As people we all have a social identity, to me it is defined as the way we interact with our fellow humans, to our colleagues all the way down to the group of friends we associate with. It contributes to an explanation of all of our behaviors. There is a sense of group conformity to certain rules that are placed amongst by each other, this affects how we define ourselves within the group and how others define us. In a group like this there is constant competition because of the inherent human need to be on top, which in turn creates new conformities to be followed. An important aspect in our social identity is our relationship with technology. We use it to identify ourselves in different ways and another way to compete. With the rapid advancement of technology there is always the next best product out, leaving the availability to always try to be on top. Identifying ourselves with technology seems like a far out idea but is one in which we have brought upon ourselves. When we see someone with an ipad we see it as a sign of luxury and wealth. Having this product you are saying to the world that you are worth the name this product gives, and if two people have the same product the next step up is who has the better accessories. It is in this way that technology has become a social norm, where before it was only the privileged with these advancements we now see it everywhere. This where we draw the social norms from in which we feel compelled to comply with.
Having social normalities to comply with brings us to the issue of the desire to be nonconformant. It is natural human nature to want to stand out and be different in a personal way. Wanting to rebel against the social conformities in which we play a role in setting is a huge part of the idea of freedom we all want to have. Being told what to wear or how to talk is all inclusive in our social identities, so why