...MT355-01 Unit 4 Assignment September 20, 2015 The U.S. population faces an obesity problem that continues to grow each year. According to the CDC the percentage of adults aged 20 years and older has increased from 22.9 percent in 1988 to 1994, to a whopping 34.9 percent between 2011 and 2012 (cdc.gov. 2014). As the obesity rate increases so do associated health problems such as diabetes, high cholesterol and hypertension. Because of this, there is a push for fast food restaurants to incorporate healthier options in their list of menu items. Introducing healthier items to McDonald’s menu is not a new idea. There have been changes made to the children’s Happy Meal that now includes apples, your choice of milk, apple juice or another beverage, as well as yogurt, in the form of Gogurt which appeals to younger children. By having these options, McDonald’s has given the population what they were asking for but it could go further in offering more options that may not please the masses but will certainly give a few more options to adults that are looking for a healthier fast meal. With the healthier choices in mind it has been decided to look into a couple items that might make a difference for that health conscious consumer. These options would be a vegetarian burger and as a side alternative, cottage cheese with a choice of added fruit or plain. One of these options is not new and something that McDonald’s currently offers but not in the United States. McDonald’s currently...
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...LaTasha Bishop MT355 – Marketing Research Unit 6 Assignment Professor Alex June 19, 2015 Business leaders rely on the work of marketing researchers to make decisions that will impact revenue generation and the profitability of the company. The data analysis and interpretation phase of a marketing research is a critical process that is highly scrutinized for accuracy and validity. Marketing researchers have to take great care in analyzing data that will be interpreted and turned into information for the purpose of solving the research problem, or capitalizing on an opportunity that was under study. Acting as a marketing research professional, you have to develop the competencies in relation to tasks, obtain and process information, analyze qualitative data in decision making, and develop an ability to obtain and process information in order to analyze qualitative data for decision making as a marketing researcher will be a valuable addition to your business tool belt. These questions that where asked are right to the point. These questions keep simple and direct and are very important. I try asking questions that were on the peoples level. I tried keeping the survey short due to the fact that some of the people are taking the time out to fill this out. Many people don’t like to waste there time if they don’t have to. Most of the questions that are asked are well balanced and should get a direct answer. I tried not to overwhelm the consumers with questions that make them...
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...Unit 2 Assignment Jason Lussier MT355 Unit 2 Assignment If I were a research consultant for Mr. Kabasella, considering the fact that the restaurant isn’t bring in as much sales as people hoped, I would need to look at their monthly and yearly sales as well as figure out about the location at which the restaurant is set up at. There are a lot of things that can go south when operating a business. I work in the food business. Like Mr. Kabasella, we have a variety of items for customers to choose from. There are times where we will introduce a new item to see how it will sell. If the product sells well enough, then we keep it as a main item. If not, then we either pull it or make it a seasonal item. What I would do is first look at the location of the business. You want to have a location that is widely populated. You also need to make sure that other businesses that do the same type of sales isn’t over run in the area or else you won’t bring in much revenue. In this case, he is near a university, so there is a good size population in the area. Now moving to the interior of the business. The inside seems to be set up rather well to house a lot of people of need be. There is also room for dancing considering the music being played. It seems to be a type of restaurant setup for all ages which is good for bringing in sales. To me it would seem that one of the issues to be looked at is the menu. African food may not be a food that is too commonly found in the U.S. maybe since...
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...Seal-Tight Company Comparison Charts Kaplan University MT355-01: Marketing Research Chart 1: Net Sales Chart 1 is a line chart. Line charts are ideal for representing changes over a period of time using lines to connect the datat points (Icoachmath.com. 2014). Using a line chart, below is a representation of net sales for Seal-Tight Company that covers a span of five years. Dollar amounts representing the millions is listed on the left side of the chart staring at thirty million and ending on sixty million. Years are listed horizonally towards the bottom of the chart. The increase and decrease of net sales is streamlined in blue. Looking at the chart each year had an increase except for 2011 in which there was a decrese of two million dollars. Chart 2: Net Sales/Net Profits Comparison The next chart is representative of a bar chart or graph. According to Thomsonreuterslifesciences.com (n.d.), bar charts are used to condense “categorical data” using bars that are the same width, but differ in height which represent a different collection of data. Using a bar graph, Chart 2 represents a comparison of net sales versus net profits. Net sales is represented with a blue bar; while net profits is represented by an orange bar. Dollar amounts in millions are documented on the left side of the chart and years are horizontally listed on the bottom of the chart; again, showing a five year span. Chart 3: Expenses ...
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...Unit 6 Assignment: Online Grocery Survey Angelina Grooms Kaplan University MT355: Marketing Research Section 01 Dr. Theodore Alex April 7, 2015 Research Problem: Based on Ashley Sim’s desire to start an online grocery site with a competitive advantage over her other successful competitors, I based my survey around the need to find that competitive advantage. My research problem for Ashley would be “What can my online grocery offer that competitors do not?” Link to survey: https://nl.surveymonkey.com/s/RX3GSNF Question Validity Explanation: 1.) What is your age? a. While our assignment suggests that a general customer profile is known to be married women who are employed full time and make above average salaries, there is no mention of the average age of these female customers. In order to understand what kind of advertising will be most effective for her customers, Ashley needs to know the average age of her customer base, as well as to build a more comprehensive customer profile. 2.) For whom do you typically buy groceries? (MULTIPLE SELECTION) b. The intended recipients of the purchased groceries, such as young children or elderly grandparents, will suggest what kinds of brands and products are desirable to customers, such as Gerber baby foods or multivitamins. 3.) In a typical month, how much do you spend on groceries? c. Based on the number of recipients defined in question two, this question will help to describe an average...
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...Running head: Marketing Research Marketing Research Hope Jackson Kaplan University MT355 Kathryn Kelly January 15, 2013 McDonald’s McDonald’s is one of the leading restaurant chains in the world, touching the lives of people every day. The long journey of the burger brand started in 1940, when two brothers, Dick and Mac McDonald opened the first McDonald’s restaurant in San Bernardino, California. Initially, they owned a hotdog stand, but after establishing the restaurant they served around 25 items, which were mostly barbequed. It became a popular and profitable teen hangout. In 1948, the brothers closed and reopened the restaurant to sell only hamburgers, milkshakes and French fries. McDonald's is the world's leading global foodservice retailer with more than 34,000 locations serving nearly 69 million customers in 119 countries each day. At McDonald’s, we hold ourselves and conduct our business to high standards of fairness, honesty, and integrity. We are individually accountable and collectively responsible. We take seriously the responsibilities that come with being a leader. We help our customers build better communities, support Ronald McDonald House Charities, and leverage our size, scope and resources to help make the world a better place. McDonald’s is a publicly traded company. As such, we work to provide sustained profitable growth for our shareholders. This requires a continuous focus on our customers and the health of our system. We are a learning...
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...Fancher Golf Center Marketing Research Wendy Clark MT355-01: Marketing Research February 8, 2016 The case study is concerning a former PGA golfer by the name Brian Fancher who is deciding whether or not to build a golf center in his hometown of Harrisonburg, Virginia or nearby Staunton, Virginia. The golf center will have indoor and outdoor training facilities where Brian would give golf lessons. The golf center will also sell high-end golf equipment and custom club-fitting services. Brian contacted the Shenandoah Valley Small Business Development Center at James Madison University (JMU) to conduct some marketing research on his behalf. The center used students enrolled in a marketing research class to do the research. The students used the following groups for their research: permanent Harrisonburg residents 18-70 years old, JMU students, and Staunton residents 18-70 years old. According to the case study the following is the list of research problems to be addressed: determine percentage of people who say they are serious golfers; determine the frequency that golf is played during the spring, summer and fall; measure level of satisfaction with current abilities; measure level of satisfaction with current golf instruction opportunities, high-end golf sources, and club-fitting services in area; measure assessments of proposed golf center concept; and measure whether or not people would use the golf instruction services or the club-fitting services. There were teams...
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