...Full Bright Scholars • This poem is about when he first saw Plath • Use of first person, draws us in. painstaking his own memory • "Where was it, in the strand? A display"- Questioning his memory. • "A picture of that year’s intake....."- Follows up with a series of statements. • "You" become the addressee • Very tightly Structured • Veronica Lake- actor • "Your Veronica Lake bang. Not what it hid"- Plath had a scar on her face • "It was the first fresh peach.....- returns to his own memory for the day. remembers an image • "It would appear blond. And your grin........"- change of tone • Events, feelings of memory are filtered by perspectives • "Was it then I bought a peach?"- England was coming out of the war, fruit was imported. • 1955- Plath arrived in England with a scholarship to Cambridge • She wanted everything to be perfect= writing. *Last four lines are structured around Powerful, alliterative, central imagery. The poem moves from uncertainly to certainly. • This poem is a formal address to Plath. eg Letter, Journal • Plath is the all American girl, capable, confident • Memory forms our perspective. memory is a partial truth • We only remember what is important. Therefore what memory we find is a partial truth • Photographs are also a perspective. They are often limited and distort. • In a photograph, it presents a mask, distorting the truth, perpetuating a perspective (happy and untroubled) • An essence, we don't really know what is hidden...
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...the employee could improve for the benefit of the business. Even so, performance appraisals have a major flaw in that they are not completely objective. Six major factors cause distortions in performance appraisals. 1. Stereotyping * People usually can fall into at least one general category based on physical or behavioral traits, and performance evaluators sometimes let stereotypes associated with those categories sway their employee appraisals. For example, a boss might assume that because many Asians excel, an Asian worker who doesn't meet a performance objective simply isn't working hard enough, even if the worker tried his best. Similarity * Often, people tend to seek out and rate more positively those who are similar to themselves. This tendency to approve of similarity may cause evaluators to give better ratings to employees who exhibit the same interests, work methods, points of view or standards. A major problem with this cause of distortion is that it can stifle innovation in a company, as "different" people must struggle to rise in the ranks. Leniency * Leniency, sometimes referred to as inflation, is the tendency of evaluators to give employees higher marks than deserved across the board, usually because of the desire to avoid conflicts. The issue with this distortion cause is that a person's qualifications and successes are misrepresented, with sometimes undeserving individuals getting pay raises and other perks. Related to this concept is...
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...Paul Tillich addresses faith on what is and what it isn’t. One way for me to really understand a concept is to fathom what the concept is not. Combing through the course reading I was able to accumulate what faith is not from 3 key distortions Tillich brings out about faith. In the Intellectualistic Distortion of faith he says, “The most ordinary misinterpretation of faith is to consider it an act of knowledge that has a low degree of evidence”. From this concept I gather that many deduce faith down to merely having a cerebral belief or knowledge, rather than faith itself. Trust in an authority is one way a person can gain knowledge of faith. Many will accept a proposition as faith given by an authority such as a minister or pastor with little to no evidence. Oftentimes our trust in an authority would be just enough to believe. Without this trust we hold for good authorities, our awareness and perception would be significantly smaller. With that said, acceptance of a proposition validated from an authority is not faith. Tillich barrows from Thomas Aquinas who states “the lack of evidence which faith has must be complemented by an act of will. This describes the sentiment of the second distortion called the Voluntaristic Distortion. This speaks of one having the will to believe as the basis and only that. I think that many people hinge their faith on moral interpretations of religion by creeds and commands. Commanding...
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...Assignment 1.1 Chart one Who was the sender? Friend | | Who was the receiver? Myself | | What was the message? To meet up at southland mall at 7pm in the parking lot. | | What channel was used to send the message? Verbal channel was used | | What was the misunderstanding that occurred? The miss understanding happened during the decoding process | | How could the misunderstanding have been avoided? The miss understanding could have been avoided if I would have paid more attention to the end portion of the message. | | 1. What did you learn about the communication process from this activity? What I learned about the communication process in this exercise is the complexity of the communication process steps. Every step is important to the complete success of the message leaving the sender and arriving to the receiver. In this example the message was distorted by distractions or noise that cause me to miscode the message during the decoding process. 2. What seemed to be the main causes of the misunderstandings? The main causes of the misunderstanding was the fact that I was excited and in a hurry to meet up with my friend that I didn’t pay enough attention to the details of the message and missed understood. Chart Two Who was the sender? Myself | | Who was the receiver? Coworkers | | What was the message? Grab large packages off the belt before they jam in curb. | | What channel was used to send the message? Verbal channel...
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...Defensive behavior, in short, engenders defensive listening, and this in turn produces postural, facial and verbal cues which raise the defense level of the original communicator. Defense arousal prevents the listener from concentrating upon the message. Not only do defensive communicators send off multiple value, motive and affect cues, but also defensive recipients distort what they receive. As a person becomes more and more defensive, he or she becomes less and less able to perceive accurately the motives, the values and the emotions of the sender. The writer's analysis of tape recorded discussions revealed that increases in defensive behavior were correlated positively with losses in efficiency in communication.(1) Specifically, distortions become greater when...
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...Distortion Master A Hungarian born photographer, Andre Kertesz, is known for his innovative collection of photojournalism that first began to fully develop in Paris. His collection named Distortion came to be discovered and developed when Kertesz photographed a man swimming underwater. This photo named Underwater Swimmer taken in 1917, more than slightly distinguishes what his distortion collection consists of. As seen in the photo the water morphs the body; some parts are enlarged, for example the swimmers shoulders and others are not as seen from the waist down. This un-proportional effect caused by the water developed his ideas of what and how he came to create his series of distorted photographs. In 1933, Kertesz began to work for a magazine called Le Sourire. Le Sourire was a “magazine known for its piquant illustrations of undressed girls” (Andre 18). That today would be considered a playboy type of magazine. Kertesz approached this task by photographing nude women but transformed the photos into distorted photos. He did this by using fun house mirrors to provide him the effect he wanted to convey though his photos. The fun house mirrors shifted the body, stretched, squeezed, and of course distorted it. The photograph that best exemplifies his distortion collection is Distortion #70. As mentioned before these photos were taken for a nude magazine. So, here all you see is a woman’s breast and much of her torso when you first look at it. The model’s face is morphed out...
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...Student’s Name Professor’s Name Course Date Modern trends and the local traditions What is the thesis statement of the essay? The arrival of the modern attitudes and the movement is characterized by the gradual shift in the subject matter, application of the new styles and most importantly the change in the outlook of the artists in looking onto the arts. The visible signs of the modification are depicted by the tastes of the artists to distort, exaggerate, or eliminate selectively specific parts for the common or normal existing forms or to deviate from the established style in the work based on the realism. However, the school of realism unlike elsewhere has had a relatively short history and remains impressive and powerful (Nepali Art 147). This has taken roots especially with the arrival of the two pioneers Tej Bahadur Chitrakar and C.M Mackey with the art education of the western in Calcutta. How the thesis statement is supported by the arguments and major points In the context of the Nepali art, since the ancient times to present, Kathmandu Valley has in many cases remained a hub and the center of all the creative exercise of the entire country. With the emergence of the modern western education on art, Lainsigh Bandel, who is a domicile Nepali from the Darjeeling hills in India having no roots in the valley of Kathmandu when he appeared when he make an appearance with the distorted forms of humans described as the inspired form the past impressionistic influences...
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...portraiture. His base layer of paint consists of more typically know skin colours (e.g. brown and cream tones). However, colours such as green, yellow, pink, orange and hints of blue overlap this layer using more vigorous strokes. While exploring this technique, I also came to realise that Paul Wright also uses a range of tones for example very light green in some areas compared to very dark green in others. His brushstrokes are dynamic and rich in energy that generally imitate the outline of features of the face. The size of his strokes vary, with smaller ones near delicate features such as the eyes compared to large, less restricted strokes for the hair. These were the first steps I took in exploring the relationship between portraiture and distortion. At this stage I am mainly looking at the technique used to create a distorted image, rather than the photograph itself. Born in 1971 in Devon, Russ Mills graduated from Leeds Met University in 1995 after completing BA in Graphic Art and Design, specialising in Experimental Film and Animation. His current work is a clash of styles from pop sureealism to focusing on the human form and elements of nature....
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...Principles Of Marketing Submitted to: Final project on: Ms. Nadia Rahim Submitted by: Madiha Fazal Sheeba Siddiqui Syed Umer Noman Abdul Sheikh Moiz Afsheen Raza Zaidi Certificate: It is to certify that all the work submitted is authentic and genuine. Preface This project report has been prepared to meet the requirement of the final project of Principles of Marketing of program MBA. For the preparation of this project we have visited K&N’s outlets and its head office and had a meeting with marketing manager of K&N’s. The rationale behind visiting the company is to study and evaluate the marketing and positioning strategies of K&N’s products the history and development of the food market. The report starts with the basic history and introduction of the company, its products and competitors it also covers the general information of the market. The information presented in this report has been obtained from the company’s personnel consumers and the market and company’s websites. Group members Sheeba Siddiqui Syed Umer Noman Madiha Fazal Afsheen Raza Abdul Moiz Contents Introduction 3 History: 3 Working Process: 3 PRODUCTS: 4 CURRENT MARKET SITUATION: 4 COMPETITORS 5 Menu foods: 5 Man-o-salwa 5 Pk Foods 5 Dawn foods 5 Competing products 5 Earlier product to satisfy need: 5 Researching Organizational Marketing Positioning: 6 Target Marketing Segments 6 • Working...
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...Arab Open University Faculty of Business Studies B301A – Making Sense of Strategy (I) Fall Semester 2012 -2013 Tutor-Marked Assignment, TMA This tutor-marked assignment draws mainly on Blocks 1 & 2, “Readings for Blocks 1 & 2”, Units 1 & 2 of Block 3, and the first 6 Readings of “Readings for Block 3”. It consists of five (5) questions and accounts for 20% of the total grade assigned to the course. This assignment will be graded out of 100 marks, of which 80% of these marks will be allocated to your answer for the different questions. The remaining 20% will be distributed among the following criteria: * 5% for proper referencing * 5% for presentation of ideas and organization of the answer * 5% for adherence to specified word count * 5% for the use of the E-library/External resources. In this TMA, you are expected to demonstrate your knowledge and understanding of the importance of the business environment for strategic management and for acquiring and improving the market position of organizations. You are also, required to apply various learned concepts in strategic positioning, strategy process, knowledge management, resource-based approaches of competitive advantage. In addition, you should be able to recognize how the strategic choices made by organizations are influenced by a school of thoughts or a particular theory. In your answer, your workis expected to show critical, analytical and justification skills of the subject matter...
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...MKTG 4120 Case Study – Positioning the ConneCtor 2011 Prepared by LI Danyang Sunny 1155002138 Question 1: Two dimensions were applied in this case since the third dimension did not capture significant variance compared with the sum of first two. (See Figure 1) The variance explained by the horizontal dimension (46.6%) was two times more than the vertical horizontal (20.8%), so the horizontal dimension was more than twice important in explaining customer perceptions than the vertical one. The horizontal axis associated mostly with attributes “Multimedia”, “Stylish” and “Monitor” while the vertical axis associated mostly with “Sturdiness”, “Light Weight” and “Connectivity”. (See Figure 2) From the perception map, Connector 10L performed the best in terms of Connectivity, Data Entry and Third Party Support. Moreover, it also had advantages on its weight. However, Connector 10L was not attractive enough to customers in terms of Multimedia Function, Stylish and Monitor Quality. It is noticed that there was a lack of other brands near Connector 10L’s position (Only Palm VII), which indicated a potential opportunity for new positioning – wireless access feature. (See Figure 2) Question 2: In the positioning map with Preference Vector, it could be found that Connector 10L is the 5th preferred brand chosen by participants, ranked after HP Jornada, Casio Cassuioeia, Compaq IPac and Palm VII. Overall preference for handheld devices increased with Memory, Software and...
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...What is Strategy? – Michael E. Porter I. Operational effectiveness is not strategy So in the quest to beat competition managers focus on improving quality, speed and productivity all related to operational effectiveness. But in this way, they move further away from viable competitive positions which can only be achieved by an appropriate strategy. Positioning which was once the way to go about beating competition is now rejected, since its too static. Rivals can easily copy the market position and competitive advantage. However, that is not entirely true as hypercompetition is a self-inflicted wound. It is important to watch out for what your competitors are doing, but improving operational effectiveness alone is not enough, and that cannot be your only strategy. Operational effectiveness and strategy are both important for superior performance which is what a firm aims for. A company can beat rivals if it can stand out, establish a difference it can preserve. Basically a company can either provide greater value to customers or comparable value at low prices, or both. Delivering greater value means higher unit prices, greater efficiency means lower unit costs. Cost arises from performing activities and cost advantage comes from performing activities more efficiently than your competitors. This can be in the choice of the activity or how the activity is performed. So activities are what creates competitive advantage. Operational effectiveness means performing similar...
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...Get favorable perception by investors (stock profile) and lenders 2. Symbolic positions o Self-image enhancement o Ego identification o Belongingness and social meaningfulness o Affective fulfillment 3. Experiential positions o Provide sensory stimulation o Provide cognitive stimulation Perceptual mapping Perceptual mapping provides answers to these vital questions: • What is your market position relative to your competitors? • What are your strengths and weaknesses? • Where are there gaps in the market? • How do you measure up to the “ideal?” • What strategies will improve your competitive position so that you are both relevant to the market and differentiated from competitors? The process includes developing the attributes—either functional, emotional, or both. Survey respondents rate the client brand and competitive brands on each of the attributes, and attribute importance and ideal attribute ratings are obtained. These perceptions are used to create the maps, and analysis of gaps and ideal points is performed. An Example of Perceptual Mapping This hypothetical example of the beverage market illustrates one of the primary results of a perceptual mapping study—the map itself. For illustrative purposes, this example uses types of beverages instead of actual beverage...
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...family together”. There are phrases, which are cognitive distortions in client’s speech. They are: “My daughter never comes to visit me”, “I am totally on my own”, “I will never get over it”, I have failed in all aspects”, “Everyone at the streets…”. These phrases have many sings of distortions, such as magnifications (I am totally on my own, I will never get over, Everybody at the streets seems to know that I have failed as a mother, my daughter never comes to me); generalizations (never, totally); all or nothing thinking (I will never get over it if…); emotional reasoning (I feel so out of place, I’m beginning to think they are avoiding me, Don’t you think that a mother deserves more than this?); labeling and jumping to conclusions (my daughter probably think I don’t care); and making an accent on negative. These cognitive distortions are not based on real facts. They exaggerate negative sides of the problem and speak nothing about the good points. At the same time it is necessary to remember that these distortions make the part of core cognitions of the client and make a part of her picture of the world. She does not realize negative effect of these cognitions and the task of the councilor in this case is to help the women to recognize these ruining cognitions. In our case we must acquire our client with cognitive distortions, which are presented in her way of thinking. In the most of the cases these distortions are not recognized by the client and we should put effort...
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...situation. As stated in the Corey (2009) text, I believe that people with emotional difficulties often times tend to “commit characteristic logical errors that tilt objective reality in the direction of self-deprecation” (p. 288). Through my own therapy experience I came to understand the connection between my thinking, my feelings and my actions. I learned to identify distorted thinking, engage in realistic thinking, and to employ problem-solving and coping skills. This method helped me through my own difficult times and therefore I know it works and would like to help others through its use. View of Human Nature People possess faulty beliefs and maladaptive information processing (automatic thoughts) which can lead to cognitive distortions and depression (Chadwick, 1994). In cognitive therapy clients learn to identify these distorted cognitions through evaluation. Corey states (2009) that once clients gain insight into how these unrealistically negative thoughts affect them, their feelings, and behaviors; they can begin to “use their automatic thoughts to reach the core schemata and then begin to introduce the idea of schema restructuring” thus easing the depression (p. 288). Key Tenets Cognitive therapy is based on three tenets: (1) you feel the way you think, (2) thoughts are dominated by a pervasive negativity, and (3) negative thoughts related to depression are almost always irrational and distorted. Therapy includes the recognition and...
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