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Snap It Open

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Submitted By ashleytolzmann
Words 3528
Pages 15
Action Recommendations
Brian Medina
Kristin Pyka
Jennifer Smith
Ashley Tolzmann
Benedictine University

Author Note
This paper is being submitted on August 21, 2011 for Michael Hammoud’s MBA 683-D6B1 Project Management course at Benedictine University by team Cabbage and Co.
Action Recommendations
GM Automotive
Primary Problem:
The primary problem facing the automotive group of GM is that there is an ever increasing demand for fuel efficient vehicles due to a global awareness of energy conservation. This has driven GM to redesign their current line of vehicles to be more fuel efficient and explore the possibilities for alternative fuel-burning vehicles.
Short-term
Action recommendation: The automotive business unit of GM should implement a “hold” strategy and maintain the middle ground between “build” and “harvest”. The trade-off involves sacrificing short-term profits for long-term growth and market share. However, with the current race to establish the dominant American, fuel-efficient option, GM’s strategy should be to redesign and expand on their current product offering. The opportunities for expansion and to increase market share are prevalent with the success of the Chevrolet Volt and the recent spike in international sales. Instead of cutting costs and expenditures in a struggling economy, GM should increase resources to R&D in order to stay on the leading edge of the industry and remain competitive with other vehicle manufacturers with the same vision. The budget should be revised to pull back on production and reallocate more funds to R&D in order to maintain the same level of funding and not stir up any uncertainty amongst competitors that could draw unforeseen results.
Required Resources:
An increase in spending on R&D would be required in order to implement the plan. Cuts would have to be made elsewhere in the company

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