...2 Methodology pg.3 Overview of Pringles pg.3 Product Definition of Product pg.4 Product Life Cycle pg.5-6 Branding pg.7 Packaging pg.8-9 Price Importance of Price pg.10 Pricing Methods pg.10-11 Promotion Methods of Promotion pg.12-14 Place Methods of Distribution pg.15-16 Conclusion pg.16 Bibliography pg.17 Introduction My name is choco. I am currently studying business at Waterford. As part of my Marketing Practice Module I am required to select a product and analyse the Marketing Mix in relation to the product. The product I have selected is Pringles. I chose to do my project on Pringles as they have a very interesting packaging design and they are one of the leading providers of potatoes crisps. Firstly I will present an overview of Pringles then I will examine the Marketing Mix used by Pringles. There are four elements of the Marketing Mix, these are, Product, Price, Promotion and Place. In the product section I will define the Product Life Cycle and determine where Pringles are positioned on the Life Cycle. I will then examine Pringles brand name and the packaging that...
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...Sunderland Faulty of Business & Law Undergraduate Programmes MKT306 Marketing Strategy Assignment February 2009/10 Please read all instructions and information carefully. You are required to submit your work within the bounds of the University Infringement of Assessment Regulations. Your assignments must be handed in to the University of Sunderland Learning Resource Centre with an accurately and clearly completed Assignment Cover Sheet. Learning Outcomes Assessed: Upon successful completion of this module, students will be able to: • Knowledge 1. Explain the nature of marketing strategy and its significance for the organisation 2. Assess the drivers and factors affecting the choice of marketing strategies 3. Evaluate appropriate models and techniques that aid the strategic marketing process 4. Analyse contemporary marketing issues and problems in a strategic context • Skills 1. Apply research skills 2. Demonstrate interpreting advanced information and marketing data handling skills 3. Assess communications skills to develop effective relationship marketing Title: Individual report Weighting: 100% Module Assessor: Stephen Storey Issue Date: February 2010 Hand-in Deadline: 2.00pm Monday 17th May 2010 Word Count: 2500 - 3000 + Appendices Task This assignment is a single report in two parts. (As a guide only; each part should form approximately half of the final report) ...
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...Case Citation: Maryland v. Pringle, 540 U.S. 366, 124 S. Ct. 795, 157 L. Ed. 2d 769 (2003) Parties: The State of Maryland, Plaintiff / Joseph Jermaine Pringle, Defendant Facts: Joseph Jermaine Pringle was the front seat passenger in a car with two other people that was stopped for speeding. As the arresting officer watched the driver open the glove compartment, he noticed a large roll of money, giving him probable cause to search the vehicle. During the search he also found several bags of cocaine that were hidden behind an armrest in the back seat. During questioning, all of the occupants in the car claimed that they had no knowledge of the cocaine and that it did not belong to them. They were all arrested. The defendant was tried for and...
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...Maryland v. Pringle Supreme Court of United Sates Argued: November 3, 2003 Decided: December 15, 2003 Chief Justice Rehnquist delivered the opinion of the court. Facts: On August 7, 1999 at 3:16am, three occupants driving in a Nissan Maxima was pulled over by the Baltimore County Police for speeding. When the officer asked for the driver Donte Partlow’s license and registration, he noticed rolled up money in the glove compartment. After checking for outstanding warrants with no findings, the officer had the driver get out of the car and issued him an oral warning. After being asked if he had any weapons or narcotics in the vehicle, the driver then consented to a search of his vehicle after a second patrol car arrived on scene. The officers...
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...How To Make A WiFi Antenna Out of A Pringles Can Wi-Fi has completely changed the way we browse the net and use the internet in our day to day life. The complete comfort of accessing internet at better speeds is achieved through Wi-Fi networks. This article explains how to make a WiFi antenna out of a Pringles can, which you can use to boost your Wi-Fi network speeds. Here is the procedure : What is Cantenna? In order to boost your Wi-Fi internet network speed, you need to make an arrangement and fix it on the roof of your home. This equipment is built with the help of tin cans and it acts like an antenna. Thus, it is called a “˜Can’tenna. Here are a few advantages that you can get by installing a cantenna on your roof top. As it acts like an extra antenna, the range of your Wi-Fi network also increases, thus enabling more data transfer speeds and more mobility. It is proven that cantennas have more gain than the normal commercial antennas. Automatically detects Wi-Fi hot spots. Building one such antenna is really cheap and affordable. A cantenna is very much essential if you love mobility. Arranging a cantenna helps you to connect to the internet on your PC, laptop or Wi-Fi-enabled mobile handsets without the need for any wires. The speed at which you can access the internet is also reliable. You can play online role-playing games which would otherwise not be possible on any other modes ofwireless connectivity options like GPRS. To add up spice, building your...
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...conveninence foods that include crackers, toaster pastries, cookies, cereal bars, fruity gummy snacks, and frozen waffles and vegetables. They are known for their diversified product lines under the brand names such as Famous Amos, Rice Krispsies, Corn Pops, Pop-tarts, Fruit Loops, Eggo, Frosted Flakes and much more. Their products are manufactured throughtout 17 countries and then marketed in more than 180 countries. The Kellogg Company bought over Priangles for an estimated amount of $2.7 billion from Procter and Gamble. Kellogg had announced that their agreement for acuiring Procter and Gamble's Pringles food label for $2.7 billion US dollars like sale of brand towards Diamond Foods was terminated because of ongoing accounting scandals as well as the change within the United States snack food maker does their management. Procter and Gamble claimed articular interest within Pringles other several suitors. Several multinational food organization have tried to refocus their strategies as well as restruct the company for building strong portifolio about snack products. Kraft Foods, most essentially, has been in the process of trying to form the...
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...Comparative Test Brand Rank Weight Price (in gm.) (in `) potato Chips Bingo Parle Lays Haldirams Pringles Uncle Chips 1 2 3 4 5 6 7 8 9 1 3 4 66 84 63 66 182 72 200 60 18 130 110 120 150 20 20 20 15 122 20 42 10 5 20 15 20 20 Branded Chips & Snacks Stay within Munching limits! Bikano Balaji Diamond Snack Food Kurkure Bikano Chatex Parle Fulltoss Haldiram’sTakatak 2 Branded chips and snacks have become part of the daily diet for rural and urban kids in india. Working parents prefer to buy the branded chips and snacks as they believe that these are prepared hygienically and will provid some amount of energy and nourishment that the children are deprived of because of their parents busy schedules. Parents tend to forget that chips and snacks are fillers and not a whole meal that provides nutrition in some proportion. Consumer VOiCe did comparative testing of well known chips and snacks brands to find out how well these products perform on health and hygiene parametres . Fortunately all the tested products were endorsed as hygienic and as far as being healthy, the manufacturer were playing with words – ‘no added msg’, ‘edible oil’, ‘iodized salt’. So many different names confusing even educated consumers searching for definition of these words in dictionaries rather than being able to make a quick decision as to which product is most suited for them. Read our report to help you make a better choice next time! F rom being a poor man’s staple diet ensuring sufficient...
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...Background summary: Kellogg Company is a manufacturer of cereal and convenience foods, such as cereal bars, fruit-flavored snacks, frozen waffles, cookies, and crackers. Kellogg manufactures its products in 17 countries and sells its products in over a hundred countries. The sales of core products, like cereal, has declined over time in major markets like the United States and Europe. Cereal was a convenient food for breakfast, but now consumers do not have time to “sit down with a bowl, milk, and spoon.” Snacks have become a core product for the company. Kellogg acquired Pringles to expand its market share in international snacks. Kellogg’s investors were pleased with the acquisition. Mr. Bryant paid for Pringles acquisition at a high price of $2.7 billion versus $950 million of Diamond’s deal, because he speculated Pringles would help Kellogg increase profits. Kellogg has faced intense competition from GM & Ralston, Quaker, Post & Nabisco, etc.. Knowledgeable consumers and nutritionists criticized the high caloric content and use too much of salt in Kellogg’s cereals. Mr. Robert Dickerson, Kellogg’s consumer research analyst, believed that the company should refresh its entire portfolio to attract consumers by changing its image on packaging and rebranding the products. Problem statement: Kraft is refocusing their production toward snacks, and Kellogg can face intense competition. Kellogg’s core market sales, profit, and share price have declined. Kellogg must find...
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...Why Leadership Is The Most Dangerous Idea in American Business If you're an entrepreneur, almost everything about "leadership" as we know it is bad for you. But there's another way to lead. Here are the rules. Maybe you've noticed: Never in the history of management science has leadership been more studied, worried over, theorized about, and debated than right now -- not least because for two years the world has supplied leaders-in-training with a (mostly unhappy) curriculum. The stock bubble collapsed. The economy soured. September 11 came and begat whole new anxieties that prompted unprecedented questioning about vocational life and leadership in communities of every kind. Corporate scandals and greed brought CEO reputations low and raised ethics concerns high. And nowIraq. Throughout the contentious diplomatic run-up and then during the conflict itself, leaders were dissected everywhere. You'll recall the stories. Bush the autocratic unilateralist vs. Blair the participative consensualist. Rumsfeld vs. the generals. Churchill circa 1942 vs. all of the above (an op-ed smackdown that somehow Winny always wins). By the time this is published, there will have been more stories: How to lead. How we're being led. How we want to be led. The world's curriculum, like it or not, is rich with object lessons. The problem is that, for entrepreneurs, those lessons are all wrong. Not because they're necessarily bad in themselves, but because they're all to do with the wrong kind of leadership...
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...certain grower payments for the 2011 and 2010 crops were not accounted for in the correct periods” (Harris, 2012). After the investigation, the Board of Directors took control of the company. The board dismissed the CEO and CFO and placing them on administrative leave. The pending deal where Diamond Foods were to acquire the Pringles brand from Proctor & Gamble is also in jeopardy. This deal was at a value of $1.5 billion which would have given Diamond Foods Pringles potato chips and other products. Diamond Foods remained confident that the financial statements were accurate. the terms The contract between Diamond Foods and Proctor & Gamble, gave Proctor & Gamble an option to withdraw from the deal based on any problems with the financial statements of Diamond Foods. The audit committee investigation was then taken up by the Securities and Exchange Commission where it was discovered that about $20 million in “continuity “ payments that was made to walnut growers in August 2010 and about $60 million in “momentum “ payments in September 2011 weren’t accounted for in the correct periods. (Harris, 2012) With the acquisition of Pringles by Diamond Foods now on hold the company still showed to be financial sound with...
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...* Data Data are raw facts that describe the characteristics of an event or object. Before the information age, managers manually collected and analyzed data, a time-consuming and complicated task without which they would have little insight into how to run their business. Lacking data, managers often found themselves making business decisions about how many products to make, how much material to order, or how many employ- ees to hire based on intuition or gut feelings. In the information age, successful manag- ers compile, analyze, and comprehend massive amounts of data daily, which helps them make more successful business decisions. Figure 1.2 shows sales data for Tony’s Wholesale Company, a fictitious business that supplies snacks to stores. The data highlight characteristics such as order date, cus- tomer, sales representative, product, quantity, and profit. The second line in Figure 1.2, for instance, shows that Roberta Cross sold 90 boxes of Ruffles to Walmart for $1,350, resulting in a profit of $450 (note that Profit = Sales − Costs). These data are useful for understanding individual sales; however, they do not provide us much insight into how Tony’s business is performing as a whole. Tony needs to answer questions that will help him manage his day-to-day operations such as: * Who are my best customers? * Who are my least-profitable customers? * What is my best-selling product? * What is my slowest-selling product? *...
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...to the complaint released by the Securities and Exchange Commission, the answer was 10 cents less than the expected 82 cents that the company was expected to pay. To cover the difference, Mr. Neil devised a plan to put the extra cost into the following year which all the company the report better-than-expected results. The alleged fraud gave the company a string of earning beats and a strong rise in its stock. It also allowed Diamond Foods Inc the necessary currency needed to clinch a deal to buy the Pringles snack brand from Proctor and Gamble for $2.35 billion. Everything unraveled after the Wall Street Journal and some skeptical investors questioned the company’s accounting. According the Diamond Foods Inc, they conducted an internal investigation and ultimately restated its finances for the 2010 and 2011 fiscal years. The restated numbers showed the stock price per shared dropped from $90 a share to $13 a share. The fraud also had a negative impact on acquiring the Pringles snack brand. Diamond fired Mendes and Neil in early 2012 and restated its earnings after an internal probe concluded that the accounting was improper. (Hamilton, 2014) On January 9th 2014, the Securities and Exchange Commission charged Diamond Foods and its former SFO in an accounting scheme to falsify walnut costs in order to boost earnings and meet estimates by stock analysts. The SEC also charged Diamond’s former CEO for his role in the company falsifying financial statements that were filed with the...
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...and arguments. Realistically immigration has resulted in the laws having more illegal immigrants live and work here in the United States. I have read three different articles on the pros and cons of illegal immigration. Immigration is becoming a normal thing in the United States and it shouldn’t be. Summary In the article “Let Us Give Thanks to Our Immigrants” by Rupert Murdoch, he shows some evidence to support his agreeing with illegal immigration. He shows support on how they have contributed to the education in America. Whereas in the articles “The Winners in Immigration: Public Prisons,” by Aubrey Pringle, and “Republican Views on Immigration,” by RepublicanViews.org shows support on why immigration is not good for the United States. Murdoch shows that many of the high paying jobs in the United States are held by immigrants or children of immigrants. Whereas Pringle and RepublicanViews.org shows that our government is suffering because of all the illegal immigrants in our country. Argument Murdoch is pro-immigration. He has provided evidence to show why he supports immigration. He also was an immigrant himself and all his family was from Scotland. He does state though that these days it’s hard to talk about the benefits of immigration after 9/11, because many Americans worry about our borders and security. He shows some statistics to back up his claim on how immigrants have made our society in education. He says in his speech the following: “In a study on high...
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...Diamond Foods Financial Fraud Scandal Adrienne M Somers David F McCormick Acct 320 February 27 2012 In April 2011, Diamond Food Inc (DMND), the nation's largest walnut processor and maker of Emerald nuts announced plans to buy Pringles from Proctor and Gamble for $1.5 billion in stock (Reuters, 2012). This move was part of the company's aggressive growth strategy to become a leader of the snack food industry. Former chief executive officer, Michael Mendes, and former chief financial officer, Steven Neil, spearheaded this effort. However, plans were postponed as questions arose about two large payments that were made to walnut growers in August of 2010 and September 2011 for $20 million and $60 million respectively. An internal audit of the financial records found that these payments were improperly booked into the wrong accounting period, which artificially reduced the company's costs, and boosted earnings in that period making the company look more profitable than it actually was. It is a technique known as earnings management. Because of the probe, Michael Mendes and Steven Neil were removed from their positions as CEO and CFO (Dalai, 2012). The financial records for 2010 and 2011 were found to be unreliable meaning that would have to restate their financial results for both these years. This scandal caused Diamond Foods Inc shares to fall by 40 percent. It seriously damaged the reputation of the company and the trust of their shareholders. It also ruined any chance...
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...Rice in the Low Country of South Carolina ENGL-135: Advanced Composition DeVry University Online Professor Berardi-Rogers Rice in the Low Country of South Carolina According to local history the rice seed was brought to the low country of South Carolina in 1672 and by 1691 the General Assembly was allowing the plantation owners to pay their taxes in rice. Rice flourished in the low country of South Carolina which encompasses the southern coastal areas between the rivers and the ocean. The black slaves in the area where from Gambia River area of Africa where rice was grown. These slaves taught the whites how to use their tidal rivers to plant and grow great crops of rice call South Carolina Gold. (Rice and Slavery: A Fatal Gold Seede) Rice was the money making crop for Antebellum South Carolina, it was a labor intensive crop which produced great riches for the white plantation owners and caused great trial and tribulations for the black slaves. Rice became the staple crop for the southern coastal regions of South Carolina. The rice fields were built by African slaves brought to the low country for this specific purpose. They taught the white plantation owners how to make this crop thrive. It made many white men rich. The rice fields were great works of art. “Historical archeologists have found evidence from records that the embankments were six or more feet tall and 15 feet wide. When compared to building the Egyptian Pyramids, the amount of dirt moved...
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