...Region Analysis The Asian region of the world has been growing in manufacturing and technology from Japan to South Korea many different alliances of been made by companies having product made or parts of it made in this region. This will allow the manufacturing of our Blueberry Satellite Phones to be made in the same region saving time and expense of shipping the product to India. We will need to establish an alliance for the marketing side of product in India and in the future the rest of the region. The region on a whole as many economic upsides with many of the country’s growing despite the slowdown in the world’s economy and the trouble in 2009 from the United States financial problems. China withstood the crisis relatively well, owing to its vast foreign-exchange reserves and dynamic economy and as a result, China emerged in 2009 to take its place as a global power, while the USA experienced serious economic difficulties” (Tan, 2010). There many regional banks those can provide potential finance options in the region from China, Japan, and South Korea to help with getting the production of the phone going. Politically the region is somewhat stable with a few exceptions from places like Afghanistan with the ongoing war. Other countries in the region like North Korea have created at times a panic over their rocket and nuclear capabilities which does keep the region on edge at times. There is also the threat of terrorism with cells of possible terrorist in the mountain regions...
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...Week 1 – Health Care Marketing Information Matrix Laurie Thompson HSC490 October 8, 2012 Jennifer Pharr Health Care Marketing Information Matrix There are a variety of information sources that may be used by consumers to obtain information relating to the marketing of health care products and services. The following matrix is intended to assist you in organizing the information contained in these sources. Consider the types of marketing messages that these information sources may contain and the reliability of the marketing message. Following the provided example, identify three examples of your own. |Source of Health Information |Type of Health-Related Information |Marketing Messages |How the Consumer May Assess the Accuracy or | | | | |Reliability of the Marketing Messages | |List the information source, such as Internet websites, WebMD, |Type of information provided by the source|List at least one marketing message being |List one approach the consumer may use to verify | |MedLine, or the news media. | |communicated to the consumer within this |the accuracy of the marketing message. | | ...
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...MKT 315 WK 4 ASSIGNMENT 1 RETAILER MARKETING CHANNELS To purchase this visit here: http://www.activitymode.com/product/mkt-315-wk-4-assignment-1-retailer-marketing-channels/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 315 WK 4 ASSIGNMENT 1 RETAILER MARKETING CHANNELS MKT 315 WK 4 Assignment 1 - Retailer Marketing Channels Select a retailer that you are interested in. Write a six to eight (6-8) page paper in which you: 1. Outline and describe the basic configurations, flows of products and information, and typical participants in marketing channels. 2. Identify the three (3) most influential channel participants for the retailer that you selected. 3. Describe the role of marketing channels in the overall marketing strategy of the retailer you chose. 4. Conduct an environmental scan for your particular retailer. Describe how each environmental variable (demographic changes, economy, etc.) affects the marketing operation. More Details hidden... Activity Mode aims to provide quality study notes and tutorials to the students of MKT 315 WK 4 Assignment 1 Retailer Marketing Channels in order to ace their studies. MKT 315 WK 4 ASSIGNMENT 1 RETAILER MARKETING CHANNELS To purchase this visit here: http://www.activitymode.com/product/mkt-315-wk-4-assignment-1-retailer-marketing-channels/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 315 WK 4 ASSIGNMENT 1 RETAILER MARKETING CHANNELS MKT 315 WK 4 Assignment 1 - Retailer Marketing Channels Select a retailer...
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...Instamatic – Old Video Cameras Technology has changed greatly over the years. Specifically video cameras, they have decreased in the products size but increased in the quality over time. When video cameras were introduced back in the 1970’s, they were using an old film format as compared to digital in today’s era. As these video cameras were being developed and launched into the market for the first time, it reflected the way retailers could examine buyer behaviour. Even back when the first sets of video cameras were released, retail stores were mounting them on the ceilings not only for security purposes, but to track consumers shopping habits. This helps these stores better understand how consumers are shopping so they can predict the next move. As the format back in the 70’s was film, retailers had to manually view the cameras to predict popular areas in the store, for example. This helped retailers effectively manage their stores as they would place the newest, popular products in areas that attracted the highest number of consumers. Another way video cameras have impacted buyer behaviour is through the product mix. By retailers using cameras to evaluate their retail stores, they are able to evaluate their product density (too high or too low); amount of signage and even the labelling within the store that could’ve been confusing. A retail stores product mix is important to upper management, as they want to ensure the best possible consumer experience. In order for the customer...
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...datamonitormena@ datamonitor.com Datamonitor Asia Pacific Level 46, 2 Park Street Sydney, NSW 2000 Australia t: +61 2 8705 6900 f: +61 2 8705 6901 e: apinfo@datamonitor.com Singapore - Apparel Retail © Datamonitor. This profile is a licensed product and is not to be photocopied 0116 - 2005 - 2009 Page 1 EXECUTIVE SUMMARY EXECUTIVE SUMMARY Market value The Singaporean apparel retail industry grew by 5.4% in 2009 to reach a value of $1.9 billion. Market value forecast In 2014, the Singaporean apparel retail industry is forecast to have a value of $2.6 billion, an increase of 36.8% since 2009. Market segmentation I Womenswear is the largest segment of the apparel retail industry in Singapore, accounting for 48.6% of the industry's total value. Market segmentation II Singapore accounts for 0.7% of the Asia-Pacific apparel retail industry value. Market rivalry Despite the current global economic downturn, the apparel retail industry continues to grow at a healthy rate and this, coupled with the absence of switching costs for consumers and great product differentiation, means that rivalry within the industry is no more than moderate. Singapore - Apparel Retail © Datamonitor. This profile is a licensed product and is not to be photocopied 0116 - 2005 - 2009 Page 2 CONTENTS TABLE OF CONTENTS EXECUTIVE SUMMARY...
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...has the significant competitive advantage of operating its own plants. After a few months on the job, Cahill was able to deduct what he saw as the problem in the Mobile Division as unproductive conflicts between the functional departments, particularly around the product development processes. It is clear that manufacturing is the dominant function of the organization and with its competitive nature, seems to be pulling its weight. Due to the unclear roles of departments, isolation of departments, as well as the conflicting roles of departments, manufacturing is suffering. Conflicting Performance Metrics In many ways conflicting performance metrics of each group are contributing to the problem. Currently the performance metrics of each department are left either unclear or overlapping between groups. The conflicting performance metrics are causing opportunities to be missed, frustration between employees and departments, lower profit margins, lack of information flow through the mobile division, and the development of products that do not currently have a market need. It is necessary to create more clear and effective performance metrics in order to create an atmosphere that allows ideas for creation of new products while ensuring there is a market need...
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...Process Types Job Shop | High Diff. Product | Low Vol. | Batch | Med. Diff. Product | Med. Vol. | Assembly/Workers Line | Med. Diff. Product | High Vol. | Machine Assembly | Low Diff. Product | High Vol. | Continuous | Low Diff. Product | Very High Vol. | Inventory Costs (Financial &) Non-Financial Holding: Obscelence: Tech Perishable Product: Foods Shrinkage/Theft Storage/OH: Insurance, security, real estate Waiting and Quality 5 Reasons to Hold Inventory Pipeline Inventory: Patient Seasonal Inventory Cycle Inventory: Economies of Scale Decoupling/Buffers Safety Inventory: Demand Odds—Find flow rate, then Divide flow rate by Total number of people E.g. If 20 consultant promote, 80 not promote the Probability of getting promoted = 20/100 = 20% Process Analysis Formulas: Setup + First Order Rush Time + (# of Remain Units x CT in Unit/Time) ***Make sure ALL UNITS OF TIME ARE SAME to compute—min:min, hr:hr, day:day Labor Content Formulas: IDLE TIME = Bottleneck Activity Time – Activity Time for that Step **Compute for all steps, then add values if need total idle time. LABOR CONTENT = Sum of Labor Content Time or Sum of Activity Time depends on Prob. DL Cost in WORK CELL: Total time ONE unit (ALSO RUSH ORDER TIME) > Convert to HRS/UNIT then multiply by $/HR > $/Unit which is the direct labor cost Number of Worker X Capacity per worker in UNIT/TIME = Demand Rate in UNIT/TIME Capacity of Given B = 1 Unit/ X Time B/...
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...In today's modern era, everybody does research before buying a product. Research is done whether it is a minor product like corn flakes to a major product like buying a car. Research which is mostly done on the Internet has transformed our spending habits. We use the internet to decide what to buy, when to buy, where to buy it from, and we use it to compare prices as well. Previously, consumers would see the advertisement and go to stores to find more about the product but with the advent of internet, consumers after watching the internet do more research on the product rather than going directly to the store. The moment consumers start researching about a product on their laptop or smart phone this is where the zero moment of truth begins. There are different ways of doing a research which include reading reviews, using social network and discuss about a brand, or follow a blog. Companies who are aware of this use this as a advantage and try to improve the reputation of their brand on the internet. In 2006, I decided to buy a dell desktop for personal use. I kept using it till its usage life got over. Then in 2008 I decided to buy another desktop and I got the same dell desktop again. But in 2013, when I wanted to a buy a new desktop, I just did not simply buy the same desktop again. This time I went online and compared different desktops. I saw the features of different desktops and did a cost benefit analysis. I used my facebook account to ask my friends which desktop would...
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...reading pleasure: 1. Background Information: FreeRange Poultry Inc. in Lufkin, Texas specializes in the processing and sale of chicken parts, chicken by-products to large restaurant chains and food companies. Some of its products are also exported overseas. 2. Consulting Tasks: FreeRange Poultry Inc. has retained our consulting services to analyze its production operations and to recommend a monthly production plan that maximizes profits. 3. Approach: We used Lingo 14.0 for the modeling software. It offers great advantages over Excel Solver, such as debugging and syntax correction functions and ease of data entry. After analyzing the process flow, we decided to set-up our model in 3 sections: Section 1: Demand Section 2: Supply Section 3: Process Some of the supplies had to be broken down into products and by-products to accurately model the relationship between products purchased and products sold. This represented a unique challenge, since there is the option to purchase some products vs. using by-products from the process. In the subsequent tables we will show the cost, price and profit of the various products produced vs. demand. Results: The ideal production plan vs. demand is shown in figure 2. The total profit contributions of this plan are $301,842.81. Figure 1 shows the profit contributions by product. The products F810 and CB16 are not produced. Figure 4 shows the cost vs. profit for each product. CB6 is the best seller and also...
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...fragrance to the commercial preparations. It also aims to provide an alternative and affordable hair oil. Experiments and a survey were done. A survey was done to prove that the fragrance of the product to the commercial ones. III. ACKNOWLEDGEMENT: IV. TABLE OF CONTENTS: V. INTRODUCTION: A. BACKGROUND OF THE STUDY: * Is the Coconut oil and calamansi peelings really effective to use as an alternative hair oil ? * Wouldn’t the coconut oil and calamansi peelings as hair oil cant damage your hair? * Is the fragrance of this product much better than the other commercial products? B. STATEMENT OF THE PROBLEM: * GENERAL OBJECTIVE; * To test the effectiveness of Coconut Oil and calamansi as an agent for hair oil. * To prove that the fragrance of the product than the commercial product. * SPECIFIC OBJECTIVE: * To make an alternative hair oil. * To find an affordable hair oil. VI. SIGNIFICANCE OF THE STUDY The proposed study of Coconut oil and calamansi peelings serves others to save money because of its cheapness and affordable price. The proposed study will benefits and help the future researcher as their guide. The study can also open in development of this study. VII. SCOPE AND LIMITATIONS In this study, we have gathered the information about things/objects that can be used as an agent for hair oil. This study also proves that there’s still other way to make your hair softer and beautiful in a cheaper price. VIII. Coconut...
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...discussion. Overview The Accessories Department of the Esco Company produces specialty industrial items which complement the company ' s high volume standard products. The department was originally structured on a product basis, with Accessories having complete control and responsibility over its products from their inception through production, including customer service and customer relations. During 1972 this arrangement was changed and two groups were forme d--pr oduct engineering, and manufacturing engineering. T h e product engineering group maintained responsibility for product inception, production of prototypes, and production start-up. They also handled customer service and relations. T h e manufacturing group handled the products during the production stage. To complicate problems further, in 1973 the company purchased three small manufacturing plants and began phasing the manufacturing process out of the home plant. T h e manufacturing group had responsibility for transferring operations to the newly acquired factories, essentially phasing themselves out of their jobs. During this period a great deal of damage was done to the morale and working efficiency of the original parties involved. In 1971, approximately one year later, the original decision was reversed and the Accessories Department was put back on a product-oriented basis. Unfortunately, before events had a...
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...customers: * Via web, social media, and booths at sporting events (nationally) * Product introductory price of $199 (retail price is $299) * Retaining new customers is the long-term goal of AFC. By developing a strategy we can convert new customers to repeat customers. * Provide buying incentives (sales discounts, discount on multiple items (BOGO), shipping & handling discounts) * Future Product expansion: developing new products such as accessories (bracelets, necklaces) * Branding Objectives * Continuing to build the brand by creating relationships with big department stores such as Macy’s and Kohl’s * Obtaining a percentage from purchases as donations * Partnering with the NFL, NHL, and other professional sports in the community * Partnering up and aligning with a national charity * Creating additional partnerships with online sports related stores and retail stores (Amazon, E-bay, Groupon, Living Social) * Marketing and Corporate Objectives: increasing product awareness among targeted consumers, providing information about product features * Product features: uniqueness and customizable options * Competitive Advantages Public Relations * Creating publicity; buzz, viral messages via: local commercial running, radio ads, social networks, and telethons to increase organizational and product awareness * Image building * Use the press: It always helps to get a little PR...
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...Target Markets – markets consist of customers identified as possessing needs the marketer believes can be addressed by its marketing efforts 2. Products – consists of tangible (e.g., goods) or intangible (e.g., services) solution to the market’s needs 3. Promotion – a means for communicating information about the marketing organization’s products to the market 4. Distribution – the methods used by the marketer that enable the market to obtain products 5. Pricing – ways for the marketer to set and adjust the cost paid by the market to obtain products 6. Supporting Services – additional options that enhance a product’s value While these decisions are shown with a number, the order of decision-making does not necessarily follow this sequence. However, as we will discuss, in almost all cases marketers should first identify target markets (#1) prior to making decisions #2 through #6 (commonly called the Marketing Mix) since these decisions are going to be directed toward satisfying the desired target markets. Each option within the Marketer’s Toolkit is tightly integrated with all other options so that a decision in one area could, and often does, impact decisions in other areas. For instance, a change in the price of a product (e.g., lowering the price) could impact the distribution area (e.g., requires increased product shipments to retail stores). Additionally, options within the Toolkit are affected by factors that are not controlled by the marketer. These factors...
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...Pitch Team B MKT 571 September 9, 2014 Don Olsen Investor Pitch The Bed Shoe is a product that has been developed to protect all people toes when walking into a bedroom or living room without stubbing a toe on the furniture. In the beginning of the report, we explained the vision and mission of the Bed Shoe. The bed shoe will be introduced to the world through the help of advertisements, word of mouth, promotional displays, radio, internet and informorcials. The bed shoe is in a type of market that there is no competitors at this time. The primary study consisted of a survey of the competitors, liking and disliking of the bed shoe. Utilizing this strategy the company can break through the market and can attract a large amount of customers. We have conducted a S.W.O.T. analysis (Strength, Weakness, Opportunities, Weakness) of the bed shoe. We have also explained the benefits and purpose of the products. We have created a marketing mix strategy for the bed shoe. We have decided to create different market and divide the market. We have focused on selling our product mainly to furniture stores but will also target retail stores. We have also target all individuals of all ages. We have also paid much attention on how the bed shoe will be produced, such as colors, packaging, design, and price. We shall conduct a survey in the future to know the opinion of our product and to see if its been developed accordinally. The Bed Shoe is in its first year of operation...
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...look at the process of the supply chain for most beer manufacturers. The vagueness of not pointing out a specific brand also results from the secrecy most brand names keep around their business practices and a lack of researchable information made available online. The Manufacturer Overall the supply chain is everything included in the management of getting the goods, in this case, the beer to the consumer. As with most production processes the manufacturing of beer begins with gathering the raw materials. The raw materials necessary for the production of beer are barley, yeast, hops, and water. Therefore, manufacturers must maintain a partnership with farmers and suppliers that produce the necessary ingredients and also ensure the water supply utilized in the process is untainted. Furthermore, beer producers must maintain sustainability ensuring the ingredients are available well into the future. Once the ingredients are accounted for, and the demand for beer, which is relatively high around the world, is determined, the production begins. The production process can take on average thirty days to produce a batch of beer ("Anheuser-Busch", 2015). Manufacturers also invest heavily in advertisements to ensure their product remains the product of choice to the millions of consumers in the market. Beer advertisements can be found in numerous places, such as grocery store displays, beer shipping trucks, special events, sporting events, and television commercials. Most large...
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