Free Essay

Psychology of Communication

In:

Submitted By akaufma3
Words 3044
Pages 13
One can say that emotion affects speech behavior on the basic level of communication. However, after some research it seems that it not only can affect how a person communicates with someone, but emotions seem to have physiological effects on a person and how they acoustically say things when in a specific emotional state. Emotions play an important role on how we are breathing, the pitch of our voice, the pace at which we say things and many more physiological effects depending on your emotional state. In this essay, we cover a wide range of ways that emotions can affect our speech behavior and how these physiological effects can affect our everyday communication. Emotions can be analyzed on three different levels the first being the physiological level which is when we look at the nerve impulses that are involved with voice production. Secondly, we analyze emotions on a phonatory-articulatory level and this is where we look at the position or movement of the vocal folds. Finally, emotions can be analyzed on the acoustic level where we look at the actual characteristics of speech. These characteristics include, but are not limited to frequency of speech, or the pitch of the voice. Variability in sound production, voice quality, the intensity or loudness of the speech and the temporal aspects of speech, which is when we look at the speech rate, are also characteristics. Each of these is crucial in understanding how emotions can affect our speech behavior. In the study, “Emotion, Breathing and Speech”, psychologists study a person’s respiration during speech. For example, they look at how a person when reminded of emotional memories, displays different breathing patterns as a result of the arousal of the specific emotion. Basically, scientists want to observe how various emotional states in subjects will relate to their breathing. This study was done by Dudley who found that in states of action oriented scenarios, people who are feeling angry or anxious will display an increase in the frequency of their speech, consume more oxygen and require more ventilation. He also found that in states of non-action, such as depression or deep relaxation, a person will display the exact opposite of those in a state of arousal. Dudley used a different method than what we are used to like using random subjects and instead he used 4 asthmatic patients who were in long term psychotherapy. The subjects were observed in a total of 39 interviews and their breaths were measured by a strain-gauge anemograph. This would measure the patient’s amplitude, rate, minute volume, sighs and breathe holdings they would take when presented with past arousals. What this study found was that in states of distress (anxiety, guilt, and shame), the patients breathing rate would decrease and the amount of sighs and breaths would increase. Finally, in states of arousal such as anger or sexual excitement, the patient’s amplitude, rate and volume also increased. What the previous study displays is that in high arousal emotional states, a person’s speech in pace, volume, pitch and amplitude can increase as a result. This could most likely be due to the physiological effects the emotions are having on a person’s body. For example, when a person feels angry, their heart will begin to beat faster, their brain thinks faster and in general, every process is faster. Thus, making the highly aroused person’s speech faster and more annunciated. While as, in a low arousal state, a person’s body is not moving as fast because they are not in the “fight or flight” response mode since there is no fear, anger or anxiety. The next study explained supports this evidence. The study of “Expression of Emotion in Voice and Music” focuses on the emotional expression and how it serves as a vital function of externalizing an individual’s reaction and then communicating this to their environment. The reason this study was conducted was because there has always been this idea that the human voice allows the listener to recognize the specific emotional state of the speaker through vocal cues, thus leading the listener to a judgment of how that person is feeling. The way they would ask the subjects to judge emotional states from a person’s voice was done using actors. Actors were asked to display certain emotions through their voice and they would also be recorded. Then, they would play back these recordings to the subjects or ‘judges’. According to Scherer, there was a reported 60% accuracy of the subjects understanding the actors displayed emotions. These emotions included disgust, surprise, shame, interest, joy, fear, sadness and anger. Sadness and anger were the best recognized by the subjects while as, fear and joy were the hardest to be recognized. To take the study to the next level, scientists took the recordings from the actors and actually changed the sound of the recordings in order to see if people would still be able to recognize what emotion the speaker was conveying. In order to do this, they used an electro acoustic/digital voice changer. What this would do would change the frequency, tone, and amplitude of the recording, in other words this would mostly downplay the voice. The results found that range had a powerful effect on the judges. For example, narrow range of the recording was a sign of sadness or absence and on the other hand, a wide range would display high arousal. Leading to the conclusion that the higher the range, the more likely the judges would interpret the terms as aggressive or negative. Going more in depth, they also found that the tone effects of a person’s voice in an emotional state are mostly controlled by the limbic system. What’s fascinating about this is that the voice can automatically mirror a person’s specific emotion. So, even if you’re trying to hide your anger, the recipient is still able to decipher your happy smile from your actual anger. However, the issue they found with this study was that people who were singers or actors may be able to incorrectly display their emotions since they are masters of disguise in some senses, even vocally. The amazing thing about the human body is that the main reason the pitch of a person’s voice or range or amplitude increase in states of high arousal is that the body’s nerves will send the impulses to the brain to cause these changes, proving that emotion has a physiological affect on a person’s speech behavior. In conclusion, they were able to link certain emotions to specific changes in speech behavior such as: * Anger * Displayed by the intensity of voice by the speaker. * The rate of articulation will increase when someone is angry. * Fear * Increase in intensity of voice. * Increase in frequency of voice. * Rate of articulation increases. * Sadness * Range and intensity of voice decreases. * Energy and rate of articulation decreases. * Joy * Increase in range and intensity of voice. * Increase in rate of articulation.
The only issue they found with this was this idea of hot and cold anger. Cold anger is a subdued form of anger where the person might be angry, but they will still be smiling at the enemy. Then, hot anger is when a person actually displays high intensity and will physically as well as verbally show their disgust for something. Concluding, that voice is found to be a primary instrument for emotional expression between two people.
So far we have discovered that emotions can affect speech behavior beyond just what we say in the context of a heated conversation, but emotions can actually physically change our body and the pitch of how we say things without us even noticing a single thing. Another study that was conducted in order to see how emotions affect speech behavior is, “The Role of Emotions in Risk Communication.” Basically, it’s how our emotions will react in terms of the things going on around us such as natural and technical disasters. The reason this study was done was because our emotional reactions and action tendencies may be different when manmade hazards are involved. For example, when you hear about a gas explosion, it may cause you to get angry emotions which can have an overall effect on the rest of your day.
To begin, let’s differentiate natural and technological disasters. Natural disasters are classified as environmental risks such as tornados, earthquakes, etc. People will tend to view natural disasters as an act of God or as inevitable. This causes a person to elicit more sympathy towards the situation since there is really no one you can blame, thus feeling bad for the loss of lives or any other loss related to that disaster. Technological disasters are ones that are caused by the misuse of human-made technologies or other accidents that may occur. This can be things such as air pollution or a gas explosion and can elicit more angry emotions since there is someone to blame and point the finger at for the disaster occurring.
What was found that people use emotions in speech communication in order to grow and develop because without emotional experience, we can’t form decisions. Such as, when someone is fearful, it helps to protect us because we are now aware and begin to withdraw physically and verbally. According to the psychologist, Lazarus, specific emotions can lead us to specific actions just like how an angry person will attack in order to defend themselves. Or a fearful person will retreat and a sad person will retreat into self-focus thus learning things about themselves they might not have been aware of. All these emotions that lead us to certain actions are extremely important in how we communicate because over time it has allowed us to create ways to cope with everyday life. For example, without these coping mechanisms, we might not be able to run away from something that scares us, or stand up for ourselves when we are being bullied, etc. Emotions are a key part in how we develop as humans and how we also communicate. This study used 300 students from Beijing which had them look at picture of disasters and rate them on a Likert scaled of 1 -10 with one being not angry/offended and ten of course being highly angry/offended. Concluding this study, again, emotions are a key part in how we communicate with the world, even if it’s not on a person-to-person level because however we interpret something elicits an emotion and that emotion then leads us to a specific action.
Another way that speech behavior is affected by emotions and physiological effects is shown in the study called, “The Effects of Emotions on Voice Quality.” In this study, people are recorded displaying vocal interpretations of emotional states and subjects were to decipher which emotion was being conveyed in each recording. What the study found supports this idea that emotions have a physiological affect on a person’s speech behavior by providing data of the physical effects of emotions.
In states of high arousal such as being happy, anxious or angry, there was more muscle tension displayed in the subjects. The opposite occurs for depressed and bored speech where depressed speech seems to have a limited pitch range while the opposite occurs for happy speech which displays a large range in the voice. The reason that there is a limited pitch range for tense, irritated and anxious speech is because of the general tenseness in the laryngeal musculature which limits the adjustment of vocal cord tension. Therefore, when a person is in a high arousal state it will have a tendency to make the person tense up, thus making components of the vocal cords tense up as well.
Another supporting study that was done was by Gene Ball and Jack Breese called, “Emotion and Personality in a Conversational Character.” This study was about describing the architecture for constructing a character based off a class of interactions such as word choice, speech pace, rhythm and pitch contour. This study was able to successfully conclude that humans communicate their emotional state through a variety of non-verbal behaviors. These behaviors can include signals like smiles and frowns as well as variation in speech rhythm or body posture. It was also able to conclude that propel are sensitive to the signals that are produced by others making them frequently assess emotional states of one another. So, when it comes to communicating with someone when you’re in an emotional state, such as being angry, not only is the pitch , range and amplitude of your voice going to change, but your body gestures will subconsciously change as well giving hints as to what emotional state you are in.
Ball and Breese were also able to find out that one of the key methods of communicating in an emotional state is how we choose our paraphrases. For example, when someone is responding to a request they might say, “sure thing”, “yes”, or “if you insist.” Then, depending on the person’s personality type, it can have an influence on a person’s paraphrasing like saying, “you should definitely” rather than saying, “perhaps you might like to.” What this means is that not only are our voices changes in emotional states, but also how we phrase things will change. For example, if you’re not angry, in a normal voice you might ask your spouse, “Will you please pick me up from work today?” However, in an upset state, your voice might change and you will find yourself saying this instead, “I need you to pick me up from work today.” Not as polite and put very short that you have already made the decision in your own head, they do not have a say your request. All of these things are fascinating contributors to the way that emotions affect speech behavior.
When it comes down to it, not matter who you’re speaking with, communication is driven by how we think and what we are feeling within that very moment. However we interpret other people’s non verbal communications and react to them in turn, causes us to understand their message and the same happens in reverse. It has been found by Sonja Stetzler in her article, “Maintaining Emotional Awareness When Communicating,” that by actually enhancing your emotional awareness, it puts you in a better position to understanding the people who are around you. Emotional awareness is when you have a deep connection with your emotions at all times; in other words, you can understand your emotions. Being emotionally aware can help you in many ways because it allows you to deliver a negative message in a clear, precise manner, allow you to understand your own feelings and get to the root of what’s bothering you and it helps you to understand them. Bottom line, emotional awareness is cruel when it comes to communication because it opens your eyes and by knowing your own emotions, you can catch on to what emotion the speaker might be trying to convey.
Any way we look at it, emotions seems to play a crucial role in how we are conveying what we mean. Although we might think we are covering up our sadness, anger, anxiety, etc., without even knowing it, our own vocal cords will tighten up on us, triggering other physiological effects. Then, the range of our voice, or the amplitude or how fast we are speaking will naturally happen in emotional states, letting someone know we are upset. Also, how you phrase things together can give clues to what emotions your feeling as well as the way we ask things of people or say certain things. But, the nice thing is that if we learn to be aware of our emotions and how we are feeling when we are in an emotional state, this can give us the upper hand in communicating. For example, if you’re mad at someone and you’re aware that you’re mad, you can better phrase how you’re going to say things and how your body is going to move because if you come straightforward and attack that person, they are most likely going to resist. That person might just laugh in your face and shut off communication, thus not solving the issue as to why they made you angry. But, on the other hand, if you’re able to know that you’re angry with this person, and you carry yourself better in the conversation, communication won’t be as likely to shut down because the person isn’t feeling attacked and they can understand your feelings as well. By being open in communication about your emotions, it not only helps relationships but it can also help you because one way we are able to change the current mood we are in is by simply just talking to someone else. This helps us to put things into perspective by giving us a sense that our emotions are manageable.
The key to good communication is simply just doing it. Some people might believe that practicing good communication isn’t going to change how you have been communicating for the past 10, 20, 50 years! But the truth of the matter is that anyone is capable of change, as long as you are self aware of what you’re trying to change. When you’re mad at your spouse, next time watch how the loudness of your voice changes. Watch how the rate of your speech increases and how the tone of your voice changes. Although these may be physiological effects and one might say that we can’t control that, believe me, the brain is a powerful thing and as long as you consciously are aware of the physiological changes that occur when you’re in an emotional state, it will hit parts of your subconscious causing you to change that. That’s the hard part, controlling the physiological effects of emotions in our speech behavior, but the easy part is simply by watching how you phrase things when in an emotional state as well as what your body is doing as well. By being able to control how our emotions can affect speech behavior, we are more likely to succeed in the world because the key to managing ANY relationship in reality is communication.

Similar Documents

Premium Essay

Consumer Psychology and Marketing Communications

...Consumer Psychology and Marketing Communications Article Analysis Colleen B. Hughes PSY/322 February 9, 2015 Donald Crabtree Consumer Psychology and Marketing Communications Article Analysis Consumers are the key to marketing communications for your products and services. Using psychology to understand the consumer behaviors, attitudes, and purchasing patterns. Getting your message to the consumer is done by communication. However, what is consumer psychology and how do they affect the market communication. Consumer psychology has a direct relationship with marketing communication message and will compare two articles to discover the relationship. Before you understand the relationship you need to define consumer psychology. The consumer is a person or thing that consumes and economically the definition is a person or organizations that use a commodity or service. (Dictionary, 2015). Psychology defined as the behavioral and cognitive characteristics of a specific individual, group, activity, or circumstance. (Dictionary, 2015). Another definition is the scientific study of mental processes and behavior. (Dictionary, 2015). Consumer Psychology is both of the definitions put together. The definition is the study of how consumers relate to the products they buy and services they use. Marketers use psychology to understand the consumer needs, motivation, attitude, and actions. (Mihart, 2012). Professional Marketer increase with better measurements and deeper understanding...

Words: 792 - Pages: 4

Premium Essay

Consumer Psychology and Marketing Communications

...Consumer Psychology and Marketing Communications PSY 322 Consumer Psychology and Marketing Communications Consumer psychology has the purpose of “acquiring knowledge for the sake of understanding and predicting important aspects of real life behavior” (Katona, 1967). The business community has been trying for years to find what makes people buy what they do. They also want to understand future predicted behavior as well. This is a study of the dynamics that affect the behavior of consumers. According to Walsh in her review of Foxall and Goldsmith, consumer research is very important when compared to the decision making role of managers. The authors also write about consumer concepts like market segmentation and product positioning strategies. With the first example, market segmentation, deals with the needs and wants of consumers. As learned in class, this is a strategy that can help companies know more about consumer preferences but also more about their individual behaviors and choices. Walsh does not really get in to detail of what product positioning strategies are but she did mention they are “part of the product life cycle” (Walsh, 1997). Walsh does go on to mention that the book does have a significant psychology social science section that deals with attitudes, behaviors, and motivations. Walsh reveals that this book is a good source of information for aspiring and on the job marketing managers. Not everyone is completely on board the consumer psychology...

Words: 728 - Pages: 3

Premium Essay

Consumer Psychology & Marketing Communications

...CONSUMER PSYCHOLOGY & MARKETING COMMUNICATIONS PSY322 May 13, 2013 Charles Dudek This purpose of this paper is to analyze two articles in the context of consumer psychology and marketing communications. The fist part will define consumer psychology looking at why consumer behave the way they. The paper will also examine how research has made it easier to predict human behavior exploring its benefits. The aspect of using what has been learned about consumer psychology will be looked at, more specifically with young consumers. Most people learned early in school that “ology” mean the study of when speaking of a science such as biology or physiology these are for the most part exact and most variables are controlled. However, when we look at human psychology it is a different animal altogether, literally. Human behavior can be extremely unpredictable. Defining consumer psychology can be difficult to do in just a phrase or sentence. There are many factors that go into why consumers behave the way they do. Motivation is one of the most important factors. Consumer psychology is most commonly defined, as the study of how and why consumers buy products and services. One could argue that a better definition would be Consumer psychology is the study of human motivation. What drives us, what are the known and unknown needs at the core of our psyche? Whether it be what we buy, what relationships we seek or what self-actualizing dreams we seek to fulfill...

Words: 1040 - Pages: 5

Premium Essay

Consumer Psychology and Marketing Communications Article Analysis

...Consumer Psychology and Marketing Communications Article Analysis PSY/322 November 19, 2012 Consumer Psychology and Marketing Communications Article Analysis This paper will define what is consumer psychology is and show its relationship with marketing communications. An overview will be discussed about the psychological concepts of consumer psychology and its importance of developing an effective marketing communication message. It is crucial for effective marketers to know how to use their knowledge of consumer psychology for the development of effective marketing promotions of its products and services. Perner (2010), consumer psychology is “the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society” (para. 2). Recognizing the importance of consumer behavior is vital for the development of any successful marketing message for the public. For example, marketers understand that is best to show a television advertisement of snack products during the period in which the viewer is more prone to be hungry such as late afternoon (Perner, 2010), There are various ways in which data and information about consumers are attained. Marketers and businesses often utilizes mail questionnaires, phone surveys, online surveys, focus groups, scanner data, and personal interviews to learn more about consumers...

Words: 758 - Pages: 4

Premium Essay

Influence of Social and Cultural Settings on Consumer Behavior

...Consumer Psychology and Marketing Communications Article Analysis Riki J. Shye PSY/322 April 13, 2015 Donald Crabtree, Instructor 1. Consumer Psychology and Marketing Communications Article Analysis According to http://smallbusiness.chron.com/marketing-communication-strategy, “Marketing communication helps to develop brand awareness, which means that consumers translate product information into perceptions about the product’s attributes and its position within the larger market.” And brittanica.com defines consumer psychology as: “is a branch of social psychology concerned with the market behavior of consumers. Consumer psychologists examine the preferences, customs, and habits of various consumer groups; their research on consumer attitudes is often used to help design advertising campaigns and to formulate new products.” In defining both consumer psychology and marketing communication, the main common denominator is marketing. How can a company provide a product to a consumer without proper marketing? Marketing is one of the more key elements in a company to bring communication between them, their product and the consumer.  The psychological concepts and their importance in developing a successful marketing communication message within the articles presented notated that communication, whether by commercial, print or radio ads are a vital asset in promoting a product and presenting...

Words: 973 - Pages: 4

Premium Essay

Group Interaction Articles

...GROUP INTERACTION JOURNAL ARTICLES Compiled by Lawrence R. Frey University of Colorado at Boulder Aamodt, M. G., & Kimbrough, W. W. (1982). Effects of group heterogeneity on quality of task solutions. Psychological Review, 50, 171-174. Abbey, D. S. (1982). Conflict in unstructured groups: An explanation from control-theory. Psychological Reports, 51, 177-178. Abele, A. E. (2003). The dynamics of masculine-agentic and feminine-communal traits: Findings from a prospective study. Journal of Personality and Social Psychology, 85, 768-776. Abele, A., Gendolla, G. H. E., & Petzold, P. (1998). Positive mood and in-group—out-group differentiation in a minimal group setting. Personality and Social Psychology Bulletin, 24, 1343-1357. Aberson, C. L., Healy, M., & Romero, V. (2000). Ingroup bias and self-esteem: A meta-analysis. Personality and Social Psychology Review, 4, 157-173. Abougendia, M., Joyce, A. S., Piper, W. E., & Ogrodniczuk, J. S. (2004). Alliance as a mediator of expectancy effects in short-term group psychotherapy. Group Dynamics: Theory, Research, and Practice, 8, 3-12. Abraham, A. (1973a). Group tensions as measured by configurations of different self and transself aspects. Group Process, 5, 71-89. Abraham, A. (1973b). A model for exploring intra and interindividual processes in groups. International Journal of Group Psychotherapy, 23, 3-22. Abraham, A. (1974-1975). Processes in groups. Bulletin de Psychogie, 28, 746-758. Abraham, A., Geffroy, Y., & Ancelin-Schutzenberger...

Words: 146784 - Pages: 588

Premium Essay

Name of School

...Support Services, Social Sciences, Psychology, Communication, Journalism, and Related Programs, and Liberal Arts and Sciences, General Studies and Humanities Humboldt State University Natural Resources and Conservation, Visual and Performing Arts, Social Sciences, Biological and Biomedical Sciences, and Liberal Arts and Sciences, General Studies and Humanities Los Angeles Film School Film Colorado Mesa University Business/Commerce, Registered Nursing/Registered Nurse, Kinesiology and Exercise Science, Psychology, and Biology/Biological Sciences Rocky Mountain College of Art & Design Art & Design University of Northern Colorado Health Professions and Related Clinical Sciences, Multi-/Interdisciplinary Studies, Business, Management, Marketing, and Related Support Services, Social Sciences, and Communication and Media Studies Western State Colorado University Business, Management, Marketing, and Related Support Services, Parks, Recreation, Leisure, and Fitness Studies, Social Sciences, Psychology, and Visual and Performing Arts Colorado State University Business, Management, Marketing, and Related Support Services, Family and Consumer Sciences/Human Sciences, Biological and Biomedical Sciences, Communication, Journalism, and Related Programs, and Social Sciences Quinnipiac University Health Professions and Related Programs, Business, Management, Marketing, and Related Support Services, Communication, Journalism, and Related Programs, Psychology, and Social Sciences University...

Words: 544 - Pages: 3

Premium Essay

Personal Statement

...have been planning a career in communications for several years, but as an undergraduate I concentrated on getting a solid background in psychology. After graduation, I took a job to allow myself time to thoroughly think through my plans and to expose myself to a variety of work situations. When I started my undergraduate career, I was faced with many challenges along the way. I had to make the decision to overcome these obstacles to accomplish my goals. Many past experiences in my life have shaped me into the person that I am today. For many years I have been interested in studying communications along with psychology. During my undergraduate years at William Paterson University, I studied psychology. Ever since my freshman year in high school, I have always been fascinated with how the human mind works. In the words of Sigmund Freud, “The mind is like an ice berg, it floats with one-seventh of its bulk above water.” This quotation is significant because it provides an overview of the human mind. Personally, psychology is vital in order to understand how the behaviors of people from different backgrounds fluctuate over time. The connection between change and time has always amazed me. In the field of psychology, there are various dynamics in order to understand how the mind works and how we understand one another. Psychology shows emotional and behavioral characteristics of an individual. As a result, I became fascinated with the field of psychology, which led me to explore its...

Words: 832 - Pages: 4

Premium Essay

Holy

...Sciences, Psychology, Communication, Journalism, and Related Programs, and Liberal Arts and Sciences, General Studies and Humanities | Humboldt State University | Natural Resources and Conservation, Visual and Performing Arts, Social Sciences, Biological and Biomedical Sciences, and Liberal Arts and Sciences, General Studies and Humanities | Los Angeles Film School | Film | Colorado Mesa University | Business/Commerce, Registered Nursing/Registered Nurse, Kinesiology and Exercise Science, Psychology, and Biology/Biological Sciences | Rocky Mountain College of Art & Design | Art & Design | University of Northern Colorado | Health Professions and Related Clinical Sciences, Multi-/Interdisciplinary Studies, Business, Management, Marketing, and Related Support Services, Social Sciences, and Communication and Media Studies | Western State Colorado University | Business, Management, Marketing, and Related Support Services, Parks, Recreation, Leisure, and Fitness Studies, Social Sciences, Psychology, and Visual and Performing Arts | Colorado State University | Business, Management, Marketing, and Related Support Services, Family and Consumer Sciences/Human Sciences, Biological and Biomedical Sciences, Communication, Journalism, and Related Programs, and Social Sciences | Quinnipiac University | Health Professions and Related Programs, Business, Management, Marketing, and Related Support Services, Communication, Journalism, and Related Programs, Psychology, and Social...

Words: 547 - Pages: 3

Premium Essay

Consumer Pshycology

...Consumer Psychology Consumer Psychology and Marketing Communication Marketing messages are essential components that are needed in order to attract consumers. Consumer psychology must be understood before marketing messages can be expressed. Hence, marketing communication and consumer psychology both have a tying relationship. Consumer psychology can best be defined as the way individuals feel about certain goods and services they purchase. For example, a person’s thoughts, beliefs, feelings and perceptions will influence how they will buy and relate to certain goods and services. A family of five people for example, will probably want to purchase a large vehicle such as a sport utility vehicle for a large family. There are two articles which describe the concepts of consumer psychology and marketing communication, and examples are given to better understand both concepts. Castronovo and Huang explain how “Word-of-Mouth” marketing can be an efficient way to promote certain goods and services. Consumers rely on this form of marketing because they have an opportunity to hear the opinions of other individuals who have previously purchased goods or services. If goods or services are psychologically risky, it is more probable for consumers to rely on “word-of-mouth” marketing. Word-of-mouth marketing is also essential for several social media outlets. Society in the twenty-first century relies heavily on the internet, hence social media such as linked in, facebook...

Words: 742 - Pages: 3

Premium Essay

Introduction to Cross-Cultural Psychology

...Introduction to Cross-Cultural Psychology Paper Yekaterina Tarkovsky PSY/450 Diversity and Cultural Factors in Psychology Stephen Northam / Professor November 23, 2015 The author of this paper would like to share the results of the study performed on the effects of cognitive appraisals of communication competence in conflict interactions. This study involves both Chinese and Western cultures. The researchers were investigating how differently people from both of these cultures perceive competence, appropriateness, and effectiveness of another party’s communication during conflict. At first, there was a pilot study which had thirty employees in Singapore. They were examining appraisals of communication competence in recalled intercultural conflict incidents. The competence of others was judged by western expatriates. They were determining whether the style of communication itself was direct as well as engaged. This was deemed to be judgements of effectiveness. The competence on interactional skills as well as knowledge on culture was judged by host-nationals. This was deemed to be judgments of appropriateness. The quasi-experimental study followed the pilot study. In this study, two parties comprising of university students. One party had one hundred twenty eight Australian students and the other one had on hundred eight Chinese students. The results of this study had showed that students from Australia discriminated between four different types of conflict styles more...

Words: 1225 - Pages: 5

Free Essay

Cross-Cultural Psychology

...Running head: CROSS-CULTURAL PSYCHOLOGY Cross-Cultural Psychology Charlene Marasco PSY/450 Sally Fleming March 28, 2011 Cross-cultural psychology Cultural psychology is an interdisciplinary program of research that explores the relationship between individual minds and the complex environments in which they are deployed. The approach focuses on the contribution that content-rich, complex environments – ranging from workplaces to cultural traditions to nation states – make in shaping basic cognitive processes. The comparative approach, or cross-cultural approach, uses experimental methods to compare and contrast groups in their performance on a range of psychological tasks with the objective of demonstrating cultural difference and commonality on some psychological aspect in the lab and field (Cultural Psychology., n.d). Cross-cultural psychology Cross-cultural psychology is a comparative study of cultural effects on human psychology, from different cultural groups, which looks at the psychological diversity and the underlying reasons for such diversity. Meaning how people in groups relate to the environment and the world around them, like feelings, thoughts, how and where they live, and how cultural groups at one point interact with another group. Cultural psychology is contributing significant insights into higher-order...

Words: 1171 - Pages: 5

Premium Essay

Psy 322 Week 1 Consumer Psychology

...Consumer Psychology & Marketing Communications PSY/322 December 1st , 2014 Kimberly DeSimone Consumer Psychology & Marketing Communications Are you unhappy with the way your body looks? Do you have unwanted stubborn fat that just will not go away? Want to feel and look sexy in that bikini again? Want to have those defined six pack abs and muscles? Then what are you waiting for? Change your body starting today! Lose twenty pounds and tone up in just two months with our: healthy meals, workout routine and our new all natural diet pills that just makes the fat melt off. Whether you are in shape and just trying to get more cut or have been struggling with weight issues your whole life, give us a call. It will only take twenty minutes out of your day to see which one of our Body Changing Plans is right for you. Advertisements and infomercials like these are utilizing consumer psychology and marketing communications strategies. Consumer psychology is the study (attempt) to understand the decision-making process of consumers, how emotions affect the consumer’s purchasing behavior. Marketing communications is the strategy used by a company to reach their target market (group of consumers) through various types of communications (television ads, magazines). Research Consumer Psychology is the study of consumer behavior, marketers attempt to understand the decision-making process of products that a consumer buys and how emotions play a part of that purchase...

Words: 1307 - Pages: 6

Premium Essay

Role of Advertising

...Role of Advertising Advertising creates a communication relationship between the producer or the provider of a service and the target group or the consumers. The main task of psychology of advertising is to motivate the consumer to take the desired action, to buy the promoted product or service. That is why more and more sophisticated forms and tools for reaching the goal set by the advertisment creator are used. The aim of this study is to determine whether an individual's temperament plays a major role in favouring a particular advertising spot and to identify which type of advertising corresponds with the type of a consumer’s personality temperament. By means of this research, the existence of a relationship between temperament of individuals and their perception of various types of advertising spots (funny, calm, nostalgic, dynamic) was recorded. A successful advertisement should be aimed properly at a given group of individuals whom it should effectively reach. For that reason, psychology becomes an essential part in marketing and advertising strategies. Advertising is a way of informing the public about the producer's own activities, products, services for the purpose of establishment, or increasing the market needs and thereby increasing the profit of a company which uses this advertising. It is a controlled communication process of a non-personal character which through mass media tries to introduce a specific object to the product and also affect its selling...

Words: 505 - Pages: 3

Premium Essay

Research Proposal

...1 COM 802: Communication Research II Spring, 2007 - Syllabus Professor: Gwen M. Wittenbaum, Ph.D. Office Location: 559 Communication Arts Bldg. Office Phone: 353-8120 Email: gwittenb@msu.edu Office Hours: Tuesdays and Thursdays, 1:30 – 2:30 p.m., and by appointment Class Meets: Tuesdays and Thursdays, 10:20 a.m. – 12:10 p.m. in room 474 COM. Required Readings Crano, W. D., & Brewer, M. B. (2002). Principles and methods of social research. Mahwah, NJ: Lawrence Erlbaum Associates. Articles and book chapters are posted on Angel (http://angel.msu.edu) Course Description This course provides in-depth coverage of research design and measurement. As a companion to its precursor, COM 801, this course outlines how to measure constructs of interest and design research to test issues of theoretical importance. Students will learn a variety of research methods, such as experimental and survey designs, laboratory and field research, and methods of studying individuals and groups. The course exposes students to measurement issues (e.g., reliability and validity) and approaches (e.g., self-report measures, behavioral observation and coding). Students will practice evaluating the design and measurement of research articles and reporting their own research. Course Objectives 1. To understand and implement a variety of research designs. 2. To understand and implement a variety of measurement techniques. 3. To practice critical evaluation of research articles. 4. To...

Words: 3591 - Pages: 15