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Organizational Analysis

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Organizational Analysis
BUS 310
Human Resource Management

Organizational Analysis
Wawa Incorporated began in 1803 as an iron foundry in New Jersey by George Wood. George Wood took an interest in dairy farming toward the end of the 19th Century. In 1902 Wood started a processing plant in Wawa, Pennsylvania. Due to its cleanliness, quality, and “certified” process the milk business was a success. During the early 1960s people started to buy milk from grocery stores and home milk delivery declined. George’s grandson, Grahame Wood opened the first Wawa Food Market in Folsom, PA as an outlet for dairy products. (Wawa )
In the late 60s Wawa Kitchens began to serve food like hamburgers and fried chicken. The early 70s Wawa began to expand to selling pre-made Hoagies and sandwiches and opened its 100th store in Marlton, New Jersey. Wawa also introduced a new slogan “People on the Go-Go to Wawa Food Markets. (Wawa)
Today, Wawa’s headquarters still remains in Wawa, PA and has over 650 retail stores, with locations in Pennsylvania, Maryland, New Jersey, Virginia, Delaware, and Central Florida. Wawa operates 24 hours a day 365 days a year serving built-to-order foods, beverages, coffee, fuel services in over 400 locations and no surcharge Automated Teller Machines (ATM).Wawa employs about 22000 associates throughout the mid-Atlantic area and Central Florida. (Wawa )
Wawa is known for its coffee and fresh built-to-order foods. They stores offer their own brand of foods and beverages as well as a large selection of other brands. They offer breakfast sandwiches; soups and salads. (Wawa )
Wawa’s Dairy carries a full line of nutritious milk to its stores and wholesale customers. Wawa’s milk is free of Recombinant Bovine Somatotropin (rBST) which is a form of e-coli given to cows to increase their milk production. They supply milk to some local schools; hospitals; and universities. (Wawa)
Wawa and its associates believe in being a good neighbor to the communities where they are located. Wawa gives back through giving and having fundraiser events through the Wawa Foundation Inc and the Wawa Fundraising Program. The Wawa Foundation was established in 2014 to give back to fulfill lives and support communities. The Wawa Foundation wants to support Health; Hunger and Everyday Heroes. (The Wawa Foundation) The Wawa Fundraising program a non-profit organization can order discounted coupons for Wawa hoagies and resell them at a different price to make a profit. (Wawa)
Wawa’s mission statement is “Fulfilling lives, Everyday”. Wawa’s Human Resource department fosters to this mission statement by applying the company’s core values to its associates and customers. The core values are: Value People; Delight Customers; Embrace Change; Do the Right Thing; Do Things Right and Passion for Winning. Wawa offers its associates flexible work environments to promote a balance in lifestyle and team building. Being open 24 hours a day there are several shifts that will fit your needs. There are recognition programs that celebrate associates to try to keep them motivated the President’s Club, Goose Bumps, and Wings of Excellence. (Wawa )
Associates are encouraged to delight customers by providing them with exceptional customer service and delivering high quality products at a competitive price. Associates are to provide customers with a safe; clean; fast; fresh; and hassle free experience. Wawa embraces change by unleashing its hidden potential and distinguishing itself from its competitors.
Associates do the right thing by being good neighbors and participating in community events. Wawa does the right thing within the communities by donating to various charities. (Wawa ) Challenges facing Wawa’s Human Resources are high turn-over, and rapid growth. Strategies that I would recommend to overcome high turn-over would be to use social networking to find employees that are more loyal; honest; team-oriented and committed. Adding Social Human Resources to the way you normally hire will help reduce high turn-over. To add social HR find new ways of recognizing associates; us employee satisfaction as a process; and put your values to work. (Fung, 2013) Social HR is a philosophy of seeing your employees as people that are important to the success of your company. Social HR is about accountability of supervisors and a team. It is about hiring employees that are honest; dependable; team-oriented; and committed. Employees enjoy being recognized for doing well on the job by getting yearly raises and sometimes bonuses. Employees being recognized in different ways that are not tied to money; like employee of the month gets a special parking space for a month; or employee of the month can run a staff meeting. The employee that makes the most sales of a promotional item will get a free day off. Recognition like this motivates your employees to do better and have better attitudes about coming to work and being a part of a team. This will also have employees talking about how good their job is and may raise the interest of new potential employees. Employee satisfaction surveys are done to get an understanding of what and how employees feel about their job and work environment to make adjustments if they are needed. Employee surveys of the past were flawed and one sided that didn’t capture the actual mood of employees for the year; it only captured what they were feeling at the time. Instead of having satisfaction surveys, there should be a satisfaction process. (Fung, 2013) Feedback from employees should be solicited by supervisors regularly and continually. Problems should be addressed immediately; not later letting things build up. All employee concerns should be taken seriously and addressed, so they could feel like they matter. Consistently reinforce company values to employees; so that they will understand they are working for something bigger. Employees, knowing the company values and what they stand for create a sense of purpose for the employee. Employees work better when they believe in the vision of the company and decide to pursue that vision on their own. It is important that managers and executives reflect the values of the company. Contradiction between what is communicated and what is done by management could cause backlash from employees. Company values should be tied to employee performance goals. This will ensure employee-led initiatives are productive and match the company’s strategic plan. Employees that embody the company’s values are rewarded. Rewarding employees for their creativity and hard work will help reinforce the company’s shared values. Employees become ambassadors when they are happy and feel appreciated. Employees become your recruiters when they talk about their job and how they like it and post it to social media. It is very meaningful for new employees to hear it from current employees about how happy they are about their jobs. (Fung, 2013)

Wawa plans to open 50 more new stores in Central Florida. Wawa’s HR team will have to develop a Growth Strategy to recruit and train the management and associates that will be working in these new stores. (Wawa ) A Growth Strategy is when a company is expanding to a particular market. (DeNisi & Griffin, 2012) To accomplish the recruitment, HR should check to see if there are internal managers and associates that may be willing to relocate to Central Florida. Since there are stores already in Central Florida check with some of those associates as well to see if they would like to move to the new stores or if they know some people that may want to work for the company. Offer referral bonuses to employees who refer new employees that stay with the company for a specific amount of time.
Another recruitment tool could be to go around to some of the local colleges or job fairs. Wawa has a College Leadership Program for college students who are recent graduates within 1 year from and accredited college or university. The program last 18 months and offers management skills; store management experience; and leadership development. (Kronos Incorporated)
Wawa has an exchange program to help with training and getting qualified applicants. During the summer to for fill the demand for associates Wawa brings teenagers from Ireland and the United Kingdom for some of its stores in New Jersey. The Jersey Shore has a high demand for associates from May until October. Since American students have summer break from May to August the English and Irish students can cover when the American students are back in school. Wawa has a relationship with several food and service schools in Ireland. This program gives the students work experience and a chance to spend time in the United States. Each year there are a different group of students that get to participate. The returning students are Ambassadors for Wawa because they tell other students about the program and the new students become interested in the program. This program is a plus for everyone the students get to learn new skills to add to their resume; a chance to visit the United States; and Wawa gets to meet its demand for associates. (Bendapudi & Bendapudi, 2005) Wawa should use this same program for the new Florida stores. The above recommendations will be making Wawa more competitive because their brand will be out there more. They will be able to meet the demand for new employees in their new stores. The will have well trained and qualified associates in their company. As long as HR is on the same page with top-management when it comes to what Wawa is looking for as associates they will be very completive.

Bibliography
Bendapudi, N., & Bendapudi, V. (2005, May). Harvard Business Review. Retrieved from Creating the Living Brand: http://hbr.org/2005/05/creating-the-living-brand
DeNisi, A., & Griffin, R. (2012). HR. Mason: Cengage Learning.
Fung, J. (2013, March 21). Tribehr. Retrieved from Employee Turnover Reduction Strategies: http://tribehr.com
Kronos Incorporated. (n.d.). Wawa College Leadership Program. Retrieved from Kronos: https://wfa.kronostm.com/
The Wawa Foundation. (n.d.). The Wawa Foundation. Retrieved from The Wawa Foundation: http://www.thewawafoundation.org
Wawa . (n.d.). About Wawa. Retrieved from Wawa Incorporate: http://www.wawa.com/About.aspx
Wawa. (n.d.). Wawa. Retrieved from Wawa : http://www.wawa.com/fundraising.aspx
Wawa. (n.d.). Wawa Incorporated. Retrieved from Wawa Dairy: http://www.wawa.com/Dairy.aspx
Wawa. (n.d.). Wawa Timeline. Retrieved from Wawa: http://www.wawa.com/timeline.aspx

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