...Research Client: Intrigue Visuals PowerPoint slides are crafted by ziqq. Media Planning “ What are the best means of delivering advertisements to prospective purchasers of my brand or service?” Media Plan Media Objectives Target Audience Analysis Media Selection Rationale Creative Media Options Media Strategy IntrigueVisuals IntrigueVisuals is a production house dealing in the services of photography,design,3D animation and video. Objective of this campaign? IV has no brand name The market is saturated They have a portfolio but no where to showcase it IV has no extensive network to reach out to for jobs To create awareness about Intrigue Visuals (IV) Based on these insights: Target Audience? People who have interest in the Arts, more specifically photography. Different Mediums Print TV Internet Radio Outdoor Client’s pick Is this the best medium for this campaign? Is it the BEST medium? How do we gauge which is the BEST medium for this campaign? We have to look into: 1) Which is the most suitable and effective medium for our targeted audience 2) We have to consider criteria such as budget and time for production for each medium use Media and their characteristics Outdoor Advantages Reaches potential customers close to point of sale Communication can be quick and simple Repetition easy in high-traffic areas Disadvantages Short message may limit creative breadth Despoiling the landscape; may earn public’s enmity Legal restrictions Internet Advantages ...
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...COMM 106 BROADCAST * TV * medium of greatest impact * MOJO * Mobile Journalism * Mobile journalist * Vericorder + smartphone = you can now make a story for radio and TV RADIO * Origin of Broadcasting * Development of USA was adopted also in the Philippines. PERSONALITIES INVOLVED IN THE ORIGIN OF BROADCASTING Lee de Forest * Father of radio * Invented the vacuum tube on 1906, after 10 years it was perfected. * First to cover the Presidential Election David Sarnoff * a Russian immigrant * wireless operator * first to work together with the electronic companies in the U.S [Westinghouse, GE, AT&T] * Created the RCA (Radio Corporation of America) lead by David Sarnoff. * established the NBC (National Broadcasting Company) Frank Conrad * First to prove Sarnoff's convention that people will listen to radio. * Started to broadcast music in 1919, Pittsburgh. * Stimulated the sales of radio and leads the Three Companies to develop sets. * Westinghouse opened a radio station called KDKA on Nov. 2, 1920 KDKA * first fully licensed commercial broadcasting in the USA Early 1920's * KDKA was first introduced in the Philippines. * We had the first radio station in the Philippines called KZIB. But was closed due to financial reasons and they don’t have the technical ability. KZIB * Isaac Beck-first to invest * 20 watts Broadcast Call Letters * KZIB * KDKA ...
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...Profile TF1 (formerly Télévision Française 1) is the oldest television French generalist who was born in February 13, 1932 as Radio-PTT Vision, and then jump to TF1 since 1975. In 1987 Jacques Chirac, then prime minister, ordered the privatization of a channel to liberalize the market; the choice fell on TF1, that became part of the Bouygues Group. TF1 has created new, high added-value activities in its main business of producing and broadcasting TV programs. Since 1991, TF1 is France’s leading mainstream television channel, with a share of the average 25%. It is also an integrated media Group that has built up a range of activities in high-growth segments alongside its core business. The TF1 group’s activities now span the entire value chain in the broadcasting industry: In short, the TF1’s business can be divided in three main different divisions: Broadcasting & Contents: Free-to-air channels (TF1, TMC,NT1,HD1), Digital (e-TF1, my TF1, Wat), Other Media (TF1 Publicité, Metronews), TF1 Production, TF1 Audiovisual Rights, TF1 Films Production; Consumer Products: TF1 Video, Téléshopping, TF1 Entreprises; Pay-TV: Eurosport Group, Theme Channels in France, LCI, TV Breizh, Histoire, Ushuaia TV, Stylìa, TF6, Serie Club. Broadcasting& Content is the bigger part of business. LE GROUPE  1) Upstream: - audiovisual and film production, - acquisition and trading of audiovisual rights, - movie distribution; 2) Downstream: - sale of commercials, - publishing of...
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...MASS COMMUNICATION: NEWS WRITING The development and evolution of our society demands the need for immediate and updated information to spread quickly within the community. For centuries, the news played a very important role in our daily lives. Whether it is a report on the latest matches score between our favorite football teams, weather forecast, information on election campaigns, or news on the recent death of a well-known celebrity, we always come back for more. Nevertheless, from the traditional role of messengers to recent digital age, the principle of news still remains the same;- providing the masses with the latest and current events of today’s world, be it through printed newspaper, broadcast, internet or oral messaging (word-of-mouth). Spreading news is without doubt one of the oldest human activities ever exist. Before the invention of newspaper in the early age, authorities appointed third-party messengers to bring word, spreading news and updated information. Some of these messengers traveled nearly thousand miles to deliver the news to the receivers. Most of the times, there were related to diplomatic, economic and political issues. After a well-formed country was established, only then the people started to exchange updated news among them in a larger scale than before. Before writing became a common skill to master, human beings spread news by word of mouth on crossroads, at alleys or markets. The messengers came back from battlefields to their homeland only...
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...than 300 national and regional channels. At present Indian film industry or Bollywood is a perfect combination of entertainment and commercial sector, producing close to thousand movies in a year in various Indian languages. Indian film industry supersedes Hollywood in terms of movie production quantity by more than three times. Broadcast Television is going through an extraordinary time of change and challenge. It is still one of the most popular forms of entertainment and information, with the average Indian viewer still watching twenty hours or more per week. But the rapid growth of the internet and interactive media is competing strongly for audiences and revenues. The Indian television industry is dominated by the major broadcasters like Star Group, Zee Group, Sun Network etc., plus a much larger number of less well-known broadcasters and production companies like Sahara, Jaya Tv, Kairali etc. As per the recent report by PricewaterhouseCooopers (PwC), Indians are likely to spend more on entertainment in the coming years with a steady growth in their disposable income. With the introduction of digital distribution platforms like direct-to-home (DTH) and Mobile TV, Indian television industry has undergone a revolutionary change. As per KPMG and FICCI reports, the Indian television industry is worth US$ 4.63 billion and is estimated to grow by 14.5 per cent during 2009-13. Moreover, by 2013 the television advertising industry is likely...
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...three public bodies responsible for television and radio throughout Britain are: • The British Broadcasting Corporation (BBC), which broadcasts television and radio programmes; • The Independent Television Commission (ITC), which licences and regulates commercial television service including cable, satellite and independent teletext services; • The Radio Authority, which licences and regulates commercial radio services, including cable and satellite. Television (Telly) People in Britain watch on average 25 hours of TV every week. (Find out about our other leisure activities) Television viewing is Britain's most popular leisure pastime. About 96 per cent of the population of Britain have television in their homes. In 1999, 13% of households had satellite television and 9% cable television. It is estimated that about 10 per cent of household have two or more sets. The average viewing time per person is over 25 hours a week. There are five main channels in Britain: • two national commercial-free BBC networks, BBC1 and BBC2, • commercial ITV1, Channel 4 and Channel 5 services. The BBC channels are commercial free while the other three have commercials. All the channels offer a mixture of drama, light entertainment, films, sport, educational, children’s and religious programmes, news and current affairs, and documentaries. The BBC has been providing regular television broadcasts since 1936. BBC television productions come from main studios at the Television Centre...
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...be analysing are: newspapers, television, radio, and billboards. 2. Findings a. Newspapers Promoting a business through a newspaper may seem ‘outdated’ by some as the world of technology continues to grow, develop and capture audiences of all ages. However, there are still some advantages to using a newspaper as a promotional tool. A national newspaper can help you reach large amount of people whereas a regional newspaper has reader loyalty and they will trust the brands they see in this paper a lot than if they were to see an advert online. A regional newspaper can also help a business to gain high coverage within a geographical area so if you were trying to advertise a small business in a local area a regional newspaper would be perfect for this. A newspaper advert is quick; it will often come out the next day. You can also get a lot of room to promote, if you need it. There are also a few disadvantages to using newspapers for promotional activities. Newspapers are known as ‘flat’ advertising. This means that they can’t make noise or grab attention in any other way for the audience. You can’t make a last minute change with a newspaper, because of tight printing schedules. Large space adverts are also very expensive. Lastly, newspapers tend to deliver only to an adult audience, so if you had products targeted at teens, a newspaper probably wouldn’t reach these people. b. Radio In 30 or 60 second slots, a good radio advert grabs attention. However there are...
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...1. Identify how each of the ten decisions of operations management is applied in the company. The company chosen for the study of operation management is E- Media CO.LTD, which is one of the most excellent Media house in Tanzania. It is a media company so we often give out super services in terms of Radio and Television. It’s headquarter is in Dar-es-salaam and there is a branch in Arusha, Morogoro, Mwanza and Dodoma. This company has one Radio which is Times FM one Television station which is Star Tv. The department I am working with, which is Times Fm department we mostly deal with services as the main product of the company. In Medias is more of creating services to reach our audience or even to beat our competitors, some of our competitors are east Africa radio, clouds fm etc. E- Media customers include large corporate, government, healthcare, and education accounts, as well as small-to-medium businesses and individual consumers when it comes to advertising or promoting different products and services. * Application of the 10 decisions of operations management – Below we see how the ten decisions of operations management is applied at E-Media: 1. PRODUCT AND SERVICE DESIGN Service design is an activity of organizing and planning people, communication and material components in order to improve service quality. It is the interaction between the service provider and customers and the customers’ experience. A service is anything that is done to or for a client...
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...after your publishing rights and master recording rights have a good relationship, but I’ll come onto that later on. How do you make money from your music publishing rights? There are three main ways your music publishing rights can earn you money: Performance Royalties, Mechanical Royalties and Synchronisation. Performance Royalties Performance royalties are generated when your music has done just that; been performed. This can be either live or a recorded version of your music. The money is collected by an organisation called the PRS for Music which is who we here at Sentric liaise with in order to collect and administer all of your income. The three main types of performance income are from live performances (gigs), radio airplay and TV exposure. Gigs Pretty much any gig you play generates income. Here at Sentric Music we’re home to over 10,000+ artists and around 70% of the money we distribute is from live performances so it’s incredibly important you remember that each gig = £££. The smallest gig can be worth around £5 and then it increases from there depending on several different...
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...History Creating ABC From the organization of the first true radio networks in the late 1920s, broadcasting in the United States was dominated by two companies, CBS and RCA's NBC. Before NBC's 1926 formation, RCA had acquired AT&T Corporation's New York City station WEAF (later WNBC, now CBS-owned WFAN). With WEAF came a loosely organized system feeding programming to other stations in the northeastern U.S. RCA, before the acquisition of the WEAF group in mid-1926, had previously owned a second such group, with WJZ in Newark as the lead station (purchased by RCA in 1923 from Westinghouse) . These were the foundations of RCA's two programming services, the NBC "Red" and NBC "Blue" networks. Legend has it that the color designations originated from the color of the push-pins early engineers used to designate affiliates of WEAF (red pins) and WJZ (blue pins). After a three-year investigation, the FCC in May 1940 issued a "Report on Chain Broadcasting." Finding that NBC Red, NBC Blue, CBS, and MBS dominated American broadcasting, this report proposed "divorcement", requiring the sale by RCA of one of its chains. NBC Red was the larger radio network, carrying the leading entertainment and music programs. In addition, many Red affiliates were high-powered, clear-channel stations, heard nationwide. NBC Blue offered most of the company's news and cultural programs, many of them "sustaining" or unsponsored. Among other findings, the FCC claimed RCA used NBC Blue to suppress competition...
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...internet,television,newspapers, and radio, which are used for mass communication, and to organization which control these technologies.why media is so important to us?it is cuz it play a significant role in shaping public perceptions on a variety of important issues,they also play a large role in shaping morden culture, by selecting and portraying a particular set of beliefs, values, and tradition- an entire way of life, AS REALITY. That is, by portraying a certain interpretation of reality, they shape reality to be more in line with that interpretation.Mass-media is on a scale much larger than was previously possible. The mass media served as a secondary information source that produced process-based trust.the media provides society with access to information about specific communitiesn the nation as world. the medias commitment to truth displayed through their codes of practice, codes of ethics, and overseen by ACMA (Australian Communications and Media Authority).just imaging how our life would be if its without mass-media? I do believe that most of you here did turn the TV on when you heard about earthquake in Japan. I do believe that you would look up on the internet to research and collect information for your assignment, you would check in the newspaper to find a part time job, you would turn the radio on while you driving just to listen to what the local news is….is it because all of these what you see on the TV, listening on the radio, reading on the papers are lies...
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...not only opinions and ideas, but behavior as well. Numerous accounts in Philippine history show how political and social upheavals have been triggered by exposés of injustice or corruption in radio, TV and newspapers – a testament that media is indeed such a powerful and ubiquitous force, which by no means should be underestimated. For example, radio was best dramatized during the 1986 People Power Revolution . Jaime Cardinal Sin’s appeal to the Filipino people through the Catholic radio station Radio Veritas moved millions to gather in EDSA with the hopes of overthrowing the Marcos regime. Radio and TV are arguably the most common and far-reaching means of relaying messages to the public. The influence of these outweighs the ownership. This is especially seen in rural areas, wherein electricity constraints limit the use and ownership of radio and TV sets, as opposed to Metropolitan areas, wherein ownership of the said appliances are densest. In rural areas, however, the proximity of the households to each other allows these forms of media to be seen and heard by more people, eventually influencing them . In the Philippine context – which is considered to be a highly stratified society – radio, TV and newspapers, are further differentiated according to their target market. Cable TV for example, caters to the upper socio-economic brackets, so do broadsheets written in English. What is clearly evident across these forms of mass media is that the language used is a common...
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...II, the television set has become commonplace in homes, businesses, and institutions, particularly as a vehicle for entertainment, advertising, and news. During the 1950s, television became the primary medium for molding public opinion. The replacement of bulky, high-voltage cathode ray tube screen displays with compact, energy-efficient, flat-panel alternatives such as LCDs, plasma displays, and OLED displays was a major hardware revolution that began penetrating the consumer computer monitor market in the late 1990s and soon spread to TV sets. In 2013, 87% of televisions sold had color LCD screens. The most common usage of television is for broadcast television, which is modeled on the radio broadcasting systems developed in the 1920s. Broadcast television uses high-powered radio-frequency transmitters to broadcast the television signal to individual television receivers. The broadcast television system is typically disseminated via radio transmissions on designated channels in the 54–890 MHz frequency band. Signals are often transmitted with stereo or surround sound in many countries. Until the 2000s, broadcast television programs were generally transmitted as an analog television signal, but over the course of the following decade, several countries went almost exclusively digital. In addition to over-the-air transmission, television signals are...
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...many angles to see as to what extent TV has brought about changes in daily life of people and the nations as well. Here we will see some of the key changes affected by TV transmissions in general. Seeing is believing The authenticity of news and other informative material has never been more acceptable to people through other means of communication than the one available on TV. People already informed about an event still like to see the news along with footage on TV. For instance, the winning run scored by your favorite team in an exciting match is something people would like to see again and again although they know the outcome of the match. So is about visuals on accidents and unusual events like hanging of Iraqi leader Saddam Hussain etc. Changes in timings Most people have tuned their daily timings in accordance with their popular programs. Students tend to finish their homework before their favorite show. Housewives would make their cooking schedule as not to miss the soap tonight. Men would get ready for relaxing by watching programs of their interest. Much noticeable change is in bed-timings. Early to bed... dictum seems to have lost its meaning and watching TV till late night has become a norm at most households until children get a gaze from parents they tend to fight sleep only to watch a play or a show and discuss it next day with class-mates. Fashion Working on the psyche of youth, especially young ladies, TV plays and shows have concentrated over...
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...Founded on October 16, 1923 by Walt Disney and his brother Roy as a small cartoon animation studio, the company struggled through years of unsuccessful creations but turned around after the debut of Mickey Mouse, the official mascot of the company. Now headed by CEO Robert Iger, Disney is one of the largest entertainment corporations in the world with approximately 166,000 employees and annual revenues approaching the $45 billion mark (Walt Disney). For eight decades, Walt Disney has entertained people around the world with its theme parks, resorts, cruises, movies, TV shows, radio programming, and memorabilia. Before diversifying into live-action film production, television and travel, the company established itself as a leader in the American animation industry. The company went public in 1940 and was reincorporated under its current name in 1986 and expanded operations and also started divisions focused on theatre, radio, music, publishing and online media (Cohesion Case). Mission Statement The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world (Walt Disney). Organizational Structure Walt Disney operates using a strategic business unit (SBU) organizational structure that consists of five diverse...
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