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Physical and Technological Resources

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Main physical and technological resources used by ASOS. Any business requires certain resources to operate efficiently and correctly, these resources fall into one of the two categories; Physical Resources and Technological Resources.
Physical Resources: this includes; buildings and facilities, materials and waste, plant and machinery, equipment including ICT, planned maintenance and refurbishment, emergency provisions, insurance, and security.

Technological Resources: this includes; intellectual property (e.g. designs, drawings, text, music, video), experience and skills, software licenses, and protection via patents and copyrights. Launched in 2002, ASOS is the UK’s number one online fashion store for women and men, it targets both genders aged 16-34 but has an older audience, too. There are over 9,000 products available, with 450 new fashion items added every week, including; women’s fashion, men’s wear, accessories, jewellery and beauty products. Every month, ASOS attracts around 3.3 million unique shoppers every month and has 1.8 million users with ASOS accounts.

Physical Resources required:
ASOS being an online-based fashion store would require a place where they can access their website to update or refurbish it. This is why they have a HQ located in the Greater London House. As well as stocking other brands such as ‘Chloe’ and ‘River Island’, they also stock their own brand, this means they need a warehouse, which they have. In 2008, their warehouse was only 550 square metres, but due to growing demand it is now 32,500 square metres which is equivalent in area to almost 5 football pitches. To create their own products, they have a factory where ‘everything happens’. Within the factory they would need access to sewing equipment, such as; sewing machines and printing machines/computers with advanced printing programmes which means they

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