...important for all businesses, regardless of the products or services that they offer. Through strategic management and operations, companies are able to integrate new and effective means of running their respective businesses. In turn, these strategies results in an increased profit of sales, stable market position and greater levels of customer loyalty. In the fast food industry, businesses such as McDonald’s must establish certain business and marketing strategies. Primarily, the main goal of McDonald’s, just like any other organization is to sustain their competitive advantage in the global market. Overview of the Company McDonald’s has a rich history that started out in 1954. The company was put to the spotlight by Ray Kroc. Throughout the years, marketing ideas have poured through and helped the company become one of the most renowned fast food brands globally. The trademark design for the fast food was carefully studied and it came with a happy clown character known as Ronald MacDonald (McDonald, 2012). McDonald’s trademark sandwich, The Big Mac, is one of the many innovative products, the happy meal approach was also a creative marketing tool used to entice children to eat at McDonald’s because of the toys or other novelty items they can get. McDonald’s restaurants offer a substantially uniform menu, common in the usual fast foods. Many fast food restaurants, including McDonald’s, offer hamburgers, cheeseburger, chicken sandwiches, French fries, salads, milk shakes and desserts...
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...GRAFTON COLLEGE OF MANAGEMENT SCIENCE Unit Number: Unit 34: Operations Management in BusinessAssessor/Tutor : Nicholas Kelly | Registration Number : GCD 3389Learners Name: Kondwani MandeInternal Verifier (s) : Tracey Gallagher | | | Contents OPERATION MANAGEMENT IN LARGE BUSINESS 3 McDonald’s 3 Business Model 3 Mission Statement 4 Vision 4 SWOT Analysis 4 Learning Outcome 1: Understand the nature and the importance of Operations Management 8 1.1 The importance of operational management 8 Examples of operations management in McDonald’s 9 1.2 Assess the operations management in terms of production of goods and services safety, on time, low cost, quality and within the law 11 Production of goods and services safely 11 Production of goods and services on time 12 Low cost 12 Quality and within the law 13 1.3 Significance of links between operation management and strategic planning 14 1.4 Operations management system diagram 17 2.1 The impact of “Three E’s” (Economy, Efficiency and Effectiveness) make on operations management 18 Economy 18 Efficiency 18 Effectiveness 19 2.2 Identify any measure adopted for cost minimization and quality maximization 19 Measures for cost minimization and quality maximization 21 2.3 Evaluation of the significance of the five performance objectives 22 Learning Outcome 3: Understand how to organise a typical production process 25 3.1 How linear programming...
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...------------------------------------------------- Operation strategy and management course work McDonald’s management report March 10, 2015 student number: 100086944 Words: 2631 March 10, 2015 student number: 100086944 Words: 2631 Contents 1. Abstract 2 2. Introduction 3 3. Background information: 4 4. McDonald’s operation strategy: 5 5. Supply network: 5 6. Operation management: 7 7. Theory and practise: 10 8. Wastes and solutions: 13 9. Conclusion: 15 10. Reference list 16 1. Abstract McDonald’s is the largest chain of global foodservice retailer, their global operation strategy calls “plan to win” which means focus on improving existing food and service rather than overextension. Therefore, there are 3 factors need be concerned: supply chain management, operation management and potential waste of operation. Firstly, the objectives of supply chain management are that: control the quality of suppliers, ensure the logistic work efficiently, and monitor the information flow between each process, hence to make customers satisfied with our food. Secondly, we analyse the process of producing a Big Mac meal, then we found that, due to the high volume of production and low variation in demand, McDonald’s order qualifying factors are low price and quick service. Moreover, to attract more customers, the order winning factors are better quality with valued price of food and higher flexibility of choice. And managers also need to ensure all staff...
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...McDonald’s performance objectives and logistics Introduction Supply chain management is a subject which is popular today and most companies have realized the importance of operations management because effective operations management gives the potential to improve both efficiency and customer service simultaneously (Slack et al, 2010). With the development of the world, supply chain has become a key for company to success in every industry. Harrison and van (2008) mentioned logistics can support supply chain to achieve competitive advantage though meeting end-customer demand properly. The company can gain better performance by using suitable logistics system to increase its competitive advantage. The McDonald’s Corporation is one of the models good at using its special logistics system to support the supply chain. The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald. In 2012, McDonald's Corporation had annual revenues of $27.5 billion, and profits of $5.5 billion（McDonald’s Corporation, 2012）. McDonald entered China market in 1990 to open the mainland’s first branch in Shenzhen. The emergence of KFC and McDonald inspired many China’s catering enterprise join in the competition of food and beverage chain industry. Some China’s catering enterprise...
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...USING TEAMS IN PRODUCTION AND OPERATIONS MANAGEMENT CONTEMPORARY BUSINESS MAY 13, 2012 Facts In this case study, I have been asked to research a leading manufacturer or a major retail or restaurant business. Analyze the company’s production and operations management system and evaluate the use of teams in its production and operations management. 1. Describe a major global corporation: (1) a leading manufacturer or (2) a major retail or restaurant business. Describe the type of business, market share, financials, size, and global presence; 2. Describe the company’s production or operations management; 3. Describe and evaluate the company’s use of teams in production and operations management; 4. Analyze and evaluate the company’s ability to adjust to a major economic, environmental, or natural crisis (such as the real estate crash, financial crisis, nuclear meltdown, hurricane, flood, oil spill, etc.) and communicate effectively with their employees and customers about issues caused by the crisis. Analysis Describe a major global corporation: (1) a leading manufacturer or (2) a major retail or restaurant business. Describe the type of business, market share, financials, size, and global presence. In this scenario, I am going to address the above mentioned topic, regarding describing a major global restaurant business. The restaurant business that I am going to discuss is the McDonalds Corporation. McDonalds for the past decade has lead the fast food industry...
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...Dayan v. McDonald’s Corp. (p. 9) The client: McDonald’s Corp Background of the case: McDonald's gave Dayan an exclusive franchise to operate McDonald’s restaurants in Paris, France. McDonald’s required Dayan adhere to all quality, service, and cleanliness standards set by McDonald’s, Dayan agreed. The parties made an agreement which stated the reason for Dayan must maintaining QSC standards was that a “departure of restaurants anywhere in the world from these standards impedes the successful operation of restaurants throughout the world, and injures the value of [McDonald’s] patents, trademarks, trade name, and property.” Dayan promised he would not in violation of the standards unless he got prior written permission from McDonald’s. But McDonald’s found Dayan violated these standards for several years, so it wanted to terminate the franchise. Then Dayan filed a lawsuit to enjoin the termination. Identifying the client’s problem： McDonald’s rendered Dayan an exclusive franchise, and required Dayan comply with QSC standards; Dayan agreed. McDonald’s found Dayan in violation of these regulations, and sought to terminate the franchise; Dayan filed a lawsuit, wanted to enjoin the termination and one of the justifications was that McDonald’s was obligated to provide him with the operational assistance necessary to enable him to meet the QSC standards, but it did not. What things McDonald’s should do in order to avoid such kind of cases. Four alternative courses of action： ...
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...MCDONALD’S RECIPE FOR SUCCESS McDonald’s USA, LLC, is famous for its burgers and fries. But last year, its training organization made a name for itself with learning programs that ensure its customers continue to receive the level of product and service they have come to expect. Article Author: Lorri Freifeld By Margery Weinstein Who isn’t familiar with McDonald’s? Its golden arches are among the most recognizable brand icons in the U.S. What many are less familiar with is the methodical and distinguished learning and development that supports that brand. Training that begins by preparing employees to serve customers at the counter, and extends to programs that help individuals launch their own franchise, is a key to McDonald’s 50-plus-year success story. Last year, the company kicked it up a notch with improved restaurant leadership training, sharpened people selection and processes, and refined coaching and mentoring practices. Capstone Coursework Last year, McDonald’s U.S. Training, Learning and Development team partnered with Owners/Operators and Operations Leadership to develop the curriculum for Restaurant Department Management, says Vice President of U.S. Training Diana Thomas. “This is a new and holistic management approach to enable managers to consistently run great restaurants,” she points out. Three new department manager roles were created to support the changing needs of business operations, all reporting to the restaurant’s general manager. The curriculum...
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...beginning 5 August Topic 1: What is Management? 1. Textbook question: answer Question 2 in the ‘Discussion Questions’ for the Case study Managing McDonald’s Australia on page 36. a. As the CEO of McDonald’s Australia, what is Catriona Noble’s role? According to this case study, Catriona Noble’s role could be responsible for marketing, public affairs, operations, supply chain, the Pacific Islands and business planning, taking on a leadership role for the ongoing development and integration of McDonald’s business plan in Australia. b. Using the four functions as a guide, what activities does she need to undertake in managing the Australia operations of McDonald’s? MS Noble needs to undertake all of the managing functions described by her job. The first function is planning, this case study reports that she need to plan in managing. For example, she planned new items on the McDonald’s menu, including healthy options. She also planned to extend the trading hours. The second function is organizing, she also need to organize in managing the Australia operations of McDonald’s. For instance, she built strong relationships with customers, team members and suppliers. She also created a culture with her staffs. The third function is leading, she also need to lead team in managing the Australia operations of McDonald’s. For instance, she built strong leading skills with more than 85 000 employees. She is the ongoing development and integration of McDonald’s business. The second function...
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...its core management concepts and strategies effectively in a manner gives it a competitive advantage in the market place. McDonald has been one of the highly growing profitable fast food retailers globally. With operations in 119 countries and more than 33,000 restaurants worldwide with 80% of these franchised, the management needs to perform its management functions effectively in order to sustain the growth and profitability and to stimulate further growth in the company (McDonald's Corporation, 2012). This paper analyzes the functions of management that’s being usedby the McDonald's leadership to turn make the company profitable. Functions of management at McDonalds: There are mainly four functions of management that makes a company able to translate strategy into profitability and enhances a more cohesive organization which helps in fulfilling a company's operating objectives. These are planning, organizing, leading and control (Robbins and Coulter, 2001). Planning: Planning is a function of management which helps in determining exactly where the organization is presently and the course of action that needs to be undertaken in order to take it where it wants to be in the future and how the company's goals and objectives can be attained (Robbins and Coulter, 2001). In this sense therefore planning involves curving out a course of action to be taken based on the available and prospective resources, capabilities and advantages that a company enjoys. At McDonald's it is the...
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...is 'Human Resource Management'? Many people find HRM to be a vague and elusive concept--hot least because it seems to have a variety of meanings. This confusion reflects the different interpretations found in articles and books abort Human Resource Management, A philosophy of people management based on the belief that human resources are uniquely important to sustained business success. An organization gains competitive. advantage by using its people effectively, drawing on their expertise and Ingenuity to meet clearly defined objective .HRM is aimed at recruiting capable, flexible and committed people, managing and rewarding their performance and developing key competencies. The HRM model emphasizes: • The need to search for new ways of working. • The central role of managers in promoting change. • The treatment of workers as individuals rather than pan of a collective work force.. • The encouragement of workers to consider management. as "priers" rather than as opponents --'us and us', rather than 'us and them'. Why is HRM Increasingly Important? Form a Business Process Parspentive Caker and Bititci(2001) state that: "One many summarize that the 80's were all about automation .The 90's have been about people, this is evident in the development of Tom concepts throughout the 90's focusing on delegation, involvement ownership cross functional teamwork, self managed works teams and so on"' Therefore, HRM (People Management) is a critical nigh...
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...OPERATIONS MANAGEMENT OF : | McDonald’s Restaurant | | This documentation of research looks into the operation management of McDonald’s restaurant under the grounds of Quality, Inventory and Capacity management. This report has been prepared for the purpose of International Operation Management module for MBA program of ANGLIA RUSKIN UNIVERSITY. | | 0977106/1 137068/268400 | 4/14/2011 | | LONDON COLLEGE OF ACCOUNTANCY INTERNATIONAL OPERATIONS MANAGEMENT PREPARED BY: LCA STUDENT NUMBER: 137068/268400 ARU STUDENT NUMBER: 0977106/1 WORDS IN TOTAL: 3847/4338 Table of contents: 1. Introduction........................................................................4 1.1 Case Introduction.....................................................................4 1.2 Introduction of the company...................................................5 1.2.1 Brief Introduction of raw product...........................................7 2. Product Design process....................................................8 2.1 Filet-O-Fish: - History of its own............................................10 3. Capacity and Inventory management issues..............12 3.1 Inventory management for filet-o-fish in McDonald’s...........13 4. Quality Management........................................................14 4.1 Total Quality Management.....................
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...Introduction: McDonald’s is a company which has a colorful history and developed the culture associated with the Fast Food Chain today. In 1937, the McDonald’s brother Richard and Maurice opened the first McDonald’s restaurants in America; it was a freestanding business that offered until then an unthought-of concept. The main items they then sold were beef or pork burgers, fries and drinks. Their restaurant were set up differently to the restaurants of those times, with open kitchens the customers could see right through, and counters with many operational cash registers. Under a high degree of customer satisfactory contributed for business expansion, McDonald today has over than 30,000 restaurants over than 100 countries in the world and it has maintained the top position in the Fast Food Industry for the past 50 years. McDonald’s has been pursuing a growth strategy for the last decade. McDonald’s foreign operations amount for more than half of the company’s revenue today and all have been marked by basic vision of selling the maximum. However, in the late 1990s and early 2000s, the giant experienced problems owing to external environment changes. In 2002, the company experienced huge embarrassment with law suits, negative media coverage, and 15 percent drop in its stocks making it the third biggest loser in the Dow Jones Industrial average. Among the blows that McDonalds took was the obese-causing and loser-employer issues. McDonalds has been hammered for providing people...
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...The five objectives of operations management (quality, speed, dependability, flexibility and cost) used to describe the operation’s strategies of McDonald, how they are implemented and how they support the organisation’s competitive or effectiveness priorities. Indicate the means of measuring the success of operations management (KPI’s). - RISHI GUPTA Introduction Operations management is important in every organisation and any company which offers any products or services must use a resource to do so. This resource utilisation is referred as an operations activity. To perform this companies needs to devise an operations strategy and these strategies aims at changing the inputs into outputs by using the input-transformation-output process. This basically is a set of processes that takes in a set of input resources, transforms something or itself to deliver output of products and services. (Slack et al., 2010). In this project we have discussed the five objectives of operations management (quality, speed, dependability, flexibility and cost) to describe the operation’s strategies of McDonald’s, the fast food chain. The discussion entails how McDonald’s have successfully e implemented these objectives and and how they support the organisation’s competitive or effectiveness priorities. McDonalds Positioning In this highly competitive food chain business, McDonalds wants to position itself as offering a high volume, fast and courteous customer service, quality controlled...
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...1. Assignment: Developing Good Business Sense Due Day 7 (Sunday, 4/21), posted into your Assignments Link • Resources: Ch. 12 of Introduction to Business • Read the Developing Good Business Sense activity on p. 394 of the text. • Answer Questions 1–4 from the activity in a 700- to 1,050-word paper in APA format. • Post your paper as an attachment. Written Assignment Grading Form for Good Business Sense Paper, Due in Week Eight |Content and Development |Points Earned | |70 Points |XX/70 | | |Additional Comments: | |All key elements of the assignment are covered in a substantive way. | | |The paper answer Questions 1–4 from the Developing Good Business Sense activity on p.| | |394 of the text. | | |The paper is 700 to 1,050 words. | ...
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...Running head: MCDONALD’S CORPORATION 1 McDonald’s Corporation Your Name Name of Institution MCDONALD’S CORPORATION 2 McDonald’s Corporation Executive Summary McDonald’s restaurant was founded by Maurice and Richard McDonald, two brothers who started the restaurant’s legacy as a small business in California that served milkshakes and hotdogs. The McDonald brothers soon introduced hamburgers to their restaurant menu, after reevaluating the business. In addition, the brothers implemented what they called the “speedy service system,” and this was comprised of an all-male staff working in an assembly line manner while serving customers from a 9-item menu. The McDonald’s business concept expanded rapidly and the first McDonald’s franchise was sold to Neil Fox in 1952. Mr. Fox opened a Phoenix, Arizona restaurant. The second franchisee was Ray Croc, who was the most successful franchise agent in the United States. Since its launch, McDonald’s Corporation has undergone several problems due to mismanagement, poor marketing, increased competition, and noncompliance of franchisees. Facing these problems has resulted in the corporation implementing new business strategies aimed at improving the corporation’s performance in an industry of competitors (Kerry, 2010). This paper focuses on how the corporation’s management and leadership used the adoption and implementation of strategic initiatives to attain its current status. Planning McDonald’s soon saw competition from...
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