...Case 4 MTV NETWORKS: THE ARABIAN CHALLENGE A litmus test for mtv’s localization strategy Launches in 2007 as part of its global expansion strategy Its prescence would provide the region with an international music brand, in return the region promised to offer growth opportunities to MTVN given to its huge youth population. MTV’S success in the middle east was contingent upon a tactical balancing between delivery of international quality music and the culturally sensitive environment in the region Arabic version, (supposed to act as a culturally unifying force by propelling Arabic music to the global forefront, and vice versa. Had a lot of hopes in this project MTV BACKGROUND Launched in 1981 12-24 yrs Heavy metal, and rap music Started airing non-music reality shows In 1987 was launched in Europe which marked its global expansion “Think Globally, act locally” (MTV Australia, MTV Asia, MTV India, MTV China, etc) 179 countries ------------------------------------------------- 130 channels in 25 languages Success was credited to the channel adopting a decentralized structure and gave commercial and creative autonomy to the local staff. Minimal interferences in local operations led to innovation and expansion Chanel depended on the local cultures 3.PREPARING FOR THE LAUNCH Similar channels across the world Only middle and upper classes whho had been exposed to the west MTV Arabia was formed as a result of a liscencing arrangement between MTV and AMG...
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...Resource Management MGMT690 Individual Project Lawrence Laurine May 23. 2016 Resources are a major concern for all industry, because as everyone knows industry can’t run without them. The resources that are of concern for the furniture market are wood, metal, fabric for seats, materials for preparing the wood, and finishing the wood. Business in the past had to be concerned with location of resources and the cost to get those resources to the manufacturing facilities. In today’s global economy the different parts of the product can be manufactured where the resources are found; no longer do you have to ship raw materials to a location, so that they can be processed and converted into the product that is needed. Today you can outsource the requirements for a product and have one country make the metal parts for the furniture, another country can produce the wood pieces for the furniture; these pieces can then be shipped to another country that can assemble the products and the whole process including shipping the finished goods to market can be completed at a much less inexpensive cost than the same product made in the United States. This new global environment can now produce two byproducts that are win-win for the company by creating lower cost products and may open a market which did not exist previously. The desire for western style furniture at a market price that the local population can now afford, leads to a new revenue stream. A second outcome is an increased profit...
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...lRunning head: GLOBAL EXPANSION Global Expansion Rachelle Hollins American Intercontinental University January 6, 2011 In order for companies to expand cultural diversity considers a complicated part of management phase inside the corporate culture. Managing cultural diversity need a right method mainly from top management personnel in conditions of cultural sensitivity and local focused. International expansion was a “desirable” element for senior executives of mainly large corporations, firms of every size can now no longer afford to ignore the consequences of remaining a domestic player (O’Hara). Foreign companies face many challenges in expanding their business activities globally. Cultural barriers can make unpredictable problems as companies set up offices and production around the world. Critic of the multinational corporation usually views it as an economic and often political means of foreign domination. Many organizations, global diversity and cultural differences are seen to be difficult to overcome rather than as tools to be influenced for business success. Although more than 75% major American companies focus on diversity as a strategic advantage and business leverage in the U. S. there is minimal carry over internationally (Digh, 2001). These companies find themselves in the perplexing position of attempting to “roll out” overseas those diversity initiatives that were designed for a domestic workforce...
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...memorandum summarizes our recommendations for Larson Incorporated based upon foundational Milestones 1 through 3 and the predicated economic futures for Larson Incorporated. The recommendations include underlying attention to: pricing strategies, non-pricing barriers, business cycles, macroeconomic conditions, credit markets and affected global conditions over the next five years from previous Milestone research. Description of Three Alternatives Economic Futures Business cycles are alternating rises and declines in the level of economic activity, sometimes over several years (McConnell, Brue & Flynn, 2009). An understanding of cycles and their impact on Larson will allow Larson to react to changing economic conditions. The three alternative economic futures are recession, depression and expansion. (See Figure 1) Figure 1 The rising and descending of the economy is reflected below for the months between Jan 2006 and June 2010 (The National Bureau of Economic Research, 2010). Understanding this data and preparing for future expansions and contractions enables Larson to sustain through recessions and build smartly during times of expansion. Figure 2 Recession and Depression * Economic Future Recession is marked by a period of decline in total output, income and employment (McConnell, Brue & Flynn, 2009). There is widespread contraction of business activity to include a decline in real GDP and an increase in unemployment. In a depression or the trough of...
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...world economic growth were to pick up and boost U.S. exports, U.S. imports would have to slow dramatically for the gap to narrow. To shrink the trade deficit significantly, say, over a two-year period, exports would have to grow twice as fast as they did in the 1990s, when growth averaged 7.5 percent a year, and the growth rate of imports would have to be halved, from 11 percent to 51/2 percent a year. Moreover, following twenty years as a net recipient of capital inflows, the United States will soon be confronted with much larger service payments. At some point, either the United States' negative net international investment position and the associated servicing costs will become too great a burden on the U.S. economy or, more likely, global investors will decide that U.S. assets account for a big enough share of their portfolios and so will stop acquiring more of them. At that point, asset prices, including interest rates and the exchange value of the dollar, will adjust, reflecting the change of sentiment in the markets. A change in the value of the dollar alone would narrow the trade gap for a while,...
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...internationally, has increased dramatically. Answer: FALSE 8) Globalization results in more demanding buyers who shop for the best deals worldwide. Answer: TRUE 9) Which of the following is characteristic of globalization of markets? A) lack of skilled labor B) conservatism C) declining trade barriers D) diminishing gap between the rich and the poor Answer: C Global Operations Report (Scenario) As Vice President of Global Expansion for Pax Telecom, Deva Mikiri is tasked with preparing a comprehensive report on the company's global operations over the past twenty years. Deva assigns three strategists to collaborate on the History portion of the report, which details the rationale behind Pax's decisions to expand operations in particular areas. Rashid Ahl focuses on early expansion to China, which occurred after China began to make its market more accessible to foreign companies. Markus Teller focuses on Pax's expansion to Eastern Europe, which was motivated by increased industry privatization in key countries. Lavonne Jackson focuses on expansion to...
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... The Nespresso concept has redefined and revolutionised the way millions of people enjoy their espresso coffee today. It has shaped the global coffee culture. Thanks to continuous innovations and highest quality, Nespresso has evolved from being the pioneer and trendsetter for portioned coffee into a worldwide reference. Let’s go back to the start of this amazing journey! In 1986, Nestlé Group founded the company Nespresso SA. It was inspired by Luiggi Bezzera’s original espresso coffee concept. It developed a revolutionary system of portioned, encapsulated coffee and dedicated machines that interact to deliver what was expected to be a perfect coffee. But only four initial coffee varieties included Capriccio, Cosi, Decaffeinato and Bolero (now known as Volluto) were offered. And the first two machines offered (the C100 and C1100) are designed to resemble mini espresso machines that people were used to seeing and enjoying at cafés and restaurants. In 1989, Nespresso first tested the Nespresso system in the Swiss household market with Turmix as machine partner. . In 1991, Nespresso SA takes a huge turning point deciding to produce their own machines exclusively with Eugster, which becomes their exclusive producer. Within the same year, Nespresso enters the markets of France and the United States marking their first major expansion. In 1993, Toscana (now Arpeggio) becomes the sixth Nespresso coffee variety after Roma. In 1996, the first Internet site is created...
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...| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Preparing a Comprehensive Case Analysis Avon vs. Competitors | | | | Carrie Rose Business Policy, Professor Frost 4/20/2012 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Preparing a Comprehensive Case Analysis Avon vs. Competitors | | | | Carrie Rose Business Policy, Professor Frost 4/20/2012 | History Avon is a global manufacturer and marketer of beauty, fashion, and home products. The company operates worldwide using a direct selling model; Avon has approximately 6.5 million independent representatives that sell their products for them across the globe. They are divided into six geographic locations: Latin America, North America, Central, Eastern, and Western Europe, Middle East, Africa, Asia Pacific, and China. The company has numerous distribution centers, manufacturing facilities, and administrative offices in every one of these locations. They initiated global expansion in the in the 1950’s, went public and was listed on the NYSE (New York Stock Exchange) in 1964. (Datamonitor, 2011) Current News In recent years Avon has been undergoing some...
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...Competitive Advantages Paper Christopher Crehan, Sarah Franzen, Nicole Hadad, Kimberly Scott, and Leeza Steindorf MGT/ 498 April 26, 2014 Cheryl Boehm Competitive Advantages Paper Among large corporations there are many similar competitive advantages and they often share the same thought process on which competitive strategies will best result in long-term organizational performance. With that being said, this paper will discuss Riordan’s competitive advantages in association to some other major corporations, the competitive strategies that may help to increase the innovation and sustainability of their operations, how these strategies will affect the long-term performance of the business, and what global consideration should be taken into account for their business strategy. Coca Cola, Starbucks and Riordian have a number of competitive advantages in common, with the most significant as market leaders, having a strong brand, having a focus on corporate climate, and focusing on a product or product group. Other areas of strengths are being leaders in their field: Coca Cola as a giant in the beverage industry, Starbucks masters the art of producing, brewing, and serving high quality coffee in an upscale environment, and Riordian dominates in the plastics industry by using plastic injection molding for their containers, producing medical equipment parts, and the various fans and parts they produce. Another competitive advantage that these companies possess is diversification...
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...local joint ventures, to whom it licenses its format, as opposed using to a pure licensing strategy? Ans: Starbucks has now selected to expand internationally primarily through local joint ventures rather than using the licensing format because it definitely gives starbucks the control of its success principle they keep following and includes that both owners having the responsibility of increasing the business they created. It is clear that Starbucks strategies had been innovated, in the way that it doesn’t want to upset directly new companies coming up in other countries, Starbucks has been operating in foreign markets by sharing the costs of being international, working on the advantages the foreign joint owner may provide, and also preparing the foreign working party by some trainings given by American employees. Example: In Japan, Starbucks decided to train the foreign working party by transferring some employees from the USA, so they could teach them the way to deal with customers and to follow the “Starbucks essence” in their behavior. Q 3: What are the advantages of a joint venture entry mode for...
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...the skills necessary to succeed as graduate students in the Ken Blanchard College of Business. Emphasis is placed on utilizing the tools for graduate success. 2 MGT-605 Leadership and Organizations The purpose of this course is to introduce students to the Ken Blanchard College of Business, key concepts of leadership, and an overview of how the science of organizational behavior contributes to effective leaders and managers. 4 ACC-502 Accounting Practices This course is designed for individuals who are preparing for more advanced coursework in accounting and for students who have not had accounting in undergraduate work. Topics covered include the principles and practices of financial accounting and the fundamentals of managerial accounting, such as cost behavior and budgeting. The course covers accounting theories using computational examples, and homework is problem solving. 4 FIN-504 Finance Principles This course is designed for individuals who are preparing for more advanced coursework in accounting and is designed for students who have not had finance in undergraduate work. Topics covered include financial analysis, financial planning, asset evaluation, capital structure, and working capital management. 4 SYM-506 Applied Business Probability and Statistics The purpose of this course is to prepare students in mathematical, probability, and statistical concepts for their upcoming studies in quantitative methods. The course is intended for those students who have...
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...Fuel segment accounted for about 11.93% of the company’s total revenue in 2012. * Electricity segment takes 20.25% of the company’s total revenue in 2012. Cameco’s overall Strategy 1. Increase annual uranium supply to 36 million pounds by 2018, subject to market conditions; 2. Invest in opportunities across the nuclear fuel cycle that it expects will complement and enhance its business. * Growth strategy: focus on uranium segment. Rationale: 1. Over the next 10 years, annual consumption is expected to increase by 50 million pounds as new reactors come on line. 2. Deliveries under the Russian HEU commercial agreement will end in 2013, and the industry will need new uranium production. Thus, Cameco is preparing its assets today to make sure it can be among the first to respond when the market signals new production is needed. * Acquisition Strategy Cameco has a dedicated team looking for acquisition opportunities that could further add to its supply, support its sales activities and complement and enhance its business in the nuclear industry. It will...
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...The global village and individuals In this essay, I will discuss how access to the global village changes ones perceptive on international affairs. I will then outline the extent students are preparing for international work. Lastly, I will point out the variation in access to the global village experienced by different by people. Traveling abroad or friends can change one’s perspective on international affairs in many ways, such as the way that a person perceives life in other countries. When communicating with friends who have travelled or who are from other countries one may learn about the political, social and business circumstances in that country. For example, I befriended a guy from Rwanda who told me about the political situation in his country and how he and his family left Rwanda because of the circumstances they found themselves in. In relation, when traveling abroad one can also learn about circumstances in the visiting country but here you as the individual will be able to see the circumstances in that country first hand e.g., poverty or genocide. Circumstances in a country can also be detrimental to students of that country. This is the why a lot of students want to study abroad. In an attempt to increase their chances of study or work abroad, students will make use of any opportunity to prepare them for life in another country. They will learn a foreign language or travel to the country of their choice. For example, my friend who dreams of one day traveling...
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...knowledge * Prudent public finance Our economic fundamentals need to be rooted in stable prices, productivity, and a high level of savings. Our goals will not only be GDP-focused, but balanced with equitable wealth distribution and enhanced wellbeing. * Increasing private investment and consumption * New growth through productivity and knowledge * Prudent public finance Six strategic thrusts will address the end-to-end needs of the rakyat 1- Enhancing inclusiveness towards and equitable society 2- Improving wellbing for all 3- Accelerating human capital development for an advanced nation 4- Pursuing green growth for sustainability and resilience 5- Strengthening infrastructure to support economic expansion 6- Re-engineering growth for greater prosperity Six strategic thrusts will address the end-to-end needs of the rakyat 7- Enhancing inclusiveness towards and equitable society 8- Improving wellbing for all 9- Accelerating human capital development for an advanced nation 10- Pursuing green growth for sustainability and resilience 11- Strengthening infrastructure to support...
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...Mgt 101 Question: How should Mr. Duarant assess the opportunity in various countries around the world? Answer: Carrefour is the world largest hypermarket in terms of size, 2nd largest in terms of revenue and 3rd largest in terms of profit. It is the Wal-Marts biggest global competitor and has around 495,000 employees. But Carrefour is preparing for a global expansion and also for strengthening their current markets. However, different market has different levels of opportunities for Carrefour. So, Mr. Duarant, CEO of Carrefour, needs to properly assess what kind of opportunity is waiting for them in different countries. There are several factors that need to be judged for assessing opportunities in various countries. First of all, consider the quantitative factors, factors that can be measured in numerical terms. Carrefour is operating business in China and wants to enter in Indian market. China has a population of 1324.6 million and India 1139.9 million, which are very close. But both are bigger than all of the European markets. That’s why, these markets offer Carrefour more sales volumes that means profit, which is an opportunity for them. Another important factor to consider is qualitative factors, factors that are difficult to measure in numerical terms; examples of these factors are the political environment of a country, geographic location, product preference of the people etc. So, for Carrefour Western European, South American and Asia Pacific countries...
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