In day to day life classical conditioning occurs more than you would think. In the article The Truth of Advertising, “Mass media keeps us in a trance by dispensing a kind of huxleyn “soma” that drives us to confront and consume: to buy the best cars, to the trendiest fashions, to be “cool.” We’re around advertisements every day, from listening to the radio while you’re getting ready in the morning, shopping on the weekends, and when you come home to relax and watch television. The advertisements are always there subconsciously classically conditioning their consumers. “In San Francisco IBM beamed its logo onto the clouds with a laser; it was visible for ten miles in the United Kingdom.” The consumer will remember this specific product in the advertisement if it looked appealing to them and will continuously purchase this product. “Advertising people are morally detached- and proud of it. Thats why they can with an untroubled conscious, promote even a killer product like tobacco.” Basically as long as their company profits the side-effects to consumers don't matter.

You’re skimming through a magazine while waiting for your doctor when you come across an advertisement of some delicious looking ice cream, you stop to take a second to indulge because, well, you know you want to. You notice there are so many persuasive and silly words popping out that make you so intrigued you’re practically drooling all over the magazine page. Once you have actually purchased and tasted the certain brand of ice cream you bought, the advertisement has done its job in hopes that the consumer will buy more ice cream and become conditioned to that particular ice cream brand. If all was successful and the consumer bought that ice cream in the future, this entire scenario would say that the consumer classically conditioned to this particular ice cream