...share and market value, General Motors shifted gears in 2006 and embarked on an effort to build an electric car for the masses. The internal startup team that initiated the Chevy Volt project called on Innosight to help develop its go-to-market strategy. A strategy for new growth For more than a century, drivers have depended on gasoline to power their cars. But with rising prices at the pump and other long-term problems around petroleum, General Motors spotted an opportunity to give people a new choice. The electric car itself is not a new idea. But there have always been problems with the state of batteries— they've been too bulky and expensive and only offered a limited driving range. The Volt team turned the problem on its head by embracing the range limitation, conceiving a car with compact battery system and an "extended range" gasoline engine as a backup. After previewing a concept car at a major auto show in 2007, the team embarked on the hard work of building it. Developing brand ambassadors Going to market with a category-creating product presents unique challenges. Breakthrough products can often generate early buzz and excitement but can struggle to find traction in the market because of the "unknown" factor, which can leave interested buyers on the fence. For Chevy, it was critical that it have a deep understanding of the needs of its target consumers: the "early considerers" who could also become passionate brand "ambassadors." Chevrolet...
Words: 836 - Pages: 4
...1. What does the Chevy Volt case tell you about the nature of strategic decision making at a large complex organization like General Motors? Strategic decision making is often met with cognitive biases that are formed around prior victories or defeats. From the Chevy Volt case, we can see that GM is a large complex organization and has a lot of processes to make any decision in changing their strategic plan. Moreover, they sticked to the past failure that they had experienced. Therefore, they moved too slow and missed the opportunity to change or adapt themselves to the external trend or a better opportunity. The nature of strategy made was based on the following factors • Increase in oil price • Limit carbon emission go green • The cost of manufacturing lithium ion batteries was falling 2. What trends in the external environment favoured the pursuit of the Chevy Volt project? Trends included increases in oil prices :-Gas price was increasing sharply because of growing demand in developed countries including China and India -Global Warming become a significant concern so people trend to use the car which produce less Carbon Dioxide. -The cost of Manufacturing lithium ion batteries was falling and new technology make them more powerful, competitive use of battery technology for fuel efficiency. -Demand for fuel efficient car like Prius (Toyota) that utilize new battery technology shows the customer demand for fuel efficient cars 3. What impediments to pursuing...
Words: 877 - Pages: 4
...Analysis In this paper, Team A is participating in a strategic planning group creating a new product at General Motors. The following is a competitive market analysis on the potential of our new 2016 Chevy Volt’s success. We will be focusing on our competitor Toyota and their Prius lineup. Additionally, we will summarize our target consumer and current market conditions. Then we will cover variables that weigh on supply, demand, and equilibrium prices. Next, we will consider the pros and cons our firm faces while identifying the effect on our competitiveness and long-term profitability. Then, we will evaluate factors that influence fixed and variable costs. Lastly, we will provide recommendations on how GM can grow their profits and increase their competiveness. The Product The Chevy Volt was a concept designed by Bob Lutz Jon Lauckner of General Motors ‘GM’ in 2006 to overcome many of the limitations of pure electric vehicles while retaining many of the beneficial elements. The purpose of this car was to leap-frog the technology of the Prius hybrid. The theory of this concept was a car that would be able to drive on electricity for the first forty miles, and then a generator would run gasoline to extend the range of the car. In 2010, the production version was able to achieve 35 miles on electric and average 37 miles per gallon for an additional 342 miles (King, 2013, p. 1). This fall the second-generation Volt will go on sale with some notable changes. Most impressive is...
Words: 789 - Pages: 4
...Addis Ababa University Collage of Business & Economics School of Commerce Bmmusiness Policy & Strategy Strategic Management & Business Policy Home Take Exam Instruction: Attempt All Questions (Each 10 Points) Case I: Rupbani Beverage Limited Rupbani Beverage Limited entered the Indian wine industry in 1975 by acquiring the Mastana Wine Company of Shimla and two other smaller wine companies at Kalka for Rs. 50 lakh. Despite hostility expressed by other wine makers and predictions that Rupbani would very soon fail as other outsiders such as Parminder Wine Company had, the entry succeeded. Rupbani Limited performed the unheard of feat of establishing a volume of 30 lakh cases within two years and taking the market share away from premium brands such as the National Wine Company of Bombay, Pearl Drink Limited of Pune and Syndicate Cola Limited of Madras. Rupbani advertised heavily and incurred Rs. 10 lakh in one year and standardised the taste of its wines with considerable success. It also invested Rs. 48 lakh in a large, new winery at Ahmedabad. A Rupbani Executive said, "By 1995, consumption of wine in India will be a liter per capita, compared with half a liter today." The industry reacted to Rupbani's presence by doubling and tripling advertising expenditure. ABC and Company began a costly campaign to market premium and varied wines while reducing marketing emphasis on its cheap wines such as Nahan Drinks and the Gola Beverage. ABC maintained its 25 percent market...
Words: 2516 - Pages: 11
...country shutting down just so the company can get by, but even with all the layoffs and closed plants it was just not enough for some. GM was one such company being driven to declare bankruptcy GM was then restructured with help from the government and given the chance to try again. Now GM must find ways to increase demand for their cars and beat out the competition. What is demand and why is it important? Demand is how much a product or service is desired by consumers. (Economics Basics) Demand is important because with out demand companies would not be able to exist because they would have no customers. Because the demand for a company’s product is so important being able to manage that demand becomes an important part of business planning. When managing demand a company ultimately wants to be able to set a price that will attract the highest amount of customers while still being able to make a profit. The company also wants to make sure that demand does not exceed the supply and that it is not less then the supply. Making sure the company can keep up with supply and maintaining the demand for that supply can be a difficult task. Keeping up a demand for its vehicles is going to be critical as GM continues to restructure them selves and get back to being the automotive titan they have been seen as in the past. One way that auto makers keep up demand is with returning customers loyal to the brand. This brand loyalty is critical as it guaranties you future sales however...
Words: 1065 - Pages: 5
...other business units” (p. 62). The BCG Growth-Share Matrix will provide a portfolio planning model for General Motors. The four categories will allow General Motors to review their vehicle types based on a combination of market growth and market share. Using Figure 1: The BSG Model, we will be able to identify General Motors recent performance in terms of market growth and market share, and determine which models should be held, built upon, harvested in the short-term, and divested. Figure 1: The BSG Model At the year-to-date mark of 2012, “General Motors holds an 18.1% share of the total automotive market, putting total cars at 7.6%, total light trucks at 10.5%” (Wall Street Journal, 2012). Figure 2: General Motors: BSG Model will display General Motors market growth and market share in terms of vehicle type. Figure 2: General Motors: BSG Model Stars (Hold) 1. Sports Cars and Convertibles – The Chevy Camaro and Corvette account for one out of every three sports cars sold in the United States in 2011. Chevrolet accounted for 37 percent of the sports-car segment last year with the Chevy Camero. Chevrolet accounted for 28 percent of the luxury-sports-car segment in 2011 with the Chevy Corvette. 2. Pick-up Trucks - Chevrolet Silverado: 28% market share 2011 growing pickup market. 3. Hybrid/Electrical Sedans – The Chevy Malibu and the Chevy Volt are among the leaders in the Hybrid and Electrical automobile industry (Hyrbidcars.com) ...
Words: 832 - Pages: 4
...millions of people to house, power grids to expand and factories to fuel. They all involve hydrocarbons. How, then, is a developing economy to grow sustainably? One answer may lie in a small electric car. The advantages of electric cars are multiple and compelling. Instant torque for good initial acceleration, quiet operation, low local pollution, and ease of operation (Reva -a car with automatic gear shift)are among their many compelling virtues. The principal advantage for everyone in adopting electric cars is virtually eliminating urban air pollution. The civil advantages of electrics were recognized early. Thomas Edison created a pretty good nickel-iron battery a hundred years ago, and his good friend Henry Ford was on record as planning to make inexpensive and practical electric cars as early as 1915. It didn’t happen because the Edison battery was not quite good enough to allow electrics to prevail over the clear advantages of gasoline engines then. Today’s battery technology is vastly better, and advancing rapidly. A wide variety of efficient, lightweight electric...
Words: 3029 - Pages: 13
...“Are Mobile Phones and Tablets taking over Laptops and Desktops in driving the Media & Entertainment Industry?” Summer Internship Project Report Submitted By: Chintan Desai Roll No: 11028 Batch: PGDM 2011-13 Acknowledgment I owe a great many thanks to great many people who helped and supported me at every stage during the completion of this project. I would like to extend my sincere thanks to all of them. I am highly indebted to Mrs. Chhaya (MD & CEO), BC Webwise, Mr. Elstan Rebello, Team Leader (Business Development) and Account Planner, BC Webwise and Mr. Alfred D’Souza, Group Head (Media Planning & Buying), BC Webwise for their guidance and constant supervision as well as for providing necessary information regarding the project & also for their support in completing the project. I would like to express my gratitude towards my parents & member of BC Webwise for their kind co-operation and encouragement which help me in completion of this project. I would also like to express my special gratitude to Mr. V.V. Naik, Course Coordinator (MET Institute of Management Studies) for giving me an opportunity to take this project and complete it successfully. 2|Page Table of Contents Sr No. 1 2 3 4 Particulars Need & Justification Introduction Company Background and Information Data Collection & Data analysis & Interviews 4.1 4.2 4.3 Mobile Internet Mobile TV Trends in Mobile Device Screen Size Page No. 1 2-5 6-7 12-13 8-10 11-15 16-18 19-20 21-24 25-26 27-29 30-37 38-40 41-43...
Words: 15727 - Pages: 63
...Maker to determine the release of the new electric two door car by analyzing Ford’s primary competitor the Smart Car, and with strategic planning surrounding pricing, innovation, labor and cost structure. Siesta will be a successful innovation product for Ford Auto Maker, considering the type of market conditions today. Organization History and New Product Ford Motor Company is an American automaker by Henry Ford, and was one of the largest automaker in America based in the state of Detroit. Ford was the leading worldwide vehicle sales for the majority 1900’s and most profitable auto company in the world. But with oversea car companies entering the States such as Honda, Hyundai and Toyota, Ford sales have been trending below average due to gas prices, unemployment rate, and low competitive price points. People are looking for alternatives, which will save money in long term. Ford has produced a new product that will align with their consumers’ needs. The new product is a two door electric car, only costing under $10,000 called Siesta. Siesta is a Latin word meaning resting or taking a break. The ideal of the name of the product is allowing consumers to take a break of gas prices and the high competitive car prices in the market. Chevy, another American car maker, has come with a new electric car product called the Volt. The problem with the Volt, it has a high price tag of $28,000. The Smart Car is our primary...
Words: 1095 - Pages: 5
...company, it is important for Ford to be able to predict the percent of international sales from their total sales. In 2000, 72% of Ford’s total sales came from the U.S. and the other 28% came from Europe, Asia Pacific and Africa. They have predicted in 2020 that only 43 % of their sales will come from the U.S. with 25% from Europe and 32% from the Asia Pacific and Asia. They are not predicting this on the assumption that sales in the U.S. are going to decrease they just believe that the sale in the Asia Pacific and Africa are just going to increase dramatically. Since Ford is a major multinational company, their activities have far reached environmental, social and economic impacts. The first part of their value chain analysis is Product Planning and Design. This is where they decide what products that are going to make, what technology they will develop and implement and finally how and where they are going to make these products. In 2013, Ford spent $6.4 billion dollars on engineering, research and development. This resulted in Ford receiving 718 U.S. utility patents for new technology and processes. The next part of the value chain is Raw Material Extraction. This step is important because it creates value for raw material suppliers and local communities...
Words: 4572 - Pages: 19
...1 The Future of Innovation MKT 421 Prof. Chelariu 12/10/2014 | | By: Mike Cutipa Brendan Saur Karina Lakhman Chris Musk Josh Caldwell 2 Table of Contents : Executive Summary ……………………………………………... 3 Introduction …………………………………………………….... 4 - - - - - - Mission Statement ……………………………………. 4 Company History & Present Situation ……………… 5 Elon Musk’s History ………………………………….. 6 Business Model & Retail Strategy ………………......... 7 Product Mix & Marketing Activities …………………. 9 The 4 M’s of Advertising ………………………………. 10 Internal Analysis ………………………………………………….... 11 - - - Organizational Culture ………………………………… 11 Organizational Structure ………………………………. 12 Unique Resources and Capabilities ……………………. 13 External Analysis ………………………………………………….... 14 - - - Customers and Competitors ……………………………. 14 Porter’s 5 Forces ………………………………………… 16 PEST Analysis …………………………………………… 18 SWOT Analysis ………………………………………………………. 21 Innovation …………………………………………………………….. 22 Strategic Framework & Strategic Alternatives …………………….. 23 Implementation...
Words: 6189 - Pages: 25
...products of high quality at a family friendly price, for its worldwide customer satisfaction. Honda is certainly on the list of many consumers, especially as we'll see in this paper, consumers are interested in reliability, quality and fuel efficiency. The problem Honda faces, however, is that it's seen as a "practical" car, one that someone will buy to save gas or to ensure safety in a crash This is something that has been pounded into consumers' heads, as many Honda ads in the past have touted its high quality ratings in crash tests. What Honda is missing, however, is the "coolness" factor. It can't even embrace the "tree-hugging" picture which would be a natural with its fuel efficiency, as Toyota's Prius and the electric cars (think Chevy Volt and Nissan Leaf) have already taken on that visual. The trick here is to brand Honda as an up-and-coming, gotta-have car, while...
Words: 1756 - Pages: 8
...to a global awareness of energy conservation. This has driven GM to redesign their current line of vehicles to be more fuel efficient and explore the possibilities for alternative fuel-burning vehicles. Short-term Action recommendation: The automotive business unit of GM should implement a “hold” strategy and maintain the middle ground between “build” and “harvest”. The trade-off involves sacrificing short-term profits for long-term growth and market share. However, with the current race to establish the dominant American, fuel-efficient option, GM’s strategy should be to redesign and expand on their current product offering. The opportunities for expansion and to increase market share are prevalent with the success of the Chevrolet Volt and the recent spike in international sales. Instead of cutting costs and expenditures in a struggling economy, GM should increase resources to R&D in order to stay on the leading edge of the industry and remain competitive with other vehicle manufacturers with the same vision. The budget should be revised to pull back on production and reallocate more funds to R&D in order to maintain the same level of funding and not stir up any uncertainty amongst competitors that could draw unforeseen results. Required Resources: An increase in spending on R&D would be required in order to implement the plan. Cuts would have to be made elsewhere in the company...
Words: 3528 - Pages: 15
...|Lesson Synopsis: | This unit develops an understanding of electrostatics by the use of demonstrations, simulations, and modeling. The general theme is that the current model of matter consisting of electrically neutral atoms composed of charged particles is integral to the understanding of electrical forces. The lesson begins with traditional activities of charging objects by friction and comparing electrostatic forces to magnetostatic forces. The traditional experiments are explained in terms of the model of an atom, and the “attract and repel force rules” are explored and expanded. Devices to create, store, and measure charge are utilized in experiments. The formal theory of Coulomb’s law is introduced, and problems are assigned utilizing that theory. Elements of the historical development of electrostatics and planetary model of the atom are researched, and students have an assignment describing contributions of historically important scientists. Additional concepts of electric fields, potential difference, and properties of conductors and insulators are developed through experiment, demonstration, and discussion. TEKS: |P.5 |The student knows the nature of forces in the physical world. The student is expected to: | |P.5A |Research and describe the historical development of...
Words: 7361 - Pages: 30
...External Analysis PESTEL Analysis In order to distinguish and break down the fundamental elements of the company’s external environment it is suggested to use PESTEL analysis (Academy, 2015). Figure below illustrates all crucial external factors, which need to be considered while doing external analysis. PESTEL stands for: Taken from: http://www.professionalacademy.com/blogs-and-advice/marketing-theories---pestel-analysis In the following paragraphs, each factor is going to be analyzed separately. Political By selling autos in many countries of North America, Asia andWestern Europe (Tesla, 2014), the companyneeds to manage any political issues affecting its business operations. For example,one of the main political aspects influencing on the industry is ecological assurance lawsto stimulate the production of more environmentally friendly vehicles to meet the emanation levels(Environmental-protection.org.uk, 2014). The next essential aspect is US government vitality advance projects for innovative work of new vehicle advances (Department of Energy, 2014). For this situation, numerous automobile producerswill be occupied with entering the new business sector in automobile industry. Economical Nowadays, US market is most attractive for Tesla Motors, because of the economic growth and level of GDP (Tradingeconomics.com, 2015). Figure 1 below illustrates the growth rate of US GDP from 2013 to 2015. Figure 1. US GDP growth rate (%). (Trading Economics, 2015) In addition,...
Words: 7227 - Pages: 29