The product I choose to be obsolescing is a landline also known as POTS (Plain Old Telephone Service). The landline phone has been on the decline and has been replaced with cellphones. In the late 90’s and early 2000s the landline was used to connect to the internet. To cellphones can be used as mobile hotspots to connect wirelessly to the internet using a laptop, notebook, Generation Y is contributing factor of the cellphone is now become a house phone. Consumers, who like the variety and the convenience of mobile phone allows the cellphone very accessible.
According to The CDC statistics stated that one out of every four Americans has given up their landline phone and are now using their cellular phone exclusively. There are a few reasons why many consumers have, in huge numbers, ditched the hard-wired phone and relied solely on their cell phone. One of the reasons is that alternative means of communication have reduced the number of phone calls that phone users make. Many of these means of communication can be utilized via a cell phone. For example, many use their cell phone for obtaining and sending e-mail, messaging on Facebook and other social media sites, and SMS texting.
The decline of landline phones and the rise in cell phone use does not simply mark a shift between one types of phone to another. The decline of the landline is also a reflection of how individuals have changed in our preferred means of communication. “The phone network is thus not just a technical infrastructure, but a socioeconomic one. The more Americans abandon it to go mobile-only or make phone calls over the internet, the more fragile it becomes”. People have learned embraced new technologies and alternate ways of contacting each other, and even new ways of being marketed to by companies. Marketing companies use SMS and news-letters instead of call centers.
A research conducted by