...its appearance changes at every moment; but its surroundings bring it to life – the air and the light, which vary continually”…(1891) Claude Monet, perhaps the most prominent Impressionist artist, comments on the then experimental nature of his art. This cause and effect of innovation begetting innovation is not a unique phenomenon. With the inception of new technologies and ideas, artists and engineers alike forge new paths so as not to be left in the future’s wake. Portraits from Gauguin or Picasso give new life to portrait painting, with interesting interpretations of the human face and form. Likewise, awe inspiring photography of landscapes and the abstract developed from experimental movements, of which Impressionism helped lead the vanguard. While photography drove artists to experiment by making their current style conventional and commonplace, new media technologies have and are forcing literature tobranch out. Because the idea of a narrative has been shown in so many ways, television, cinema, and the internet, writers are in a position where they can explore the world of writing and find new formats and styles. One might even say that writers are forced to experiment to...
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... Revenue in $ Billions $169.1 $181.5 $169.8 $181.0 $195.2 $202.4 Growth: 7.3% -6.4% 6.6% 7.9% 3.7% 2007 2008 2009 2010 2011e 2012p 2 Source: CEA, U.S. CE Sales and Forecasts, January 2012 Copyright © 2012 Consumer Electronics Association Personal Spending on Consumer Electronics Average Annual Consumer Spend All Adults Male Female $552 $693 $410 $513 $722 $765 $613 $351 18-24 25-34 35-44 45-54 55+ Early Adopters Mid Adopters Late Adopters $914 $784 $402 Source: CEA, CE Ownership and Market Potential study (2012) Base: U.S. adults Annual Household Spending on CE Nothing/Don't know $1,000 or less $1,001-$2,000 $2,001-$5,000 $5,000 + 4% 5% 20% 20% 53% 46% 13% 15% 10% 15% Average Annual Household Spend: 2011: $1,179 2012: $961 Source: CEA, CE Ownership and Market Potential study (2012) Base: U.S. adults 4 Top CE Purchases Planned for 2012 Rank 1 2 Overall Households Smartphone HDTV 22% 17% Small Spenders ($2,000/year) Smartphone Tablet computer Notebook or laptop computer Speakers for MP3 player or iPod© Hands free car kit HDTV Digital camera iPod© car connect kit TV with a screen 40+ in External hard drive 38% 34% 3 4 5 6 7 8 9 Digital camera Notebook or laptop computer Tablet computer Basic cell phone Bluetooth headset TV with a screen 40+ in iPod© car connect kit 15% 14% 14% 14% 14% 14% 14% Digital camera Basic cell phone Bluetooth headset Notebook...
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...creation but it takes one to start it. Many people tend to think a specific performance or media was it’s own original content, which results to be true. Have one ever consider about people who appropriated someone else’s idea and change it their own way. That is a form of remediation by changing its past media to new media. However, the way I define remediation is recreating or remediate something to make it better or worse. Remediation defines as representation of one medium in another by defining characteristics of new digital media. Remediation dated back during the Renaissance period when it emphasis on the innovation...
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...Through Fashion Photography Fashion photography started in the late 1800’s and has become one of the most highly respected types of photography in todays’ society. Many people look towards fashion photography as a way to express themselves. This type of photography is showcased all around the world. Fashion photography is a complex process that shows the revolution of social changes through the decades. Fashion photography started in 1839 when photography was first introduced to the world. The earliest ever recorded fashion photography was in 1850 or 1860, for documenting fashion for the Parisian fashion house. Fashion photography is all about capturing what is within the photo from the clothes that...
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...location in Elgin, Illinois (Welcome to the Illinois Hispanic Chamber of Commerce, 2011). My marketing plan is not just a project and an exercise it is a personal dream of mine that I have wanted to realize since 2006. Based on the research I have performed and the analysis I have decided to provide these services in the first marketplace such as Kane County in Elgin, Illinois. This would be a retail location with a photo and video studio included for consumers. At this location, we would offer services such as photo shoots, photo printing, and videos. In addition, I would tap into the wedding and sweet sixteen and the Latino sweet fifteen consumers. One of the reasons for offering the photo/video service is my background in photography and videography going back to when I attended Columbia College Chicago, which is a great school for world famous filmmakers and photographers (Demographic...
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...plant and iron foundry. In the wake of accomplishing riches, he turned his entrepreneurial abilities to effective endeavors in land, protection and railways. He was a chief financial specialist and first president of the New York, Newfoundland and London Telegraph Co., which laid the main transoceanic broadcast link, and once kept running for President under the Greenback Party, turning into the most established individual ever named for the presidential race. To accomplish these objectives, Cooper assigned the greater part of his riches, principally as land property, to the creation and subsidizing of The Cooper Union, an educational cost free school with courses made unreservedly accessible to any candidate. As indicated by the New York Times in 1863, "Those just should pay anything who are richly capable, or want to do as such." Discrimination in view...
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...Adorable Pet Photography, pets are our only business. We are dedicated to capturing a moment you can remember forever to preserve a special relationship. With many years of experience, and a gentle approach in an unhurried environment, we will preserve your memories in a beautiful piece of photographic art. Our strong commitment to client satisfaction is showcased by the perfect photograph that captures the personality of the pet and the loving relationship between the pet and owner. Adorable Pet Photography is a small business aimed at bringing a smile to every pet owner's face when they see their beautiful family member captured in a stunning portrait. Our goal of superior customer service and satisfaction will take dedication on the part of all staff members and vendors. The vision manifests itself in three ways: 1. Produce the same outstanding quality results time after time. 2. Be recognized as the top pet photographer in the Southeast. 3. Be steadfast to our commitment for customer service and satisfaction. Our keys to success will be providing high quality portraits, competitive pricing, and excellent customer service as our hallmark. Adorable Pet Photography is currently located in Atlanta, Georgia. We will have a staff of two, with plans to expand to a full-time operation within the next five years. The company is established as a home-operated, part-time sole proprietorship. It is the intention of the company to develop sales and broaden the client base so as to...
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...Kodak Case Analysis 1879: George Eastman invented the dry-plate process and filed patent for a machine that coated dry photographic plates 1880: George Eastman established the Eastman Dry Plate Company, at Rochester N.Y. 1884: Introduced paper roll film 1889: Invented perforated celluloid film 1900: The Brownie box camera went on the market with a price of $1 1935: Introduced color film 1960: Brought the Instamatic camera to the market 1970: Major sales growth for Kodak. Concentrates on film and basic cameras 1980: Fuji emerges as a serious competitor 1994: Kodak abandoned its non-imaging health-related businesses began to invest in digital imaging products for medical practice 1997: Kodak was a high-cost manufacturer with a growing portfolio of digital products which was losing hundreds of millions of dollars annually 1997: Restructuring that eliminated 19,000 jobs and cut more than $1 billion from annual costs 1999: Kodak entered the digital radiography market 2001: Kodak is pushing aggressively into China, an important growth market 2003: Carp unveiled the plan to invest $3 billion in the next three years in digital products by cutting dividends by 72% - to 50 cents per share 2004: Kodak announced that it would stop selling traditional film cameras in Europe and North America, and cut up to 15,000 jobs 2005: The Kodak EasyShare-One Digital Camera, the world’s first Wi-Fi consumer digital camera capable of sending pictures by email, was unveiled 2012: Kodak filed for Chapter...
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...Introduction Landscape photography in general is to reflect the external visible forms and shapes of the world, and yet it still connote different aspects of metaphorical meanings, intentionally or not, people will always interpret or being ideologically influenced by that particular meanings inevitably. From serving as bases of various cultures by historical approach, to the reflection of social issues by contemporary approach, metaphorical landscape photography have played a vital role on social development. In general means, just before landscape photography began to be recognized as metaphors, it was first recognized as a tool for geographical science, then interpreted as symbolic, and eventually metaphorical. In this essay, it will be...
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...Sony camera vs Nikon camera marketing strategy STRATEGY IMPLEMENTATION The idea behind this continual process is that each step of the planning process requires some degree of implementation before the next stage can begin. This naturally dictates that all implementation cannot be postponed until completion of the plan, but must be initiated along the way. Implementation procedures specific to each phase of planning must be completed during that phase in order for the next stage to be started. Read more: Strategy Formulation - organization, levels, system, advantages, manager, school, company, hierarchy, business http://www.referenceforbusiness.com/management/Sc-Str/Strategy-Formulation.html#ixzz1YzZon4PbImplementation of the strategic plan is the final step for putting it to work for an organization. To be successful, the strategic plan must have the support of every member of the firm. As mentioned in the beginning, this is why the top office must be involved from the beginning. A company's leader is its most influential member. Positive reception and implementation of the strategic plan into daily activities by this office greatly increases the likelihood that others will do the same. Advertising is key to successful implementation of the strategic plan. The more often employees hear about the plan, its elements, and ways to measure its success, the greater the possibility that they will undertake it as part of their daily work lives. It is especially important that...
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...market share. Smaller competitors include Lumix, Olympus, and Leica. Larger, more dominant, competitors include Nikon, Canon, Sony and Pentax. The largest influence of this environment is the economy. Sales are typically directly inline with expendable cash flow of both businesses and consumers. Technological advancements are also a major influence. Although professional optics and cameras tend to have longer shelf lives, consumer level products are expected to advance a much quicker pace. Advancements in micro-technology assist with making consumer products smaller, faster, and more powerful as the market and consumer spending habits tend to dictate. Finally, in foreign markets such as the UK, political debates about the right to photography in public often influence which type of optics are released and how powerful those optics are. Environmental scanning would be conducted on a continuous basis across all existing products. Closely monitoring competitors advances, shifts in demographics, economic changes and shifts in consumer tastes as well. Ad Hoc scanning would also be employed when developing and implementing new products and taking the temperature of market when looking to discontinue a product or product line. Industry Information Nikon exists in the consumer electronics industry. Specifically, the focus is on...
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...Product Description Our product focus will be with Canon’s EOS DSLR Camera line which is manufactured by Canon Inc., a Japanese imaging and optics manufacturer based in Tokyo, Japan. ”Digital Single Lens Reflex (DSLR)” cameras are designed to take high quality digital photographs using a single lens for view-finding and capturing an image. This is done by reflecting the light that travels through the lens with a mirror and a prism and projecting it through the viewfinder. The image projected through the viewfinder at the back of the camera is more or less what is captured by the camera’s image sensor. This provides the photographer with accuracy in terms of capturing the eye sees. This is in contrast to point-and-shoot cameras which uses different lenses for view-finding and image-capturing. (Harris, Tom. N.D.) EOS or “Electro-Optical System” is Canon’s brand name for its autofocus enabled SLR’s—this includes both digital and film system cameras. However, this paper will solely discuss the digital SLR line. Canon EOS DSLR’s also feature an interchangeable lens system which provides flexibility to achieve desired effects and performance. The EF (Electro-Focus) lens mount is the standard for Canon’s EOS product range with different types of lenses compatible with any of the EOS cameras. This enables the photographer to customize the camera depending on what is being photographed (wildlife, portraits, sports and other subject matter), conditions (such as lighting and distance),...
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...Marketing Communications | Syndicate assignment Case 1 Prius Launch: Harmony Installations 2011 Bronze | Media Innovation Case 2 Canon Eos Cameras: Photography beyond the still 2011 Silver | Consumer Electronics Case 3 Southwest Airlines: Grab your bag it’s on/ Bags fly free 2011 Gold | Transportation Case 4 Ocean Spray Cranberries: Straight from the Bog 2008 Gold | Renaissance 2011 Silver | Sustained Success Case 5 Sears: Don’t just go back. Arrive 2010 Gold | Retail¬ Case 1 Prius Launch: Harmony Installations 2011 Bronze | Media Innovation GET: Echo/Tech friendly minded people WHO: Are environmentally and technologically aware and enjoy innovation. TO: Think Prius is the car they should buy versus the car they want to own. See Prius as an Icon of progress. Encourage consumers to put a Prius in the mainstream consideration set. BY: Outlining that hybrid motoring is good for the environment, endorsing the idea of being proud to own a Prius. LIKE THIS: By highlighting the “harmony between man, nature and machine”. Happiness, Optimism, Pride, Imagination SUCCESS: Desired 20% increase in sales of Prius. Increase hybrid vehicle market share. Engage social media metrics. $4.5m in earned media desired through Solar flower installations/social media. Market/Commercial insight The reported market decline in the Automotive Industry for passenger cars has declined by 37% in FY2011. Financial modelling of passenger...
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...Does having more control over the camera enable better photographs to be taken? Introduction The digital world of photography change how humanity communicates and exchange images in a matter of few seconds provoking to have less privacy in your everyday life. Digital photos in the Web are very common, which is a useful tool for people to share memories and personal events, but once the pictures are downloaded and shared it’s impossible to erase. Almost everyone have digital access from either a camera phone or digital camera, which creates a whole new era of artistic art that helps humans to express feelings and emotions (Helmut and Alison, 2011). Technology made it easier to play and experiment with common features of devices and programs to have a variety of pictures with different effects that creates artistic photos. Digital Photography transforms the view on how humanity has access to instant photos from family and friends, editing, and digital artistic. Discussion Capturing digital images comes back in 1960s where NASA use digital signals to capture the surface of the moon with the help of computer technology to improve the images that the space probes were sending. The government used satellites to spy and helped to advanced digital imaging. The private sectors made big contributions like Texas Instruments invented a film-less electronic camera in 1972. Sony released an electronic camera that recorded images onto a mini disc (Helmut and Alison, 2011). According...
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...Executive Summary Introduction Sony Corporation in Brief Sony Products Sony Promotion Sony Place (Distribution) Sony Price Suggestion on The Current Marketing Mix Bibliography In brief, this assignment is concerned about marketing management. It covers in details about the concept of marketing mix with the aid of Sony organization which I have taken as a case study in exploring the way this organization has applied the marketing mix. In this assignment the following points are going to be discussed: 1. Sample List of Marketing Mix being used by the organization. 2. Find out if the marketing mix used by organization is satisfactory. 3. Suggestion to the organization concerning the marketing mix. Introduction: Marketing Mix is a major concept in modern marketing and involves practically everything that a marketing company can use to influence consumer perception favorably towards its product or services so that consumer and organizational objectives are attained, i.e. marketing mix is a model of crafting and implementing marketing strategy. In this assignment, I will discuss the major marketing mix variables as classified by Prof. E. Jerome McCarthy which are: i. Product ii. Price iii. Place (Distribution) iv. Promotion. Throughout the assignment I will prefer to use my reference to Sony Corporation. I will refer to this company how it has diversify its market products, the price range, places for distribution and the promotional strategies...
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