...Business Research Methods, Part III Robert LaFond, Taylor Norman, Zephyr Scott, Vennita Watson QNT 561 May 13, 2013 Sripathi Nilkar Introduction As Ford Motor Company continues to seek ways to improve its current hybrid vehicles, the company will conduct a statistical analysis of the results of the questionnaires returned by its customers. Through this analysis, Ford Motor Company will be able to identify challenges that the company faces as well as the steps needed to reduce these challenges and improving both the company’s product and image. Statistical Analysis The results gathered from the questionnaire immensely helped Ford understand new aspects of an improved Hybrid vehicle. Subject 1 was the owner of a 2010 Ford Fusion Hybrid. Subject 1 has had 4 scheduled maintenance jobs performed on the car in the past year. On average, Subject 1 only drove 100 miles per week. Usually, scheduled maintenance is performed depending on the gas mileage of the car i.e. oil changes, tire rotation and balance, etc. Subject 1 took good care of their car over the past year, but still had two serious additional car problems. The 2010 Ford Fusion Hybrid costs Subject 1 on average $127.06 a week in gasoline. This customer is only satisfied at level 3. Being that this is only a three year old car, these problems point to inefficiencies with manufacturing. Both are costly for the owner to replace. Subject 2 is the owner of a 2012 Toyota Prius. Scheduled maintenance was performed...
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...Business Research Project Part 4: Sampling Process and Data Analysis QNT 561 Applied Business Research & Statistics University of Phoenix December 9, 2013 Blackberry Business Research Plan Blackberry was once the leadership in the cell phone industry, but today they are one of the least recognized manufactures for cell phones. Team C will discuss how we plan to increase their revenue by indentifying what customers want and need to choose Blackberry, Inc. as their cell phone provider over any other manufacture. We have administered a survey and we will analyze it to see what customer think about Blackberry products. Furthermore, we will explain the final results of the survey and the various ways in which the survey will help us determine the changes the company will need to undertake to make Blackberry Inc. once again the leading manufacturer in their industry. The Sample Process The population will consist of former, current and possible future customers. Surveys will be emailed, mailed or telephoned to the previously mentioned population. The purpose of the survey is to determine the following: 1. How can we increase sales, revenue, and consumer base? 2. Do we need improved or increased focus on customer satisfaction? 3. What are our marketing and customer service strategies? 4. How can we enhance the Blackberry brand appeal to individuals and professionals? 5. What do we need to do to effectively compete with other cellular phone manufacturers? 6. What...
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...with our flexible, year-round full-time schedule of classes. If you really want to attend a school where your needs (your real needs) come first, consider Sullivan University. I believe we can help you exceed your expectations. Since words cannot fully describe the atmosphere at Sullivan University, please accept my personal invitation to visit and experience our campus for yourself. Sincerely, Glenn D. Sullivan President MESSAGE FROM THE PRESIDENT 1 Table of Contents Mission Statement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Sullivan University Success Story . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4...
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