...OBJECTIVE IDENTIFYING & EXPLORING BUSINESS DEVELOPMENT AREAS, DATABASE ACQUISITION AND CUSTOMER ACQUISITION Understanding the details of various online marketing products that are being offered under a package for the real estate companies. Acquiring the potential customers’ database. Making customized proposals for these potential customers based on their needs. Analyzing the online marketing done by the competitors of these customers and including that in the proposal. Approach the potential customers and present the proposals to them. Follow up with the approached customers and try to fix the deal with them. ACKNOWLEDGEMENT Company Project Study in P-Square, Pune was an excellent and highly enriching experience which taught me the various important facts about Business Development for a company. I would like to express my heartfelt gratitude to Mr. Atul Poharkar, Mr. Rohan Dalvi and Mr. Nilesh Palressha for not only guiding me from time to time but also giving me extremely valuable insights. I would like to express my sincere gratitude to Mrs. Atul Poharkar, firstly for giving me an opportunity to apply myself and then for taking time out from his very busy schedule to give me all the help I needed. This acknowledgment would be incomplete without expressing my thanks to everybody, including my partner, in P-Square, Pune who took time and effort to share their views to guide me during these enriching two months. * * * Sachin Gupta ...
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...outsourcing” 3. Effectiveness of advertising on real estate sector 4. Study on consumer expectations and perceptions towards consumer loans 5. Workers attrition rate at hotel industry is increasing. Study regarding this issue 6. Attrition rates at different sectors 7. Effectiveness and scope of employee referrals in the process of talent sourcing 8. Study of training needs across different industries 9. Study on creation of luxury brand 10. Strategies used to build successful Internet based customer services 11. Measuring the effectiveness of retail banking of a nationalised bank compared to a MNC 12. Conspicuous consumption 13. Study of awareness and acceptibility of UPVC windows and door systems 14. Opportunities of Financing the NANO’s in Bangalore 15. Changing trends in FMCG industry in India 16. A study of best HR practices in service industry 17. Fundamental analysis of Indian telecom companies 18. Study of consumer behaviour in automobile industry 19. customer buying behaviour towards insurance products 20. Promotion strategies followed in Insurance sector 21. Study on changing consumer preference towards organised retailing from un-organised retailing 22. study on “impact of advertising in B2B marketing” 23. Distribution network & general insurance industry 24. A study on distribution channels in aluminium industry 25. Study on strategies for promoting retailers’ brands 26. Study of operations & marketing of chemical goods in SSI 27. The impact...
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...outsourcing" 3. Effectiveness of advertising on real estate sector 4. Study on consumer expectations and perceptions towards consumer loans 5. Workers attrition rate at hotel industry is increasing. Study regarding this issue 6. Attrition rates at different sectors 7. Effectiveness and scope of employee referrals in the process of talent sourcing 8. Study of training needs across different industries 9. Study on creation of luxury brand 10. Strategies used to build successful Internet based customer services 11. Measuring the effectiveness of retail banking of a nationalised bank compared to a MNC 12. Conspicuous consumption 13. Study of awareness and acceptibility of UPVC windows and door systems 14. Opportunities of Financing the NANO's in Bangalore 15. Changing trends in FMCG industry in India 16. A study of best HR practices in service industry 17. Fundamental analysis of Indian telecom companies 18. Study of consumer behaviour in automobile industry 19. customer buying behaviour towards insurance products 20. Promotion strategies followed in Insurance sector 21. Study on changing consumer preference towards organised retailing from un-organised retailing 22. study on "impact of advertising in B2B marketing" 23. Distribution network & general insurance industry 24. A study on distribution channels in aluminium industry 25. Study on strategies for promoting retailers' brands 26. Study of operations & marketing of chemical goods in SSI 27. The impact of tax...
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...Introduction 4 The Real Estate Sector in India 4 A Brief about DLF: 5 Demand and Supply Scenario 6 Reasons for growth in Real Estate Sector: 9 Demand Side: 10 Supply Side: 11 Production and Cost Structure 12 Market Structure and Player’s Strategy 14 STRATEGY FOLLOWED (Player Considered: DLF): 15 Observations and Analysis 18 References 20 * Objective The sector chosen for our project is Real Estate Industry. The objective of our project is to deeply analyze the Real Estate Industry in India. Our Analysis includes Demand and Supply in the real estate market, Production and Cost analysis, Consumer behavior effect on demand and costs. We have further analyzed the Market structure of Real Estate Industry and the different strategies about by different players. During our Analysis we have taken DLF infrastructure as an illustration to reflect some concepts, facts and figures about Real Estate Industry. * * * Introduction * The Real Estate Sector in India The real estate sector in India is flourishing rapidly with a growth rate of 30 percent each year. About 80 percent of the real estate development in India has been in the field of residential housing. The remaining 20 percent of the real estate includes office, shopping malls, entertainment centers, hotels, multiplexes and hospitals. India’s booming outsourcing business industry and consumption-led growth are contributing significantly to its real estate growth. The outsourcing...
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...A study on Purchase Intentions Towards Flat and Land Properties – Influential Indicators and Measurement Statement of problem Now a days the total population of the world passes the 7 billion mark. The growth rate is also significant. The world's current (overall as well as natural) growth rate is about 1.14%, representing a doubling time of 61 years. If the growth rate goes on till 2067, it is expected that the world's population will reach 13 billion (worldbank.org). Many Asian and African countries have high growth rates. For the period 1970 to 1990, the average annual growth rate of urban population was 6.5 per cent for Bangladesh, 3.4 per cent for India and 4.2 per cent for both Pakistan and Sri Lanka (Hugo, 1992). Currently the population growth rate in Bangladesh and Pakistan is 1.6%, in India and Sri Lanka it is 1.3% and 0.9% respectively (worldstat.info). The rate of urbanization is estimated to be 5-6% annually for Bangladesh (REHAB, 2004). About 25% of the people of Bangladesh is now living in urban areas and 34% will be living by 2015 (REHAB, 2004) and 50% by 2025 (Singha D., 2001). Among the Asian countries Bangladesh is the fourth largest with the population of 142 million (BBS 2011), but in terms of the density of population Bangladesh ranked fifth where 1101 people live in a square kilometer. Increased population growth generally represents problems for a country – because of increased need for food, cloths, accommodation, infrastructure, and services...
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...P age |1 Summer Internship Project “Scope of investment in Real Estate in India & Real State investment: A case study of Jaipur region” Submitted in partial fulfillment of PGDM program 2011-13 Submitted by: Harshit Jain 19/093 Corporate Mentor Mr Shantanu Mehra ( Channel Retail Sales Head) Faculty Mentor Mrs. Monica Arora (Assistant Professor) Apeejay School of Management New Delhi July 2012 SIP Project Report BY: Harshit Jain(harshitjain.asm@gmail.com) | 1 P age |2 CERTIFICATE This is to certify that the project work done on” Scope of investment in Real Estate in India & Real State investment: A case study of Jaipur region ” Submitted to Apeejay School of Management, Dwarka by Harshit Jain in partial fulfillment of the requirement for the award of PG Diploma in Business Management, is a bonafide work carried out by him/her under my supervision and guidance. This work has not been submitted anywhere else for any other degree/diploma. The original work was carried out during 14th may 2012 to 5th june 2012 in Customer First Concepts , Pvt. Ltd.( Currently working as a Marketing division of various townships in Jaipur region ). Date: Seal/Stamp of the Organization Name of the faculty Mentor SIP Project Report BY: Harshit Jain(harshitjain.asm@gmail.com) | 2 P age |3 Acknowledgements This summer internship project would not have been possible without the support of many people . I wish to express my sincere gratitude to my Faculty Mentor...
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...ASIA PACIFIC JOURNAL OF MARKETING AND MANAGEMENT REVIEW Vol.1 Issue 1, SEPTEMBER 2012, ISSN 2319-2836 GROWTH AND CHALLENGES OF RETAIL INDUSTRY IN INDIA: AN ANALYSIS SUNITA SIKRI & Ms. DIPTI WADHWA Assistant Professor M.L.N College Yamuna Nagar-Haryana ABSTRACT The Indian Retail Industry is the fifth largest in the world. Comprising of organized and unorganized sectors, Indian retail industry is one of the fastest growing industries in India, especially over the last few years. Though initially the retail industry in India was mostly unorganized, however with the change of taste and preferences of consumers, the Industry is getting more popular these days and getting organized as well. The Indian Retail Industry is expected to grow from US$330 billion in 2007 to US$640 billion by 2015. According to the 10th Annual Global Retail Development Index (GRDI) of A.T. Kearney, India is having a very strong growth fundamental base that’s why it’s the perfect time to enter into Indian Retail Market. Indian Retail Market accounts for 22% of country’s GDP and it contributes to 8% of the total employment. The total retail spending is estimated to double in the next five years. Of this, organized retail –currently growing at a CAGR of 22%- is estimated to be 21% of total expenditure. The unorganized retail sector is expected to grow at about 10% per annum with sales expected to rise from $309 billion in 2006-07 to $496 billion in 2011-12. This paper focused on changing face of Retail...
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...Marketing plan on real estate company ‘UNITECH’ | Module – GMSI 579 | MODULE LEADER: MR.ROHIT SINGH | | GROUP MEMBERS:Ankur GuptaRuchika AgrawalRuhi SharmaSandeep SinghShreya Jindal | | | | EXECUTIVE SUMMARY: In any business environment where there is cut throat competition and where number of organisation are chasing the same dollars, volunteers and business sponsors, to stand out among the crowd is critical to success. UNITECH Builder is one of the largest real estate Developer in India with around US$ 5 bn market capitalization. Turning many barren landscapes into landmarks UNITECH has an experience of 20 years in real estate development. It comes under the top 50 real estate companies in the world and boasts development such as South City, Nirvana Country, Cascade, The Close and many more remarkable developments are there. Reliance and commitment is the cornerstone of Unitech’s corporate philosophy and combined with an exceptional insight that how people aspire to live. The first real estate company in India is Unitech which has achieved the ISO 9001-2000 certification for planning, Marketing and Construction of real estate in the National Capital Region. Unitech is committed to develop energy efficient green buildings and is also a registered member of the Indian Green Building Council. A great experience in developing prestigious projects across India an Unraveled expertise makes the Untiech the niche of conceptualizing and delivering world class...
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...11 1. Key Challenge As part of Part I of the project we did a situational analysis for Sobha covering the 3Cs (Company, Customer, Competition) and came up with a list of major challenges that Sobha faces. In this report, we kept our focus is in doing a STP (Segmentation, Targeting and Positioning) analysis for Sobha and come up with a list of recommendations that Sobha can consider to effectively handle those challenges. Though the real estate sector in general experiences several common challenges like spiraling input costs, shortage of labor, global liquidity crunch etc. Sobha's marketing-specific challenges are the following in our view – 1. Get recognized as a major pan India player in the real estate segment 2. Competing with established all-India players like DLF, Unitech etc In this paper we discuss on how Sobha can leverage its unique differentiating factors like full backward integration, reputation on quality etc and effective marketing mix to address the above challenges. 2. Segmenation The real-estate industry can be segmented broadly under the following heads – 1. Individual a. Affluent b. Upper middle-class c. Middle-class d. Low income group 2. Corporate e. Office space f. Retail g. Industrial h. Hotel i. Resorts 3. Location of individuals and company j. Tier 1, 2 & 3 cities k. SEZ (Special Economic Zones) Further segmentation (sub-segmenting)...
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...House of Hiranandani Success Story Selling real estate online The Indian real estate developer has defined a new way to sell its upscale properties: directly through Facebook. During the campaign, up to 37% of all the leads it got came from Facebook. • 32% of online sales came from Facebook • 37% of all leads came directly from Facebook • 1.32X higher conversion rate for the Facebook Ads compared to similar display campaigns • 65% lower cost per lead than other display platforms Their Story World-class properties House of Hiranandani is one of India’s most renowned real estate developers and is known for its pioneering and ambitious urban architecture projects. The properties it develops tend to be high-end and large-scale. Their Goal Creating leads Since its traditional advertising efforts weren’t delivering large enough returns, House of Hiranandani wanted to leverage Facebook to sell its properties, increase the enquiries it received through Facebook by 20%, and reduce its overall cost per lead by 40%. Facebook is the ideal platform for targeting multiple demographics and audience segments. Our digital agency Iksula Services Pvt Ltd (an ROI-focused integrated digital marketing agency based in India) created a detailed roadmap outlining our Facebook strategy. The strategy clearly worked in practice, and our results prove that it was a phenomenal success. Rahul Thakur, AGM Corporate Communications & Media Management, House of Hiranandani Their Solution ...
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...1 Free Classified Ads India - Post Free ClassifiedsAd Online in ... post free classified ads online - khojle.in, a free online classifieds to post free ads online in india. Now post yourfree classified ads online to buy or ... www.khojle.in/ - Cached - Similar 2 Click India Classifieds,Free Classified Ads,Buy Sell Classified ... Click India Classifieds - A Site To Post Free Buy Sell IndianClassified Ads Online. Search Classified Ads For Jobs, Find Real Estate Properties On Sale, ... www.clickindia.com/ - Cached - Similar 3 Worldstuffer | Free Local Classifieds and Social Networking Site ... Buy, Sell, Meet with our Free Local Classifieds. Participate in forums and discussions. Meet your Love, Friend or Partner. Join Us now, and your Life will ... www.worldstuffer.com/ - Cached - Similar 4 Zuxxx.com - free advertising total - free classifieds- free ... Free classifieds, ads, advertising, press releases, website promotion, business listings - Zuxxx is fast, easy and for free - post your ads without ... www.zuxxx.com/ - Cached - Similar 5 Free Classified Ads India - Click to Post Free Classifieds Ad in ... post free classified ads in india on a click - now post local ads at free classifieds website on a click in india and deal directly - its a free classified ... www.angclassifieds.com/ - Cached - Similar 6 Free Ads - Free Classifieds Ad,Post Free Classifieds Ads,Used Cars ... Free Ads - Post Free Classifieds Local...
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...Marketing Research Project Report Topic: The Changing Trends in Investment Pattern of People in India In Partial Fulfilment of the Course Marketing Research Submitted To: Dr Shalini Trivedi, Assistant Professor, Department of Economics, Amity Business School, Amity University. Submitted by: Shivani Mehta (E 12) Nupur Mittal (E 21) Abdul Azeem (E 24) Prateek Saini (E 27) Jalees Ahmed (E 57) Rashmita Bora (E 61) DECLARATION We hereby declare that all the work presented in the project report entitled “The changing trends in investment patterns of people in India” of the subject Marketing Research at Amity Business School, Amity University, Noida is an authentic record of our own work carried out under the guidance of Dr. Shalini Trivedi, Assistant Professor, Department of Economics, Amity Business School, Amity University. CERTIFICATE This is to certify that project report entitled “The changing trends in investment patterns of people in India” of the subject Marketing Research, which is submitted by Nupur Mittal, Rashmita Bora, Shivani Mehta, Prateek Saini, Abdul Azeem and Jalees Ahmed at Amity Business School, Amity University, Noida is an authentic record of the candidate’s own work carried out by them under our guidance. The matter embodied in this thesis is original and has not been submitted for the award of any other degree. Dr. Shalini Trivedi, Assistant Professor, Department of Economics (Project Guide) ACKNOWLEDGEMENT We express...
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...continue its growth trajectory into 2010. • Mall management has been identified as a critical factor for the success of malls and the retail industry across the world. • Mall management broadly includes mall positioning, zoning, tenant mix, promotions/ marketing and facility/finance management. • Currently, the Indian retail market lacks designated mall management firms. Large real estate developers and retail chains either have their own mall management arms operating as subsidiaries or have contractual agreements with international property consultants. • Till recently, mall management was limited to facility management by a majority of developers in India, leading to gaps in mall management practices. • Given the high future supply of malls and increasing competitiveness within the Indian retail market, developers must correctly address these gaps to ensure success. Mall Management – A Growing Phenomenon in Indian Retail Industry introduction Organised retailing in India witnessed a gross turnover of USD 320 billion1 in 2006. Although this figure is low compared with other developed economies, industry experts expect the growth rate of this sector at 35%2 until 2010. At present, about 100 malls are operational at a Pan-India level with a total area of 19 million sq ft. As per the current estimates, about 3003 additional malls are expected to be constructed across the country by 2010. specific to individual malls. We anticipate that the success of Indian malls will...
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...TRAINING REPORT ON “Growth of Real Estate Sector with in 5years” A case of Corporate Real Estate Solutions Submitted to MAHARSHI DAYANAD UNIVERSITY, ROHTAK In partial fulfillment of the requirements For the award of the degree of MASTER OF BUSINESS ADMINISTRATION (INDUSTRY INTEGRATED) (II SEMESTER) Submitted by: Name: Alok Kumar Upadhayay Regn. No. Roll.No. DAV INSTITUTE OF MANAGEMENT (ELC CODE: 080923013) NH-3, NIT, FARIDABAD. JULY 2011 DECLARATION I hereby declare that the Training Report conducted at Corporate Real Estate Solutions,Delhi. Under the guidance of (Ms. Aakrity) Submitted in Partial fulfillment of the requirements for the Degree of MASTER OF BUSINESS ADMINISTRATION (Industry Integrated) TO MAHARSHI DAYANAND UNIVERSITY, ROHTAK is my original work and the same has not been submitted for the award of any other Degree /diploma /fellowship or other similar titles or prizes. Place: Date: Alok Kumar Upadhayay Regn.No: Roll No. 2 ACKNOWLEDGEMENT First and foremost, I extend my deepest thanks to my mentor and guide Mr. Vishal Srivastava, Director – Corporate Real Estate Solutions, for giving me this opportunity to work in such a prestigious organization as well as for giving me a wonderful thesis. Without his constant guidance and feedback, I would have never been able to complete the training, I did. I am thankful to Ms. Aakrity, whose consistent support and cooperation showed the way towards the successful completion of the thesis...
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...BA7032 Final Research Proposal – Feedback front sheet Attach this form to your Research Proposal, which should be stapled with a single staple. Do not put it in a plastic sleeve or folder. TO BE COMPLETED BY THE STUDENT | Student ID:K1359443 | Student’s name:Romil Tulshan | Degree:MSc in Accounting and Finance | Supervisor’s name:Dr Jia Miao | Working title of proposed study:Qualitative and Quantitative investigation of property prices in Tier 2 and 3 cities of India | TO BE COMPLETED BY THE MARKER(To provide feedback, please tick attributes in any column that apply) | Learning outcome and weighting* | Fail | Pass | Commendation | Distinction | Clarity of research problem and scope(10%) | UnclearUnfocused | Some attempt at clarity and focus of the aims and objectives | Clear and focused aims and objectives and are ‘doable’ within the timeframe | Clear and sharply focused aims and objectives and are ‘doable’ within the timeframeRelated to student’s masters degree | Critical evaluation of the main literature(40%) | Eclectic, disorganised, irrelevant or out of dateNo research questionsNot linked to research questions | Some attempt to identify relevant literature and link with the main theory (ies) of the research topicSome attempt to link to research questions | Critical evaluation of main literature and link with the main theory (ies) of the research topicLinked to clear research questions | Excellent review...
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