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Real Estate Marketing in India

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Submitted By rashrawat09
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Physical goods like soap

Airlines services

Tourism packages (experience)

Properties like shopping mall

A product can be anything

Organisatin ( cancer foundation)

Nations ( thailand)

Places like Hyderabad, Gujarat.

A PRODUCT CAN BE ANYTHING :

In general, the product is defined as a "thing produced by labor or effort” .or the "result of an act or a process" and stems from the verb produce, from the Latin prōdūce(re) '(to) lead or bring forth'. Since 1575, the word "product" has referred to anything produced. Since 1695, the word has referred to "thing or things produced". In ECONOMICS and COMMERCE, products belong to a broader category of GOODS. The economic meaning of product was first used by political economist Adam Smith. * In marketing, a product is anything that can be offered to a market that might satisfy a want or need. In retailing, products are called merchandise. * In manufacturing, products are purchased as raw materials and sold as finished goods. Commodities are usually raw materials such as metals and agricultural products, but a commodity can also be anything widely available in the open market. * In project management, products are the formal definition of the project deliverables that make up or contribute to delivering the objectives of the project. * In insurance, the policies are considered products offered for sale by the insurancecompany that created the contract.

SOAP AND AIRLINES AS PRODUCT : * Soap as a product comes under category of non - durable goods. Also they are tangible goods.. i.e they normally consumed in few uses. As they are purchased frequently and also consumed very often. Smooth distribution and intensive availability at all possible places makes these products succeed in the market. It comes under category of fast moving consumers goods (fmcg) products.

* Airline Services comes under category of intangible , inseparable,variable, and perishable products. These services needs a good amount of quality control, credibility of the suppliers, adaptability to various consumption behavior.

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