Premium Essay

Operations Management at Mcdonalds

In:

Submitted By urjee
Words 1953
Pages 8
Operations Management (McDonalds Case Study)
INTRODUCTION - OPERATIONS MANAGEMENT:
Operations management can be defined as the planning, scheduling , and control of the activities that transform inputs into finished goods and services. In other words, it is ‘a field of study that focuses on the effective planning , scheduling, use, and control of a manufacturing or service organisation through the study of concepts from design engineering, industrial engineering, and management information systems, quality management, production management, accounting, and other functions as the affect the operation.’ (APICS Dictionary, 1995)
Operations management concerns making the most efficient use of whatever resources an organisation has so as to provide the finished goods or services that its customer need in a timely and cost effective manner. (Barnett ,1996).
Operations management is related with the strategy of the organisation. In this coursework, we will demonstrate the relationship between the operations management and the strategy of the organisation with the help of a corporate entity.
The corporate entity chosen is McDonald's Corporation.
COMPANY BACKGROUND
McDonald's Corporation is the world's largest chain of fast-food restaurants. The business began in 1940, with a restaurant opened by siblings Dick and Mac McDonald in San Bernardino, California. Their introduction of the "Speedee Service System" in 1948 established the principles of the modern fast-food restaurant. Today McDonald's restaurants are found in 120 countries and territories around the world and serve nearly 54 million customers each day.
( Source: http://en.wikipedia.org/wiki/McDonald's)
In all its restaurants around the globe, there are a number of operations that has a relationship with the overall strategy of the organisation. Let us know discuss the key operations decisions and its

Similar Documents

Premium Essay

Operation Management in Mcdonalds Hot Coffee Case

...Operations, besides marketing and finance, are one basic function that every organisation performs (Heizer and Render, 2011, p.36). Thus, operations management plays a very important role in an organisation’s success or failure. Many enterprises all over the world including McDonalds are often mentioned with their case study in operations management. In spite of the fact that McDonalds provides a bank of successful studies in business, there exist several deficiencies in this giant fast-food company’s operations management strategy. This paper will discuss some deficiencies in the decisions of operations management i.e. product design and managing quality as detailed in McDonalds’ Hot Coffee Case. Products design: Among thousands of competitors on the increasingly saturate fast-food market, it is product strategy that mainly contributes to the competitive ability of a company like McDonalds. The core of product strategy is product development system. Therefore, it is reasonable to say: “The product development system may well determine not only product success but also the firm’s failure” (Heizer and Render, 2011, p.190). Going through product development stages figured as follows will help evaluate product options of McDonalds in developing the hot coffee product. Figure 1: Product development stages According to Figure 1 (adapted from Heizer and Render, 2011, Figure 5.3), initially ideas from many sources had been gathered and the ability of the company to carry...

Words: 1795 - Pages: 8

Free Essay

Contemporary Business

...USING TEAMS IN PRODUCTION AND OPERATIONS MANAGEMENT CONTEMPORARY BUSINESS MAY 13, 2012 Facts In this case study, I have been asked to research a leading manufacturer or a major retail or restaurant business. Analyze the company’s production and operations management system and evaluate the use of teams in its production and operations management. 1. Describe a major global corporation: (1) a leading manufacturer or (2) a major retail or restaurant business. Describe the type of business, market share, financials, size, and global presence; 2. Describe the company’s production or operations management; 3. Describe and evaluate the company’s use of teams in production and operations management; 4. Analyze and evaluate the company’s ability to adjust to a major economic, environmental, or natural crisis (such as the real estate crash, financial crisis, nuclear meltdown, hurricane, flood, oil spill, etc.) and communicate effectively with their employees and customers about issues caused by the crisis. Analysis Describe a major global corporation: (1) a leading manufacturer or (2) a major retail or restaurant business. Describe the type of business, market share, financials, size, and global presence. In this scenario, I am going to address the above mentioned topic, regarding describing a major global restaurant business. The restaurant business that I am going to discuss is the McDonalds Corporation. McDonalds for the past decade has lead the fast food industry...

Words: 1363 - Pages: 6

Premium Essay

Operations Management

...The five objectives of operations management (quality, speed, dependability, flexibility and cost) used to describe the operation’s strategies of McDonald, how they are implemented and how they support the organisation’s competitive or effectiveness priorities. Indicate the means of measuring the success of operations management (KPI’s). - RISHI GUPTA Introduction Operations management is important in every organisation and any company which offers any products or services must use a resource to do so. This resource utilisation is referred as an operations activity. To perform this companies needs to devise an operations strategy and these strategies aims at changing the inputs into outputs by using the input-transformation-output process. This basically is a set of processes that takes in a set of input resources, transforms something or itself to deliver output of products and services. (Slack et al., 2010). In this project we have discussed the five objectives of operations management (quality, speed, dependability, flexibility and cost) to describe the operation’s strategies of McDonald’s, the fast food chain. The discussion entails how McDonald’s have successfully e implemented these objectives and and how they support the organisation’s competitive or effectiveness priorities. McDonalds Positioning In this highly competitive food chain business, McDonalds wants to position itself as offering a high volume, fast and courteous customer service, quality controlled...

Words: 2060 - Pages: 9

Premium Essay

Operation Management

...Operations management can be defined as the planning, scheduling, and control of the activities that transform inputs into finished goods and services. In other words, it is ‘a field of study that focuses on the effective planning , scheduling, use, and control of a manufacturing or service organisation through the study of concepts from design engineering, industrial engineering, and management information systems, quality management, production management, accounting, and other functions as the affect the operation. Operations management concerns making the most efficient use of whatever resources an organisation to provide the finished goods or services that its customer need on time and cost effective manner. Operations management is related with the strategy of the organisation. In this coursework, we will demonstrate the relationship between the operations management and the strategy of the organisation with the help of a corporate entity. The corporate entity chosen is McDonald's Corporation. McDonald's Corporation is the world's largest chain of fast-food restaurants. The business began in 1940, with a restaurant opened by siblings Dick and Mac McDonald in San Bernardino, California. Today McDonald's restaurants are found in 120 countries and around the world and serve nearly 54 million customers each day. Product Planning Organisations exist to provide products and services which can be purchased by other organisations or an individual. Therefore planning of products...

Words: 1827 - Pages: 8

Premium Essay

Healthcare

...skills within their organizational structure, including in the areas of career stages in career management, ethics, motivating performance, leadership, organizational change and culture, as well as valuing global diversity. These have all proved to be vital in paving the path for McDonald’s to achieve its goals, and human relations has been a major factor in doing so. Career management deals with taken responsibility for managing one’s career. Career management is compromised for career planning, career development, getting a job, career stages, and getting raises and promotions. Career planning is the process of setting career objectives and determining how to accomplish them. Career development is the process of gaining skill, experience, and education to achieve career objectives. Career stages refer to the different needs of people as they grow older during the span of their career. Human Relations in Organization by Robert N. Lussier breaks career stages down into different age groups: the 20, 30s, 40s and 50s, and the 60s and 70s. Lussier describes the 20s as the time when one is beginning his/her career where they must develop job skills needed and often work long hard hours to get ahead. The 30s are characterized as the time when managers develop expertise and show their strength as bosses. Lussier describes the 40s and 50s as a time where one either advances to higher management,...

Words: 1421 - Pages: 6

Premium Essay

Company Slogan, Mission Statement, Pest Analysis

... it has to be a product provider that can provide innovative products for all the customers in orders to fulfill what have been demand by the them. It can complete its tasks through the providing portfolio of technologies, solving method and services. ii. Honda Company "Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction." Its mission statement is also known as their company principle. Honda company is trying to offer products at sensible price for customers in orders to fulfill customers’ contentment. It will offer the highest quality product in sequence to maintaining the global viewpoint. If the Honda management team works accordingly to the Management Policies it will definitely lead the company to achieve their mission in future. So, we now can see that Honda Company has a lot of brunches at all around the world in order to expand their business. iii. AirAsia “Create a globally recognized ASEAN brand” AirAsia provide the cheapest ticket that can let traveler travel to any Asian destination compare to other air line company. It is trying to attain lower fare tickets to let everyone can fly with AirAsia. AirAsia provide flight to Middle East destination. Besides, this company also provides flight to Australia, to two European and so on. AirAsia has good customer service, traveler can buy tickets from Asian country where they want to flight to with the special...

Words: 2535 - Pages: 11

Premium Essay

Ba 365 Introduction to Operations Management

...INTRODUCTION TO OPERATIONS MANAGEMENT To purchase this tutorial visit here: http://mindsblow.us/question_des/BA365INTRODUCTIONTOOPERATIONSMANAGEMENT/24 contact us at: help@mindblows.us BA 365 INTRODUCTION TO OPERATIONS MANAGEMENT Module Assignments 1 Discussion Forum: Disney World Case Study: Natural Designs Inc. 2 Discussion Forum: Baldridge Case Study: Boutique Hotels 3 Discussion Forum: Vaccine Distribution Assignment Questions Chapter 6 4 Discussion Forum: Weddings Midterm exam 5 Discussion Forum: Black Friday Assignment Questions Chapter 10 6 Discussion Forum: Lean Enterprise Case Study: South Town Medical Center 7 Discussion Forum: Hotels Case Study: Online Purchasing at McDonalds 8 Discussion Forum: Course Review Final Exam BA 365 INTRODUCTION TO OPERATIONS MANAGEMENT To purchase this tutorial visit here: http://mindsblow.us/question_des/BA365INTRODUCTIONTOOPERATIONSMANAGEMENT/24 contact us at: help@mindblows.us BA 365 INTRODUCTION TO OPERATIONS MANAGEMENT Module Assignments 1 Discussion Forum: Disney World Case Study: Natural Designs Inc. 2 Discussion Forum: Baldridge Case Study: Boutique Hotels 3 Discussion Forum: Vaccine Distribution Assignment Questions Chapter 6 4 Discussion Forum: Weddings Midterm exam 5 Discussion Forum: Black Friday Assignment Questions Chapter 10 6 Discussion Forum: Lean Enterprise Case Study: South Town Medical Center 7 Discussion Forum: Hotels Case Study: Online Purchasing at McDonalds 8 Discussion Forum:...

Words: 606 - Pages: 3

Premium Essay

Phase 4 Individual Project Mgm340-1204b-03

...that I will be conducting my research on and presenting will be in the Fast Food Industry. The two companies are McDonalds and Burger King. Bothe companies are doing well and have shown considerable amounts of profit for the last five years. These companies are ranked No. 1 and No. 2 in the industry. Background Industry A McDonalds- The McDonalds Corporation is the world’s largest fast food chain in terms of sales. McDonalds is a restaurant that specializes in fast food such as; hamburgers, cheeseburgers, chicken, French fries, breakfast items, soft drinks, milkshakes and desserts. McDonalds currently has 31,489 restaurants in 118 countries, and about 80% are run by franchises or affiliates. McDonalds competition in the fast food industry are; Yum! Brands Inc. In order to compete with its rivals, the company focuses on “being better, not just bigger” by making their products more affordable. Background Industry B Burger King- Burger King is the second largest fast food restaurant in the world. Burger King is the original Home of the Whopper, and is committed to premium ingredients, signature recipes, and family-friendly dining experiences. Burger King’s menu consists of hamburgers, French fries, soft drinks, milkshakes and desserts. Burger King competes in the industry by revamping their stores, and increasing their advertisement. History of Company A McDonalds is known as a pioneer in the fast food industry and is best known for their strong branding that is known in 119...

Words: 1739 - Pages: 7

Premium Essay

Mcdonalds

...For any business to be able to operate profitably it needs to implement and execute its core management concepts and strategies effectively in a manner gives it a competitive advantage in the market place. McDonald has been one of the highly growing profitable fast food retailers globally. With operations in 119 countries and more than 33,000 restaurants worldwide with 80% of these franchised, the management needs to perform its management functions effectively in order to sustain the growth and profitability and to stimulate further growth in the company (McDonald's Corporation, 2012). This paper analyzes the functions of management that’s being usedby the McDonald's leadership to turn make the company profitable. Functions of management at McDonalds: There are mainly four functions of management that makes a company able to translate strategy into profitability and enhances a more cohesive organization which helps in fulfilling a company's operating objectives. These are planning, organizing, leading and control (Robbins and Coulter, 2001). Planning: Planning is a function of management which helps in determining exactly where the organization is presently and the course of action that needs to be undertaken in order to take it where it wants to be in the future and how the company's goals and objectives can be attained (Robbins and Coulter, 2001). In this sense therefore planning involves curving out a course of action to be taken based on the available and prospective...

Words: 1527 - Pages: 7

Premium Essay

Operations Management of Mcdonald’s

...the Value Chain management of McDonald’s contribute to the success of the business and identify the environmental impacts of McDonald’s operations and the ethical issues of McDonald’s supply chain management. 1. Introduction 1.1 McDonald’s History 1.2 McDonald’s Mission 1.3 McDonalds Values 2. Value Chain 2.1Value chain of McDonald’s Restaurants 2.2 Primary Activities 2.2.1 Inbound Logistics-Low Cost 2.2.2 Operations-Fast Service 2.2.3 The Process 2.2.4 Outbound Logistics-Consistent quality 2.2.5 Greater Value than it worths 2.2.6 Marketing and Sales 2.2.7 Services 2.3 Support Activities 2.3.1 Firm Infrastructure 2.3.2 Environment Friendly 2.3.3 Human Resource Management 2.3.4 Technology Development 2.3.5 Procurement 3. Environmental Concern 4. Conclusion 1. Introduction This report is to analysis the value chain management of McDonald’s Restaurants and what are their value chain activities and which activities provide more value to its customer. What environmental impacts and ethical issues contribute to the success of the business. 1.1 McDonald’s History McDonald’s Corporation is well known it is the world’s largest chain of fast food restaurants selling hamburgers in more than 100 countries, with more than 35,000 restaurants serving nearly 70 million people every day according to McDonald’s US (2014) McDonald’s US (2014) mentioned their business began in 1940 as a Bar-B-Q restaurant operated by Dick and Mac McDonald, in 1948 they reorganized...

Words: 3650 - Pages: 15

Free Essay

I Everyone, for This Week, I Want You to Read and Respond to Another Case Study. Read the Case Study Measuring Teacher Leadership. This Study Can Be Found Under the Materials Tab for Week Four. Answer Questions 1, 3 and

...Cultural Issues in Global Organization Name: Institution: Global organizations are companies whose operations are not limited by the national boundaries, but expand their operations worldwide. Globalization and advanced technology place an essential role in ensuring the success of these organizations because they help in communicating and giving an understanding of different cultures maintained by different communities, which the organization trades with. Strategic leaders have the responsibility of creating and maintaining the organizational characteristics to reward and encourage communal effort. Organizational cultures help it to cope with the environment. Organizational culture is the basic pattern of shared assumptions, values and beliefs that the company considers as the correct way to of thinking and acting on problems and opportunities that the company faces defining the issues considered of importance. There are numerous cultural issues that affect the smooth operations of global organizations following the differences in the peoples’ cultural practices and beliefs. Some cultural issues that affect global organization include personal beliefs, legal requirements, religious belief, and superstitions. Personal, ethical and cultural beliefs come as a result of the environment an individual is living. Living includes dressing, foods among others. Some of the cultural and ethical practices are recognized...

Words: 1196 - Pages: 5

Premium Essay

Ba365 Introduction to Operations Management

...BA365 INTRODUCTION TO OPERATIONS MANAGEMENT To purchase this visit following link: http://www.activitymode.com/product/ba365-introduction-to-operations-management/ Contact us at: SUPPORT@ACTIVITYMODE.COM BA365 INTRODUCTION TO OPERATIONS MANAGEMENT Module Assignments 1 Discussion Forum: Disney World Case Study: Natural Designs Inc. 2 Discussion Forum: Baldridge Case Study: Boutique Hotels 3 Discussion Forum: Vaccine Distribution Assignment Questions Chapter 6 4 Discussion Forum: Weddings Midterm exam 5 Discussion Forum: Black Friday Assignment Questions Chapter 10 6 Discussion Forum: Lean Enterprise Case Study: South Town Medical Center 7 Discussion Forum: Hotels Case Study: Online Purchasing at McDonalds 8 Discussion Forum: Course Review Final Exam Activity mode aims to provide quality study notes and tutorials to the students of BA365 Introduction to Operations Management in order to ace their studies. BA365 INTRODUCTION TO OPERATIONS MANAGEMENT To purchase this visit following link: http://www.activitymode.com/product/ba365-introduction-to-operations-management/ Contact us at: SUPPORT@ACTIVITYMODE.COM BA365 INTRODUCTION TO OPERATIONS MANAGEMENT Module Assignments 1 Discussion Forum: Disney World Case Study: Natural Designs Inc. 2 Discussion Forum: Baldridge Case Study: Boutique Hotels 3 Discussion Forum: Vaccine Distribution Assignment Questions Chapter 6 4 Discussion Forum: Weddings Midterm exam 5 Discussion Forum: Black Friday Assignment...

Words: 517 - Pages: 3

Premium Essay

Mcdonalds

...McDonalds Introduction: The history of the McDonalds is old as before the Second World War. The first McDonalds restaurant is made by Patrick McDonalds on Huntington drive near Monrovia airport in California in 1937. Later on his two sons Maurice and Richard known as “Mac and Dick” shifts the restaurant towards the San Bernardino, California in 1940. The initial product this restaurant is only the hamburger, but later on the demand of the product increases and McDonalds for meeting the increase in demand offer different types of the fast food products like, Fried Chicken, Coffee and etc. This increase In the menu and the successive corporate strategy adopts by McDonalds makes it a leader of the market in USA “in 2011 with the revenues crossing $5.5 billion to $27 billion”. The key competitors of McDonalds are KFC and subways. The success of McDonalds is seen through the effect that more than 64 million customers visit its 33000 restaurants daily around the globe. In 2011, this company is at the 1st position on the Dow jones stock index providing 35% return on its stock. In 2012, the position of this company on the fortune 500 list will be 107, having revenues of $27006 million with the increase of 12.2% from year 2010 (Anonymous, 2012). Why McDonalds Differ from other: The corporate strategic management of any organization contributes towards achievement of competitive advantage. In McDonalds, the success is the base of its strategic management. Their unique and successive...

Words: 1958 - Pages: 8

Premium Essay

Human Resource

...Strategic Human Resource Management McDonald’s Restaurant Rose C. Masiku, Olutosin Babatunde, Jose Mira Uguina, Alberto Villarrubia Garcia, Paola Aguirre B00031200, B00029719, B00054480, B00065743 and B00065744 Department of Business School of Business & Humanities Institute of Technology, Blanchardstown Dublin 15. Word Count: 3500-4000 Actual Word Count: 3,857 EXECUTIVE SUMMARY The aim of this project is to analyse McDonald’s human resources practices from a strategic Human Resources management perspective. Strategic human resource management is a concept that relates to the way an organisation links its human resource strategies and practices to the organisation’s objectives and strategy. Since it’s a ‘strategic’ approach to human resource, the company’s strategy according to (Johnson, Scholes & Whittington 2011; p3) should be ‘the direction and scope of an organisation over a long- term, which achieves advantage in a changing environment through its configuration of resources and competences’. However there have been many debates varying from academics to critics about what strategic human resource management (SHRM) actually embraces and implies for organisations. Definitions range from 'a human resource system, that is tailored to the demands of the business strategy', (Snow, 1984)to 'the pattern of planned human resource activities intended to enable an organization to achieve...

Words: 5412 - Pages: 22

Premium Essay

Convergence and Divergence Debate over Ihrm Practices

...Convergence and Divergence Debate over IHRM Practices By : Anggun M.B Nowadays, there is an increasingly concern about convergence and divergence debate over Human Resource Management practices of MNCs that operate expandly accross the globe. With regard to convergence approach, it is generally accepted that the universality of sound management practices would lead to societies and countries becoming more and more alike and interlink. On the other hand, according to divergence approach, companies will try to adapt its strategies with different host-country context in order to sustain its business continually in different countries. However, in my point of view, MNCs need to have a well-balanced strategy which combines global efficiency and local responsiveness strategy in doing their business around the world. Regarding this concern and how does it relate to HRM practices, this essay will focus on the training and development practice in McDonald India, by starting with comparison about key factors of both approaches as will now be discussed. Comparing both approaches, there are several key factors that force MNCs to implement the convergence and divergence strategies in its global operation. In term of global efficiency or convergence, the driving forces/factors such as converging income across states, economies of scale, uniform product and service design, international business expansion with low transportation cost, less trade barriers and more open market have led to...

Words: 1132 - Pages: 5