...Big Bang Theory, The Millers, Law & Order: SVU, and Blue Bloods are all part of the prime time lineup of shows throughout any given week. The Big Bang Theory, airs on CBS and was created by Chuck Lorre and Bill Prady. It is the story of two brilliant physicists that work at CalTech in Pasadena, CA. Leonard Hofstadter and Sheldon Cooper are co-workers, best friends and roommates. Sheldon is “regimented, deeply eccentric, and non-conventional” in his thinking which is a consistent hardship on the relationship between these two friends (“Plot Summary”). They are friends with colleagues Howard Wolowitz, a mechanical engineer, and Rajesh Koothrappali, an Indian immigrant who works as an astrophysicist. The foursome are “self-professed nerds, [with] little or no luck with popular women” (“Plot Summary”). A neighbor, Penny, is of average mind but compared to this brilliant squad she’s made to seem of less than average intelligence. Leonard’s goal is to get Penny to be his girlfriend. Immediately following Big Bang is The Millers created by Greg Garcia and starring Will Arnett. Arnett plays the part of Nathan, a single reporter who has divorced his wife, a secret he’s kept from his parents for several months. His parents pay a visit only to find out about their son’s divorce. After a very brief sadness, Nathan’s parents decide Francis 2 they want a divorce too. Nathan’s mother moves in with him derailing any plans he has of living the single life. Law & Order: SVU is...
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...Personal Theory Exploration Sarah Haeck Bowling Green State University Growing Awareness “Knowledge is power.” -Sir Francis Bacon Knowledge is indeed powerful. It allows one to see things in more comprehensive ways. Knowledge doesn’t let one settle. It molds and evolves within someone. Knowledge pushes one to betterment. It can come from outside sources but always is processed and implemented within. As a counselor, knowledge is vital to the wellness and development of the client. Knowing who we are, where we come from, what influences us, and what makes us who we are, these are just some of the questions that help us discover ourselves. I have spent a great deal of time and effort understanding who I am and what goes into that. As well as how the situations and people around me have made impressions on my life. Then beginning to dealing with the issues that have come up because of these things. At the end of the day, I believe a few things to be true: relationships mold our existence, our spiritual lives affect us, and a holistic view and self-awareness are keys to growth. As I have traced the steps of several theories, one sticks out as primary to who I am – Existential-Humanistic Theory. Taking the essence of this theory and combining it with aspects of Developmental Counseling Theory and Family Therapy, I hope to have a comprehensive fit to my personality as a budding counselor. Adaptable and Practical Being highly spiritual makes Existential-Humanistic...
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...enthusiastic reviews from critics and readers all over the world, nominating him the unofficial title of ―American Tolkien‖ [9]. In 2007 Martin agreed to collaborate with cable network HBO‘s writer-producers David Banioff and Daniel B. Weiss on the adaptation of his epic novel series to TV under the name Game of Thrones (GoT) [14]. Its narrative features the medieval fantasy world of Westeros, in which five noble families struggle to seize the all governing Iron Throne, and, with a complete broadcast of three seasons, the result has led TV critics to hail the show as one of the pinnacles of quality television narrative [21]. The show has also obtained an exceptionally broad and international fandom. The series has won numerous awards and nominations. It is the most recent big-budget media franchise to have contributed to the popularity of epic fantasy genre in mainstream TV. This essay will analyze the transmedia storytelling strategies applied to promote the TV series Game of Thrones. Transmedia storytelling is understood as a story told throughout numerous media platforms, with special content pointing back to the main narrative, working as a potential new audience entry-point. ―In which way transmedia storytelling is involved in Game of Thrones commercial success?‖ is the research question proposed. To answer this question, I intend to refer to the concepts of paratexts in relation to core text, as it is essential for transmedia storytelling. It is worth mentioning...
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...Jasper Jones by Craig Silvey 1. What is your initial response to the novel? Do you find it interesting or tedious? Does it remind you of any other stories? Explain why you think it is. My initial response to the novel was an expectation that it would involve darker themes such as racism since one’s review on the book stated it as “An Australian’s To Kill a Mockingbird” alongside with a picture of a boy for the book cover which made him mysterious in a way for potential readers to be curious about. As for the first few minutes reading the novel, it started off rather tedious as nothing much was established in the story but after the first sign of conflict which ultimately is the driving plot of the novel did the novel became an interesting read. It starts off without a proper introduction rather just simply a phrase “Jasper Jones is here” creating this sense of mystery and curiosity for the readers which was quite effective in doing so. This novel shares certain elements to common crime and mystery novels. Elements such as the unknown killer, a progressive plot that cause readers to create theories on who is the true killer, and most likely a plot twist near the end where every major and minor event in the novel starts to make sense to the readers. The use of a limited first person point of view is also common in mystery novels since this certain point of view limits readers at the same pace with the protagonist as he/she attempts to solve the murder. 2. Explain what ideologies...
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...ENGLISH ESSAY WRITING FOR SECONDARY SCHOOL STUDENTS 1. GENERAL ADVICE a. READ the title of the essay carefully and make sure that you understand it. If necessary, underline key words in the title. REMEMBER: if your essay does not cover the topic(s) proposed in the title, your mark will be very low. b. WRITE AN ESSAY PLAN. You can do this in English or in your mother tongue – but remember that you must be sure that you can express your ideas easily in English. In your essay plan you should note down specific vocabulary related to the topic. You should also write down any appropriate CONNECTORS (linkers). At first, you will find writing an essay plan difficult and time-consuming, but with practice it will save you time in the end and will also help you to organise your ideas in coherent paragraphs. EXAMPLE OF AN ESSAY PLAN: What are the advantages and disadvantages of mobile phones? 1. INTRODUCTION: Now everybody has a mobile. What happened in the past? There are pros and cons. 2. PARAGRAPH 1: Advantages Immediate contact with family and friends. Good in emergencies. Many news uses – technology is developing. 3. PARAGRAPH 2: Disadvantages Bad for our health; addictive. Not sociable? What happens in schools? 4. CONCLUSION: Good and bad aspects. My opinion. KEY WORDS: technology, technological, developments, to keep in touch with someone, text messages, (on) the Internet, health, healthy, unhealthy, good//bad manners, to be banned. POSSIBLE LINKERS: Contrast...
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...signal to publishers and educators that the recent exploration of comics in schools is the right way to go. After all, the brain processes images 60,000 times faster than it processes text. Image-based storytelling is a powerful educational tool. Comics are probably more able to combine story and information simultaneously, more effectively and seamlessly, than almost any other medium. Just look at how easily we superhero fans memorize our favorite character’s power levels, sound effects, costumes and history. I could chronologically sort Cyclops’ outfits over the past 50 years faster than I could list the first 10 presidents of the United States. Why? Because there is a colorful narrative in comics form tied to Cyclops that captured my imagination when I was young. Meanwhile, there was a dry narrative tied to the U.S. presidents, probably more like a litany of facts occasionally brought to life by a good teacher. That doesn’t mean a history comic needs to give George Washington a ruby-quartz visor and Spandex, of course (although that would be pretty awesome!). U.S. history is actually pretty crazy and interesting on its own, but the engagement level will increase exponentially if we actually experience the story of Washington crossing the Delaware. And not just the one moment (already captured by Emanuel Leutze’s iconic painting) but the sequential moments before, during and after, which builds understanding and context, not just temporarily memorized facts. History might be...
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...THE B L A C K SWAN The HIGHLY I mpact IM of the PROBABLE Nassim Nicholas Taleb U.S.A. $26.95 Canada $34.95 is a highly improbable event with three principal characteristics: It is unpre dictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. The astonishing success of Google was a black swan; so was 9 / 1 1 . For Nassim Nicholas Taleb, black swans underlie almost everything about our world, from the rise of religions to events in our own personal lives. A BLACK SWAN Why do we not acknowledge the phenomenon of black swans until after they occur? Part of the answer, according to Taleb, is that humans are hardwired to learn specifics when they should be focused on generalities. We concentrate on things we already know and time and time again fail to take into consideration what we don't know. We are, therefore, unable to truly estimate oppor tunities, too vulnerable to the impulse to simplify, narrate, and categorize, and not open enough to rewarding those who can imagine the "impossible." For years, Taleb has studied how we fool our selves into thinking we know more than we actually do. We restrict our thinking to the irrelevant and inconsequential, while large events continue to surprise us and shape our world. Now, in this reve latory book, Taleb explains everything we know about what we don't know. He offers...
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...Theorizing identity in language and sexuality research M A R Y B U C H O L T Z Department of Linguistics 3607 South Hall University of California, Santa Barbara Santa Barbara, CA 93106-3100 bucholtz@linguistics.ucsb.edu K I R A H A L L Department of Linguistics Campus Box 295 University of Colorado at Boulder Boulder, CO 80309-0295 kira.hall@colorado.edu A B S T R A C T The field of language and sexuality has gained importance within socioculturally oriented linguistic scholarship. Much current work in this area emphasizes identity as one key aspect of sexuality. However, recent critiques of identity-based research advocate instead a desire-centered view of sexuality. Such an approach artificially restricts the scope of the field by overlooking the close relationship between identity and desire. This connection emerges clearly in queer linguistics, an approach to language and sexuality that incorporates insights from feminist, queer, and sociolinguistic theories to analyze sexuality as a broad sociocultural phenomenon. These intellectual approaches have shown that research on identity, sexual or otherwise, is most productive when the concept is understood as the outcome of intersubjectively negotiated practices and ideologies. To this end, an analytic framework for the semiotic study of social intersubjectivity is presented. (Sexuality, feminism, identity, desire, queer linguistics.)* I N T R O D U C T I O N Within the past decade the field of language...
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...GURU NANAK KHALSA COLLEGE OF ARTS, SCIENCE & COMMERCE APPLE INC. APPLE INC. formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, computer software, and commercial servers Under the supervision of: Sameer Velankar Index Serial No. Particulars Page No. 1. Introduction 2. History 3 Management Board Steve Jobs 4. Apple Products 5. Apple’s comeback 6. Small Solutions & Alternatives 7. i Products 8. Acquisitions 9. SWOT Analysis 10. SWOT Analysis Conclusion & Recommendation 11. Strategic Management the Steve Jobs Way 12. PORTER’S Five Forces 13. Microsoft, Apple & Google 14. Fundamental Analysis 15. Financial History 16. Graph Analysis 17. Case Study: Apple’s lawsuit on Samsung, what happened? 18. The components of the lawsuit 19. Bibliography Apple Computer, Inc. The idea fell from a tree, literally. Steve Jobs had returned from visiting a commune like place in Oregon located in an apple or hard. Apple co-founder and jobs pals, Steve Wozniak ,picked him up from the airport. On the drive home, Jobs simply said “ I came up with a name for our company- Apple”. Wozniak said they could have tried to come up with more technical sounding names but their vision was to make computers approachable. Apple fits perfectly. INTRODUCTION APPLE INC.. , formerly Apple Computer, Inc., is a multinational corporation...
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...SECRET LANGUAGE of • HOW LEADERS INSPIRE ACTION THROUGH NARRATIVE The LEADERSHIP STEPHEN DENNING John Wiley & Sons, Inc. More Praise for The Secret Language of Leadership “Out of the morass of strategies leaders are given to transform organizations, Denning plucks a powerful one—storytelling— and shows how and why it works.” —Dorothy Leonard, William J. Abernathy Professor of Business, Emerita, Harvard Business School, and author, Deep Smarts: How to Cultivate and Transfer Enduring Business Wisdom “The Secret Language of Leadership shows why narrative intelligence is central to transformational leadership and how to harness its power.” —Carol Pearson, director, James MacGregor Burns Academy of Leadership, University of Maryland, and coauthor, The Hero and the Outlaw “The Secret Language of Leadership is not only the best analysis I have seen of how and why leaders succeed or fail, it’s highly readable, as well as downright practical. It should be mandatory reading for anyone interested in engaging a company with big ideas who understands that leaders live and die by the quality of what they say.” —Richard Stone, story analytics master, i.d.e.a.s “A primary role of leaders is to create and maintain meaning for their organizations. Denning clearly demonstrates that meaningmaking comes from stories well told.” —Thomas Davenport, President’s Distinguished Professor of I.T. and Management, Babson College, and author, The Attention Economy “Steve...
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...The role of self concept in understanding brand experience, brand attachment and brand loyalty in the consumption of premium clothing brands Londiwe Mkhize Student Number: 28531907 A research project submitted to the Gordon Institute of Business Science, University of Pretoria, in partial fulfilment of the requirements for the degree of Master of Business Administration. 10 November 2010 © University of Pretoria ABSTRACT The foremost argument of this research is that self concept is of fundamental influence in the choices consumers make when purchasing luxury clothing brands. The objective of this research was to determine the relationships between self concept and the experience, attachment and loyalty that consumers have towards brands. The research further sought to confirm the role that identity theory plays in brand consumption. Sixty-nine respondents were surveyed via an electronic tool to understand how they view the role that self concept plays in the experiences they encounter with clothing brands. Experts were also interviewed to gain deeper insights into brands and the importance that communication and branding strategies play in developing brands for consumption. Ttests and bivariate regression was performed in order to determine relationships amongst the constructs. The findings show that consumers place a relatively high importance on the brand experience and self concept constructs. Marketing and advertising companies have an enormous responsibility...
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...The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience Carmine Gallo Columnist, Businessweek.com New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto Copyright © 2010 by Carmine Gallo. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-163675-9 MHID: 0-07-163675-7 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-163608-7, MHID: 0-07-163608-0. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. To contact a representative please e-mail us at bulksales@mcgraw-hill.com. TERMS OF USE This is a copyrighted work and The McGraw-Hill Companies, Inc. (“McGraw-Hill”) and its licensors reserve all rights in and to the work. Use of this work...
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...Кухаренко В.А. Практикум з стилістики англійської мови: Підручник. – Вінниця. «Нова книга», 2000 - 160 с. CONTENTS FOREWORD...............................................................................…………………………………………... 2 PRELIMINARY REMARKS.....................................................………………………………………….. 3 CHAPTER I. PHONO-GRAPHICAL LEVEL. MORPHOLOGICAL LEVEL…............................... 13 Sound Instrumenting. Craphon. Graphical Means…………………………………………………………...6 Morphemic Repetition. Extension of Morphemic Valency………………………………………………….11 CHAPTER II. LEXICAL LEVEL..............................................……………………………………….…14 Word and its Semantic Structure…………………………………………………………………………….14 Connotational Meanings of a Word………………………………………………………………………….14 The Role of the Context in the Actualization of Meaning…………………………………………………….14 Stylistic Differentiation of the Vocabulary…………………………………………………………………..16 Literary Stratum of Words. Colloquial Words…..…………………………………………………………..16 Lexical Stylistic Devices…………………………………………………………………………………….23 Metaphor. Metonymy. Synecdoche. Play on Words. Irony. Epithet…………………………………………23 Hyperbole. Understatement. Oxymoron. ……………………………………………………………………23 CHAPTER III. SYNTACTICAL LEVEL..................................…………………………………………38 Main Characteristics of the Sentence. Syntactical SDs. Sentence Length…………………………………..38 One-Word Sentences. Sentence Structure. Punctuation. Arrangement...
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...Кухаренко В. А. Практикум з стилістики англійської мови: Підручник. — Вінниця: Нова книга, 2000. — 160 с. Кухаренко Валерия Андреевна, д.ф.н., проф., кафедра лексикологии и стилистики английского языка факультетеа РГФ ОНУ им. И. И. Мечникова CONTENTS FOREWORD...............................................................................…………………………………………... 2 PRELIMINARY REMARKS.....................................................………………………………………….. 3 CHAPTER I. PHONO-GRAPHICAL LEVEL. MORPHOLOGICAL LEVEL…............................... 13 Sound Instrumenting. Graphon. Graphical Means…………………………………………………………...6 Morphemic Repetition. Extension of Morphemic Valency………………………………………………….11 CHAPTER II. LEXICAL LEVEL..............................................……………………………………….…14 Word and its Semantic Structure…………………………………………………………………………….14 Connotational Meanings of a Word………………………………………………………………………….14 The Role of the Context in the Actualization of Meaning…………………………………………………….14 Stylistic Differentiation of the Vocabulary…………………………………………………………………..16 Literary Stratum of Words. Colloquial Words…..…………………………………………………………..16 Lexical Stylistic Devices…………………………………………………………………………………….23 Metaphor. Metonymy. Synecdoche. Play on Words. Irony. Epithet…………………………………………23 Hyperbole. Understatement. Oxymoron. ……………………………………………………………………23 CHAPTER III. SYNTACTICAL LEVEL..................................…………………………………………38 Main Characteristics...
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...THE CONSEQUENCES OF MASS COMMUNICATION Cultural and Critical Perspectives on Mass Media and Society Kirk Hallahan ii For Jean and Jenna Copyright info to be set by McGraw-Hill. iii Foreward This book is a brief survey of contemporary ideas about the cultural impact of mass media on society. The use of consequences in the title reflects the fact that most cultural researchers prefer this term (instead of media effects) to describe media's influence on human experience. During the past 30 years, culture has emerged as a major theoretical framework in which to investigate media. Chapter I examines how media influence culture generally, as suggested by various contemporary media scholars and others. Chapter II then focuses on critical-cultural theories about the nature of media power and its potentially negative influence. This book can adopted as a supplementary text in introductory mass media courses along with a survey text such as Joseph R. Dominick's The Dynamics of Mass Communication (available from McGraw-Hill). It also can serve as a foundational text for other assigned readings in advanced courses dealing with mass media and society, communication theory, or cultural studies. Students are encouraged to focus thoughtfully on the main ideas, not attempt to merely memorize details. Important concepts and names appear in boldface and are defined in italics. The abridged Subject Index lists the page with the primary discussion of each topic. Sidebars throughout...
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