...Marketing Research Marketing Research is imperative to Disney Pixar’s success. Marketing research is the process in which managers perform to gather information effectively to introduce their products and services to their target market. Although the amount of time required for this research depends on the size of the target market and the company's line of business, there is a defined process used to implement the company's products or services. This process includes 1) assessing information needs, 2) developing needed information through internal databases, 3) implementation of marketing research, 4) organization of ideas, and 5) distributing and using information. Therefore, marketing research is important to developing a marketing strategy because it assesses what steps a company needs to take to reach their target market. Therefore, marketing research is important to developing a marketing strategy because it assesses what steps a company needs to take to reach their target market. The Internet has helped with collecting marketing data through online focus groups, Internet surveys, and experiments. The marketing research process also involves collecting and secondary data. Secondary data involves re-checking internal and external secretarial and marketing procedures, such as sales invoices, warranty cards, and published material. Therefore, an efficient means for data collection will assist this process. As defined within Marketing Research, "scaling is the process of creating...
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...I have chosen the merging of Disney and Pixar to be the topic and focus for my research paper for this course. The reason I chose Disney and Pixar is due to the significant amount of positive commentary I found around this merger while researching a topic for my paper. Upon my research, I consistently landed on articles and research around the success of Disney-Pixar and it being one of the most successful mergers of all time. This sparked my interest and curiosity around what did they do specifically that made them so successful in comparison to others. I imagined that they had to endure a great deal of change with such a large merger and was anxious to research more around the success and learnings they have had. Additionally, Disney has been a company that I have admired for a long time. To provide further context, I have respected their strong performance history and the fascinating culture of the organization. My initial research leads me to believe that Disney allowed Pixar to remain their identity during the acquisition which in turn allowed for the two companies to successful integrate and capitalize off of their synergies. Disney Pixar appears to be a positive example how such a transformational change as a merger can yield growth and increased market power. My goal was to ensure that I find a topic that would maintain my interest through the course of this session as advised and I am confident that this will. http://www.nytimes.com/2008/06/01/business/media/01pixar...
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...Executive summary This essay is aim to identify main factors that contribute to Pixar Animation Studio’s victory in animation industry from a motivational theory perspective and illustrate the close relationship between Pixar’s creativity practices and its empowerment management. The company has conducted a serious of motivational strategies including Financial Reward, Recognition and others, Job Design, Empowerment. And all those strategies help foster creativity and form a healthy organizational culture based on teamwork and trust. This paper will also evaluate Pixar’s empowerment from both individual and organizational aspects. Finally, we will also use Pixar’s experience to analyze Nokia’s collapse. Table Content Executive summary…………………………………………………………………….……………..1 1. Introduction…………………………………………………………………………………………..3 2 Theoretical arguments.……………………………………………………………………………4 2.1 Motivational factors…………………………………………………………………………….4 2.2 Empowerment management…………………………………………………5 3. Practical Implications…………………………………….…………….…………………………7 4. Conclusion……………………………………………………………………………………………8 5. Reference........................................................................................................... 9 Introduction It has been generally realized that motivation plays a critical role in finish tasks and objectives for companies that base on teamwork or workplace comprised of various positions, and it is a necessary skill used by managers and executives to...
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...The visuals included with the research was helpful when reading the author’s qualitative comparative analysis of multiple posters present in Spanish secondary schools and universities. This source would be useful in framing a qualitative study on gender representation in advertising present in public educational institutions. This particular study focuses primarily upon representation of gender stereotypes in public educational spaces and how such gender constructions effects the stereotypes that are inflicted and perpetuated in society on men and...
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...employees alike, we have to ask ourselves whether material success is enough? Can a company retain its proficient and conscientious employees by offering them mere monetary incentives? Can human resources be stirred or inspired to achieve for the organization by something as ephemeral as money? The history and present of the business world will answer with a resounding “NO”. In that case, what is the formula, in a system driven by human beings, whose minds are swayed by objects, emotions and thoughts, to create a harmonious organization, which endeavors for excellence together? Pixar appears to be one of the rare organizations whose methods resolve this question. They have managed to attain a global reputation for their employees’ satisfaction and assiduousness. This report delves into some of Pixar’s secrets of creating an environment that is incalculably favorable to innovation. It begins by introducing Pixar to the readers and advances to an analysis of some of the Pixar’s philosophies that have contributed to their success. The first theoretical analysis section begins with an evaluation from the perspective of employee empowerment. The report reveals the features of Pixar’s empowerment management and creativity practices and their contribution to Pixar’s success. It proceeds to assess Pixar’s productivity from the viewpoint of emotional intelligence, attitudes and behaviors. The second section...
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...Identify an episode of strategic change for an organisation of your own choice. How appropriate was the approach to strategic change given the issues faced by the organisation? Critically evaluate the effectiveness of the strategic leadership during the change process. Identify the impact of the change episode upon the key resources and core competencies of your organisation. This paper will analyse a recent period of strategic change at The Walt Disney Company which began in 2005 with the appointment of current CEO Robert Iger. The company began to experience halted growth during the late 1990s. The former CEO Michael Eisner had been successful himself in the late 1980s in changing the company during what is known as the Disney Renaissance. Eisner successfully concentrated the company’s energy back into producing animated films and helped the company to create now-classic names such as The Little Mermaid, Beauty and the Beast, The Lion King, Aladdin and others. However starting in 1999 share prices began to fall as changes in Disney’s competitive environment, consumer preferences and technology combined to alter its strategic context – which posed problems for the company in aligning its strategic objectives with its organisational structure and culture. Eisner was well known for his micromanagement and top down approach to management (Gunther, 1999), which served the company well during the 1990s when he could focus on single brands. The production of animated feature films...
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...Running Head: Financing Alternatives Lester Electronics Financing Alternative Benchmarking for Bernard Lester University of Phoenix MBA – 540 Introduction In this paper will compare and contrast issues that various companies had experienced in past mergers to the issues presented in the Lester Electronic Scenario. The companies benchmarked are Disney-Pixar, Lucent-Alcatel, Monaco Coach Corporation, SMC Corporation, Infosmart-Cyber Merchants, Fidelity Bank of Nassau, Royal Bank of Canada, and AT&T. One of the issues presented in the scenario is that LEI was preparing to conduct a joint venture with Shang-wa when Transnational Electronics made an offer to acquire Shang-wa. The main issue is that if Shang-wa is acquired by TEC, the joint venture between Shang-wa and LEI will not be possible. LEI intends to remain as the company of choice but this might not be possible if TEC acquires Shang-wa. Some of the concepts that Team A will evaluate considering the LEI scenario issues are: capital management strategies to maximize shareholder wealth, economic exposure, the challenges of cross-border growth strategies, working capital management, and internal and external growth strategies, and cultural barriers, while identify the best financing alternative for the merger. Companies Benchmarked Alcatel-Lucent – Yolanda Smothers Alcatel-Lucent provides telecommunications...
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...The Growth Mind-set This is one of the most important topics discussed in Little Bets. Chapter 2 of the book is about contrasting two types of mind-sets; the growth mind set vs. the fixed mind-set. As mentioned throughout the book, experimental innovators are not rigid in pursuit of their first ideas and preserve through many failures and move on quickly. In approaching their challenging goals, they accept the fact that they will face many unpredictable obstacles, risks and even breakdowns which they have to cope with and overcome without considerable emotional impacts. These characteristics of experimental innovators are results of having a growth mind-set. People with this mind-set are always willing to grow hence more open to accept new challenges and risks. They do not seek validation of others after every performance, and do not believe that their failures reflect their capabilities and do not get disappointed by them. As a result, they do not stop trying new things until they gain major accomplishments. On the other hand, people with fixed mind-sets avoid taking new challenges because they are afraid of the possible failures. Any negative comment, failure, or bad performance tends to destroy their self-image; consequently, their main concern becomes seeking validation of others by trying to look smart and successful. They place so much emphasis on minimizing risks and errors that they keep doing things they are already good at instead of trying new things. As a result...
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...HO CHI MINH CITY UNIVERSITY OF FOREIGN LANGUAGE AND INFORMATION TECHNOLOGY FOREIGN LANGUAGE DEPARTMENT Subject: Term Paper Topic: Power of positive attitudes in work Name: Nguyễn Chí Thành Công Student’s number: Class : Lecturer's name: HO CHI MINH City, April 2012 Topic : Power of positive working attitudes I. Introduction : * Definition of attitude * Four main attitudes help people get success in their work : identifying clearly future goals and future job , being honest and friendly with other people , being enthusiastic in work , being self-confident . * How positive attitudes affect our work II. Boby : Depend on some cases, how each of good attitudes affects success in work. * First attitude : indentifying clearly future goals and future jobs . * Second attitude : loving work * Final attitude : being self-confident * Explain about them * Advantages of these attitudes III. Conclusion : There are a lot of ways which helps people succeed in work, and good attitudes are one of the most important conditions. An attitude can be defined as a positive or negative evaluation of people, objects, event, activities, ideas, or just about anything in your environment (Zimbardo et al., 1999). Besides, attitudes are also the way you think about the life or the way you behave with other people. If our behaviors and thinking are positive, it is...
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...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory JoinSearchBrowseSaved Papers Home Page » Social Issues A Bug’s Life Through the Lens of Karl Marx In: Social Issues A Bug’s Life Through the Lens of Karl Marx A Bug’s Life through the lens of Karl Marx Disney’s Pixar film, A Bug’s Life, is much more than meets the eye. The film is not only an animated comedy; it holds deep sociological theory within its plot. Many of the major themes and concepts of the movie can be viewed through the lens of the famous theorist Karl Marx. Marx’s theory is famous for focusing on how society functions. In particular he concerns himself with how capitalism, the working class, and the revolutions create problems in our society. My paper will analyze how Marxian theory and concepts fit into major climactic scenes of the film. The film revolves around the protagonist Filk, a worker ant. The colony is being oppressed by a group of grasshoppers and their leader Hopper. The grasshoppers claim they will provide protection as long as the ants provide the food supply. When the ants cannot supply the food for the grasshoppers, Hopper demands the ants to produce twice as much food as they did before. As a result, the ants will not have enough food to store up for themselves. Filk then travels to recruit warrior bugs to help the ants fight off the grasshoppers. According to Marx, this would free the colony from the constant oppression of...
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...BANKING STRATEGIES Case Study: Product Innovation at Bank of America By Cindy Murray What financial institutions can learn from inventions and innovations in other industries. owhere is innovation more essential to survival than in the banking industry. In the payments domain, for example, nonbank competitors less constrained by bank regulations and therefore more agile are changing the banking industry’s grip on the public perception of banks as the only trusted brand for holding and moving money. However, innovation is challenging for banks. Many products, like payments, are a commodity. A vast number of products and a complex infrastructure require continual upgrades to keep apace with technology advancements and comply with evolving regulations and security requirements. This article describes how Bank of America fosters a culture of innovation. Pivotal to an innovative culture is the direct engagement of clients in the innovation process. We highlight some of the ways that Bank of America achieves this. But first we’ll look at the role of innovation process in building brand loyalty. N Build Brand Equity Through Progressive Transformation Change can occur by redefining a problem or redefining a solution. According to Robert Sternberg, a leading creativity expert,1 creativity is the ability to redefine a problem. Innovation can be viewed as the ability to redefine a solution. Successful innovation is a process over time—one that typically happens in increments rather...
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...Losing Magic in the Middle Kingdom Brandusa Borza Chiara Iacaponi Alfred Mense Sandor Olti Ramona Pavel Giulia Sgambati Table of Contents 1. 2. 3. INTRODUCTION .......................................................................................................................................................3 PROBLEM STATEMENT .......................................................................................................................................3 ALTERNATIVES .......................................................................................................................................................3 3.1. 3.2. 3.3. ALTERNATIVE PIXAR: BUILDING NEW ZONE WITH IMPORTING IDEAS FROM DISNEY GLOBAL..................................... 4 ALTERNATIVE THE PIRATES OF THE CARIBBEAN: BUILDING BRAND NEW THEME ON A GLOBAL LEVEL ......................... 4 ALTERNATIVE HOME OF MULAN: CREATING A BRAND NEW THEME TARGETING SPECIFICALLY THE LOCALS ................ 4 4. 5. 6. 7. CSR INITIATIVES ....................................................................................................................................................5 GENERAL OPERATIONAL UPGRADE ............................................................................................................5 CONCLUSION ............................................................................................................................................................6 APPENDIX .........
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...ABSTRACT The concerns of improving the quality of life emerged when human societies had developed some kind of morality in term of regular standards of right and wrong. Accordingly, Leadership could have come into existents when human being started to reflect on the best way to live. As a result, leadership began with the introduction of style of leadership. This thesis is build based on the agreement of including education on the leadership style and type of leadership on the selected individual that success in corporate business. As an initial step, this thesis sought to characterize and perform case study towards selected individual that success in corporate business and the impact gain by the corporate of committing their leadership. This thesis does set for understanding in deeper on the individual leadership characteristic and their contribution on leadership method. This thesis also proposes an educational approach of including the education of the societal and moral implications of leadership practices within a corporate in management engineering courses. Management engineering students that encounter leadership style across social sciences and humanities may be better equipped to participate in debates about how leadership style ought to be helping corporate communities. OBJECTIVE The objective of this case study is to gain a deeper understanding of the leadership manifestation that had been presented by the well-known late chief executive officer (CEO) of an...
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...We can thank Steve Jobs for all the Apple products we own. He invented a lot of helpful things. Steve was born in 1955 in California and adopted by his new parents soon following his birth. His dad thought him to build things. Later in life he even had a friend named Steve that he liked to build with also. The two started a company name Apple, where they created the first Apply computer. In 1985 Steve left Apply and started a new company called NeXT. He soon met his current wife, Laurene Powell. They had three children. Steve bought a Pixar, an animation studio, in 1995. People from Apple missed him and kept asking for him to come back. He returned in 1998 and helped develop the iMac. Next Steve created software that people can listen to music...
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...The Jobs family Steve Jobs was born on February 24, 1955, in the city of San Francisco. His Biological mother was an unwed graduate student named Joanne Simpson, and his biological father was either a political science or mathematics professor, a native Syrian named Abdulfattah John Jandali. In 1950s, the baby was put up for adoption. Joanne had a college education, and she insisted that the future parents of her boy be just as well educated. Unfortunately, the candidates, Paul and Clara Jobs, did not meet her expectations: they were a lower-middle class couple that had settled in the Bay Area after the war. Paul was a machinist from the Midwest who had not even graduated from high school. In the end, Joanne agreed to have her baby adopted by them. Paul and Clara called their new son Steven Paul. While Steve was still a toddler, the couple moved to the Santa Clara County, later to be known as Silicon Valley. They adopted another baby, a girl called Patti, three years later in 1958. Childhood Steve was quite a turbulent child. He really didn’t care about school for some time — until he reached the 4th grade, and had Imogene “Teddy” Hill as a teacher. She did bribe him, with candy and $5 bills from her own money. He quickly became hooked — so much so that he skipped the 5th grade and went straight to middle school, namely Crittenden Middle School. It was in a poor area. Most kids did not work much there, they were rather fond of bullying other kids, such as the young Steve....
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