...Module Assessment Project Management and Research Methods BY Clifford Imaguezegie ABSTRACT The fast growing telecoms industry in a dynamic environment requires effective innovation management, strategic collaboration and stringent product development processes. In achieving this, project management principles, tools and techniques as well as appropriate and applicable research processes need to be applied. In a bid to for 3GM to reverse continuous drops in market share, a new marketing campaign plan has been drawn up which is to be implemented using project management principles and techniques. Possible reasons for market penetration drops are identified; market research tools are analysed, effective research method is adopted and used to strategize future forecasts. Approaches to assessment of offered features by 3GM are recommended according to customer perception of the features. All approaches to be taken stand to reverse alarming depreciating 3GM market share and secure an appreciable market share for the future. Table of Contents 1. Introduction …………………………………………….……..………………... 4 2. Marketing Campaign and Planning...…………………….….……..……………... 5 2.1. Strategy Development ……………………………….…….………..…………... 5 2.1.1. Market Review .…..…………………………………….………..…………. 5 2.1.2. Technology Review …..…….………………………….…………..……….. 6 2.1.3. Strategy Analysis …..…………………………………….…………..……... 7 2...
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...1. Research Title: The impact of online marketing on the Polokwane Municipality businesses. 2. Introduction: With the heightened pace of technological changes, marketers have been forced to reinvent themselves very often to remain relevant. Consumers are increasingly connected to companies and their opinions are highly influential. Markets and supply chains have become complex and require more integration and alignment with the field of consumers (CMO Council, 2011, P10). Online and digital marketing has created a platform of engagement between businesses and the consumers. 3. Background of the study: The internet has led to the creation of a new breed of consumers who are more connected, informed and educated about purchases they make (Kaur, 2012, P1). Instant access to information means the power to influence purchase was shifted from sales to marketers. Marketing became the resource, tool and process through which consumers are reached and converted through valuable content. Consumers research on the web before they make a decision on what to purchase or not purchase. 4. Significance of the study: Strategy, marketing creativity and resources are vital for a marketing strategy to be successful. Technology is part of the resources needed. With the technological advances, especially changes taking place in the internet, the B2B consumers have increased bargaining power while the seller is side lined. This is a digital age and businesses have...
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...MKT4031 Marketing Research Processes Module Tutor: Dr. Cody Paris Submission Title: Marketing Research Proposal on Cold-calling Submission Date: 1st Feb 2016 Name (s) MISIS Khizar Khattak M00557203 Michelle D’sa M00557364 Muhammad Asad M00__________ Moudpe M00_________ Sarah M00___________ Word Count: 2250 Table of Contents S NO | Contents | Page No | I | Executive Summary | 3 | II | Background | 4 | III | Market Research Question (MRP) & Market Decision Problem (MDP) | 6 | IV | Research Design | 8 | V | Questionnaire Design | 11 | VI | Data Analysis | 12 | VII | Timescale | 13 | VIII | Appendix 1: Questionnaire for Survey | 14 | VII | Bibliography | 17 | I. Executive Summary The purpose of this report is to conduct a market research of Mashreq Banks relating to cold-calling of existing customers. Banks introduced cold-calling as an effective and efficient means of communication. United Araba Emirates (UAE) has banned banks from cold-calling since 2011, yet the rise of calls is rapid. The main aim of the research is to know if customers are pleased with strangers calling them, if the bank is gaining more through cold-calling and its impact on customer satisfaction. The marketing research used is divided into: * Analyzing customer’s reaction to cold-calling, * Qualitative technique using focus groups with Mashreq Bank. * Quantitative questionnaire with Mashreq Bank and customers. The above mentioned clearly...
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...Thank you for submitting your assignment on time. Please see my below comments. Unit 1 Assignment Adam Gray Kaplan University MT-355 Unit 1 Unit 1 Assignment Today, marketing research managers must fully take into account the marketing research process and marketing ethics while conducting their research. According to Brown (2014), the marketing research process is the process of gathering and interpreting data for use in developing, implementing, and monitoring the firm’s marketing plans; whereas marketing ethics are the principles, values, and standards of conduct followed by marketers. To stress the importance of both the marketing research process and ethics, I will apply the principles of each one to a different scenario. The marketing research process is sequence of activities undertaken to provide information needed for decision making (Brown, 2014). The first step of the marketing research process is to clearly define the problem. Typically, the problem at hand can be defined by asking questions such as what is the purpose of the study, what is the source of the problem, and is the research intended to provide information or to make a decision (Brown, 2014). Based upon the scenario, the FlyRight Airline Company is interested in altering the interior layout of its aircraft to suit the tastes/needs of an increasing market segment of businesspeople in which management is planning to reduce the number of seats and install small tables to enable businesspeople to work during...
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...Unit 3 M2 Tesco M2: Explain the limitations of marketing research used to contribute to the development of a selected organization’s marketing plans. Tesco marketing team experienced some limitations during this market research. One of the limitations of market research to Tesco is cost. It is expensive to organize primary research. For example, it costs a lot to print out questionnaires and pay people to carry out the research. Also, it is expensive to conduct focus group. This affects the profit of Tesco as they have to pay for everything related to making questionnaires and then analyzing their results. A secondary research is a lot cheaper as they will have to collect data from already existing sources and previous data, so it will cost less and it will be done quicker. Another limitation of market research is validity. Validity is the degree of accuracy of the measurement. The information collected must always be valid, otherwise Tesco cannot use it and it is pointless to collect the information which is not valid. Some of the ways in which Tesco are limited by validity are, for example using questionnaires, because people might not give the right information; using interviews, because people might feel shy or intimidated to say their true opinion during the interview; using focus groups, because people might not feel comfortable due to fear of discrimination to say what’s on their mind; using internet, because it changes constantly, so information obtained might be...
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...CHAPTER 4 Managing Marketing Information to Gain Customer Insights This chapter looks at how companies develop and manage information about important marketplace elements. This chapter is an examination of marketing information systems designed to assess the firm’s marketing information needs, develop the needed information, and help managers to use the information to gain actionable customer and market insights. Marketing Information and Customer Insights Companies use such customer insights to develop competitive advantage. To gain good customer insights, marketers must effectively manage marketing information from a wide range of sources. The real value of marketing research and marketing information lies in how it is used—in the customer insights that it provides. Customer insights group collect customer and market information from a wide variety of sources. A marketing information system (MIS) consists of people and procedures for assessing information needs, developing the needed information, and helping decision makers to use the information to generate and validate actionable customer and market insights. (Figure 4.1) Assessing Marketing Information Needs A good marketing information system balances the information users would like to have against what they really need and what is feasible to offer. Sometimes the company cannot provide the needed information, either because it is not available or because of MIS limitations. ...
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...Marketing Research MKTG 3401 – Fall 2012 Section 01 W/F 11:45 am – 1:25 pm 330 Dodge Professor: Felicia Lassk Office: Hayden Hall 202 Office hours: W, 1:30 – 2:30 p.m. or by appointment Phone: (617) 373-5307 Email: f.lassk@neu.edu Blackboard: blackboard.neu.edu “MKTG 3401 Lassk Fall 2012” Text: Marketing Research, Malhotra, 6th Edition, 2010 – NU custom text. Prerequisites: MKTG 2201, MGSC 1201 and 64 SH toward the degree Course Description: This course focuses on the marketing research process and the analysis of data using SPSS statistical software. It gives students the opportunity to develop an understanding of consumer attitudes and behavior processes as the basis of the design of marketing problems. The course covers topics such as problem definition, research design, sampling, attitude measurement, questionnaire design, data collection, and data analysis. Statistical Package: SPSS is available as a 6-month rental for $35 plus $4.99 download fee. Details on how to access the rental are provided in the Tech Marketplace of MyNEU Portal under “Free and Discounted Software – More Software tab.” SPSS is also available for free through MyApps using MyFiles to house your data files. Please note, to access SPSS with MyApps on campus, you must be connected to “NU-Secure” wi fi. Details to access MyApps and“NU-Secure” wi fi is provided in the MyNEU portal. You must be able to access SPSS through either of these options by 9/19. ...
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...MKT 635 Market Research Entire Course https://homeworklance.com/downloads/mkt-635-market-research-entire-course/ This course is designed to integrate theory and practice and develop students’ analytical skills in marketing research methodology. Students apply methods and techniques for the collection, analysis, interpretation, and presentation of primary and secondary data toward the solution of current marketing problems. Offered online. MKT 635 Week 1 Marketing and Research Problems Marketing and Research Problems. Identify and describe in detail the fundamental source of the marketing problem or opportunity, decision problems arising from the marketing problem or opportunity, and possible research problems for each of the three scenarios (a, b, and c) under Applications & Problems #4 p. 47. The paper must be two to three pages in length and formatted according to APA style. You must use at least two scholarly resources other than the textbook to support your claims and sub-claims. MKT 635 Week 2 Assignment Propose Research Project Propose Research Project. You are a brand manager of a snack chip. Your goal is to determine what effects different levels of online advertising (see http://www.sramanamitra.com/2011/01/11/top-10-online- advertising-trends-of-the-decade/) have on a consumer’s behavior. The VP of Brand Management will want strong justification for your recommendations. Propose a research project to address this problem that focuses on the kind...
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...MKT 635 Marketing Research Entire Course https://homeworklance.com/downloads/mkt-635-marketing-research-entire-course/ MKT 635 Week 1 Marketing and Research Problems Marketing and Research Problems. Identify and describe in detail the fundamental source of the marketing problem or opportunity, decision problems arising from the marketing problem or opportunity, and possible research problems for each of the three scenarios (a, b, and c) under Applications & Problems #4 p. 47. The paper must be two to three pages in length and formatted according to APA style. You must use at least two scholarly resources other than the textbook to support your claims and sub-claims. MKT 635 Week 2 Assignment Propose Research Project Propose Research Project. You are a brand manager of a snack chip. Your goal is to determine what effects different levels of online advertising (see http://www.sramanamitra.com/2011/01/11/top-10-online- advertising-trends-of-the-decade/) have on a consumer’s behavior. The VP of Brand Management will want strong justification for your recommendations. Propose a research project to address this problem that focuses on the kind of research design you would use; why you would use it; and how you would conduct the research. MKT 635 Week 3 Assignment Critique Questionnaires Critique Questionnaires. Case 3.7 Critiquing Questionnaires is on pages 274 – 279. Using questionnaire information in the text and gathered from outside sources, develop the...
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...regarding submission of research proposal on “new notebook launching of WALTON” Dear Sir, It’s a great pleasure for us to have the opportunity to submit a research proposal titled “proposal for new notebook launching of WALTON” which had been a great experience for us to work with field survey and research of focused market for this new product. We tried utmost to make & let it look like a professional one. Any shortcomings are expected to have a kind view for our encouragement. Thank you for your sincere & honest try to let us make easy & get familiar with proposal submission for conducting research in favour of this renowned company. Our efforts will be valued, if this term paper can serve for what it’s been meant for & our assistance will be there for any queries. Sincerely yours, Students of Group - DARKSPY MBA 13th Batch Strategic and International Management Department of Management Studies, University of Dhaka Executive summary: This research proposal has been done by DARKSPY members on the favor of WALTON Hi-tech industries ltd. which is going to launching notebook computer in the markets. Walton focused particular market segment basically, college and university students and their families to market that notebook computer. Our group has come to know about the advertisement of WALTON about submitting research proposal for launching notebook. However, we made up mind to prepare a research proposal on behalf of the WALTON. This research proposal was the partial...
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...Table of Contents Introduction 1 Background 1 Problem 1 Approach to the problem 2 Literature Review 3 Methodology 4 Research Design 4 Data Collection Methods 5 Questionnaire Development and Pretesting 5 Sampling 6 Fieldwork 7 Research Results 7 Conclusions 13 SWOT analysis of Mr. Pizza 13 Strengths 13 Weaknesses 14 Opportunities 15 Threats 15 Brief comparison with Pizza Hut 16 Limitations of our research 16 Recommendation 16 References 18 Appendix 19 Introduction Background Mr. Pizza Korea Co., Ltd. is a Korean pizza franchise company. Headquartered in Banpo-Dong Seocho-Gu Seoul, Korea, it was established in 1990. It is a restaurant chain making Korean style pizza. After establishing a franchise in Ewha Women's University, Mr. Pizza opened a store in Beijing, China in 2000. The Mr. Pizza’s logo, a slanted, stylized 'Pizza & Hand', is symbolic of two people (the company and customer) shaking hands. And its official slogan is "Love for Women" as for 2008. Its food is healthy and of good quality. Its service is full of creativity and elegance. And it is famous for its Golden Pizza series with relatively higher price. It keeps up with the trends of the food industry: healthy food with fashionable experience, and aimed at the white-collar female as their target market. Therefore, Mr. Pizza enjoyed a huge success in Korea with 370 branches, and was regarded as Korean’s favorite pizza brand. Problem Soon, it spread its market to the US...
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...Sodium vs. Salt: Are our Consumers Aware and Active? Kelly Smith and Robert Morella New England College of Business and Finance MKT301 Marketing Research Intended for: Professor Chris Weir Table of Contents 1) Executive Summary…………………………………………………... 2) Purpose of Report…………………………………………………….. 3) Methodology………………………………………………………….. 4) Findings……………………………………………………………….. 5) Recommendations…………………………………………………….. 6) Appendix……………………………………………………………… a. Questionnaire…………………………………………………. b. Interviewer Instructions………………………………………. c. Locations Utilized…………………………………………….. Executive Summary The research put forth in the following document was conducted based upon executive request on how to further promote a well-designed line of prepared soups and to determine if altering advertisement strategies would attract more consumers. In order to obtain the right results, it was determined that a simple questionnaire given to a random sample of patrons at local supermarkets would be the best route to take – ensuring no bias and no preferential selection. Questionnaires were handed out to random individuals frequenting the most popular and well-known markets: Shaw’s, Hannaford, Super Fresh and Pathmark. **Please note, individuals were interviewed in these locations, however, other locations were verbally given as a preference for grocery shopping. It was discovered that a majority (75%) of interviewees were not...
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... | |Specialization |: |Marketing & Finance | |Section |: |FN-2 | |Phone No |: |9990048880 | |Email Id |: |shikhir.handa@gmail.com | Desired Area: Marketing Title of the thesis: Consumer Buying Behavior towards Hul Premium Soap Study of Pears and Dove INTRODUCTION The main objective of the project is to get the full knowledge of the Introduced in India in 1902, Pears soap has no equal. It is gentle enough, even for baby's skin. Pears is manufactured like any other soap, but unlike in conventional soaps, the glycerine is retained within the soap. That is the cause if its unique transparency. After manufacturing, the soap is mellowed under controlled conditions over weeks. At the end of this maturing process, it is individually polished and packed in cartons. Today Pears is available in three variants - the traditional amber variant, a green variant for oil control and a blue variant for germ protection. Research Objective ➢ To study the awareness customer preference towards pears and dove because...
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...Methods of analysing marketing opportunities Market research involves collecting, recording and making sense of all the available information which will help a business unit to understand its market. Market research sets out to answer the following questions: * Who makes up the target audience? * What do they want? * When do they need it? * Where does it sell best? * How can it be taken to them? * Why do they want/need it? * What are our competitors doing? * How is our market changing? Market research helps firms to plan ahead rather than to guess ahead In business, demand is always changing and therefore it is essential to know how things are changing. Market research requires a special form of skill and therefore market research companies are often employed because they have the necessary experience and also because market research takes up a lot of time. Methods used in marketing research Data gathering involves collecting as much information as possible about the market, usually before any further steps are taken. It relies on desk research and field research. Data is divided into primary and secondary categories. Primary data are collected in the field. Secondary data are gathered from all the material that is at present available on the subject, and is always studied first when doing desk research. Desk research This method involves the search for secondary data, whether published or unpublished. A good place to begin is with a company's...
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...UNIT 17: MARKETING INTELLIGENCE Written By: LO1: UNDERSTAND BUYER BEHAVIOUR AND PURCHASE MAKING DECISION 1.1 Describe the main stages of the purchase decision-making process for an individual consumer (i.e. business-to-consumer) Buyer Behaviour and Decision Making Process Customers go through five stages of decision making process in any kind of purchase. The diagram below summarises it. The above model is essential in making marketing decisions. Customer buying process starts with “Need Recognition”, in which buyer identify a need or a problem (hungry, fever). Some times in these stage customers respond to a marketing stimulus (aroma of chocolate muffins and coffee while passing the coffee shop). The next stage is “Information search” in this stage if the need is very strong then customers do not search a lot of information and buy product or service close to hand, if not then customers obtain information from family, friends, neighbours, advertising, TV, radio, retailers or by handling and examining or even testing. In the third stage “Evaluation of alternative” customers uses the information gathered and chooses between alternative brands, products or services. After evaluation, customer makes the purchase. The last stage is “Post-Purchase Evaluation”, this stage make a customer feel either satisfied or dissatisfied with the purchase, if customer feels satisfaction then they will stick to the brand, product or service in not then they will switch to...
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