall ain was to re-launch the brand and return its growth in its market which it acquired in previous. Product life cycle this product life cycle show how sales of the product change over time. The above picture show the five stage of product life cycle of Nutri – Grain that are LAUNCH, GROWTH, MATURITY, SATURATION and DECLINE. 1) LAUNCH: - Nutri – Grain was lunch in 1997 which become successful and gain 50% of market share of cereal bar in 2 years. 2) GROWTH: - Nutri – Grain was promoted and well known every where. To maintain the growth it introduce product with new development of flavor and format in 2002. The market position of Nutri – grain also subtly changed from ‘missed breakfast’ product to an ‘all-day’ health snack. 3) MATURITY: - this is third stage where...
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...Task 1 – Report (P1) In this report I will be looking at how marketing techniques are used to market products in two organisations and meet organisational aims. Kellogg’s The first company that I will look at is Kellogg’s. Kellogg’s is a very well known worldwide cereal company that produces a number of different cereals for a number of different target markets. Kellogg’s was founded Michigan, United States, February 19, 1906. Kellogg's products are manufactured in 18 countries and marketed in over 180 countries. Kellogg's largest factory is at Trafford Park in Manchester, United Kingdom, which is also the location of its European headquarters. Kellogg's holds a Royal Warrant from Queen Elizabeth II and the Prince of Wales. Growth Strategies Some of the techniques that Kellogg’s use to market their products are things such as diversification which is a corporate strategy to enter into a new market or industry which the business is not currently in, whilst also creating a new product for that new market. This is most risky section of the Ansoff Matrix, as the business has no experience in the new market and does not know if the product is going to be successful. Kellogg’s would use diversification if they were looking to produce a new cereal in a market that they have never worked in before. For example if they were going to make a cereal which is high in protein and used for bodybuilding they would be experimenting in a new market and therefore use this marketing...
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...NUTRI-CURLS PRODUCTION USING THREE DIFFERENT RATIOS OF POWDERED FISH AND MUNG BEAN FELOMENA E. APILAN A RESEARCH PROPOSAL SUBMITTED TO THE FACULTY AND STAFF OF ZAMBOANGA STATE COLLEGE OF MARINE SCIENCES AND TECHNOLOGY, FORT PILAR, ZAMBOANGA CITY IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF SCIENCE IN FISHERIES (Major in Fish Processing Technology) November 2009 CHAPTER I INTRODUCTION This study is concerned on the making of nutri-curls using three different ratios of fish powder and mung bean powder. To achieve high growth or development, there is a need to conduct research about food products. It is important to have constant and standard procedure coming up with new and creative ways to satisfy customers. There is a need of careful study on the process until desired results of the finished products will be attained. Today, junk foods are very common as food snacks by great mass of customers without the realization of getting nothing advantageous from the said snack. Since nutritious food is necessary for our health such as growth and strength, this study is envisioned to manufacture food products with enough aggregates of nutritional considerations. Proper and essential nutritive contents such as right amount of calories, protein, minerals, vitamins, fats and oils. Nutri-curls unlike other curls will be a cheaper food product enrich with natural flavors without artificial additives and preservatives...
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...square in shape. The name of the product being presented is placed onto the front of a dog bowl full of food. This helps the reader to understand exactly what type of food the printers of the ad are trying to present. It also helps by implying that their food is the “GOOD” food. The ad also has one small detail that clearly supports the thesis. The main detail that viewers may not recognize is the body language of the dog. The dog is looking directly at the danger he is about to place the man into. This makes it safe to assume that the dog is absolutely knowingly about to harm this man. Based off the wording in the ad it is safe to conclude that the dog’s actions are due to the owner giving him bad food. If dog owners were to feed their dog Nutri balance maybe there would be a different...
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...Kellogg's (also Kellogg, Kellogg Company and Kellogg's of Battle Creek) is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and vegetarian foods. The company's brands include Froot Loops, Corn Flakes, Frosted Flakes, Rice Krispies, Special K, Cocoa Krispies, Keebler, Pringles, Pop-Tarts, Kashi, Cheez-It, Eggo, Nutri-Grain, Morningstar Farms, and many more. Kellogg's stated purpose is "Nourishing families so they can flourish and thrive." Kellogg's was founded as the Battle Creek Toasted Corn Flake Company on February 19, 1906, by Will Keith Kellogg as an outgrowth of his work with his brother John Harvey Kellogg at the Battle Creek Sanitarium following practices based on the Seventh-day Adventist Church. The company produced and marketed the hugely successful Kellogg's Toasted Corn Flakes and was renamed the Kellogg Company in 1922. In 1930, the Kellogg Company announced that most of its factories would shift towards 30 hour work weeks, from the usual 40. W.K. Kellogg stated that he did this so that an additional shift of workers would be employed in an effort to support people through the depression era. This practice remained until World War II, and continued briefly after the war, although some departments and factories remained locked into 30 hour work weeks until 1980...
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...products and services currently being offered. Farmers are threatened by declining prices and PNI must find a way to compensate for declining fertilizer sales. This solution provides a cost efficient way to exploit the capabilities of AgriTech to enter a new market. By developing a partnership, PNI can be first to the market to gain market share and increase barriers to entry while creating a sustainable and profitable advantage. (Appendix 2) Support PNI’s goal is to satisfy both the customers’ and the company’s needs, forming a “win-win” philosophy. They have been able to charge higher prices to its customers because of their current differentiators including its unique products, Nutri-Plus line, as well as their excellent customer service and reputation. Although PNI currently offers its unique Nutri-Plus line of fertilizers, this capability fails the imitability test of the VRINE (Appendix 1) analysis as competitors can easily imitate it, although they have not yet done so. However, PNI’s sales consultants have continued to add value by effectively obtaining and retaining clients.(Appendix 1) PNI will rely on the sales team and the relationships they’ve developed to promote the precision services. An opportunity to expand into precision agriculture services, through a strategic alliance with AgriTech, will further allow PNI to distinguish itself from competitors. Market research shows small and medium sized farms are a promising target for this service, which are the majority...
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...Parle History Parle is an Indian Private Limited company set up in 1929 by Chauhan brothers, Ramesh Chauhan and Prakash Chauhan in the suburbs of Mumbai city. The Chauhan brothers started their company with the manufacturing of sweets and toffees. Their main motive was to spread joy and cheer to children and adults alike, all over the country with its sweets and candies. In 1939, they decided to manufacture biscuits, in addition to sweets and toffees. Parle Glucose and Parle Monaco were the first brands of biscuits to be introduced, which later went on to become leading names for great taste and quality. It was in the year 1984 both brothers decided to separate and Prakash Chauhan got his own company named with Parle Agro. Now the company has 40% of market share in biscuits market and 15% share in confectionaries. Mission and Vision: Since the establishment, the cmpany has been focusing carefully in its vision and mission and its core values. Company’s Vision: “To be the leaders in our business. We will stand apart from the competition by being the first in the market to innovate.” Company’s Mission: “We will be the leaders in our business by - maintaining high quality, introducing new and innovative products, reaching every part of India, remaining customer-centric, constantly upgrading our knowledge and skills.” Value system o Its core value has always been providing value for the money. o The value-for-money positioning allows people from all...
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...Assessment 4.2 P2 - Present complex internal business information using three different methods appropriate to the user’s needs In this assignment I will present internal business information using three different types of communication methods which are appropriate to the user’s needs. The three types of methods I have chosen are written, on screen multimedia presentation and verbal presentations. I have chosen ASDA to do my research upon. ASDA is a global supermarket which sells groceries, electrical equipment, general domestic equipment, toys and clothing. It is now subsidiary of the American store Wal-Mart. Today they are the UK’s second-largest chain by market share. Written- written communication involves any type of interaction that makes us use the form of a written word. It is one of the main types of communication used. Written communication is used a lot in a business as written communication involves reports, letter, instruction, agreements, memos and policies. Written communication is the most appropriate when detailed instructions are required, when something needs to be documented, or when the person is too far away to easily speak with over the phone or in person. ASDA uses this type of communication to communicate without different people in the hierarchy system or to one of their customers. It is appropriate to the user’s needs because written communication is precise and explicit. It also allows the manager to get in contact with someone easily without...
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...Good Food Good food is a basic need of human body. It is of prime importance in the attainment of normal growth and development. The role of nutrition food cannot be neglect¬ed in the promotion of health and prevention of disease. The human body can be compared to a machine, Just as an engine burns up coal or oil in order to generate its energy, so the human body requires food in order to produce the forces which keep the heart beating, the lungs breathing and the limbs moving. But the discovery of vitamins at the turn of the present century has 'rediscovered' the science of nutrition. Since then great advances have been made in the field of nutrition. Gradually, nutrition is assuming increasing importance in a country like India where nutri¬tional diseases are not only widely prevalent, but they modify the course of events of almost any clinical disorder. In recent years the influence of mal-nutrition in the area of mental retardation is being actively investigated. In the more developed countries of the world, nutritional problems are somewhat different. Over nutrition is encountered much more frequently than under nutrition. The health hazards from over nutrition are on increase in mortality and higher incidence of many diseases. So the nutrition of people throughout the world is one of the greatest international Problems of the present day. The terms food and nutrition are sometimes used synonymously, but that is not correct. Food is a composite mixture of various substances...
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...Kellogg過世後﹐Kellogg仍然維持其擴張經營的策略﹐在拉丁美洲和亞洲也設立了生產廠。1952年1月9日公司通過首次公開發行股票成為公眾上市公司﹐當時以每股23.75美元的價格發行了41.5萬股股票﹐股東人數為4000人。1958年公司正式採用Tony the Tiger®成為公司玉米薄片產品的唯一標誌﹐從此Tony虎也成為美國文化的中流砥柱之一。 Kellogg具有突破性的發明創造性方便食品包括Pop-Tarts®餡餅皮﹑Eggo®冷凍華夫和Nutri-Grain®棒。公司以其健康導向和方便創新的象Special K, All Bran以及Product為品牌的穀物類早餐食品奠定了其行業的龍頭地位。1999年公司通過收購素食食品生產商Worthington Foods ﹐以及2000年收購有機食品生產商Kashi Company來擴大其營運範圍。2001年公司以46.5億美元的價格收購了餅乾及薄餅生產商Keebler Foods Company ﹐同時這也是公司歷史上最大的一宗收購兼併案。2002年公司與迪斯尼建立了全球合作夥伴關係﹐推出了更多的穀物類新產品和零食產品。 到2005年公司的年銷售收入超過了100億美元﹐其方便食品包括有餅乾﹑薄餅﹑烤餡餅﹑穀物棒﹑冷凍華夫和肉類食品等。公司的商品品牌包括Kellogg’s®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, Club®, Nutri-Grain®, Rice Krispies®, All-Bran®, Special K®等等﹐在全球17個國家設有生產廠﹐產品銷售到180多個國家。而象Tony the Tiger™, Snap! Crackle! Pop!™, Toucan Sam™和 Ernie Keebler ™這樣的公司圖像也成為廣告中最為人們所熟悉的形象。 主要產品 按照產品種類來劃分﹐公司產品主要分為穀物類產品﹐基本佔到公司總營收的53%左右﹔零食產品﹐其營收佔到總銷售額的32% ﹔其它產品﹐其營收佔到總銷售額的15%左右。 按照地域來劃分﹐北美銷售收入佔到公司總收入的67% ﹐歐洲佔到20% ﹐拉丁美洲佔到8% ﹐亞太地區佔到5%。 即食穀物類﹕公司生產各種成人及兒童用即食穀物產品﹐其主要品牌有Kellogg’s ﹑All-Bran ﹑Apple Jacks ﹑Kellogg’s Corn Flakes ﹑Froot Loops ﹑ Pops ﹑Product 19 ﹑Tony’s Cinnamon Krunchers ﹑Special K以及Frosted Flakes等等。 衛生便攜式零食﹕主要生產方便攜帶的包裝食品﹐其便攜式的早餐和水果小吃為消費者提供衛生快捷的美味食物。其主要品牌有Kellogg's Go-Tarts!TM ﹑Pop-Tarts ﹑Kashi Chewy Granola Bars ﹑Sweet & Salty Bars ﹑All-Bran Bars ﹑Nutri-Grain Cereal Bars ﹑Fruit SteamersTM ﹑Nutri-Grain Yogurt Bars以及Nutri-Grain Muffin Bars等等。...
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...Prize(s) to be given (raffled) at the end of the summer, winner(s) will be notified by phone call/by mail and Local pickup only in California State. Disclaimer: All **Shipping Fees to another State in the United States will be at Raffle winner expense. ------------------------------------------------- Budget analysis for event: Budget: $5000.00 ------------------------------------------------- 1st prize: a 65” Sony smart 1080p HD TV (value $1600) ------------------------------------------------- ------------------------------------------------- 2nd Prize: Tickets to Disneyland for 4 (value $400.00) ------------------------------------------------- ------------------------------------------------- 3rd Prize: Magic Bullet Nutri-Pro 900 Blender (value $200) ------------------------------------------------- ------------------------------------------------- Ticket price each $20.00 ------------------------------------------------- Bundle package (4 tickets) $80.00 ------------------------------------------------- Craigslist advertisement (free)...
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...Fructose and the increased amount of Obesity in America Nutri, Health & Wellness Professor Date: Week 2: Fructose and the increased amount of Obesity in America Introduction This paper will be discussing the popular sweetener: fructose. Fructose’s History Fructose is known to be found specifically in plants abundantly. It contains a six carbon sugar that goes by the name of hexose. It also possesses glucose which is known as a common table sugar. Fructose By taking a look at Figure 1 listed above, we are able to see how fructose is structured. Now in Figure 2 we are able to see the role that Fructose plays in fruits and vegetables Figure 2: The amount of Fructose that is found in some of our favorite fruits and veggies Fructose was first discovered in 1847 by French chemist Augustin-Pierre Dubrunfaut. Fructoses function in high fructose corn syrup was also a very important discovery. Fructose was first used in high fructose corn syrup in 1977. [1]. For those that are unaware, Fructose is found a big amount of plants and is listed as a monosaccharide. Fructose is a part of the three dietary monosaccharides that include galactose and glucose which are typically absorbed during digestion into the bloodstream. Fructose is found in berries, most root vegetables, honey, flowers, fruits and vine fruits. Fructose is typically...
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...CORPORATE STRATEGY OF KELLOGS Outline • • • • • • • • • • Introduction History Industry Analysis Product Portfolio Marketing Mix Strategies adopted in Indian market Failure of Kellogg’s and its results Porter’s Five Force Model SWOT Analysis PESTEL Kellogg’s •Kellogg Company is a multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. •Kellogg started with only 44 employees in 1906. •Founder, W.K. Kellogg, had a strong commitment to nutrition, health and quality. •Kellogg's products are manufactured in 18 countries and marketed in more than 180 countries. Vision and mission Vision: To enrich and delight through foods and brand that matter. Mission: To drive sustainable growth through the power of our people and brands by better servicing the needs of our customers, consumers and communities. Operating Principles •Remain consumer centric •Executional excellence •Prioritize to win •Continuous efficiency improvement Values • Kellogg Company’s values, K Values™, shape their culture and guide the way they run their business. • In 2005, the company instituted the W.K. Kellogg Values Award, which is given annually to one individual and one team of employees who best exhibit the K Values in their work. History of Kellogg’s 1906 - John Harvey Kellogg and Will Keith Kellogg also known as W.K Kellogg founded the Battle Creek Toasted Corn Flake Company in Battle Creek, Michigan. 1914–The production of the Kellogg’s Corn Flakes...
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...MAT126: Survey of Mathematical Methods Instructor: Dan Urbanski May 20, 2013 Week Two Written Assignment In this week’s assignment, I will be gathering three of my favorite packaged foods from each meal of the day breakfast, lunch, and dinner and deciding whether these items are truly fat free like the manufacture claim them to be. Reason being the procedure the food industry use are misleading which in fact lead you to believe that the product has less fat than it actually contain. I will also be analyzing the protein within the products using 4 calories per gram of protein, rather than the 9 calories for grams of fat. I will also restate the problems and show my work in detail of each formula used to solve the equations. Breakfast: Nutri-Grain Cereal Bars (Single Serving/ 37g) Calories: 120 Total fat: 3g 1g of fat contain 9 calories 3g of fat= 27calories= 3 x 9 You will then find the fat content by dividing the calories by the calories in a single serving and multiplying by 100% to get the percentage of calories derived from fat. (27/120) x 100= 22.5% Protein: 2g 1g of protein contain 4 calories 2g of protein= 8calories= 2 x 4 You will then find the protein content by dividing the calories by the calories in a single serving and multiplying by 100% to get the percentage of calories derived from protein. (8/120) x 100= 6.67% Lunch: Chef Boyardee Ravioli’s (Single Serving/ 212g) Calories: 220 Total Fat: 9g 1g of fat contain 9 calories 9g of fat= 81calories= 9 x 9 You will...
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...Running Head: [ Morgan - Capitalizing on Healthier Breakfasts ] Capitalizing on Kellogg’s Effort to Make Breakfast Healthier Andréica L. Morgan Post University BUS520.90: Competitive Intelligence William Robinson March 4, 2011 Summary of Analysis Kellogg Company, the leading producer of breakfast cereals, is focusing its sights on creating healthier versions of the products that have found their homes in the hearts of the American consumer. By using current interactive marketing technology, focusing on how to integrate more fruits and grains into their products, and expanding into new markets, they provide a high bar for our little company to shoot for. Our way to compete against their extensive advertising budget, well-known products, and extensive distribution channels will lie in focusing regionally in supplies, production, and marketplace. This will allow us to capitalize on missed opportunities for using byproducts of current manufacturing processes as part of a two-fold aim – first to get the most out of our resources and second to be greener. COMPETITOR ANALYSIS COMPONENTS COMPETITOR ANALYSIS COMPONENTS Current Capabilities Strengths (Kellogg Company, 2010) Our people Committed to excellence, passionate about achieving our goals, eagerly embracing new challenges Our strategy Focused and consistent, delivers sustainable and dependable performance Our business model Resilient and proven, relevant in all economies, drives long-term health of the...
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