...GCE Media Studies Advanced Subsidiary GCE Unit G322: Key Media Concepts (Television Drama) Mark Scheme for June 2011 Oxford Cambridge and RSA Examinations OCR (Oxford Cambridge and RSA) is a leading UK awarding body, providing a wide range of qualifications to meet the needs of pupils of all ages and abilities. OCR qualifications include AS/A Levels, Diplomas, GCSEs, OCR Nationals, Functional Skills, Key Skills, Entry Level qualifications, NVQs and vocational qualifications in areas such as IT, business, languages, teaching/training, administration and secretarial skills. It is also responsible for developing new specifications to meet national requirements and the needs of students and teachers. OCR is a not-for-profit organisation; any surplus made is invested back into the establishment to help towards the development of qualifications and support which keep pace with the changing needs of today’s society. This mark scheme is published as an aid to teachers and students, to indicate the requirements of the examination. It shows the basis on which marks were awarded by Examiners. It does not indicate the details of the discussions which took place at an Examiners’ meeting before marking commenced. All Examiners are instructed that alternative correct answers and unexpected approaches in candidates’ scripts must be given marks that fairly reflect the relevant knowledge and skills demonstrated. Mark schemes should be read in conjunction with the published question papers and...
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...Krystal Bante Case Study Chapter 2 1. In the beginning, Pandora tried to get music subscribers by giving people 10 free hours, then asking them to pay $36 a month after that for the service. Of course no-one was willing to pay so much for a service that they could get for free by switching on an FM radio. After that model failed they tried several other options until they decided to use the “freemium” model they are using today. With a freemium service the basic service is available for everyone for free, but with strict limitations in bandwidth and ads between songs which results in a lower quality listening experience. The premium service is priced at just $36 a year, 1/12 of their previous asking price. Three dollars a month is much easier for a consumer to justify. The premium service offers higher bandwidth songs and no advertising. 2. What Pandora does for its customers is provide access to music through the “Music Genome Project.” This project was started by the founders of Pandora and offers a way to classify music so that similar music by different artists will group together into what they call a personalized radio station. The music is evaluated by professional musicians for genre, and then within each genre 200-500 different data points are set for each song by the music professional. A function is used to identify the distance between songs so that similar songs can be included in a customer's playlist. A user can apply additional weights to promote or demote...
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...Unit 1 Assignment: Case Study Read the Unit 1 Assignment Case Study. The case study involves a serial murder case and describes how the offender used technology to avoid apprehension as well as how technology was used by the police to search and apprehend the offender. For this week’s Assignment complete the tables below listing the various technologies utilized and describing how they were used to avoid apprehension as well as to locate the offender. List the technology that the offender used in the case study from Chapter 1 in your text. | Describe how the offender used the technology to avoid apprehension in each instance. | 1.Cellular phone | 1. they were able to block the numbers to private | 2.Police radio | 2. gang members would take turns monitoring it. | 3. Night vision | 3. to watch for the police | 4. call-forwarding | 4. a scheme that could use private numbers so it cannot be traced. | 5. Internet | 5. They posted messages and emails | The police used technology to search for the offender. List the different types of technology and how the technology was used to locate the offender. List the different types of technology used to search for the offender in the case study from Chapter 1 in your text. | Describe how the technology was used to locate the offender in each instance. | 1. video monitor | 1. read the label on gang items miles away | 2. night vision and thermal imaging gear | 2. being able to see if anyone was hiding...
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...“Water Can Kill?” by Susan D. Hester Page 1 NATIONAL CENTER FOR CASE STUDY TEACHING IN SCIENCE Water Can Kill? Exploring Effects of Osmosis by Susan D. Hester Department of Molecular and Cellular Biology University of Arizona, Tucson, AZ Part I – Three True Stories Case 1: Jennifer Strange 1,2 Jennifer Strange was a 28-year-old mother of three who entered a radio contest to try to win a Nintendo Wii game system for her children. As part of KDND’s “Hold your wee for a Wii” contest, Jennifer drank bottle after bottle of water for hours without urinating. Initially, Jennifer seemed to be having fun, joking lightheartedly with the radio hosts and obligingly downing an 8-ounce bottle of water every 15 minutes. As the hours passed, however, she developed a splitting headache and dizziness. Finally, she couldn’t take it anymore and ran to the bathroom and vomited. Jennifer called her boss to say that she was going home for the day because her headache was excruciating and she was too sick for work. Jennifer’s mother found her that afternoon, dead in her home. Case 2: Cassandra Killpack 3 After a 3 ½-week trial, a jury found Jennete Killpack, 29, guilty of killing her 4-year-old adopted daughter Cassandra by forcing approximately a gallon of water down the girl’s throat in an attempt to discipline her. A few hours after the “hydro-discipline,” the Killpacks called the paramedics because Cassandra was unresponsive. The paramedics delivered her to the hospital...
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...Case Study 2.6—Pandora Pandora radio originally operated as a freemium business model but soon switched to an ad-supported free business model. The difference between the two is what quadrupled their revenue. Pandora offers a unique customer value proposition. MailChimp succeeded with a freemium model but Ning did not because MailChimp was able to deal with issues because free products are ripe for abuse. When Pandora opened in 2005, they offered users 10 hours of free radio, then a year’s subscription for $36 per year. “In the first couple weeks we had 100,000 people come through and the vast majority listened to every last minute of their free ten hours,” said CTO Tom Conrad. “Then we asked them for their credit card and they would wander off into the wilderness.” (Gannes, 2010). They quickly switched to an ad-supported model. It was ad-supported in name only, however, because they had no ad server, no ad staff — not even a place on their page to put ads: But growth quadrupled overnight, and within three days, Apple called and asked to buy out ad inventory through December (Gannes, 2010). Pandora’s customer value proposition is an uncanny algorithmic ability to predict the music their customers want to listen to, and unlimited free musical content for those that don’t mind listening to advertisements ("Pandora and a," 2012). For freemium models, it was difficult to succeed for one main reason. A 354 percent increase in abuse-related issues like spamming, followed...
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...smartphones help these companies be more profitable? To what extent are improvements in performance coming from revenue increases or cost reductions? Provide several examples from the case. Smartphone’s assist these companies in multiple ways to increase their profitability. In the case of San Antonio based utility provider, CPS Energy, it streamlined there operations. In some situations in the field their current model of operation often required multiple, non-specialized individuals to address a single incident or work order. The use of cell phones allowed not only for a single individual in most cases to be dispatched, that individual could perform multiple functions. The Smartphone could be utilized to take pictures on site of damage or infrastructure concerns and relay that information (photo) to the office immediately. This allows expert troubleshooting off-site, enabling instructions to be sent back to the employee in the field or the appropriate individual dispatched; who also will be available, in a moment’s notice, via theory Smartphone. In addition the Smartphone provides GPS capability for tracking and locating and as emergency notification if necessary. All of this translates into to fairly significant cost reductions for CPS Energy. While it does not specifically state in the case study, it can be assumptive that the fewer field personnel dispatched per incident has lowered the wage expense and perhaps streamlined the operation overall, either through attrition...
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...evaluating the article ‘Multichannel Retailing: A Case Study of Early Experiences’ written by Ruby Roy Dholakia, Miao Zhao and Nikhilesh Dholakia, featured in the Journal of Interactive Marketing, Vol. 19, 2; pp. 63 -75. All three authors are professor and assistant professors of marketing in various universities. Multichannel marketing is offering customers more than one way to purchase goods -for example, from a website, a catalogue, as well as in retail stores. In order to evaluate the relevance of their findings I will introduce another case study and compare the findings. The main focus of the article is the description of the move into multichannel retailing of a brick-and-mortar and catalogue retail company through the addition of Internet retail. By analysing the purchase data from 530,000 customers the authors came to the conclusion that those who became customers through the Internet bought less often than those who became customers through the catalogue and physical stores. This is an indication that the Internet is an evolving channel. The main findings revealed expanding channel choices offers many benefits despite the learning costs; customer characteristics play a strong role in their use of specific channels. Customer behaviour is strongly influenced by marketing efforts. When reading an article one would expect the information to be focused and concise, though in this article that is not the case. It is very repetitive and written in such a way that...
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...Case Study (Chapter 1, page 17) Question 1 What are the real problems that the customer is highlighting? Firstly, the problem that customer highlighting is automatic debiting the customer account by way of penalty. This action cause the customer has to rethink his errant financial way. The bank should having a notice or inform to their customers before debiting any penalty. This may cause many of customers that face the financial problem to fall into difficulty. Besides, the customer notices he cannot contact to employee over the time. The customers are confronted by the impersonal ever-changing, pre-recorded, faceless entity which the bank has become. The customers want to deal with a flesh and blood person but not the automated voice phone system. This impersonal conversation will make customer loss of confident about what the customer inquire. Moreover, customer will get charge for the advertising material sent by bank. It charges for $2.00 per page customer read. For the bank nominated contact, that will be billed at $5 per minute. Bank should be let the customer know early for the reading fees or ask for customer permission whether having interest about the advertising material. If not, bank should not send to them. This may causes the customer read on it unconsciously. To helping the customer, customer service should not be charge. Lastly, the problem is the automated voice phone system of the bank. The customer contact to the bank need to go through very long...
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...Case Study: Snapple Steals Share I. Introduction This case study scans the critical decisions to be made by Arnold Greenberg, Chief Operating Officer (COO) of Snapple. The point of view of the latter was chosen since his role is increasingly important to the company’s ability to execute its strategy. The chief operating officer’s main concern is to come up with strategies that will drive operational excellence and high performance in the operation of the business. His decisions are very critical to the success or failure of the business. He is also responsible for turning such decisions into actions. II. Objective The primary objective of the study is to identify the major problem and articulate a solution that resolves the issues. III. Problem/Issue Analysis Snapple come up with a decision whether to change its strategies to keep on competitive in the ready-to-drink market and how they supposed to do these strategies with all the pressure that goes with it. IV. Alternative Courses of Actions (ACAs) The courses of actions presented in this case are made possible to address the problems and issues, these are as follows: Course of Action No. 1 Expand the company Advantages • The primary benefit of business expansion is the ability to attract, retain, and gain new customers. • Expanding the market of the business will give sense. It will create recognition to the company as well as the product/services they offer in the market • One clear...
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...Case Study Calculations 1a. Direct Education: SNAP-Ed PARTICIPANTS by Age and SNAP Status • For Question 1a, indicate below if you are providing actual unduplicated counts or an estimate of SNAP-Ed direct education participants. _X__ Actual Counts of Participants (unduplicated) ___ Estimated Counts of Participants | | |A |B |C |D |E | |1 |Number of SNAP Recipients in SNAP-Ed | |4,032 |859 |180 |5,071 | |2 |Number of All Other Participants in | |3,448 |329 |132 |3,909 | | |SNAP-Ed | | | | | | |3 |Total Number of SNAP-Ed Participants | |7,480 |1,188 |312 |8,980 | Answers in Table: B1= 3074 + 958 C1=168 + 320 + 293 + 78 B3= 5800 + 1680 C3=216 + 420 +450 +102 B2= B3 – B1 C2= C3 – C1 D1=90 + 90 E1= 4032 + 859 + 180 D3 = 150 + 162 E2= 3448 + 329 + 132 D2= C3 – C1 E3= 7480 + 1188 + 312 F1b. Direct Education: SNAP-Ed CONTACTS by Age and SNAP Status • For Question 1b, indicate below if you are providing actual counts or an estimate of SNAP-Ed direct education contacts. ___ Actual Counts of Contacts __X_ Estimated Counts...
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...Bradyn Stowe Management 321 Case 3 2/4/2016 Case 3: Everest Question 1: Why do people climb Mt. Everest? - People climb Mt. Everest for a myriad of reasons. Rooted in those reasons, though, you could probably find self-determination theory. They’re looking for autonomy, mastery, and relatedness. It struck me as kind of funny how in the case study so many of the climbers commented on not trusting or not believing in their team. Their team meant so much to them, climbing Mt. Everest with someone would be the highest form of bonding I could think of. As far as autonomy and mastery (competence), those are self-explanatory. Even though you’re with a group on the mountain, for a lot of it you are alone, there is a whole fight going on inside each of those climbers every day that they must do all on their own. People climb Mt. Everest to fulfill these intrinsic needs and drives. Question2: What types of mistakes in judgment and choices did climbers make? - It depends on if you consider dying on that mountain not worth it, really. Harris died, and I think he knew he was going to the whole time, but not getting to the top was just not an option, he’d rather die. And in that regard, he never made a mistake, it was all worth it for him. Anyone could say that the mistakes they made in judgment and choices were just over-confidence and they pushed it too far, but I just simply don’t agree. I’ve read the whole book written about this and I wholeheartedly believe everyone ended...
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...Our Advantages & Disadvantages |Internal Advantages | |Advertising - Social network, Facebook, Twitter, Instagram, Website, Radio stations, Global events, Television ads, Email, memberships,| |word of mouth, YouTube, Google, tumbler | |Promotions - Loyalty cards, reward systems, | |Staff - Availabilities, customer service, RSA, flexible hours, training, work ethics, problem solving, team working, honesty, | |integrity, professionalism, create brand excitement through innovation | |Attractions – Live music program, food and drinks, atmosphere, personalized booths, entertainment, celebrities, merchandise, late night| |business | |Food & Beverages - Lunch, Dinner, Starters, mains, desserts, bar packages | |Entertainment - Weekly and monthly entertainment included local and international artists | |Merchandise - Selling products in store collectables, clothes, accessories, online...
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...|AA Hamilton College | |BTEC Higher National Diploma in Business – Level 5 | | | |Unit 53: Study and Communication Skills for Business Credit Value: 15 | | | |Assignment: Developing reading strategies, listening techniques, and producing a written analysis. | | | |Tutor: Date Set: 19th May 2014 | | | | | |Learner’s Name: ...
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...BBA340 Cross Cultural Management Department of Marketing and Management Faculty of Business and Economics Unit Guide E2 Evening; Offered in Session 2, North Ryde 2012 Table of Content Table of Content General Information 2 3 Convenor and teaching staff Credit Points Prerequisites Corequisites Co-badged status Unit Description 3 3 3 3 3 3 Learning Outcomes Graduate Capabilities 4 5 Capable of Professional and Personal Judgement and Initiative Engaged and Ethical Local and Global citizens Discipline Specific Knowledge and Skills Critical, Analytical and Integrative Thinking Assessment Tasks 5 5 6 6 8 Case Study and Presentation Media Report Analysis Final Examination 8 9 10 Unit Schedule Delivery and Resources 12 14 Classes Prizes Required and Recommended Texts and/or Materials Teachnology Used and Required Learning and Teaching Activities Policies and Procedures 14 14 14 15 15 17 Academic Honesty Grades Grading Appeals and Final Examination Script Viewing Special Consideration Policy Student Support Student Enquiry Service Equity Support IT Help Research and Practice 17 17 17 17 18 18 18 18 19 Page 2 of 19 General Information Convenor and teaching staff Unit Convenor: Meena Chavan Email: meena.chavan@mq.edu.au Other Staff: Choon-Hwa Lim Email: choon-hwa.lim@mq.edu.au Credit Points 3 Prerequisites 42cp Corequisites N/A Co-badged status ...
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...Extended Case Studies (Set 2) [INTERMEDIATE 2] [pic] The Scottish Qualifications Authority regularly reviews the arrangements for National Qualifications. Users of all NQ support materials, whether published by LT Scotland or others, are reminded that it is their responsibility to check that the support materials correspond to the requirements of the current arrangements. Acknowledgement Learning and Teaching Scotland gratefully acknowledge this contribution to the National Qualifications support programme for Business Management. © Learning and Teaching Scotland 2006 This resource may be reproduced in whole or in part for educational purposes by educational establishments in Scotland provided that no profit accrues at any stage. Contents Introduction 4 Case Study 1: Mined Matters 7 Case Study 2: Is it Only a Game? 13 Case Study 3: Gardners Take the Biscuit 18 Case Study 4: Tanfastic!! 24 Introduction This resource is to support the learning and teaching process for Business Management at Intermediate 2 level. It consists of four case studies, each of which is accompanied by a number of questions. Each question has been allocated marks and, in each case, the total number of marks is 25. There are also suggestions on the type of answers that could be considered as a suitable response to the question. The case studies The case studies have a number of features: • They are longer than the case studies...
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