...industry standard, because the effects of a dose are predictable, the product works better among patients at risk for bleeding, it works faster than heparin, and the drug has no immune response. Marketing was set and a sales force was assembled for Angiomax. The company also bought IS-159, a nasal spray to treat acute migranes, but more money and time was needed to change the content of the drug or prove the safety of an additive. Medicines also bought CTV-05, designed to treat bacterial vaginosis (BV), but this drug was only in Phase I clinical trials and not proven to work yet. There are three key issues facing Medicines currently. First, Medicines must decide how much above heparin Angiomax should be priced. Secondly, a product portfolio must be developed, since the company's success depends on the development of a drug pipeline. With FDA approval for Angiomax but problems with the second acquisition, it was questioned whether there was a need for a drug pipeline. Third, the Medicines faces the reality of the stock market as stocks fell when they were expected to sharply increase. This caused people to question the company's core business strategy. How should Angiomax be positioned? Angiomax should be positioned as a product that outperforms heparin for high-risk patients. Heparin is unpredictable, both within and across patients, gives a high risk of uncontrollable bleeding, and can cause an adverse reaction, resulting in a fatal immune reaction called heparin-induced...
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...Provide a brief description of the enterprise (e.g., their industry, size, location, number of employees). Like many people who change history, John Pemberton, an Atlanta pharmacist, was inspired by simple curiosity. One afternoon, he stirred up a fragrant, caramel-colored liquid and, when it was done, he carried it a few doors down to Jacobs' Pharmacy. Here, the mixture was combined with carbonated water and sampled by customers who all agreed; this new drink was something special. Jacobs' Pharmacy put it on sale for five cents a glass. Asa G. Candler, a natural born salesman, transformed Coca-Cola from an invention into a business. He knew there were thirsty people out there, and Mr. Candler found brilliant and innovative ways to introduce them to this exciting new refreshment. He gave away coupons for complimentary first tastes of Coca-Cola, and outfitted distributing pharmacists with clocks, urns, calendars and apothecary scales bearing the Coca-Cola brand. People saw Coca-Cola everywhere, and the aggressive promotion worked. By 1895, Candler had built syrup plants in Chicago, Dallas and Los Angeles. In 1923, four years after Robert Woodruff father Ernest purchased the Company from Asa Candler, Woodruff became the Company president. While Candler had introduced the U.S. to Coca-Cola, Woodruff would spend more than 60 years as Company leader introducing the beverage to the world beyond. In 1886, Coca-Cola brought refreshment to patrons of a small Atlanta pharmacy. Now...
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...revenues of approximately $39.5 billion. The company's portfolio of businesses in 2008 included Frito-Lay salty snacks, Quaker Chewy granola bars, Pepsi soft drink products, Tropicana orange juice, Lipton Brisk tea, Gatorade, Propel, SoBe, Quaker Oatmeal, Cap'n Crunch, Aquafina, Rice-A-Roni, Aunt Jemima pancake mix, and many other regularly consumed products. Company History PepsiCo Inc. was established in 1965 when Pepsi-Cola and Frito-Lay shareholders agreed to a merger between the salty snack icon and soft drink giant. The new company was founded with annual revenues of $510 million and such well-known brands as Pepsi-Cola, Mountain Dew, Fritos, Lay's, Cheetos, Ruffles, and Rold Gold. PepsiCo's roots can be traced to 1898 when New Bern, North Carolina, pharmacist Caleb Bradham created the formula for a carbonated beverage he named Pepsi-Cola. The company's salty-snack business began in 1932 when Elmer Doolin of San Antonio, Texas, began manufacturing and marketing Fritos corn chips and Herman Lay started started a potato chip distribution business in Nashville, Tennessee. In 1961, Doolin and Lay agreed to a merger between their businesses to establish the Frito-Lay Company. There are also so many other products and companies that merger with PepsiCo throughout the years. Once Quaker Oats' food, snack and beverage brand merged with PepsiCo companies in the United States and internationally broadened it portfolio of the brands. Internationally Pepsi brought countries...
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...Partnership Picture 1. Company Logo Picture 1. Company Logo Company Background: PH Distributors specializes in marketing and distribution of healthcare products in the Southern Mindanao region. The company extends marketing services support, promotions and distribution of a growing portfolio of specialty pharmaceutical products including vaccines, biologicals and hospital supplies, mostly from international manufacturers and many of which are leaders in their respective therapeutic areas. PH Distributors is building a strong presence in the healthcare distribution sector by continuously seeking opportunities to provide access to quality and trusted products that will enhance the quality of human life and promote healthy living. With the increasing modernization of the healthcare sector, evolving needs of key stakeholders and customers and the growing concern of quality delivery in the Mindanao region, it is necessary to customize the service offerings so they see the value and impact of these offerings in improving the quality of life of the patients. PH Distributors intends to keep growing as a medical services and healthcare distribution company through the following: (a) Expand our portfolio of innovative products. (b) Develop competitive marketing approaches in our core market areas. (c) Establish a strong distribution network and experience. (d) Expand geographical & specialty coverage. (e) Mission: To be the most preferred partner in distribution and...
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...You Are an Investment Analyst Accounting Management ACC 557 December 10, 2012 Analyze each company’s history, product / services, major customers, major suppliers, and leadership and provide a synopsis of each company. Pepsi-Cola began as a drink developed by a pharmacist named Caleb Bradham in his drugstore in 1893. The soft drink was made to be a tonic to aid in digestion and as a refreshing drink that gives an energy boost. This concoction made of pepsin and kola nuts was originally called “Brad’s Drink” named after its inventor, but was later changed to Pepsi-Cola to be more marketable. Originally, this beverage was sold in drug stores and at soda fountains, but was later sold in bottled form to facilitate mass distribution. The Great Depression was a major setback for many American companies and there was no exception for Pepsi. However, the company strived to remain strong and offered its product for five cents in the mid thirties while touting that their product offered twice as much for half the price of Coke’s product. During this time their ad campaigns and marketing tactics worked and their company continued to remain profitable despite a harsh economic climate. Pepsi marketed its products to virtually everyone, young and old, but they often utilized creative marketing tactics to entice new customers to try their products. In the mid 1940’s Pepsi began a marketing campaign to gain more popularity with African American customers whom the company...
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...long-term destination for our business and provides us with a "Roadmap" for winning together with our bottling partners. Our Mission Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. * To refresh the world... * To inspire moments of optimism and happiness... * To create value and make a difference. Our Vision Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth. * People: Be a great place to work where people are inspired to be the best they can be. * Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. * Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. * Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. * Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. * Productivity: Be a highly effective, lean and fast-moving organization. The CocaCola Company Mission Our mission is: * To refresh the world - in mind, body and spirit * To inspire moments of optimism - through our brands and actions * To create value and make a difference everywhere we engage ...
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...Competition between firms that have developed brands or labels for their products in order to distinguish them from other brands sold in the same market segment. Nevertheless branded products compete with each other, but normally to a lesser degree. Coca-Cola and Pepsi are two companies that share such a competition; they have been battling each other for more than a century. It's a legendary brand rivalry. Read more: http://www.businessinsider.com/coca-cola-vs-pepsi-timeline-2013-1?op=1#ixzz2NHwdKlQR Born in the Carolinas in 1898, Pepsi-Cola has a long and rich history. The drink is the invention of Caleb Bradham, a pharmacist and drugstore owner in New Bern, North Carolina. The summer of 1898, as usual, was hot and humid in New Bern, North Carolina. So, young pharmacist Caleb Bradham began experimenting with combinations of spices, juices, and syrups trying to create a refreshing new drink to serve his customers. He succeeded beyond all expectations because he invented the beverage known around the world as Pepsi-Cola. Caleb Bradham knew that to keep people returning to his pharmacy, he would have to turn it into a gathering place. He did so by concocting his own special beverage, a soft drink. His creation, a unique mixture of kola nut extract, vanilla and rareoils, became so popular his customers named it "Brad's Drink." Caleb decided to rename it "Pepsi-Cola," and advertised his new soft drink. People responded, and sales of Pepsi-Cola started to grow, convincing him...
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...……………………………………………………………………………………………...15 Walgreens’s Implementation plan ………………………………………………………..........19 Walgreens’s Approval Strategies Plan:……………..………………………………….............20 References…………………………………………………………….…………………………..21 Appendices:……………………………………………………….…….….……………….…….23 An Executive Summary: With a variety of 70,000 health care service providers, Walgreen offers consumers and patients the support that reliefs them live a “well” life. Walgreen has more of 26,000 pharmacists at more than 7,500 stores across the country (Walgreen, 2011). The patients trust in Walgreen’s pharmacist in the moment, to take decisions. They provide information about health and wellness needs, and ensure they get their medication and immunizations in a timely and caring environment. At the same time, Walgreen is transforming and enhancing the role of community pharmacy. The Company has the largest retail network of pharmacists certified. The Company expands the role of pharmacists to provide quality, accessible care. In addition to pharmacists and pharmacy technicians, the Company’s unparalleled network of trusted health care advisors includes nurse practitioners, doctor assistants, home care nurses, physicians and others all on the...
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...Nestlé was founded in 1866 by Henri Nestlé and is today theworld's biggest food and beverage company. Sales at the end of 2005 were CHF 91 bn, with a net profit of CHF 8 bn. Nestléemploy around 250,000 people from more than 70 countries andhave factories or operations in almost every country in the world.The history of Nestlé began in Switzerland in 1867 when Henri Nestlé, the pharmacist,launched his product Farine Lactée Nestlé, a nutritious gruel for children. Henri used hissurname, which means ’little nest’, in both the company name and the logotype. The nest,which symbolizes security, family and nourishment, still plays a central role in Nestlé’s profile.Since it began over 130 years ago, Nestlé’s success with product innovations and business acquisitions has turned it into the largest Food Company in the world. As theyears have passed, the Nestlé family has grown to include chocolates, soups, coffee,cereals, frozen products, yoghurts, mineral water and other food products. Beginning inthe 70s, Nestlé has continued to expand its product portfolio to include pet foods, pharmaceutical products and cosmetics too.Today, Nestlé markets a great number of products, all with one thing in common: thehigh quality for which Nestlé has become renowned throughout the worldThe Company's strategy is guided by several fundamental principles. Nestlé's existing products grow through innovation and renovation while maintaining a balance ingeographic activities and product lines. Long-term potential...
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...Written Assignment Unit 2 Established in 1886, by Dr. Doctor John Pemberton, a pharmacist from Atlanta, Georgia, (Journey Staff, n.d.) the Coca-Cola Company is an American based multinational beverage corporation that operates all over the world. It is a “corporation, manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups, including the famous Coca-cola drink and many other beverages” (Soft Drink Mission Statements, 2015). It features “brands like Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia, Dasani, Fuze tea and Del Valle.” (The Coca-Cola Company, 2015). According to its website, it is “the number one provider of sparkling beverages, readyto- drink coffees, juices,...
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...Week 3 Assignment 2 Principles of Management Shacara Wyatt South University Online Walgreens management method has a small amount of change since the founder, Charles R. Walgreens systematic approach. As an entrepreneur, Charles had much more work to do than management today because he had to create a starting point. In 1893 when Walgreens was founded, there was already over 1,500 drugstores competing for business and which many were successful (n.d., Our Past). This left customers with many stores to choose from. Walgreen decided on beating the odds with changing the layout of the store and broadening the merchandise at feasible prices. Unlike the other drug stores Walgreen store was attractive and brightly lit, had wider aisles, and provided pots and pans, which was unheard of as well as products for health and wellness. Walgreens insisted on a wonderful customer experience, himself and his colleague personally greeted each customer. Always thinking of ways to grow a customer base, Walgreen also provided hot food during the cold season. Walgreens competition only served cold items ((n.d., Our Past). Like Walgreen, management today consistently keeps new ideas going to satisfy their growing customer base. Today Walgreens is continuing to provide a well experience for customers. Besides upgrading the physical store, management trains employees on how to provide exceptional customer care. Management continues to provide the right products and solutions in every neighborhood...
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...Coca Cola It's not surprising that Coca-Cola, probably the world's most recognized product (and certainly its most popular soft drink) has got a wide variety of popular stories about its beginning, its effects, and the ingredients used in Coke's famous secret formula. The most frequently heard story, that Coca-Cola originally contained cocaine, is, technically speaking, true. Coca-Cola was invented in 1886 by John Pemberton, an Atlanta, Georgia, and pharmacist. Pemberton was actually trying to make headache relief medicine, but once he mixed his special syrup with carbonated water, and a few customers tasted the result, he realized that he had the makings of a popular soda fountain beverage. The name Coca-Cola was coined by Pemberton's bookkeeper, Frank Robinson, who also wrote out the new name in the expressive script that has become Coca Cola's logo. Though the Coca-Cola Company apparently would rather not talk about the beginning of its name in detail, it's clear that Robinson thought of "Coca-Cola" from two of the drink's ingredients: cola from the cola nut, and extract of coca leaf, also the source of cocaine. Cocaine was a common ingredient of nineteenth-century patent medicines, and by the standards of the day Coca-Cola contained a minuscule amount that probably had no effect on its consumers. Still, by the early 1890s there was a rising tide of anti-cocaine sentiment, and Atlanta businessman As a Candler, who acquired the Coca Cola Company in 1891, steadily...
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...Company Overview: Coca-Cola 1 Coca-Cola is one of the world famous and largest brands in beverages industry. Coke is a multinational company and it has its market around the entire world. The company was established Doctor John Pemberton who was a pharmacist in 1886 in Atlanta, Georgia USA. The brand has since become household drink in over 200 countries across the globe. Carbonate drinks are the single largest component in Coca-Cola Company which account for about 78% of the total volume sold in the 2008. The company has over 3000 beverages products and has about 500 brands in its portfolio these includes Coca- Cola/Diet Coke family, Coca-Cola Enterprise (CCE) wide range of carbonates includes Fanta, Lilt, Sprite and Powerade, plus the Schweppes brand in the United Kingdom. The 'marketing mix' is a set of controllable, tactical marketing tools that work together to achieve company's objectives. In the case of Coca-Cola’s’ powerful brand personality has become a vehicle for promotion in its own right, sponsoring many events both on a global and local level. The company has long been associated with global events such as The Olympic Games, The FIFA World Cup, Rugby World Cup and Special Olympics. Coke has also been linked to world’s fairs and national exhibitions since 1905. The Coca-Cola formula is The Coca-Cola Company's secret recipe for Coca-Cola. As a publicity marketing strategy started by Robert W. Woodruff...
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...being diverted to the development of new products. Consequently, Upjohn business level strategy is to focus on the distribution of its products. By developing market to compliment its research and development of new drugs, Upjohn was able to find itself an advantage over some of its competitors. Along with discovering markets for its products Upjohn also began to develop the specialty chemicals it needed to produce its products. This development in Upjohn vertically integrated to company. Producing the chemical ingredients necessary for the production of its products Upjohn was able to ensure the quality of its products as well as maintaining lower costs. Within the health care industry, Upjohn aggressively sought after the doctors and pharmacists with extensive sales efforts. This was a successful strategy that allowed Upjohn to grow throughout the 1930’s. At the core of this success was the creation of the Medical Department in 1937 to establish, maintain, and upgrade the working relationships with physicians. Also, paramount to Upjohn’s success was the high quality research department. Developing new products is essential, especially in the pharmaceuticals industry, to create profits. The sales department was continually adapting to meet the needs of the research department in order to quickly gain revenues from new products. To compliment the business level strategy,...
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...Nestlé was founded in 1866 by Henri Nestlé and is today the world's biggest food and beverage company. Sales at the end of 2005 were CHF 91 bn, with a net profit of CHF 8 bn. Nestlé employ around 250,000 people from more than 70 countries and have factories or operations in almost every country in the world.The history of Nestlé began in Switzerland in 1867 when Henri Nestlé, the pharmacist,launched his product Farine Lactée Nestlé, a nutritious gruel for children. Henri used his surname, which means ’little nest’, in both the company name and the logotype. The nest,which symbolizes security, family and nourishment, still plays a central role in Nestlé’s profile.Since it began over 130 years ago, Nestlé’s success with product innovations and business acquisitions has turned it into the largest Food Company in the world. As the years have passed, the Nestlé family has grown to include chocolates, soups, coffee,cereals, frozen products, yogurts, mineral water and other food products. Beginning in the 70s, Nestlé has continued to expand its product portfolio to include pet foods, pharmaceutical products and cosmetics too.Today, Nestlé markets a great number of products, all with one thing in common: the high quality for which Nestlé has become renowned throughout the world. The Company's strategy is guided by several fundamental principles. Nestlé's existing products grow through innovation and renovation while maintaining a balance in geographic activities and product lines. Long-term...
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