...Running head: RACIALIZED REPRESENTATIONS OF FEMALE BEAUTY 1 Racialized Representations of Female Beauty in Popular Culture (Name) University of New Mexico RACIALIZED REPRESENTATIONS OF FEMALE BEAUTY Racialized Representations of Female Beauty in Popular Culture 2 For the past 22 years People magazine has composed a list of the 50 most beautiful people. The list typically includes movie and television stars, musicians, British royalty, models, and television personalities. Every year the magazine crowns the year’s “most beautiful” and features them on the cover. Of the 22 most beautiful 19 have been women and out of the 19 women 16 have been White. This signals to People’s readers that beautiful means White and everything else does not equate beauty. However, this is not unique to People or even magazines like it, but instead represents a larger trend that is present in all forms of Western popular culture. In the various mediums of popular culture, ideologies about female beauty are exceedingly prevalent and constantly managed and reproduced. These ideologies carry with them the notion that in order to obtain ideal female beauty one must be very thin, young, have long hair, and wear expensive or revealing clothing (Stern, 2004). In addition to this there is also a raced definition of beauty, which predominates Western popular culture and dictates that White women with light hair and eye color can only attain true beauty. By looking closely at fashion magazines...
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...Popular Girls by Karen Shepard – Text Analysis What is the result of a spoiled girl living in the city that never sleeps, absent parents and her father’s credit card? “Popular Girls” tells the story. “Popular girls”, the title really hits the spot. And what do I mean by this? Well it’s actually quite simple. The story revolves around five, or maybe six, girls living in New York City, which is the richest city in the US, doing everything in their power to be popular. And how do they do this? Well as I said everything they possibly can. Even though they only attend tenth grade, they have become so affected by the big city life that their sense of reality has completely disappeared. They have one thing in mind, and that is becoming older and until that happens, they are doing what they can to at least seem older. They go drinking, they do drugs and they throw themselves at older boys, sleeping with them. The text in itself is pretty hard to analyze because of the structure of the text. The first three pages is basically an environment description which is very confusing. An environment description of the girls lives. How they live and how they go about living. With every third of fourth word being a brand name, the reader fast gets ahold of the idea that, these girls are very aware of how they display themselves to the public. With almost all the attention being put on the girls posh lives, it is easy to miss the subtle contrasts in the text. There are a few times, where we...
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...experience. They performed two studies to test the hypothesis that negative interpersonal expectations play an important part in the problems that rejected kids have in social settings. The first study was done to look at whether rejected boys are able to make a better impression on unknown peers when they are led to think that they will be liked. The subjects of this study were 76 black male third graders from ten schools in Durham North Carolina. Twenty rejected students and 18 popular students were identified and were the entry subjects and 38 average students were the hosts. The study took place in a group of rooms, including one with a one way mirror for video-taping. Two separate meetings took place. In the first meeting, the boys were grouped with others they did not know. They spent time learning names and answering questions about activities they liked. The next session was a peer group meeting and it occurred the next week. The group consisted of two of the hosts and two popular and two rejected boys. They were told they would be playing a game. They were randomly assigned to either a control group or experimental group. The first entry boy assigned to the experimental group received three communications that were to make them believe the hosts liked him and were looking forward to seeing him again. The control group did not receive these communications. They were just interviewed and told them to play with them if they wanted. A new game was started for...
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...ENGL 103.G35 Cultural Analysis Cover Girl has always been a popular make-up company, and since they sell make-up, their main target is undoubtedly woman. In the new Cover Girl Nature Luxe commercial, they target women, especially in their teens, in multiple ways. They use a celebrity that is popular for that age group; she is wearing glamorous, sparkly dresses, she’s dancing nonstop and having fun, and they try to make the audience “join the movement.” Figure 1 http://www.youtube.com/watch?v=ZMt6TFO0zn4 Figure 1 http://www.youtube.com/watch?v=ZMt6TFO0zn4 The advertisement starts out right away with the popular music artist Taylor Swift as the only person in the entire commercial. The company makes a big emphasis on this and even puts her name in the commercial underneath the company name, seen in Figure 1, as if to highlight the fact that she’s in the commercial and wearing their product, even though it’s very clear who it is to the majority of the population. Cover Girl chose Taylor Swift to be the star of their commercial for a few reasons. They are targeting teenage girls, and Taylor is in that age range herself. She’s also extremely successful in her career and is an attractive young woman that a lot of girls wish they could look like or just be. By using Taylor Swift when she has all these qualities, it sends out a message to the watchers that if you use their product, you’ll be able to be like Taylor Swift. Figure 2 http://www.youtube.com/watch?v=ZMt6TFO0zn4 ...
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...Case Study - UnME Jeans: Branding in Web 2.0 ! By James Johnson BUS5629 - Integrated Internet Strategies Florida Institute of Technology Dr. Theresa Kraft November 17th, 2013 ! ! ! ! UnME Jeans Case Study Analysis Page 2 Summary UnME Jeans was a rising star in the world of junior denim fashion. The UnME brand focused on the individuality of teenage girls who coveted their designer-style jeans that featured glitter, jewels, and various forms of metalwork. UnME jeans were sold in more upscale department stores and specialty retailers and at premium price. ! Traditionally, UnME advertised to their target consumers using TV ads spots during popular programs for teenage girls, like Gossip Girl, American Idol, and One Tree Hill. They also took out full-page magazine print advertising in beauty and fashion magazines, as well as radio ads on popular stations. In addition, they had a corporate website and used online banner and display ads on the most popular websites for teenage girls. ! Margaret Foley, the brand manager for UnME Jeans, had trouble justify the expenses of advertising using traditional media outlets. Especially since the prices to purchase TV ads were increasing each year, despite declining TV audiences, and consumers’ who were skipping or delete TV ads from the programs they had recorded to watch later. In order to reduce costs, Foley asked the ad agency they were using to look into Web 2.0 social media options to see if there was a better...
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...BADM 372: Advertising Case 2: Barbie vs. Bratz 1. Provide an analysis of the Mattel Barbie brand. What factors shape perceptions of the brand in the eyes of parents and young girls? Barbie was billed as “a shapely teenage fashion model,” and made her first appearance at the American Toy Fair in New York City and soon became a hit. (http://www.brandchannel.com/features_profile.asp?pr_id=160) Barbie was then and still is a popular doll for young girls. In the beginning she was popular because she was the 3D version of the very popular paper dolls, with interchangeable clothing and accessories. Today she is still very popular and probably for the same reasons; you can buy a variety of different dolls with different ethnicities, different colored hair and even different careers. Girls like Barbie because she gives them something to strive for, someone to look up to, a hero of sorts. Barbie shows girls that they can be whatever they want to be, from a mom to a teacher or even an astronaut or police officer. From a parents point of view Barbie is great because she gives their daughters confidence and something to strive for as well as the affordability aspect. Last time I looked at Walmart you could buy a Barbie Doll starting at $3.99 for a basic doll in a swimsuit plus all the accessories you could ever want from shoes and purses to houses and cars. 2. What brand problems did the Bratz line of dolls create for the Barbie brand? Mattel and the Barbie brand sued the Bratz...
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...This paper provides a film analysis using the three theoretical perspectives; Symbolic Interactionist, Functionalist and Conflict Theorist. Additionally, this exploration is organized by each theoretical view. Furthermore, this review includes the opinion of this writer’s strongest theoretical perspective, as well as considering additional questions relating to the correlation of micro and macro sociology within the film. Thus, the film chosen for this analysis is “Mean Girls”, the 2004 comedy with a moral plot which is written by Tina Fey and directed by Mark Waters. Indeed, this film relates to the sociological area of gender and by watching this film through different lenses, this writer ascertains the intricacies of each role and function...
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...An analysis of Victoria's Secret Lingerie Marketing Today, Victoria Secret models have by and large become a benchmark of female beauty. They posses what society deems beautiful: mesmerizing eyes, sexy lips, flawless skin, big voluminous hair, and perfect bodies, complete with unusually long and toned legs to complement their beautiful faces. While on the one hand, Victoria Secret’s primary purpose is certainly to utilize these army of girls to sell their products, it is important to look beyond this and recognize that they inevitably sell values, images, and concepts (eg: sexuality). The overpowering presence of these models in the in the media provides a benchmark telling us who we are and who we should be. It also tells us how to look and how to be beautiful. It tells us in order to be acceptable we have to be unnaturally thin.They promote a very unrealistic idea of body image, which are inadvertently translated into "normalcy"- providing audiences with a sense of what is supposedly normal. Either consciously or subconsciously we internalize these values, which then fuels us to strive to become exactly what we see. For instance, we feel ashamed and even guilty if we fail to have stick thin bodies akin to these statuesque models. This "thin inspiration" is clearly apparent when almost immediately after the Victoria’s Secret Fashion Show 2011 aired, many girls set their Facebook statuses to lines such as: “Better go to the gym! Just watched the Victoria’s Secret Fashion show...
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...CORPORATE SOCIAL RESPONSIBILITY OF NIKE INC. Presented by NIKE Inc. Founded in 1964 as Blue Ribbon sports Renamed as Nike Inc. In 1971 Named after Greek God of Victory Νίκη Headquartered in Beaverton, Oregon Largest athletic footwear and apparel manufacturer One of the most visible brands in the world Revenues of over $25 Billion Profit of over $3 Billion Close to 50,000 employees all over the world Total valuation close to $70 Billion Trivia Nike Logo – “swoosh” is one of there most popular along with the logos of Mercedes and Apple Inc. NIKE Inc. Nike is the leading brand in the world of sports. Their closest competitors are Adidas, Puma and Reebok. Nike holds close to 1/3 of the global market share of Athletic Footwear. Known for heavy promotion using big stars. Sponsors the top athletes in all the popular sports. Nike Inc. Has growth at a cumulative average growth rate of 21% over the last 10 years. CSR A corporate self-regulation integrated into business model An in-built mechanism to ensure compliance with spirit of law & ethics A move to encourage positive impact through it activity on environment C S R • CORPORATE PHILANTHROPHY • RISK MANAGEMENT • CREATING SHARED VALUE Triple Bottom Line Approach to CSR The TBL is an accounting framework with three dimensions: social, environmental and financial. The TBL dimensions are also commonly called the three Ps: people, planet and profit and are...
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...MAN105- Principles of Marketing Final Marketing Plan December 12, 2010 Company: Sanrio Co. Ltd. I. Executive summary Hello Kitty was the name of a cartoon cat developed in 1974 by Sanrio Co. Ltd. (Sanrio), a Japanese company that sold character-branded goods in Japan and other parts of the world. Sanrio initially used the character to adorn petty merchandise like coin purses and pencil boxes targeted at small girls. However, after Hello Kitty became hugely popular, Sanrio extended the brand to a variety of other products. Sanrio Company, Ltd., based in Tokyo and with distribution throughout Japan and Southeast Asia, the Americas and Europe. In the Americas today, over 4,000 stores to sell Sanrio character merchandise. This includes Sanrio boutique stores Sanrio merchandise has many different kinds of categories including stationery, school supplies, bags, accessories, room décor, candy, and plush characters. The global toys and games market grew by 2.7% in 2008 to reach a value of $60.8 billion. In 2013, the global toys and games market is forecast to have a value of $69.1 billion, an increase of 13.7% since 2008. Sanrio’s marketing strategy is to raise the sale revenues in the increasing market condition as well as to maintain our loyal customers and attract more male customers; Sanrio will create different kinds of images of products to fit into different range of age, and repackage the old neutral characters such as Badtz-Maru (a male penguin), Keroppi(a frog), Shinkansen...
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...An analysis of generic conventions in the trailers for the movies ‘John Tucker Must Die’ & ‘Mean Girls’ An analysis in terms of generic conventions in the trailers for the movies “John Tucker must die” and “Mean Girls”. Genre is defined as ‘A large category of stories united by their particular settings, characters, themes and narrative conflicts’ (Worland 2007, pg15). This assignment will look at the generic conventions a coming of age/ teen film (what we expect to see), aspects such as typical situations, stock characters, style, icons and setting. In terms of themes in coming of age (teen films) (subjects that are dealt with within the text) they tend to focus around, first love, rebellion, and conflict with parents, teen angst or alienation. In terms of what we would typically see within the genre ‘teen/coming of age’ film it is in the interest of the target audience and making the plot relatable and focus on their interests. The first trailer to be analysed is “Mean Girls”, a teen movie released in 2004. The style of “Mean Girls” is glossy, the use of high key lighting creates an expensive look and the contrast of high/bright colours makes the film more vivid and eye catching the use of the bright colours encourages a cheerful and young audience. In the first shot we see ‘Kady Heron’ in class she looks bland and has no character and is introduced as the new ‘student’ which is typical for the plot of a teen (coming of age movie) and the non-diegetic sound tracking...
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...Cell Phones for 5th Formers at the Girls’ High School and the Boys’ Grammar School Kimberly A. S. Smith 5 Integrated Economics Mrs. L. De Roche-John Title: The Relationship between Demand and Supply of Cell Phones for 5th Formers at the Girls’ High School and the Boys’ Grammar School Acknowlegements Firstly I would liketo thank God for his blessinf=g of wisdom and strength for guiding me and eassuring me when the need arises. I would also like thank my mother for the nights she stayed up assisting me nad ebsuring I did my best. Also to Mrs. John my teacher who ensured that the work given is the best that I can do. Table of Contents Aims The aim of this research is to determine what phone is the most popular amongst 4th and 5th formers of the St. Vincent Girls’ High School and the St. Vincent Boys’ Grammar School and also if there is preference to gender or age and also which network provider is preferred. The researcher would also like to classify if some purchases are due to peer pressure. Historical Background The St. Vincent Girls’ High School was founded in 1911 by Miss. Mary Ince (1911-1918) from Barbados, she also served as the institutions first Headmistress. She founded the all-girl institution to educate the girls of St. Vincent. The schools original academic year ran from January to December at its original location behind the Victoria Park. The original student body comprised of 31 girls. Today the Girls’ High School has a great populace of...
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...The Impact of Korean Popular Culture on Consumer Behavior Abstract The Korean wave hit Asia in the early 2000’s, initially through television dramas, and has gradually skyrocketed in popularity, expanding its reach to the film and record industry as well. Its success is owed to the effective combination of Western pop-culture with an added Asian flavor, across all its industries. With the sudden influx of Korean boy or girl pop groups led by pop idols worshipped by many fans, the media industry managed to tap on the popularity of certain idols, starring them in television dramas and hence garnering support from fans all over Asia. Together with popular drama series came its respective memorabilia, such as posters, bags, accessories – you name it, they have it. This paper serves to explore how the wave of Korean popular culture (commonly known as the Hanryu) on television today has had an impact on the behavior of people who participate in this Hanryu culture, not only through purchases of memorabilia, but also through changes to their lifestyle. The Influence of Hanryu on Consumer’s Buying Behavior Media, and the television to be specific, can be seen as a medium for informal learning, as well as influence. It is sometimes known as a socializing agent, which can influence who we are and what is expected of us. Just like how advertisements serve to increase the perception that consumers have towards a certain brand or product, occasionally using attractive endorsers or impactful...
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...Topic: The Effects of Media on Teenage Pregnancy and Childbearing Outcomes Hypothesis: The teenage girls that are exposed to watching television are more likely to become teenage mothers than the ones that are not. Abstract The study will look into the effects the specific programmes have on the sexual behaviour of teenage girls. The specific program that will be understudy is the MTV franchise called 16 and Pregnant and how the reality series that show how a teenage mother struggles with her life influence the teenage girls. I Introduction The MTV show is quite popular among the young people but it is hard to tell whether teenage girls are influenced by such TV programmes and whether the influence is positive or negative. The impact of the program 16 and Pregnant on American teenagers will be studied in this paper to determine whether the teenage girls exposed to this program are bound to make decisions based on what they view on the program. The rate at which teenage pregnancies are happening in America is alarming and this is the reason why this study is carried out. To determine whether media is playing a role in the trend and to which extent the media is responsible for the vice. II Background a. Content of TV shows b. Previous study on the effect of media on teenage pregnancies III Description of data a. Twitter b. Nielson Data c. Google trends IV A descriptive Analysis of the Exposure V Empirical Methodology a. Analyzing Google and twitter activities b. Analyzing...
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...Anissa Nehls The Pressure of Conformity Throughout history, society's conception of women and their attributed behavior has changed quite frequently. Popular culture enforces idealistic views, pressuring girls to conform into stereotyped portrayals of the female gender. Seduced by these commonly approved ideals of beauty, many adolescents struggle to fit in with the "cool crowd". Mentally tormented by loss or confusion of personal identity, female teenagers strongly desire the feeling of belonging to a certain group of friends. This usually harmless concept of peer pressure can lead to a teenagers demise, by ultimately including hazardous actions, such as drug and alcohol misuse, teen sex, and even criminal conduct. This dangerous clash of adolescent inexperience and youthful yearning for adventure and danger is portrayed in the two teen movie "Thirteen" and "Mean Girls". Cady and Tracy, the protagonists from these socially critiquing movies, both deteriorate to the prevalent teen royalties, hence destroying relationships with true friends and family. Thirteen year old Tracy is an exceptional student, gets along with her family and has never been in any sort of trouble before. Although living a fulfilled life, the young girl desires to be friends with Evie, one of the cool girls at school. The urge to fit in and to experience the exhilarating lifestyle Evie seems to lead, Tracy blindly follows and familiarizes with boys, alcohol and even drugs. All these attractions...
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