...exclusive services Go: Accelerate your sales q Experiment with a variety of formats q Write great titles with relevant keywords and describe items completely (including flaws) multiple angles on a neutral background Winner’s circle: Earn eBay Top Rated status and rewards q Complete 100 transactions with $1,000 in sales from US buyers least 98% q Create a seller account and verify your business information subscription level for PayPal q Include up to 12 clear, well-lit photos from q Optimize your listings for mobile devices q Price items competitively and offer free shipping or combined shipping discounts q Calculate the lowest fees and choose the right q Select your payment methods and sign up See page 4 q Maintain a positive feedback rating of at q Maintain 0.5% or fewer transactions with low detailed seller ratings (DSRs) and 0.3% or fewer eBay and PayPal Buyer Protection closed cases without seller resolution tracking by end of next business day, and offer minimum14-day returns with money-back option a personal touch See page 13 Set: Get your bearings q Get tips and best practices in the Seller Information Center Size up the competition in search results, completed listings, and Marketplace Research selling price q Sell internationally with ease q Use item specifics and product details to create complete listings q Specify 1-day or shorter handling, upload q Set a clear, competitive return policy q Sell more with Best Offer, Buy It Now...
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...UPS: Strategic Analysis United Parcel Service, Inc. (“UPS”) was founded in 1907 as a private messenger and delivery service in Seattle, Washington. Today, UPS is the world’s largest package delivery company and the premier provider of global supply chain management solutions. They deliver packages each business day for 1.1 million shipping customers to 7.7 million consignees in over 220 countries and territories. In 2011, they delivered an average of 15.8 million pieces per day worldwide, or a total of 4.01 billion packages. Total revenue in 2011 was $53.1 billion (UPS, 2011). UPS serves the global market for logistics services, which include transportation, distribution, forwarding, ground, ocean and air freight, brokerage and financing. Their technology seamlessly binds their service portfolio. They have three reportable segments: U.S. Domestic Package, International Package and Supply Chain & Freight. An in-depth SWOT analysis was performed in order to develop new strategies for the company. External Analysis: Customer Analysis According to the UPS website (Datamonitor, 2011), the company does well in providing a diversified set of services through its three business segments of the end markets: UPS’ US domestic package business segment; UPS’ international package business segment; and the supply chain and freight business segment. UPS’ US domestic package business segment is engaged in air and ground delivery of small packages up to 150 pounds in weight and letters...
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...CONTENTS I. Introduction……………………………………………………………………………….2 II. Company Overview……………………………………………………………………..3 Company Background……………………………………………………………...3 Services Offered……………………………………………………………………..4 SWOT Analysis……………………………………………………………………...5 III. Environmental Analysis………………………………………………………...……13 PESTEL Analysis…………………………………………………………………..13 Competition Analysis………………………………………………………………16 IV. Marketing Plan…………………………………………………………………………16 Marketing Goals…………………………………………………………………….16 Marketing Strategies……………………………………………………………….17 Marketing Mix……………………………………………………………………….20 Marketing Budget…………………………………………………………………..22 V. Recommendation………………………………………………………………….…..23 INTRODUCTION The competition in the business arena has been very stiff and complex. In this regard, the organization must be able to utilize a strategy and management system that will enhance the performance of the business so as to outgrow its rivals (2000; 2003). There are certain ways or techniques that can be considered in order to emerge and continue to be competitive within the market place. The marketing concept has been defined as ‘the key to achieving organizational goals’ and the marketing concept rests on ‘market focus, customer orientation, coordinated marketing and profitability’. In a profit making business the firm obviously has to try and achieve this level of customer satisfaction as a way of staying ahead of the competition and making a profit. Traditionally, marketing...
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...electronic goods to the consumer market. It is with great pleasure that we introduce the latest our line of innovative products, the G-Smart Coffee Station. The G-Smart Coffee Station will provide consumers the ability to brew a variety of coffee flavors and styles including café americano, latte, cappuccino and espresso. It allows consumers to operate the G-Smart Coffee Station manually, with a programmable timer or from an application installed on a personal smart communication device. The G-Smart Coffee Station will greatly assist consumers to better manage their time and enhance the quality, productivity and convenience of their daily lives by reducing the amount of time brewing and by providing them with an exquisite cup of coffee. Product Description and Classification Product Description and Support of the Mission Company G Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronics solutions.” True to our dedication to be an industry leader in providing the highest of quality electronic products to our customers, Company G’s G-Smart Coffee Station provides consumers the ability to brew a variety of coffee flavors and styles and can be operated manually or remotely over a wireless network. The innovative design allows for the storage of three separate flavors of pre-ground coffee for brewing up to four pre-programmable styles of coffee including café americano, latte, cappuccino and...
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...In today's modern era, everybody does research before buying a product. Research is done whether it is a minor product like corn flakes to a major product like buying a car. Research which is mostly done on the Internet has transformed our spending habits. We use the internet to decide what to buy, when to buy, where to buy it from, and we use it to compare prices as well. Previously, consumers would see the advertisement and go to stores to find more about the product but with the advent of internet, consumers after watching the internet do more research on the product rather than going directly to the store. The moment consumers start researching about a product on their laptop or smart phone this is where the zero moment of truth begins. There are different ways of doing a research which include reading reviews, using social network and discuss about a brand, or follow a blog. Companies who are aware of this use this as a advantage and try to improve the reputation of their brand on the internet. In 2006, I decided to buy a dell desktop for personal use. I kept using it till its usage life got over. Then in 2008 I decided to buy another desktop and I got the same dell desktop again. But in 2013, when I wanted to a buy a new desktop, I just did not simply buy the same desktop again. This time I went online and compared different desktops. I saw the features of different desktops and did a cost benefit analysis. I used my facebook account to ask my friends which desktop would...
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...throughout the site plays a huge role. As customers use the site, their activity is recorded and registered to then be provided with content related to what they’ve previously had an interest in. This can all be done with very simple technology that can even build automated messages through emails to customers (Kanary, 2014). Amazon seems to attract individuals of the higher class than those that use eBay. Amazon promotes safety and security in their purchases, which gives individuals that have regards for high risks of their credit cards or identity can feel better when shopping online. Amazon does not market the unique or rare items that eBay tends to focus on, such as the older non-reproduction car parts or antique items that people put up for sale on their...
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...consumers who are willing to pay extra for the product of high quality. What makes Starbucks a strong coffeehouse market player is strategic location of its stores. Traditionally located in high-traffic locations with high visibility, Starbucks ensures its stores are visually appealing. Such value-adding offers as free wi-fi and excellent customer service strengthen competitive position of Starbucks as well. Finally, it should also be mentioned that Starbucks carefully listens to the needs and wants of its customers. An example of the care for preferences of consumers is extensive social responsibility initiatives program led by Starbucks and emphasis on being environmentally-friendly. In other words, the company’s management keeps track of current trends on the market and changes in consumer preferences. However, face to China market situation, Starbucks can not afford high rental price for good traffic location. Introduction The company was opened first single store in 1971 in Seattle’s Pike Place Market. The store was a roaster and retailer of whole bean and ground coffee, tea and spices. The name, inspired by Moby Dick, evoked the romance of the high teas. In 1981, Howard Schultz founded Starbucks, and today, Starbucks connect with millions of customers every day with exceptional products and nearly 18,000 retail stores...
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...Pricing as an Element of the Marketing Mix THE COMMERCIAL EXCHANGE Although people often think of marketing as synonymous with advertising or salesmanship, it is actually much broader. Marketing consists of the full range of activities involved in facilitating commercial exchanges and having all of these activities be guided by a concern for customer needs. The central idea here is that of the commercial exchange (see Figure 1.1). This is where a seller provides a product to a buyer in return for something in exchange (usually an amount of money). The product could be something tangible, which is referred to as a good, or the product could be the result of human or mechanical effort, which is referred to as a service. The buyer could be a consumer - an individual who purchases a product for his or her own use - or the buyer could be a business customer - an individual or group who purchases the product in order to resell it or for other business purposes. One aspect that makes the commercial exchange a very important idea is that it describes an interaction that is voluntary. Both the buyer and seller participate in the exchange voluntarily because the exchange will lead them both to be better off. For example, consider the vendor in the street selling Chocolates. You pay in your money and get a large package of M&M’s. You do that voluntarily because you would rather have the bag of candy than the money. On the other hand, the Mars company, which produces M&M’s...
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... United Parcel Service (UPS) Overview United Parcel Service, Inc. was founded in 1907 as a private messenger and delivery service in Seattle, Washington. Today, UPS is the world’s largest package delivery company, a leader in the U.S. less-than-truckload industry and the premier provider of global supply chain management solutions. It deliver packages each business day for 1.6 million shipping customers to 8.2 million receivers ("consignees") in over 220 countries and territories. In 2014, it delivered an average of 18.0 million pieces per day worldwide, or a total of 4.6 billion packages. Total revenue in 2014 was $58.2 billion. It are a global leader in logistics, and it create value for its customers through solutions that lower costs, improve service and provide highly customizable supply chain control and visibility. Customers are attracted to its broad set of services that are delivered as promised through its integrated ground, air and ocean global network. Its services and integrated network allow shippers to simplify their supply chains by using fewer carriers, and to adapt their transportation requirements and expenditures as their businesses evolve. Across its service portfolio, it also provide control and visibility of customers’ inventories and supply chains via its UPS technology platform. The information flow from UPS technology drives improvements for its customers, as well as for UPS, in reliability, flexibility, productivity and efficiency...
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...From: Blue Nile To: Board of Directors Re: Strategic Report Date: March 31, 2013 Executive Summary The mission of Blue Nile is to build a premier specialty retailer of jewelry by offering consumers high quality products at compelling values through empowering the shopping experience. We employee a best-cost provider strategy, focused on offering premium jewelry with attractive prices, while offering the shopper a comfortable and user friendly shopping experience. We aim to offer customers their desired piece of jewelry at an affordable price. To continue our dominance in the online jeweler market, we will continue to maintain strong relationships with our suppliers to keep our supply chain running efficiently. We will also continue to offer premium customer service to ensure the best shopping experience possible. With expansion into global and foreign markets, Blue Nile is constantly seeking ways to expand out market share, creating more value for our shareholders. Mission Statement To build a premier specialty retailer of jewelry by offering consumers high quality products at compelling values through empowering the shopping experience. Strategic Objectives Our objective, at Blue Nile, is to maximize our revenue and profitability and increase market share both domestically and internationally by offering exceptional value to our customers through a high quality customer experience that leverages supply chain efficiencies and an efficient cost structure. ...
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...Objective 8 Price Objective 8 Place Objective 8 Promotion Objective 8 Marketing Strategies and Implementation 8 Product Strategies 8 Price Strategies 9 Place Strategies 9 Promotion Strategies 9 Marketing Implementation 10 Product Action Plan 10 Price Action Plan 10 Place Action Plan 11 Promotion Action Plan 11 Monitoring Procedures 11 Introduction Company G is proud to present its new MediMinder! It is a new electronic medication dispenser that is easily programmable and delivers both an auditory alarm and visual blinking alert when pills are needed to be taken. This new appliance will usher Company G into the world of medical products by providing groundbreaking technology while providing the quality and convenience that our customers have come to expect. It is a revolutionary and exciting innovation in the world of healthcare. Product Description and Classification Product Description and Support of the Mission Company G Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronics solutions.” The MediMinder is the most innovative automatic medication dispenser ever to hit the healthcare market. The unit is easily programmable and delivers both an auditory alarm and a visual blinking alert when pills are needed to be taken. It holds 60 doses of any size medication and features a battery backup system in the event of power outage. It...
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... 000318652 Department of International Business Management Mohawk College, Hamilton Table of Contents Executive Summary: 3 Corporate Profile: 4 Nature of Business 4 Product Offering 4 Organizational Chart 6 Human Resources Management 6 External Resources: 8 Company strength 8 Company weakness 8 Target Market & PESTE Analysis 9 Target Market Segmentation: 9 PESTE Analysis: 10 Opportunities 11 Threats: 11 Market Entry Method: 12 Market Strategy: 13 Global Supply Chain 16 Warehousing & Inventory: 17 Legal System 18 Company contracts 18 Free Trade Agreement 19 Risk Management: 21 Internal Risks 21 External Risks 22 SWOT Analysis 23 Summary: 24 Conclusion: 25 References: 26 Executive Summary: Le Château Inc. is one of Canada’s oldest specialty retailers and manufacturer of contemporary fashion apparel, accessories and footwear’s all at valued pricing for all fashion icons. This is as a result of hard work, intensity and perseverance over time. The brand’s fashion sense is best suited to all times, ever more inspiring and engaging stylish clientele home and abroad. Le Château is presently sold exclusively through its 236 retail locations and has a strong financial base. It has 10 stores under license in the Middle East and has an...
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...Implementation 8 Product Strategies 8 Price Strategies 8 Place Strategies 8 Promotion Strategies 8 Explanation of Strategies………………………..……………………………………………………………………………………………….9 Implementation Plan 9 Product Tactics 9 Price Tactics 9 Place Tactics 9 Promotion Tactics 9 Monitoring Procedures 10 Introduction Company G has become one of the most highly regarded companies in the electronics market. Through its comprehensive design and manufacturing process it produces high quality products at an affordable price and offers a second to none warranty on all of its products. Once again it produced their latest product which promises to be one of the most universally recognized GXS product lines ever. Our newest product, the GXS Beverage Brewing System, will allow our target market to seamlessly brew and enhance the experience of beverage brewing, making every morning, noon or night more enjoyable and convenient. I have developed the following marketing plan for Company G and I am confident that by following it that it will allow them to reach the full profit potential of the new product. Product Description and Classification Product Description and Support of the Mission Company G Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronics solutions.”...
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...ABSTRACT Barnes & Noble is a Fortune 500 company, and a leader in their field. The business is multi-faceted; in addition to their paper & ink product offering, the company also has a strong DVD, magazine, and eBook base; the wide variety of products offered may help the company to continue exhibiting strong growth in the future. In 2009, Barnes & Noble introduced the Nook e-reader, a device that would allow the company to enter the quickly growing market of electronic books. The Nook was an instant success, with sales of the device and of electronic books skyrocketing for the first few years. Barnes & Noble responded to this success by pouring additional resources into the Nook product line, enhancing the device and partnering with other tech giants in order to ensure the Nook remained the best e-reader on the market. However, as other competitors entered the market with lower prices and different options, Nook sales began to fall. This paper examines the history of Barnes & Noble, the evolution of the Nook product line, and the current questionable profitability of the Nook line. Barnes & Noble is a large and successful business with humble origins. The company was originally established in the early 1900s by the son of an Illinois book-printer, and was acquired by Leonard Riggio in 1971. Riggio was an innovative bookseller and entrepreneur, who at the time owned and operated a highly successful chain of college bookstores. When he purchased the floundering Barnes...
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...L.L.Bean is the industry leader in providing to its customers, outdoor equipment and apparel. With growing competition and a stagnant economy, the company must continually work to maintain sales, profits, and customer loyalty. L.L.Bean does this by focusing on the competitive forces prevailing throughout the business environment. These forces include new market entreats, the power of the buyer and the supplier, the growing threat of substitute products, and their competition. L.L.Bean’s Competitive Forces L.L.Bean works hard to reduce the threat of new entrants to the marketplace by erecting barriers to entry. L.L.Bean accomplishes this by offering products or services that are difficult to displace in the eyes of customers. L.L.Bean products are recognized around the world for their practical design and high quality. L.L.Bean has built its brand by maintaining customer perceptions of quality and service. The company conducts business with the belief that the brand should reflect the values of L.L.Bean, along with the products it sells (Reed et al., 2009). The company devotes significant time and energy to product research, testing and development. This process includes lab tests, field testers and employee and customer feedback. L.L.Bean operates its own independent test lab for scientific analysis of materials, construction and design. Prototypes for new products are tested, revised and retested in a continuous cycle until they meet customer requirements and L.L...
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