Data Mining
Nabeel Ahmed
University of Northern Virginia

Abstract
‘The vein of research data is almost always richer than it appears to be on the surface, but it can only be of value if mined.—Morris Rosenberg’ (AGOSTA, 2000)
Recent years, Data Mining has become hot topic of enterprises. More and more companies intend to introduce data mining techniques. One report from the United States treats data mining as one of the ten favorable fields in the 21st century, of which by means shows its importance. Generally speaking, data mining are often applied in those fields, such as insurance and finance industries, retailing and direct marketing industries, communication industry, manufacturing industry and Medical service industry, etc.
The data related to management decision making has been accumulating surprisingly quickly because of the improvement in high technology. As the byproduct of internet, e-commerce, e-banking, pos system, barcode scanner and intelligent robot, the acquirement of electronic data has already become cheap and existing everywhere. These data are normally stored in data warehouse and data marts to provide assistance for management decision-making. Data mining is a fast growing field, its main target is to develop some techniques to assist the managers in intelligent analyzing and utilizing mass data. Data mining was already being reported in successfully utilized in the aspects of credit rating, fraud detection, database marketing, customer relationship management and stock investment, etc.
The data mining will hopefully be widely applied in the fields of recruiting and proper optimizing the potential of employees in the business. Not only HRM it concerns, but the reasonable controlling of data will finally create the wisdom of business, which is the supreme goal that human can ever master the knowledge.
Data Mining
Simply Data