...framework. Do you think Google has a strong culture? What would it take to make changes in that culture, for better or for worse? Undoubtedly Google has one of strongest cultures in today’s corporate World. The strong work culture has paid off for Google as it is ranked consistently as the best place to work. If Google were to remain in the best position in the future, It has to change continuously and evolve accordingly to face the competitors. Google’s cultural innovations might be imitated in other companies as well. It is easy to have a good corporate life style when the company the company is doing very well on the economic front. When company’s resources become more constrained with the maturing of its industry and its business model, these kind of investments will be harder to make. When Google slows down financially it will be difficult to retain great employees. 2. Do you think Google’s unique culture will help or hurt Google in the long run? Google’s unique culture might not help Google as it is helping today. I think so because the corporate life style, more benefits to employees are very much imitable by other companies. Any company that is doing very good financially can adopt these measures. There comes a point in future where the core competencies matter. In the current trend Google is losing its employees...
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...The facial recognition technology is developing itself increasingly. Facebook website uses this technology for photos, by identifying Facebook friends on pictures we publish. It exists others commercial applications of facial recognition like the Xbox Kinect. Indeed , Kinect for the Xbox 360, a camera based body controller, allows you to play games without the confines of a controller. Additionally, the Kinect system also features facial recognition, meaning that when Kinect recognizes you, it will automatically log you into your Xbox 360 Gamer Profile when you walk into the play space. Using the Kinect ID, you can store your likeness in the Xbox 360 for facial recognition. Two new products concepts employing this technology : - Pepsi: facial recognition to better target advertisements Pepsico presented a series of screens able to recognize the passers and assess their gender and age, to adapt the advertisements broadcast accordingly. The technology was developed by IMRSV (formerly Immersive Labs), which offers the Cara software: a tool that turns any camera or webcam into an intelligent sensor. * - FaceDeal: the end of loyalty cards Why congest loyalty cards when you can identify customers from their faces? FaceDeal, a solution imagined by the laboratory RedPepper agency offers a loyalty program linked to Facebook. Cameras are filming people that enter in a store and links to Facebook photos to recognize individuals who have joined the program. They then receive...
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...how other companies have implemented plans to handle those issues. The issues facing InterClean highlighted in this analysis are human resource philosophy, employee retention, mergers and acquisitions, human resources product handling and servicing. Benchmarking was conducted to evaluate how other companies had handled situations similar to those of Interclean. Outside companies evaluated for comparison come from the mortgage industry, pharmaceutical industry, oil industry, specialty eatery industry, technology industry, airlines industry, chemical industry, insurance industry, and home improvement retail industry. The companies evaluated in this paper were Guardian First Funding Group, Trinity-Chiesi Pharmaceuticals, BP Amoco, Starbucks, Google, Northwest Airlines and Delta Airlines, Rohm and Haas Company, Liberty Mutual Holding Company, Pepsico, and LOWE’s. Evaluation of these companies showed several concepts used in handling the issues and how the companies used these concepts. Situational Analysis Retaining Employees Guardian First Funding Group - Guardian First Funding Group (GFFG) is a mortgage company exclusively involved in the reverse mortgage business. They have been selling reverse mortgages for a little more than a year now. In this time, GFFG has grown to rank 15th in the industry, with expectations to reach the top 10 by the end of the first quarter, 2009. Comprised mainly of Loan Officers, supplemented by a small number of operations employees, GFFG generates...
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...categories of assignments appearing under Part I and Part II. The first assignment is a group work that requires case analysis and article review, while the second one is also a group work that requires practical fieldwork, which has four alternatives. You are expected to attempt each of them as exhaustively as you can as per specific instructions given corresponding to them. You have to follow the accepted standards and norms of writing a term paper, case analysis and/or article review. Part I: Group Work – Case Study (20%) + Article Review (10%) + Presentation (10%) Case Study (20%) a) Make a team of 5 persons based on your affiliation. b) Capture a case study from any publication source (viz., text books, journal, performance report, magazine, Internet, etc.) regarding one of the following companies: * French Telecom * City Bank * Nokia * Ericsson * Dell Computers Co. * Micro Soft Corporation * Toyota Motors Co. * Wal-Mart * Du Pont Co. | * BBC * Coca-Cola * Pepsi-Cola * Google Corporation * Tata Group * General Motors * Sony Corporation * Shell Oil Company * Exxon Mobil Oil Company | c) Make sure that the case/company you have chosen is not considered by other groups. d) Read the Case/text thoroughly and make a full case study analysis of the company, which will involve: * Brief profile of the company * A full strategic appraisal ...
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...Running head: COCA-COLA Five Year Marketing Plan Coca-Cola Company Liberty University Jennifer Bachelder, Ryan Belush, Teresa Bissette, Travis Boyce, Carol Brown, Brenda Chamlee, and James Crandall Abstract Our group has decided to market an existing product, but we would like to add a variety pack to this product. We feel if Coca-Cola would add a variety pack to their existing products it would offer more choices for the consumer and we feel this would increase sales by meeting the needs of those consumers with different taste. We would like for the variety pack to consist of Coke, Diet Coke, and Coke Zero. Not only would this benefit different age groups it would increase sales for Coca-Cola. Because it allows convenience to the consumers who have church events, work parties, or school events. 1. Executive Summary Since Coca Cola was launched as a company, the company has exceeded expectations by a long shot. Innovators who get into the practice of trying to market something like a soda can sometimes fall behind the competition as other sodas have in the past such as generic brand sodas produced by companies such as Food Lion and Wal-Mart. Coca Cola strives to continue providing better soda quality than its competitors by hiring only the best employees and producing the highest quality product while ensuring that distribution is also performed effectively. Coca Cola intends on using its large fan base of the product to continue...
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...Chapter 3 Information Systems, Organizations, and Strategy 101 I N T E R A C T I V E S E S S I O N : T E C H N O LO GY 7-ELEVEN STORES ASK THE CUSTOMER BY ASKING THE DATA There is probably a 7-Eleven store in your neighborhood, and it’s a convenient place for picking up a can of Coke or a quick ham-and-cheese sandwich. It’s the largest convenience retailer in the world and the number one convenience store chain in the United States, with 5,300 stores. This company started out about 75 years ago as an ice-dock operator. When refrigerators started replacing iceboxes, the manager of each store asked customers one-by-one what items they’d like to stock in their new appliances. By asking customers directly and stocking only the items customers most wanted, the company grew and prospered. Over time, the company moved away from its roots, losing touch with customers along the way. It had no means of knowing what sold in each store and allowed vendors to decide what to stock on its shelves. Although large vendors, such as Coca-Cola and Frito-Lay, had powerful information systems for analyzing what they sold in individual stores, other vendors didn’t have such systems. Moreover, the vendors’ systems were designed to maximize opportunities for their businesses, not for 7-Eleven. 7-Eleven stores are not all alike. What their customers want depends a great deal on the neighborhood and region of the country where they are located. What sells well in Boston may not work in Texas. Without...
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...ROBERT F. HARTLEY • Cindy Claycomb 12th Edition T W E L F T H E D I T I O N MARKETING MISTAKES AND SUCCESSES Robert F. Hartley Late of Cleveland State University Cindy Claycomb Wichita State University VICE PRESIDENT & EXECUTIVE PUBLISHER SENIOR EDITOR PROJECT EDITOR EDITORIAL ASSISTANT ASSOCIATE DIRECTOR OF MARKETING MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR PRODUCT DESIGNER SENIOR PRODUCTION MANAGER ASSOCIATE PRODUCTION MANAGER PRODUCTION EDITOR COVER DESIGNER George Hoffman Franny Kelly Brian Baker Jacqueline Hughes Amy Scholz Kelly Simmons Marissa Carroll Harry Nolan Allison Morris Janis Soo Joel Balbin Eugenia Lee Kenji Ngieng This book was set in 10/12 New Caledonia by Aptara®, Inc. and printed and bound by Courier/Westford. The cover was printed by Courier/Westford. This book is printed on acid-free paper. Founded in 1807, John Wiley & Sons, Inc. has been a valued source of knowledge and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Our company is built on a foundation of principles that include responsibility to the communities we serve and where we live and work. In 2008, we launched a Corporate Citizenship Initiative, a global effort to address the environmental, social, economic, and ethical challenges we face in our business. Among the issues we are addressing are carbon impact, paper specifications and procurement, ethical...
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...www.it-ebooks.info www.it-ebooks.info E L E V E N T H E D I T I O N MARKETING MISTAKES AND SUCCESSES 3 0 T H A N N I V E R S A RY Robert F. Hartley Cleveland State University JOHN WILEY & SONS, INC. www.it-ebooks.info VICE PRESIDENT & PUBLISHER EXECUTIVE EDITOR ASSISTANT EDITOR PRODUCTION MANAGER PRODUCTION ASSISTANT EXECUTIVE MARKETING MANAGER ASSISTANT MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR SENIOR DESIGNER SENIOR MEDIA EDITOR George Hoffman Lise Johnson Carissa Doshi Dorothy Sinclair Matt Winslow Amy Scholz Carly DeCandia Alana Filipovich Jeof Vita Arthur Medina Allison Morris This book was set in 10/12 New Caledonia by Aptara®, Inc. and printed and bound by Courier/Westford. The cover was printed by Courier/Westford. This book is printed on acid-free paper. Copyright © 2009, 2006, 2004, 2001, 1998, 1995, 1992, 1989, 1986, 1981, 1976 John Wiley & Sons, Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc. 222 Rosewood Drive, Danvers, MA 01923, website www.copyright.com. Requests to the Publisher for permission should...
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...300 Case Studies of Social Media Marketing – An e-guide by Roderick Low of Expeditus Media What is Social Media? Social media is best understood as a group of new kind of online media which share the following characteristics: Participation Social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience. Openness Most social media services are open to feedback and participation. They encourage voting, comments and sharing infomation. There are rarely any barriers to accessing and making use of content – password protecting content is frowned on. Conversation whereas traditional media is about “broadcast” (content transmitted or distributed to an audience) social media is better seen as a two-way conversation. Community social media allows communities to form quickly and communicate effectively. Communities share common interests, such as a love of photography, a political issue or a favourite TV show. Connectedness Most kinds of social media thrive on their connectedness, making use of links to other sites, resources and people. Need Inspiration? Now that you know what social media is, do you need any inspiration in getting your social media campaign under way? One of the best way to get inspiration for your organization can use social media is to check out what others are doing. This ebook is intended for anyone who wish wants to start a social media campaign, but will be most useful to people working in...
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...The Mobile ‘App’etite 1 Introduction 1.1 Objective This report will explore the topic of mobile advertising, specifically how ready we are to take full advantage of the opportunities it offers. The mobile phone is changing the way we communicate in society. This report will look at the current capabilities and future promise of the mobile phone by analyzing industry opinion and conducting primary research, with a view to determining how the mobile phone is and could be used by an advertiser to improve their connection with their audience. It will look at how successful the advertising on this medium has been to date, what are the advantages, opportunities, limitations and drawbacks of it and how could they potentially be used in the future. Importantly it will then explore the consumer reaction to this capability to determine to what extent they are receptive to receiving information in this manner. The potential of mobile gives the opportunity for new innovative thinking – what combination of, available communication methods e.g. visual text give the most impact on this new medium. The report will therefore investigate how advertisers and hence designers must adapt to successfully take advantage of the mobile phone to ensure that they accommodate this new medium so they continue to effectively connect with their audiences. 1.2 Summary Technological advances have provided the ability for advertisers to start to connect with their audience via their mobile phones....
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...Google and apple Leadership styles There are a number of different approaches, or 'styles' to leadership and management that are based on different assumptions and theories. The style that individuals use will be based on a combination of their beliefs, values and preferences, as well as the organizational culture and norms which will encourage some styles and discourage others. * Charismatic Leadership * Participative Leadership * Situational Leadership * Transactional Leadership * Transformational Leadership * The Quiet Leader * Servant Leadership Charismatic Leadership Disciplines > Leadership > Leadership styles > Charismatic Leadership Assumptions | Style | Discussion | See also Assumptions Charm and grace are all that is needed to create followers. Self-belief is a fundamental need of leaders. People follow others that they personally admire. Style The Charismatic Leader gathers followers through dint of personality and charm, rather than any form of external power or authority. The searchlight of attention It is interesting to watch a Charismatic Leader 'working the room' as they move from person to person. They pay much attention to the person they are talking to at any one moment, making that person feel like they are, for that time, the most important person in the world. Charismatic Leaders pay a great deal of attention in scanning and reading their environment, and are good at picking up the moods and...
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...many of which are trade names, service marks, trademarks or registered trademarks. All materials internally quality assessed by the University of Sunderland and reviewed by academics external to the University. Instructional design and publishing project management by Wordhouse Ltd, Reading, UK. Contents Introduction vii Unit 1 The contemporary world of business and management Introduction 1.1 1.2 The global business environment The importance of developments in the global environment Case Study 1.3 Organisational decision making and performance vii 1 3 10 14 17 19 19 20 Self-assessment questions Feedback on self-assessment questions Summary Unit 2 Globalisation Introduction 2.1 2.2 Definitions and indicators of globalisation Key drivers and facilitators of globalisation Case Study 2.3 2.4 Barriers and inhibitors of globalisation Comparing the costs and benefits of globalization Case Study 2.5 International trade and foreign direct investment Case Study 2.6 Applying Porter’s diamond model 21 21 22 25 27 29 31 32 36 36 40 43 43 44 Self-assessment questions...
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...Chapter 01 Management Information Systems: Business Driven MIS True / False Questions 1. Companies today are successful when they combine the power of the information age with traditional business methods. True False 2. Competitive intelligence is information collected from multiple sources such as suppliers, customers, competitors, partners, and industries that analyzes patterns, trends, and relationships for strategic decision making. True False 3. The information age is the present time, during which infinite quantities of facts are widely available to anyone who can use a computer. True False 4. Technology provides countless business opportunities, but can also lead to pitfalls and traps for a business. True False 5. Top managers use social intelligence to define the future of the business, analyzing markets, industries and economies to determine the strategic direction the company must follow to remain unprofitable. True False 6. A variable is a business intelligence characteristic that stands for a value that cannot change over time. True False 7. Companies update business strategies continuously as internal and external environments change. True False 8. For an organization to succeed, every department or functional area must work independently to be most effective. True False 9. Porter's Five Forces Model outlines the process for a sales strategy. True False ...
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... Table of Contents JEZ Leadership is evolving. It must now be shared. CEOs, CMOs, and consumers all have the power to drive brand value. Brands are where business strategy meets reality. GINNI The New Rules of Brand Leadership 2 From Information to Intelligence 82 Best Global Brands 2013 Sector Leadership 86 BISH 10 Creative Leadership 70 Methodology 120 China’s New Brand Leaders 74 Contributors 126 Corporate Citizenship 2.0 78 MARK CHIEKO The New Rules of Brand Leadership By Jez Frampton In our globalized, hyperconnected age, one question persists in boardrooms, corner offices, business schools, and conferences all over the world: What is leadership and how has it changed in the 21st century? Driven by rapid technological advancement, the digitization of nearly everything, and the ever more intricate interdependencies of the global market, the business landscape has transformed over the past two decades. Operating in a bewildering new environment in which little is certain, the pace is quicker and the dynamics more complex. Those who lead today’s brands can no longer rely on once immutable truths or principles of leadership honored in times past. It is a new world. And as purchasing increasingly shifts from a physical experience to a virtual one and transaction-based interactions between brands and consumers shift to relationship-based interactions, new skills and sensibilities are needed. Leadership roles are converging,...
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...percent, while almost 7 trillion dollars in market value evaporated from the Dow Jones 5000 Index. Taxpayers funded $700 billion to bail out financial institutions, with another $17.5 billion to keep General Motors and Chrysler operating into the new year. The credit crisis intertwined virtually every economy and sector in the world, shattering consumer confidence to its lowest point in decades. The market bubbles in the S&L crisis of the 1980s, the dot-coms of the early 2000s and the home equity markets of today all exemplify the regular and recurring danger of rampant speculation, when unfettered zeal bids prices up to levels that far exceed the real value of the assets they represent. Yet bubbles are, as Shirley Bassey sings, “Just another case of history repeating.” Tulipmania. One of the first bubbles on record occurred some 400 years ago, in Holland. And the asset that perpetrated this bubble was a tulip bulb. The Dutch aristocracy had acquired a particular fondness for a type of tulip from Turkey that grew very well in the fertile lowlands of Holland. Citizens from all walks of life, from businessmen to average workers and paupers, quickly jumped at the opportunity to invest in tulips. Some even took out a crude form of futures contracts on unplanted tulips. The market for tulips created such frenzy that no one stopped to question if the cash flows would continue in perpetuity. No one paused to discount the risks inherent in the trade and instead continued to reinvest in more...
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