...Irresponsible is a word that fast food companies are no stranger to and is defined as the lack of accountability of a person or thing, for something that’s within their power, control, or management. I believe that fast food’s irresponsible and negligent behavior has damaged and impacted our society. A. It has become extremely evident that the fast food industry serves a major role in destroying our environment. 1. Fast food has contributed to the significant growth in food wastage and is the second largest contributor of discarded waste. The amount of food waste generated in the last 25 years has skyrocketed by 1.2 million tons, greatly due to fast food’s increasing expansion and popularity. 2. It also drives the industries that strip our land of its natural resources, such as grain, cattle processing and transportation. 3. Every second, MacDonald’s sells 75 hamburgers and producing a cheeseburger involves the emission of about 3kg of carbon dioxide. Data shows that McDonald's contributed 1,882 metric tons of carbon dioxide into the atmosphere per year. 4. MacDonald’s uses beef from 350,000 cattle a year and a cow will produce 220 kg of methane gas in its lifetime, however, methane gas warms the world 20 times faster than carbon dioxide. 5. Greenpeace claims that tests done on KFC’s pulp-based products like napkins and French fries holders, found fibers of tropical hardwood trees, specific to Indonesia’s forests that are home to many endangered species...
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...the correct doctor for your ailment. We would not go to an ophthalmologist for a foot injury, so why would you go to a fast food restaurant for mediocre food when you can choose to have a better quality meal. Knowing the business side behind the restaurant will also show why people want to start their restaurant and why it is still here today. Today you will see why Team C, prefers Subway for its healthier option of food and why owning a Subway is more advantageous than owning Cousin Subs. Subway is one of the top sandwich shops to eat at. It is healthier than other sub shops and it is also cheaper to own a Subway franchise than other sub shops. There are many pros and cons for Subway. It has great tasting food and a great option for healthier subs. Another pro for Subway is that customers can make their own sub, and see how the employee is making it. Some cons for Subway are some sandwiches do not have enough meat. Since the meat and veggies are out in the open this is another con, people believe it is not as sanitary as other sub shops. There are also pros and cons with owning a Subway. It is cheaper to get into a franchise than other sub shops. To get a Subway franchise started the fee is 15,000 dollars. After that it can cost anywhere from 100,000 dollars to 250,000 dollars to get the franchise open and ready to serve customers ("Buying a Fast Food Franchise", 2014). Subway is very popular, they are seen on TV more than other sub shops, and have a lot of famous people...
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...Associate Program Material Appendix D Selecting a Topic and Brainstorming Worksheet Complete the following and post as an attachment. |What two objects, people, subjects, or concepts are you going to |McDonalds/ Burger King | |compare and/or contrast? | | | | | |What are the similarities between the two objects, people, |Both are fast food restaurants. | |subjects, or concepts? List as many similarities that you can |Both have a drive thru. | |think of. |Both have a menu of smaller priced items. | | |Both sell similar items. | | |Both have kids meals. | | |Both sell Chicken Nuggets. | | | | |What are...
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...rises is because food companies sell sweeter and fatty products. Another is advertising, most food company advertises food that is very attractive to children’s like something tasty and yummy. Also, there is an increase of food sizes like in McDonald’s the average size of their French fries was tripled. To address this kind of problem, some countries ban advertises unhealthy foods implementing rather new strategies like promoting an active lifestyle. McDonald’s as one of the biggest food and successful company in the world broke a U.K campaign called “Changes” by not following their rules to cope up with this problem they launched an ad campaign about eating right and stay active. Food companies are testing ways to address the obesity issue. Finding a better solution of the problem will help the world reduced the number of the growing issues. Statement of the Problem How will McDonalds as one of the biggest fast food company in the world maintained their image despite of the increased number of obesity issues in a particular country? Objectives: delumpa’s part dagdagan mo pa ito. The objective of this case is to find out what strategies or move should McDonalds’ do in order for them to maintain their image . SWOT Analysis- Strength * Largest fast food market share in the world * Children Targeting Weaknesses * Negative Publicity due to obesity allegations. * Unhealthy food menu Opportunities * Rapid growth demand for healthier food * Changing customer...
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...against it saying that elders are entitled to a certain level of respect STAKEHOLDERS McDonalds Korean elders Korean community Other customers of the fast food chain Family of the customers Family of the employees ETHICAL ISSUES The ethical issue involved in this case is McDonald’s decision to impose a time limit for eating and the kicking out of customers, in this case, Korean elders who have overstayed their welcome inside the fast food chain. Another ethical issue to point out is the ethicality of the decision of the elderly customers to stay in McDonalds from dawn to closing time and whether they have the right as customers to do so. It is true that elders are entitled to a certain level of respect but in turn, elderly customers should have the decency to return that respect to the business establishment. Considering that McDonald’s branches in the US offer coffee and free refills to customers in the morning, it may seem exploitative towards McDonalds. Having customers who loiter inside for unconventionally long hours will also cause them to lose business. McDonalds is a business establishment, not a 24-hour social center for seniors; the imposition of a time limit was simply a solution for the branch to counter impractical customers. ACA Remove the time limit Pros: No complaints from customers Cons: Bad for the business as the particular branch has a big issue concerning loitering customers...
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...Loyal customers are more inclined to share their positive experience and make recommendation of a product or service to their friends. They reinforce your brand in the mind of consumers that are unfamiliar and new to your brand. • to customer loyalty innge the whole concept of McDonald rEmployee - Customer relationship Customer satisfaction is a vital tool to the success of any business. Bridgett’s McDonald’s is a happy place, and their employees have developed close relationships to their senior customers. Weaknesses: • Crowding problem Customers would most likely go to other fast food restaurants if the place is crowded. • Image of Bridget’s McDonald’s McDonalds is a fast food restaurant, and normally customers are expected to eat and leave. But because of the over staying of the senior citizens they’re most likely to become more like a European style restaurant wherein the customers are never rushed and feel very comfortable lingering. • Location Bridget’s McDonalds is located in a city with many seniors. Opportunities: • New Potential Customers A place that seems busy...
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...EXTERNAL AND INTERNAL ENVIRONMENTAL ANALYSIS External Analysis There are two conditions that are most significant in McDonald’s external environment that are: 1. The new trend in which customers are changing fast –food restaurants to healthier ones. 2. The arising competition to achieve growth in this industry. The fast-food industry is very complex and saturated. The key success factors in APPENDIX 1 show that in order to be able to compete there is a need for research and development, achieve differentiation with your competition, create quality with your products, and be price competitive. Large capital is needed to be able to develop new products in order to differentiate among competitors. The creation of quality is very important because the switching costs majorly in this industry are very low. This explanation is supported in APPENDIX 2: Five forces of competition. Although the environment is very competitive it is very difficult to enter because of the need of capital, the regulation faced by the government, and especially because of the customers loyalty towards other restaurants. The new trend that has being evolving during the years has also created areas of distress among competition. Nowadays customers want to change fast-food restaurants to a healthier one. That increases costs, because companies will have to change their operation and ingredients in order to satisfy their customers; nevertheless there is a good side, McDonalds will reach another...
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...MKT2401 Brannigan Foods Case Analysis Option 1: Invest in the growing sectors What - Increase investments on growing categories of dry soups, healthier soups, and fast meals so as to improve brand image and drive long-term growth - 4 ‘P’s; Product: Fast & Simple soup line (sales growing at 12% per year) positioned to meet the needs of working mothers and professionals; Heart Healthy soups positioned to address concerns of over-50 consumers - Dry soups category is expanding; 2 dry mix packs can be sold in the space of one can, increasing sales potential by 180% - 4 ‘P’s; Promotion: Increase advertising investment in Fast & Simple soup meals and Heart Healthy soup line so as to reinforce awareness and induce trial - 4 ‘P’s; Promotion: Promotional couponing and sampling of hot new flavours, e.g. dry mix Gazpacho (for warmer months) and Teriyaki Beef Fast & Simple meal (for Asian soups category) - Increase advertising and promotion spending of $18 million Pros - $18 million increase will stop slide in sales and market share Cons - $18 million increase will reduce next year’s profits; pressure from CEO, board, stockholders - Spending more on these small lines might not produce the projected sales; breakeven sales? - Competition: Tipha’s products had lower gross profit than the core products - “On-trend” initiatives may not become large category for Brannigan’s because consumers may choose not to change their eating habits (i.e. to eat healthier) ...
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...Seven-Eleven Japan Co. 1. Convenience store chain attempts to be responsive and provide customers what they need, when they need it, where they need it. What are some different ways that a convenience store supply chain can be responsive? What are some risks in each case? Ways of responsiveness of convenience store Risks supply chain Fast replenishment: Cost of transport 1-3 times daily store delivery Rely on the stability of Transport Local inventory: Cost of inventory maintenance Sales of items stockpiled in local store Cost of obsolete inventory Order taking*: Cost of numerous orders processing Delivering merchandise according to customers’ Limited lead time orders On-site producing: Cost of raw material inventory Producing merchandise with raw material on-site Fluctuation of sales 2. 7-Eleven's supply chain strategy in Japan can be described as attempting to micro-match supply and demand using rapid replenishment. What are some risks associated with this choice? Rapid replenishment and Micro-match supply & demand strategy highly rely on the efficient ordering system and the fast transport. As a result, the cost of ordering system and fast transport themselves can be a risk. Moreover, according to this case, 7-11 develops an anticipation system, in order to forecast the local sales. However, when customers’ needs fluctuate in short period and original anticipation loses effectiveness, it will face extra cost of transport. 3. What has 7-Eleven done in its choice of...
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...! ! ! Brannigan Foods Strategic Marketing Planning for the Soup Division ! ! Brannigan Foods Soup Division is a 100 year old company with mature products which account for 40% of the whole soup market and it is the most significant division of the Brannigan Foods group. The most important category is the RTE soups which account for 78% of total sales. (Exhibit 2) Other products include Low sodium RTE “Heart Healthy”, dry soups and mixes and private label and Annabelle’s fast and simply. Annabelle’s was a soup company acquired 5 years ago in order to add healthier sups, dry soups and fast to the company’s portfolio, a growing trend in the market. In terms of costumer perception of Brannigan comparing with competition, Brannigan’s falls behind in the following: - Health trends - Diet claims - Convenience offerings - Flavors-especially popular regional ones - Seasonal products outside cold weather ! Retailers perceive Brannigan to be: -Category leader -not innovative -less profitable than store brands and competition ! Over the past 3 years the results of the division have been decreasing and there are several reasons behind this: - The whole soup industry has been declining for several years. The Lisbon MBA Class 2014 Ana Amaral 1 Marketing Management - The largest and most loyal segment of soup consumers, the baby boomers, which account for 20% of American population and are the main target, have been showing increasing concerns with processed food and high sodium content...
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...global warming. Cleaning power plants can lead to a healthier greener environment. Control the lethal gas known as methanol. Growing your own food instead of buying processed food can lower greenhouse gases. Secondary, “Trump doesn’t support climate change”, by John D. Sutter [http://www.cnn.com/2017/01/18/politics/sutter-american-climate-opinions-trump/] - This article/story explains the point of view of what our president Donald Trump thinks about climate change. Donald Trump does not believe that climate change is a huge problem to the society, but he is terribly wrong, climate change has a huge impact on so many things. Secondary, “What can you do about climate change”, by Kelly Fenn/Preventclimatechange [ http://www.preventclimatechange.co.uk/prevent-climate-change.html] - This article/story explains how someone or anyone can help change or hold climate change, maybe stopping it from changing way to fast, if humans stopped realeasing greenhouse gasses like CO2 methanol and much more lethal gasses. III. Existing Products Outline There are several ways that people have tried to stop climate change, some have failed some have been successful, some haven’t had any positive nor negative effects. This part of the design cycle I will give a existing product and list facts [White hat] about the product and I will also give minor pros and cons. Product# 1- Lenovo Computers and energy saving products [http://www.lenovo.com/social_responsibility/us/en/climate/products] White hat...
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...BRANNIGAN FOODS STRATEGIC MARKETING PLANNING Juan Manuel Restrepo Davies Mª Concepción Aragonés Cabeza IE Business School AGENDA 1. Problem statement 2. Situation analysis Five C’s Porter 5 forces SWOT 3. Alternatives 4. Recommendations Implementation plan Marketing strategy Marketing Mix Digital marketing 5. Take aways 1. PROBLEM STATEMENT GOAL INCREASE 3-4% PROFIT Industry Decline Brannigan’s sales, market share, and profitability decline 2. SITUATION ANALYSIS FIVE C’S ANALYSIS BRANNIGAN SOUPS Cash cow, 40% of total sales Products RTE Dry Soups Healthier Soups and Fast & Simple Meals Anabelle Brand awareness and value percepKon behind compeKtors CUSTOMERS -‐ Baby Boomers, Younger & Working Mothers -‐ InnovaKons and new flavors COMPETITORS -‐ New small compeKtors Roarin’ Cajun Foods Red Dragon Foods Brothers Gourmet -‐ Private Labeled soups increasing their sales by 5% Less shelf space -‐3% COLLABORATORS -‐ Decreasing Brannigan’s shelf space CONTEXT -‐ Sector sales have been decreasing -‐ The loyal populaKon (baby boomers)...
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...The Pros of Advertising Food on Television There are several advantages to advertising on television. One of the main ones and the most obvious is visual. You cannot do this on the radio. You can advertise anything on television simply by having an ad run continuously even on just one station. With visuals, people can actually see what they are buying which is one of the main keys to selling your product. You can add audio if you choose too or play audio from the product if that is the type of product you are advertising. It is much easier to get your point across in television add than a radio add. Within the first few seconds of a commercial, you already know if you want to buy the product or not because they will throw everything they have at you within the first 10 seconds. The rest of the commercial is just icing on the cake. Depending on what you are advertising, you have many channels at your disposal. If you are advertising something sports related, you may want to run ads on ESPN, Fox Sports, NBA TV, NFL Network and so on and so forth. If you are advertising something music related, you may want to run ads on BET, MTV, VH1, and channels like those. If you are advertising something to do with cooking, you have a myriad of cooking channels to choose from. The list goes on and on. There is probably a station or two that specializes in whatever you are advertising. If for some reason you cannot get your ad onto one of those major networks, you can go the local...
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...Pro Summary In the short article, Don't Blame the Eater by David Zinczenko demonstrates the self-responsibility of eating fast food. David Zinczenko started by when his life was turned upside down when his parents split up. His father started a new life and mother working long hours to make monthly payments so, eating fast food was his only option. He ate most of his lunches and dinners from McDonald's, Taco Bell, Pizza Hut and Kentucky Fried Chicken because they were the provided he with the most affordable meals. Thus, he had weighed approximately 212 pounds however, he took some self-responsibilities when he went to college, and enlisted himself as a Navy reserved. Furthermore, he began to take his health seriously by managing his diet....
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...popularized. Even as the biggest company in the soup industry, Brannigan Foods has been facing a fall in its sales, market share, and profitability in the soup division for the last three years. The loss in market share is likely due to Brannigan’s lack of adjustment to the new consumer trends that have been arising, which many other companies have been able to do. Many small companies have been offering innovative product lines in the soup market which have paralleled the consumer trends and therefore have been receiving positive result, which explains Brannigan’s market share decrease in the industry. Furthermore, there have been increases of Private Labels offered by retailers, which have also been taking Brannigan’s market share along with its shelf space in retail stores. Some of these new products include premade “deli soups”, dry-mix soups, and microwaved packaged soups. Bert Clark, VP and GM of Brannigan Foods’ Soup Division, is to come up with a solution to reverse falling profitability and increase profits by 3% by the next year. After reviewing the suggestions made by his four key managers, the recommendation is that Clark follows Anna Chong, the Chief Innovation Officer’s suggestion of investing in the organic growth from internally developed new products. With increased investment in R&D along with A&P, Brannigan Foods would release new product lines in the soup market that address the consumer...
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