...based on the way that a product or service makes us feel, and the big marketing companies all know that. It's all about perception and how your products/services make a potential buyer feel. Rational Motives & Emotional Motives Customer both have Rational and Emotional motive while making any purchase decision. Rational motive can be Improving profit, Reducing costs, Better efficiency, Dependability, Easier, more cost effective maintenance, Utility, Security, Health and Safety. Whereas emotional motive can be Pride, Fear, Comfort, Not wishing to look foolish, Envy, Laziness, Approval, Being like others. The functional needs Satisfies by product functions and emotional needs associated with the psychological aspects of Product ownership. The products must generate emotions but also show good functionality. Love + Logic By appealing to both the emotions and the logic of your buyer, your brand is immediately more attractive and memorable. Recent studies have shown how purchasing choices and decisions are the result of a careful analysis of rational and emotional aspects. Psychological literature recognizes that the emotional...
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...what the learning outcomes are by discussing all the topics that were covered throughout the term as well as including the realizations or learning that comes along with it. As an individual, we would naturally want to be part of a group where we people will welcome us with open arms. To be part of a group is not an easy task it is based on how you will connect and earn this people’s trust and respect which leads to the importance of knowing how these three will play an important role in one’s life. Knowing these three will give you the first step to the path that will lead you to creating a new relationship with another individual. During the start of the term, I thought that “pakikipagkapwa” is a simple word that means “just socializing or simply just starting a conversation without even trying or understanding a person”. Thinking that it is an obligation not something that is done on your own accord but after further understanding what it is I realized that it is actually a fundamental relationship with oneself and the other or another person that is not based solely on obligation but on how you actually want to connect or understand this person in order for you to get along in another understanding level. In this lecture, I learned that pakikipagkapwa is a shared identity, equality and getting along/being with others. In this lecture I learned how people interact with each other if they are an outsider or not. We were able to discuss how these people exercised pakikipagkapwa...
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...analyzing consumer buying behavior The aim of marketing is to meet and satisfy target customers' needs and wants better than competitors. Marketers must have a thorough understanding of how consumers think, feel, and act and offer clear value to each and every target consumer. Successful marketing requires that companies fully connect with their customers. Adopting a holistic marketing orientation means understanding customers – gaining a 360 degree view of both their daily lives and the changes that occur during their lifetimes so that the right products are always marketed to the right customers in the right way. The product must bring a benefit to the customer in order for the company to maximize its profit. Consumer decision-making processes are undertaken by consumers in regard to potential market transaction before, during, and after the purchase of a product or service. A consumer's buying behavior is influenced by cultural, social, and personal factors. Cultural factor carries the most impact on consumer buying decision-making. Culture is the fundamental determinant of a person's wants and behavior. Two children growing up in different countries would have significantly different beliefs and values in life. Therefore their buying decision-making will not be the same. Marketers have to be fully aware and knowledgable about the culture, where the product or service is delivered. Each culture consists of smaller subcultures (nationalities...
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...SUMMARIZE! Petersen, J. C. (2007). Why Don't We Listen Better? Communicarting & Connecting in Relationships. Portland, OR: Petersen Publication. A self-help book that explains in detail on how listening can in fact improve how we think and respond to different situations in life. Why Don’t We Listen Better? Communicating and Connecting in Relationships has given great insight on how to improve relationships and how to connect with others. As Petersen divides this book into five different divisions he allows you to meditate as well as resolve your own issues that you may experience when it comes to communicating. Part one as he calls it is the Flat Brain Theory of Emotions in which explains how our emotions play a major role in how we relate to others, secondly the Talker-Listeners Card teaches us how to take turns. That we should listen first respond second. Thirdly retaining the techniques that you learned about and then finding what works for you best. Fourth and fifth become that person whose presence is wanted in a conversation. Petersen explains to us that communication develops in our brain, stomach and heart. That the brain is where our speech is formulated and this is how we choose which words we will decide to use through the communication process. According to (Petersen, 2007, p. 11) stomach functions consist of our feelings and emotions even though you may feel emotions elsewhere. As for the heart a healthy heart give and receive concerns, suggestions, and...
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...1.0 INTRODUCTION “When it comes to improving organizational effectiveness, Management Scholars and practioners are beginning to emphasize the importance of a manager’s emotional intelligence”(Sosik,Megirian 1999,p.367). Emotional Intelligence is a combination of competencies. These skills contribute to a person’s ability to manage and monitor his or her own emotions, to correctly gauge the emotional state of others and to influence opinions (Caudron 1999, p.62; Goleman, 1998). Competitive advantage depends largely on the ability to activate and use organizational resources. As a result, the focus in the strategic management, organizational behavior and human resource management literature turned to the internal capabilities of organizations including a particular focus on employees’ competencies. Furthermore, in any business or organization, its success or failure will rely on how well its people are able to deliver its product and service, work together and work with other businesses. In recent years, there has been a realization that emotions are very much part of work place success. How individuals respond to real situations each and every day and what organizations do foster productive emotional responses can make the difference the organization that stumbles and the organization that thrives. Research indicates a strong correlation between emotional intelligence and individual job performance. By emphasizing on emotional intelligence in hiring, team building and training...
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...without efficiently allocating the management of the company’s resources, which seemed separate. As a result, there was a little coordination between the planning of capital expenditures and the payment of hospital operating costs, in spite of the fact that management bodies were absence for the intended effect of such coordination. Rather than the management involving themselves in setting goals for performance, and periodically evaluating the progress toward achieving these goals as a process that needs to be integrated into the daily life of the company. The management was avoiding the problem; running away from blames and no development and retention strategies was marked out. In other words, the company failed to recognize that a person’s self efficacy is dependent on the jobs with clear and challenging goals (Hellriegel, D., & Slocum, J. W., Jr. (2011). The hospital needs to recognize what...
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...agent-principal relationships arise when the objectives of principal and agent are different and the actions taken by the agent or the information possessed by the agent are hard to observe. Employees care about the job in terms of the value the job generates for themselves. Thus providing the right incentives to employees would secure execution of the firm’s plans to meet the firm’s objectives. There are financial and non-financial incentives. Non- financial incentives are social and moral incentives. Which incentives are appropriate depends on the objective of the company. Since motivation comes from within the employees, the personality, needs and interest of each employee determine the right incentives that will influence employees to self motivate and produce the best work possible that will contribute to the firm meeting its objectives. Reward and recognition is concerned with the range of practices an organisation undertakes (financial and non-financial) to compensate employees, maximise employee engagement and encourage behaviours that lead to organisational success. A good reward and recognition system should motivate employees while aligning their goals with those of the organisation. Such a system involves balancing employee remuneration and acknowledgement for work well done with maximising competitiveness and getting a return on pay expenditure, Reward and recognition is a business process that links the firm’s goals and planning to the needs and requirements of...
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...are driven by the desire to satisfy needs when they decide to make a purchase. Many of these needs are considered to be our Innate or primary needs. These needs are the physiological needs that we, as humans, require to help keep us alive, things such as food, air, water, shelter and sex. The satisfying of these physical needs are only a part, although a major one, of what drives us to buy the things we need. The problem with humans is that we are not completely satisfied with meeting our physical needs, but we also have to satisfy our Acquired needs or secondary needs. Just like the satisfaction of our innate needs helps us to feel good about our physical self. The meeting of our acquired needs, which consist of self-esteem, prestige, power, learning and social status helps us feel good about our psychological self. Consumers go through a process that helps them to select, purchase and consume the products and services that will meet their primary and secondary needs, and this process is known as consumer behavior. In this process, consumers decide...
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...Socialization From Wikipedia, the free encyclopedia This article is about the sociological concept. For the political and economic concept, see Socialization (economics). Sociology Portal Theory · History Positivism · Antipositivism Functionalism · Conflict theory Middle-range · Mathematical Critical theory · Socialization Structure and agency Research methods Quantitative · Qualitative Historical · Computational Ethnographic · Network analytic Topics · Subfields Cities · Class · Crime · Culture Deviance · Demography · Education Economy · Environment · Family Gender · Health · Industry · Internet Knowledge · Law · Medicine Politics · Mobility · Race and ethnicity Rationalization · Religion · Science Secularization · Social networks Social psychology · Stratification Categories · Lists Journals · Sociologists Article index · Outline Major category: Sociology v t e Socialization (or socialisation) is a term used by sociologists, social psychologists, anthropologists, political scientists and educationalists to refer to the lifelong process of inheriting and disseminating norms, customs and ideologies. It may provide the individual with the skills and habits necessary for participating within their own society; a society develops a culture through a plurality of shared norms, customs, values, traditions, social roles, symbols and languages. Socialization is thus ‘the means by which social and cultural continuity are attained’.[1]. [2] Socialization...
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...1.0 Performance Management Today we believe that an organization’s competitive success is achieved through people. Then, it follows that the skills and performance of people are critical. Performance management is a continuous process of identifying, measuring and developing performance of individuals and teams and aligning performance with the strategic goals of the organization. The system through which organizations set work goals, determine performance standard, assign and evaluate work, provide performance feedback, determine training and development needs and distribute rewards (Briscoe and Claus, 2008). “Performance management is a systematic approach to tracking individual performance against the targeted objectives of the organisation, and identifying strengths and opportunities for improvement” (Smith & Mazin 2004:42). Performance management refers to the on-going means by which an organization monitors, documents, corrects or rewards individual and collective employee performance in an organization by using various tools. 2.0 Employee Performance According to Tinofirei (2011), employee performance is the successful completion of tasks by a selected individual or team, as set and measured by a supervisor or organization, to pre-defined acceptable standards while utilizing available resources efficiently and effectively within a changing environment. Armstrong and Baron (2005: 122) agree that work performance management for teams is inherently the same as for individuals...
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...THE EFFECTS OF THE SOCIAL NETWORKING SITES TO THE CLASS PARTICIPATION OF THE FIRST YEAR PSYCHOLOGY STUDENTS OF CEU An Undergraduate Research Presented to the Faculty of School of Science and Technology Centro Escolar University In Partial Fulfillment Of the Requirements for the Degree Bachelor of Science in Psychology by Chelsea Diaz Regina Fatima Manalang Gwenne Tigno March 2013 CHAPTER 2 Review of Related Literature and Studies This chapter presents a review of related literature and studies both foreign and local. This also presents different variables relative to the study. Foreign Literature Social network is defined as the grouping of individuals into particular groups that centre on reflecting and building of social relations or social network among people, for instance, people who share activities, interest, posting information, comment, and images (Carrington, Scott and Wasserman, 2005). Teenagers are among the most prolific users of social network sites. This kind of communication is seen very common with teens as they perceive it as a network for them to improve some aspects in their life or even in their studies through information provided in the internet. However, social networking sites are not a wholly positive influence in the world. Some research proves that social network can also affected Malaysian teenagers in any bad ways. The main effects are through academically, mentally and also the society. Social networking sites...
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...and habits necessary for participating within his or her own society. Socialization is thus ‘the means by which social and cultural continuity are attained’.[1][2] Socialization describes a process which may lead to desirable, or 'moral', outcomes. Individual views on certain issues, such as race or economics, may be socialized (and to that extent normalized) within a society. Many socio-political theories postulate that socialization provides only a partial explanation for human beliefs and behaviors, maintaining that agents are not 'blank slates' predetermined by their environment.[3] Scientific research provides some evidence that people might be shaped by both social influences and genes.[4][5][6][7] Genetic studies have shown that a person's environment interacts with his or her genotype to influence behavioral outcomes[8]. | | edit] Theories Socialization is the means by which human infants begin to acquire the skills necessary to perform as a functioning member of their society, and is the most influential learning process one can experience.[9] Unlike other living species, whose behavior is biologically set, humans need social experiences to learn their culture and to survive.[10] Although cultural variability manifests in the actions, customs, and behaviors of whole social groups (societies), the most fundamental expression of culture is found at the individual level. This expression can only occur after an individual has been socialized by his or her parents,...
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...to a person’s voluntary decision to agree to a specific healthcare treatment, procedure, or intervention. Here’s what it means and how it applies to client service delivery. Definition of Informed Consent: • Explanation: Informed consent involves two key elements: Accurate Information: The person receives relevant and accurate information about the proposed healthcare intervention and any alternative options available. Understanding: The person comprehends the benefits and material risks associated with the proposed intervention. Voluntary Decision: Informed consent is given willingly, without coercion or pressure. 2. What is the difference between a'smart' and a'smart'? Application to Client Service Delivery: Scenario: A mental health counsellor is working with a client who has depression and is considering medication. Steps for Informed Consent:Information Provision: The counselor explains the benefits of antidepressant medication, potential side effects, and alternative treatments (such as therapy). 2. Material Risks: The counselor discusses material risks (e.g., common side effects, interactions) and ensures the client understands them. 3. Client’s Decision: The client decides whether to proceed with medication. Their consent is documented. Example: The client, after understanding the risks and benefits, agrees to start using antidepressants. Their informed consent ensures they actively participate in their treatment plan. Remember, informed consent respects a person’s autonomy...
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...Definitions: Contents Definitions: 1 OECD Definition of Corporate Governance: 1 Financial Times Definition of Corporate Governance: 1 Cadbury Report Definition of Corporate Governance: 1 BusinessDictionary.com Definition of Corporate Governance: 1 Why is it important? 3 Why was it in the news recently? 3 Literature Review: 4 Agency Theory: 5 STAKEHOLDER THEORY 7 Stewardship theory: 10 Motivation: 10 Identification: 10 Policies: 10 Consequences: 11 Theory- Resource Dependence: 11 Principles: 12 Benefits of Corporate Governance: 13 Definition of 'Agency Problem': 14 Investopedia explains 'Agency Problem': 14 Agency Relationship and Agency Costs: 14 Conclusion: 23 Agency Problems Are Mitigated by Good Systems of Corporate Governance 23 Legal and Regulatory Requirements: 23 Compensation Plans: 24 Board of Directors: 24 Monitoring: 25 Takeovers: 25 Shareholder Pressure: 25 OECD Definition of Corporate Governance: "OECD defines corporate governance as follows: “Procedures and processes according to which an organisation is directed and controlled. The corporate governance structure specifies the distribution of rights and responsibilities among the different participants in the organisation – such as the board, managers, shareholders and other stakeholders – and lays down the rules and procedures for decision-making." Financial Times Definition of Corporate Governance: "How a company is...
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...ORGANIZATIONAL BEHAVIOR Is a multidisciplinary field of stduy that investigate show indidividuals behave within formal organizations. OB AS AN INTERDISCIPLINARY FIELD (Campo) * Psychology: individuals, motivation, personality, attitudes, learning, goals, expectation, perceptions, cognition. * Sociology: groups, status, hierarchy, influence, trust, reciprocity, social identity, social networks. * Economics: perfromance, efficency, effectiveness, incentives, monitoring, coordination. * Political science: power, governance, negotation, politics. INDIVIDUAL BEHAVIOR Managers achieve results by working with and through others. The abilitiy to undestand, predicit and control individual behaviour in the absence of direct monitoring is one of the most important- but also difficult managerial skill to master. FORMAL ORGANIZATIONS A formal organization is a social system with specific goals and usually consisting of several interrelated groups of subunits. Formal organizations are governed by clearly stated and enforced norms that typically survive the churning (mescolare) of organizational members. PURPOSE OF ORGANIZATIONAL BEHAVIOR The purpose of organizational behaviour is to inform the optimal design(progettare) of the organizational strcture and processes to promote improvement in the satisfaction and productivity of oganizational members while increasing the efficency and effectiveness of the organization as a whole ( nel suo complesso). SATISFACTION...
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