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Problem Findings and Problem Solving

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PROBLEM FINDING AND PROBLEM SOLVING

“The most important part of any business or invention is that it must solve a real need and a real problem. Observe the world around you – everything you do, and especially everything you don’t like to do – solve a real problem and the world is yours.” - Aaron Patzer, Founder, Mint.com
There is a whole problem process, which involves finding the problem, shaping it and then solving it.
Problem finding means discovering something that troubles you and your society at large. It requires intellectual vision and insight into what is missing. Problem shaping, is then breaking it into parts, analyzing the problem and looking at it from different perspectives. Once all that is done, you are left with the simple process of solving the issue to the best of your ability.
So, how do we get started?

NAILING A PROBLEM
“The problem is we don’t understand the problem” ~ Paul MacCready. You need a solid idea for a business and it doesn’t have to be cool, it just needs to provide a solution to a common problem.
In my experience, problems in need of solutions have always been preceded with statements like “there needs to be a way to …” and “I wish there was a way to …”, however, that’s only the tip of the iceberg. There are a lot of problems to be solved, the key is to find them before someone else can.
1. Start with Why
Almost everyone has seen Simon’s Ted Talk. Most people like it, impart it, and the go back to building products that have no purpose.
Understanding “why” doesn’t have to be a painful process and it doesn’t mean you have to build a non-profit.
With a clear why, you can inspire the best people who also believe in your same purpose.
2. Finding Real Problems
Customer Journey: In order to find out the most needed problems to solve, you would start by mapping out a customer progress, from beginning (finding the

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