...analysis should be comprehensive, yet concise; there is no minimum or maximum word count. Grammatical and spelling errors will lower your style score. Total value: 22 points. 1A. Please analyze the opportunity: Customer value 1. Who is end user and purchaser/decider? Is this a Pro or con and why? The target market is something the team struggles with throughout the case. The students (Henry and Dana) believe the ideal market is the education market (i.e. elementary school aged children), however the founders believed they should be going after the entertainment market (i.e. junior high and above). Both have sound reasoning for their opinions; however I tend to side with the students that the best approach in the beginning would be to go after the education market because of the inherent benefits available. I will be answering the questions based on the standpoint their target market is the education market. In the education market, the end user would be younger children (elementary school aged children) with the decision maker being their parent or their music teacher at school. By targeting the younger students, MGI can help develop a sense of love and passion for music at an early age in a child, which opens up avenues for more advanced puzzles as the child progresses and becomes older. I think of McDonald’s marketing of the Happy Meal as a way to attract a customer at a young age and then condition that customer to graduate to different products as...
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...Advertising Channels – Pros and Cons Television Pros • Reaches a large audience • Sight, sound, motion captures attention • Relatively easy to get air time Cons • No selectivity of audience • Fleeting messages; content limited by brevity • Can be expensive to produce • No control over airtime or frequency • PSAs rarely air during prime time Radio Pros • Reaches a large audience • Reaches target audience based on station format (e.g., news, sports, pop music, classical music) • Relatively easy to obtain air time • Easy and inexpensive to produce • Medium is as mobile as the audience • Good for short reminder messages Cons • Limited audio presentation • Fleeting messages; content limited by brevity • No control over air time or frequency Newspapers Pros • Timely; messages can be produced and released rapidly • Intense coverage of local markets • High believability of the printed word • Readers can clip information Magazines Pros • High geographic and demographic selectivity • Capture and hold attention • High quality reproduction • Large pass-along readership • Often a source of consumer information • Messages can be clipped for reference Online Advertising (websites, e-mail, electronic media) Pros • Cost-effective – you can advertise your Club for a fraction of the cost of traditional advertising • Highly targeted – you can not only target highly specific demographic and industry groups but specific geographic...
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...Professor Michael Porter’s “five forces”. They argued that Professor Porter’s strategy would have businesses remaining in the “red ocean” where there’s heavy competition and a very crowded marketplace. The importance of the Blue Ocean Strategy is to encourage existing business customers to move from the red ocean which is characterized as a bloody, shark infested waters competition marketing environment to the blue ocean waters than has no competitors and ample amount of space to evolve new beginnings. Kim and Mauborgne used the Cirque du Soleil as an example of how the Blue Ocean Strategy can be successful. “Despite a long-term decline in the circus industry, Cirque du Soleil profitably increased revenue 22-fold over the last ten years by reinventing the circus. Rather than competing within the confines of the existing industry or trying to steal customers from rivals, Cirque developed uncontested market space that made the competition irrelevant. Cirque created what the authors call a blue ocean, a previously unknown market space. In blue oceans, demand is...
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...Competitors Profiling Spotify’s biggest rivals are Apple Music — Based on what was before Beats Music. Includes a paid service, a live radio station called Beats 1 and a social component. It is available on over 100 countries and available on Apple devices as well as Android or Windows operated gadgets. The fees charged are $9.99 for a single license or $14.99 for a family license. It does not have a free version, but offers three month trial. Pros: Playlists are made by experts, not algorithms. Apple Music users have access to new tracks and videos uploaded by artists themselves. Has Taylor Swift's blessing, after a reversal on royalty payments. Cons: The features are not wildly different or better than Spotifyàs or Rdio’s so it is hard to justify Jimmy Lovine’s (Apple music excecutive) service will be "revolutionary." But it could still use its clout to bring streaming to the masses. Thus increasing the degree of rivalry in the market to the detriment of overall profitability. Tidal Jay Z bought for $56 million in 2015 and the service is available in over 44 countries. It costs $9.99 a month for normal streaming and $19.99 a month for high-fidelity sound quality. It does not offer a free version and the trial period is a mere 30 days. In March 2016, Tidal announced it has over 3 million subscribers. Of those 3 million subscribers, 1.35 million are paying for Tidal's $19.99 Hi-Fi offering, according to Billboard Pros: Tidal bets exclusive tracks, videos and concerts can...
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...new opportunities and ideas that will enable him to gain an advantage over his competitors. Dan schulman Dan schulman was appointed CEO in the summer of 2001 Schulman had 18 years of telecommunications experience with AT&T and was the CEO of priceline.com His goal was to achieve a run rate ;1 million subscribers by the end of the first year and 3 million by year four He established his team and Virgin branded service launched in 2002 Virgin Group Limited Virgin Group Limited is a British branded venture capital conglomerate organisation founded by Sir Richard Branson. Branson retains complete ownership and control of the Virgin Brand The core business areas are leisure, travel, tourism, mobile, broadband, TV, radio, music, finance, and health in Asia, Europe, North America, Africa, and Australia. The net worth of Virgin Group Ltd as of September 2008 is £5.01 billion. It consists of more than 400 companies around the world. Virgin...
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...beaten and losing support. Also, the price of Condoms is expensive in Brazil compared to other countries. In India, 5 million are already infected with HIV 6 years after the first detection, which makes this country spreading the virus faster than in any country. But AIDS is not the primary concern due to other health problems. And some Indian states deny the existence within their areas. Tamil Nadu was the first stat is introduce AIDS education and awareness. The London International Group (LIG) is well known in its latex and thin-film barrier technology, which is used in Durex condoms. Durex is the only global condom brand and protecting its position by “feeling is everything”. LIG entered Japan with a joint venture with Okamoto Industries and promoting the Durex Avanti condoms, which is stronger than latex and can be made thinner and can make the experience more natural. Identification of the Problems 1. Brazil • Brazilians don’t like condoms, and females are afraid of getting beaten or loose support if they told their husbands to use it. • Due to Brazil being a Catholic country, the church doesn’t tolerate the use of condoms. • The price of condoms in Brazil is expensive compared to other countries. • Most of the Brazilians are having multiple partners, especially for the males, Married or the youth. • For the females, having HIV is the number one cause of death in child bearing. • Most of the Brazilians, both male and female, don’t think that...
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... 201233899} {INTAN DAHLIA AHMAD KAMAL 2012385223} {ROZAINI B MD NAJIB 2012942051} {NURHIDAYAH BT MD SETAMAM 2009181699} DR SITI ZALEHA SAHAK MKT 750 BM7701PA Table of Contents CONTENTS | PAGE | 1. Problem Statement 2. Industry Overview 3. Company Background 4. Porter Value Chain of EMI a. Primary Activities of EMI b. Secondary Activities of EMI5. TOWS Analysis6. Price Analysis7. Alternatives8. Choosing the Best Alternative | 33567911151922 | | | 1. Problem Statement The Universal Music Group (UMG) announced a pricing initiative designed “to reinvigorate the record business in North America”. UMG’s pricing initiative included a suggested retail price reduction, retailer display space requirements, and abolishment of retailer cooperative allowances and discounts. Therefore, the issues are: • How should EMI respond to UMG’s initiative? • What will the pros and cons of the sales and profit for each alternatives course of action? 2. Industry Overview The worldwide recorded music industry posted sales of $32 billion in 2002. This figure represented a 7% decline in dollar sales and an 8% decrease in unit volume from 2001. The United States is the largest market for recorded music at 39.4% of worldwide sales, followed by Western Europe t 36% and remaining from Asia and Latin America. Most of the sales and unit volume from all continents dropped except Western Europe. The mass downloading from unauthorized file sharing on the...
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...qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwer...
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...financial services, leisure, music, holidays, publishing and retailing. Virgin has created more than 200 branded companies worldwide, employing approximately 50,000 people, in 29 countries. TARGET MARKET: The core-competency of Virgin mobile is making a difference in the eyes of the customer in terms of value for money, Quality, Innovation, Fun, A sense of Cool-ness. It identified the age segment where the Industry penetration was the lowest, that is, between 15 years to 29 years of age. Also, by demography, it targeted income segment with a low disposable income and high aspiration for trendiness. Since the target market for Virgin mobile is youth segment, it makes sense to develop a value proposition like VirginXtras. The revenue for mobile entertainment is projected to increase in the next few years (Exhibit 3). So, by offering value added services like delivering music, video and game content of MTV, VH1, and Nickelodeon etc. Virgin can increase its sales. PRICING STRATEGIES FOR THIS SEGMENT: Option 1 – Clone the industry prices Pros: Easy to promote, No need to spend more money on salespeople, Customers are used to ‘buckets’ and peak / off – peak distinctions Cons: Highly competitive market. Very difficult for new entrants, Since there will be no real distinction on prices, consumers may not be willing to switch over to virgin, Focus is on targeting youth market. But, there is no stress on target market Option 2 – Price below competition Pros: ...
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...made significant mistakes and have lost millions of potential customers in the process. In this paper, a brief history of each of the company will be presented, a diagnosis of the major problems, analysis into these problems, an evaluation of potential solutions and finally, recommendations for Blockbuster and Netflix to be able to address their problems. ANALYSIS Scott Cook founded Blockbuster Video and opened the first store in Dallas, Texas on October 26, 1985. Later bought by entrepreneur Wayne Huizenga, Blockbuster Video grew to over 4,000 stores in the mid-2000’s and earned the spot as the number one video rental store in the country. Blockbuster made frequent changes to their business model, by first adding video games; later music was added. In 1993, Viacom purchased Blockbuster for $8.4 billion dollars but by 2006, they were only worth $500 million dollars. In 2004, Blockbuster launched their online DVD rental store, primarily to compete with Netflix, which was founded in 1998 and had built a solid customer base along the way. Blockbuster later began offering Blu-ray discs in their rental stores in 2007 attempting to stay relevant with emerging technologies. In recent news, Blockbuster filed for...
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...April 28, 2011 Pros and Cons of Amazon's Diversification Amazon’s growth and diversification is unusual if only because it happened gradually and no one was expecting that it took off like it did. There have been both pros and cons to this growth. Since it was done gradually, there was little chance for it to backfire on Amazon. The design of the marketplace can help to influence success by improving the flow of information, thereby reducing stress and enabling buyers and sellers to function more effectively (McMillan, 2002). By setting the main page to show favorites based on prior purchases, Amazon was building a loyal customer base from which they could try different marketing and selling strategies with. The company used this customer base to expand and diversify, based on their needs and wants. They have also allowed small businesses and individuals to partner up with them to expand business even more. They helped to pioneer the Business to Consumer e-business during a time when many dot coms were going by the wayside. In doing this, Amazon provides better risk control in an ever changing economic climate by not being reliant on a single market. The cons of diversification include a lack of basic knowledge of a new industry, having double the sales team, and may be incompatible businesses (Diversification in Business, 2011). All Amazon had known since its conception was selling books. When they expanded to such industries as clothing, grocery, and music, they had to contend...
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...A has summarized about last week from what we discussed with the discussion questions as well as our individual thoughts about different acts how technology has promoted their change. Last week was our first week of class in which we discussed several different topics relating to business in the computer field. We discussed the ethical challenges surrounding the movie and music industries as they related to the internet, collaborating tools that we use in our personal and work life and different concepts of Microsoft Word that we might not have been aware of. Along with our group work, we were also giving a list of different political acts that have effect the technology world and were told to argue the two acts and why or how they added to the change of technology. Our discussion questions were centered on these topics; ethics in the movie and music industry, collaborative tools used in our work and home life and, capabilities of Microsoft that we may not have been aware of. We have all agreed that it is illegal and unethical to download music and buy bootlegged videos. We believe that because these items have been made readily available to us, that due to the hard work from the individuals involved, it is unfair that they should be allowed to, in one way or another, work for free. Information systems helps individual and business do all kinds of tasks with more efficiency. We learnt that the amount of data collected...
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...blue ocean strategy, which was adopted by corporations in different industries. Nintendo’s one company that utilized the blue ocean strategy to pull their company out of the red ocean, which is the gaming industry. Today’s analysis will discuss, competition, differentiation, and the four action framework, which is the basis of the strategy. In addition the analysis will look at pros and cons and relevance. Competition & Differentiation Authors W. Chan Kim and Renee Mauborgne wrote Blue Ocean Strategy in 2005. Their research encompassed over 150 strategic moves, utilized for the past 100 years, and spanning over 30 industries. (Brooks, 2013). The book dispels the notion that one must outdo its competitors to achieve success in the market in which it operates. Three main areas are covered in length, with the first being competition. The authors argue corporations will not achieve success battling competitors, who when examined operate and likely offer similar products and services. One cannot outperform its competitor and therefore must adopt a different mindset. One where the firm itself becomes its own competitor, by creating new market space. When firms create new market space, they eliminate competition and become stronger as a company. Differentiation is another aspect to understand, because creating new market space separates the firm from its competitors. Careful examination of the industry is required in order to develop a plan to differentiate the firm from...
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...hand, the elite companies are sailing in uncontested waters by being innovative and creative in obtaining profit and growth. Research spanning over 100 years in thirty industries was conducted, and the result was astonishing. The conclusion of the research was that companies need to stop competing head-on in existing industry space because they should make competition irrelevant. How do you make competition irrelevant? What product or service can fall in this innovative strategy? What is the alternative to this strategy and what are the pros and cons? First of all, how to make competition irrelevant? Blue Ocean created by W. Chan. Kim and Renee Mauborgn is Strategy based on 100 years long study of more than 150 strategic moves, spanning more than 30 industries. It pursues differential and low cost. Blue ocean strategy is based on the simultaneous pursuit of differentiation and low cost. It creates uncontested market space because it doesn’t aim at competing nor does it aim at outperforming the competition; rather it aims at making the competition irrelevant by reconstructing the industry standards and boundaries. Blue ocean strategy uses tools and framework to break away from the competition. By doing so, it creates new market space. Blue ocean strategy starts by assessing the current state of play in an industry to exploring the new market space, to understanding how to convert noncustomers into customers. The blue ocean strategy is based on minimizing risk while maximizing opportunity...
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..."Marketing" "The marketing-plan of Apple Computer" "entering the digital music revolution" "Course Lecturer: John F. Sykes" "Author: Urs Gaudenz" "Submitted: January 22nd 2004" " CONTENTS" "1 Introduction 4" "2 Methodology 4" "3 Digital Music Revolution 5" "4 SWOT Analysis 6" "4.1 Opportunities 6" "4.2 Threats 6" "4.3 Strengths 7" "4.4 Weaknesses 7" "5 The Market Entry 8" "5.1 The Market for Portable Music Players ...
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