...Lenovo is currently the Top 1 market leader in PC industry globally. With the acquisition of IBM’s x86 server business and Motorola Mobility on 2014, and the changing landscape of tablets and smartphone market, we will look into Lenovo’s strategic position. There are several issues facing by Lenovo now: ♣ Bad economic environment might post threat to Lenovo’s PC and enterprise business ♣ Declining growth in worldwide tablets market would hurdle the Lenovo’s growth of market share in tablets market ♣ Lack of Wearables and Internet of Things (IoT) Products would leads Lenovo missing out of future key driver in business ♣ Lenovo’s Smartphone market share is declining due to confusing brand positioning of Lenovo brand and Motorola brand Based on the issues identified, below are the recommendations: ♣ Lenovo to utilizes the merger of IBM x86 server business to be more price competitive and enhance global reach ♣ Lenovo to focus on low-end to middle range tablets to avoid competition with top tablets vendors which focused on high-end devices ♣ Lenovo to reposition Lenovo brand and Motorola brand in smartphone market to gives clear differentiation to consumers ♣ Lenovo to expand product lineup for Wearables ♣ Lenovo to deploy more resource on research and development on Internet of Things (IoT) products Introduction In 2014 Q4, Lenovo finally achieved its goal in becoming the world’s largest PC vendor, and continue to maintain the top position...
Words: 1986 - Pages: 8
...1. How and why did the personal computer industry come to have such low average profitability? Strong rivalry between the existing competitors and the production of almost similar products led to low average profitability in the personal computer (PC) industry. IBM launched the first PC in 1981, however within the next few years, multiple firms produced very similar products, some of which were clones. This happened because of the open architecture of the PC when IBM set a standard with the combination of Intel’s microprocessors and Microsoft’s Windows operating system. Being in a fast-cycle market like PC industry, technology is diffused rapidly to the competitors within a short time. The technology is hardly protected by patents. Hence, more and more start-ups entered the industry and adopted the standard; IBM lost her pricing power because she no longer set standards. Although the barriers to entry may be high in the PC industry due to the high capital and high costs in Research and Development (R&D), the increase in competitors in the markets had caused a very serious downward spiral on the prices. A price war existed between the direct model, build to order company, Dell and the other companies such as Compaq that believed in the numerous means of distribution and sales. Dell knew that they have to come up with new system of marketing and distribution strategy when entering the PC industry where Compaq is already very strong in retail. Instead of focusing on...
Words: 1635 - Pages: 7
...Laptop PCs Japan | | Table of Contents Introduction 3 Industry Overview 4 PESTLE Analysis 5 Political 5 Economic 5 Legal 5 Social 6 Technological 7 Ecological 7 Porters Five Forces 9 Rivalry 9 Bargaining Power of Suppliers 9 Bargaining Power of Customers 10 Threat of New Entrants 10 Threat of Substitutes 11 Appendices 1-11 12 References 20 Introduction Japan is a well-developed country with a well-developed economy. Japan is ranked 10 in the world with population with 126 475 664 people and is ranked 3 in the world for Gross Domestic Product with $4323504 million. A change to the Japanese economy has effects all over the world. Japan’s considered market leader in many different fields including the Laptop PC industry. The countries GDP is shown in Appendix 1 (CIA World Factbook 2011) Industry Overview Over the past eight years, there has been a change in consumer demand with Japanese consumers increasing their desire for mobility and value. This has meant laptop growth has increased ahead of desktops. Appendix 2 shows the difference in growth over this period. Laptop Shipments have passed 70% of all Japanese PC sales (M. Williams 2008) and this figure is certain to have increased since and would likely be more towards 85% reflective of production. The Japanese...
Words: 2153 - Pages: 9
...1. Why has Dell been so successful in the PC industry of low average profitability? 戴尔公司能取得今天的成功，跟它长期以来所采用的运作模式密不可分。人们把这种神奇的模式称为“戴尔模式”。 “戴尔模式”的核心是：低成本、高品质、标准化、多元化 低 成本：戴尔通过建立一个超高效的供应链和生产流程管理，大大降低了生产成本。 （1）直接模式：戴尔的直接模式不等同于直销模式，后者只不过是销售的扁平化尝试而戴尔的直接模式有两层含义：一是直接面向原材料供应商，二是直接面向客户。 ——按单生产：戴尔根据顾客通过网站和电话下的订单来组装产品，这使顾客有充分的自由来选择自己喜欢的产品配置。公司则根据订单订购配件，无需囤积大量配件，占用资金。 ——直接与顾客建立联系：戴尔通过直销与顾客建立了直接联系，不仅节省了产品通过中间环节销售所浪费的时间和成本，还可以更直接、更好地了解顾客的需求，并培养一个稳定的顾客群体。 （2）科学生产管理流程 低成本一直是戴尔的生存法则，也是“戴尔模式”的核心，而低成本必须通过高效率来实现。戴尔的生产和销售流程，以其精确管理、流水般顺畅和超高效率而著称，有效地将成本控制在最低水平。 力求精简是戴尔提高效率的主要做法。公司把电话销售流程分解成简单的8个步骤，其自动生产线全天候运转，配件从生产线的一端送进来，不到两小时就变成成品从另一端出去，然后直接运往客户服务中心。戴尔在简化流程方面拥有550项专利。分析家们普遍认为，这些专利也正是其他公司无法真正复制貌似简单的“戴尔模式”的最主要原因。 高 品质：在戴尔，只有客户认同的东西才值得戴尔去做。 论技术，戴尔身后有微软、英特尔、以及很多拥有高品质技术的合作伙伴撑腰。但是，高品质在戴尔有其独特的含义。在业界，很多厂商热衷于追求核心技术，其实核心技术只不过是竞争的一个区隔，于客户来说毫无价值。在戴尔，他们并不一味追求技术含量，只有客户认同的东西才值得戴尔去做。 戴尔公司拥有一个良好的质量保证体系。戴尔装配产品实行个人负责制，即每个工人负责整个产品的全部组装和调试工作，这一个人负责制是戴尔质量管理的一个重要组成部分。一件戴尔产品如果出了问题，公司只要向投诉顾客索取产品的序列号，就马上可以查出该产品的责任人。因此，戴尔员工都十分敬业，一丝不苟地确保质量。 标 准化：戴尔所经营的技术产品多是标准化的成熟产品，因此该公司总是能 让顾客分享到有关行业进行大量技术投资和研发而取得的最新成果。 注重树立产品品牌和提高服务质量是戴尔的另一个法宝。戴尔不仅拥有一个严格的质量保证体系，而且还建立了一个强大的售后服务网络。戴尔的工作人员不仅通过网站和电话为顾客提供全面的技术咨询和维修指导服务，而且在售出产品后会主动向客户打电话，征求意见。 多 元化：能精确地找到高技术产品市场的切入点，迅速抢夺对手的市场份额。 戴尔通常会在市场开始成熟、行业标准已经形成和配件供应比较充分的情况下介入某一市场，并以低价格迅速抢占地盘。罗林斯说，实践证明，在一种新产品走向成熟时，“戴尔模式”总是能让该公司在相应市场上占得有利地位。 根据这个“市场介入”理论，戴尔在巩固个人电脑市场的领导地位后，又雄心勃勃地提出了一个让同业吃惊的“多元化”扩张战略。近年来，戴尔加快了扩张步伐，陆续涉足高端便携电脑、服务器、网络存储系统、工作站、交换机、掌上电脑、打印机、收银机等多种产品。 ...
Words: 335 - Pages: 2
...Management Vol. 4, No. 11 In-Depth Analysis of PC Industry in China Xiaojun Cui Department of Business Administration, Guangdong Radio and TV University Guangzhou 510091, China E-mail: xjcui@gdrtvu.edu.cn Abstract Personal Computer (PC) industry in China has experienced a rapid growth in China in recent years, and has played a more and more important role in the national economy. This motivates us to analyze the business environment and strategic situation of the PC industry in depth. A PEST analysis is carried on to analyze the business environment of the PC industry, and Porter's five forces analysis is used to analyze the competitive nature of PC industry in China. Keywords: China’s PC industry, PEST Analysis, Porter’s Five Forces Analysis 1. Introduction The aim of this paper is to analyze the business environment and strategic situation of personal computer (PC) industry in China. The motivation of an in-depth analysis of PC industry in China stems from the fact that PC industry has played a more and more important role in national economy of China, and has an important effect on the society. Since the emergence, PC has become a necessary tool in daily life in the society. Moreover, with the advances of technology, PC carries more and more functions and attracts more and more users. Now the PC market is mature and close to saturation in the developed countries, while the development of PC industry is still experiencing a rapid growth in the developing...
Words: 6614 - Pages: 27
...Five Forces Analysis of PC Industry Threats of Entry The threats of new entrants in the PC industry are low in the U.S. market. The advanced technology is required to make and design PC. The US PC market was dominated by a few big names in year 2007, for example HP, Dell, Apple, and they have their own differentiate products. It is thus hard for new competitor to break into the established brand and customer loyalty. Each firm has contract or has built tight relationship with its suppliers that prevents others from entering the supply chain. The industry requires certain level of capital. Small firms lack the resources and capability of acquiring enough capital to compete with the existing large firms. The established distribution channels of either retail stores or outlet also somewhat prevents the small firms from entering. The bargaining powers of suppliers In the PC industry, the big suppliers such as Intel and Microsoft have a relatively large power over its differentiate products (microprocessor, Windows system) while the mass small firms that produce other simple components lack of bargaining power, and faces great competition in price and design. The Bargaining Power of Buyers Home and corporate users dominate the five categories of buyers on PC consumption. There are large amount of these buyers in the market that are price sensitive with low switching cost on the products, which raises the overall buyers’ power. Threat of substitutes The emergence of PDF...
Words: 303 - Pages: 2
...increased the potential revenue of some businesses that have embraced the new technology and taken stops to secure a niche in the market. “Earlier this year, choosing the best tablet computer was as simple as knowing one model name: iPad.” (Consumer Reports). As of late August 2011, Apple’s computer tablet iPad and iPad2 represent over 61% of the market for tablets, leaving other companies such as Hewlett Packard laggin behind (Difference Engine: Reality Dawns). Simply put, it doesn’t matter if it’s the iPhone, the Macbook, or most recently iPad, everyone wants one, and if they can’t have it they want something as close to it as possible. It is important then, to explore what the iPad has that makes it the staunch front runner in the tablet industry. Not only has Steve Jobs of Apple Computers offered the world innovative and user friendly technological creations, with the release of each product, Apple’s success has forced its competitors to raise their stakes as well. Innovative, user-friendly, and in-genius are but a few of the many words that have become synonymous with Apple products. One of iPad’s biggest advantages has been its easy to use features. Since inception, Apple has sought to create products that would encourage the novice user, making user friendliness a priority above all else. For example, while personal computer makers were fumbling with a double sided mouse pad, Apple designed the mouse to be only single click, arguing that the challenge of learning to use...
Words: 1316 - Pages: 6
...Executive Summary Tabby International is a startup planning to launch a budget category tablet in the market. By 2017 there is a projected growth of over 78% in the worldwide tablet market (Columbus, 2013). USA is expected to remain the market leader in terms of consumers and Asia, especially China (43% growth by 2017), is expected to be the growth market (Croker, 2014). There is over 50% difference between urban and rural expenditure in China (“China Household Finance Survey”, 2013). With an average tablet expected to cost about $416 by 2015 ("Average Selling Price Of Tablet Pcs Worldwide From 2005 To 2015 (in U.S. Dollars)", 2014), there is a huge potential to capture the budget tablet (priced 30-50% below current market price) segment. Tabby International selected US and China as their initial markets to startup with. The company has a leadership team with background in running hardware and mobile devices production. It has also recruited a team of engineers, and researchers to develop the prototypes. Tabby will initially sell its products through its websites and set up booths in key urban locations in US and China to launch and support its products. Market Needs Due to the value technology has added to the global marketplace, consumers are driving the demand for products and services that break the traditional cliches of working and socializing behind four walls. The need for a desk, chair, and office is being replaced with a stylus pen, wi-fi connection, and a tablet...
Words: 1621 - Pages: 7
...Industry Forecasting Introduction Trend analysis and forecasting play a big part in projecting a product’s assumed success or failure within the different markets. This paper will identify a particular product and present research illustrating the major trends that will impact that industry over the next five years. Finally, I will synthesize how those anticipated trends might impact the successful marketing of the product. Product The iPad is a highly portable tablet pc designed by Apple to enable its users to surf the internet, wherever there is an internet connection and with the cellphone industry providing Wi-Fi, this connection can be made practically anywhere. Apple released the iPad to the public in April 3, 2010 and functions like a touch screen computer with access to web browsing, email, photos, videos, music, games, e-books, and much more (Apple, 2010). This high definition portable pc has revolutionized the way people define computers and innovatively captured the market share. Future Trends The Apple iPad has without a doubt made a tremendous splash in the ocean of portable computing. In terms of trend setting, Apple seems to be the leader when it comes to creating and producing a product, while others stumble over to mimic. This is supported by the idea that those organizations that can identify and effectively deal with the key trends before its competitors do, is much more likely to win and retain the competitive advantage (Mullins & Walker...
Words: 708 - Pages: 3
...| Research Project Proposal | Tablet PC becomes Common Uses in Our Present Life | Table of Content Introduction 2 Critique of Journal Articles 3 Journal Article One (Tablet Computing) 3 Journal Article Two (Tablet PCs in school) 4 Overview of the research project 5 Research Questions 5 Research Method 5 Pilot Test Run 6 References List 8 Introduction This Research Project is to help me gain real appreciation for research through my experience. It is designed to let student to select an interested topic for a research project. The topic I am chosen is “Tablet PC becomes Common Uses in Our Present Life”. In now days compare tablet pc to ordinary computers, tablets by design are comparatively lightweight and relatively easy to carry around. Many of them may still be too heavy to hold in one hand, but they're great in your lap or on a surface. Tablet PC is become more and more useful in many areas, such as school, business, organization, government etc. Using tablet to browse the Web is much easier than getting up, going to your desk, and booting up your computer. Even laptops, which are supposed to be mobile devices, can take a while to start, and they often get hot after a short period of use. There are many advantages by using tablet PC. For example firstly, the ability to capture and store personalized input such as diagrams, mathematical and scientific equations and similar forms of input. Secondly, Faster and effortless navigation...
Words: 1859 - Pages: 8
...Consumer Electronics Industry: Tablets Over the next Decade 1. Introduction A tablet PC is a wireless, portable personal computer with a touch screen interface. The tablet form factor is typically smaller than a notebook computer but larger than a Smartphone. Bigger and Brainier than a smart phone but smarter and sleeker than a net book, tablet computers have revolutionized the way in which modern day consumers experience and fulfill their computing and communication needs. The credit of pioneering this field and creating the market segment goes to Apple with launch of i-pad in 2010 and once again proving its capability of a leading innovation driven firm which redefines the course of overall computer industry as a whole from time to time. Since then the tablet sales have seen unexpected momentum in terms of growth in sales figures worldwide with apple emerging as the largest supplier till date as compared to all others. However, Android based tablet PCs are expected to take over Apple’s share in the coming years. The world has seen aggressive competition among tablet PC manufacturers after the launch of iPad from Apple. Within five months of the release of iPad, Samsung launched its Samsung Galaxy Tab to compete with Apple. Since then, the tablet PC manufacturing industry has seen the emergence of numerous players. Most tablet manufacturers such as Asus, HP, and Lenovo among others released their models of tablet PCs in quick successions, but none...
Words: 2408 - Pages: 10
...incensement of nearly US$30 million on year 1994. Because of its good management, strong brand recognition, and growth potential , Lenovo’s stock market had been keep on raising until many analysts were optimistic about Lenovo. Lenovo issued a secondary offering of 50 million shares on the Hong Kong market in March 2000 to fund its continued growth and it was raised up to US$212 million. In year 2015, Lenovo Group Ltd had now become one of the most improved and famous computer technologies in this world. Product of Lenovo Lenovo expanded in a far-reaching way in 2005 through its obtainment of IBM's PC business, including its ThinkPad and ThinkCenter lines. As of January 2013, shipments of THINK-stamped PCs have duplicated subsequent to Lenovo's takeover of the brand, with general incomes thought to be more than 5%. Lenovo compellingly broadened the THINK check a long way from routine PCs backing of tablets and hybrid...
Words: 978 - Pages: 4
...A PROJECT REPORT ON CONSUMER PREFERENCES WHILE BUYING TABLETS Submitted by : Deepika Sharma MBA IVth sem ACKNOWLEDGEMENT I take this opportunity to express my profound and deep sense of gratitude to Mrs. Parul Dhargava for her cordial support, valuable information, time and guidance, which helped me in completing the project through various stages. I would also like to express my special gratitude to all the respondents without who this project would not have been possible, thank you for sparing your valuable time in filling my questionnaire. Deepika Sharma Contents Introduction ............................................................................................................................................ 3 Different operating systems for tablets .............................................................................................. 4 Review of Literature .............................................................................................................................. 6 Research Paper Reviews: ................................................................................................................... 6 Article Reviews: ............................................................................................................................... 10 Objectives of our project ...................................................................................................................... 12 Research Design & Methodology .......
Words: 6533 - Pages: 27
...RA G PC+ E IN E RM TH FO OR NS O F RA OV T N LE ual Ann 3 2 /1 2 2 01 Code 99 ck Sto o nov t Le or Rep ited Lim up Gro ov rso NV L e n R : L ion pe any – to l ( A D 34 bil comp o PC ted $ dica siness g y p t w and e US nolo to bu s. D ld h ng t e c o f t h e he wor P l u s untrie novo’s d stro e o n M t o n e ers in n g P C 160 c vices, L chain a rmer IB d i mak m e r g re than rnet de supply f the fo ures an s e t o ct te lobal o an ufac odu ition ile in nm rs i d mob ficient g acquis s, man logy pr ercial e ’s tom an mm no -ef op s, cus d PCs highly Group devel e tech ed co tation d s o ng ere a y s i n, Lenov an -to-u -bran work serv gine mp atio y k , er – ally en t innov ed by the Co nd eas ry Thin ervers a lead ption oduc Form ion, da l as s en r ure e . exc ilt on p cution g Divis ty, sec ude leg as wel e l e l u in quali inc obi Cs, is b egic ex mput ho t ig ct lines mer P y o f m ding stra onal C able, h odu u mil inclu s. i ons r s Per ets rel . Its p ded c d a f a evices, phone e s k n rt n a n net d mar service ea-bra ortu sma r Id inte ts and lobal F major d an and g e tabl vo, a ny, has mato, PCs eno ompa rs in Ya ghai L c te an 500 rch cen ng, Sh a; and in ea Beiji . res n; lina , Ch pa enzhen h Caro Ja Sh ort and igh, N e Ral O NOV 2 ) LE 9 OUT K S E : 9 i s a B A ) H o ( nal GY N ENT REHE P EM TAT COM E S OF T OM ITY INC EMEN HEET QU TED STAT CE S ENT S IN E DA D LI AN TEM NGE SO IDATE BAL STA A ON D OW OF CH NTS 2 C NSOL IDATE T FL 11 CO E OL...
Words: 80647 - Pages: 323
...The name of the add-on card- Lianxiang- remains the Chinese name of Lenovo to this day. The company expands in Hong Kong that allowed them to raise its capital and overcome Lenovo’s previous experience in the global IT industry with a more international partner. In 1988, the company was restructured into Legend Computer Group Co. In the early 1990’s, the company was the largest among several domestic PC makers. In 1992, as the tariffs on imported PCs in China were reduced and import quotas were eliminated, foreign PC makers had a distinct price advantage over Legend. Consequently, Legend became sales and distributive representatives of American and Japanese computer companies in China. However, this became very strategic for Legend as it developed both technical and management expertise from its Hong Kong operation and from its foreign partners such as HP. Legend gain an advantage in building extensive distribution channels when the Chinese government restricted establishing distribution and retail operations of foreign companies in China. Legend introduced its self-branded PC in China that let it be the largest PC brand in China after a few short years. Legend put its most effort in building a nationwide distribution network. Over the next few years, Legend’s PC marketing business slowly overtook its add-on card business. However, its own brand still trailed foreign brands until 1996. Legend introduced the...
Words: 1911 - Pages: 8
