...Eric Beaverson Dr. Murray English 015 17 April 2011 The Simpsons: A Yellow Construction of Our Reality Probably the most popular of media forms, television has greatly influenced individual and cultural lifestyle, our everyday habits, and our culture in general. TV has become a must-have for the majority of American society and its’ invention has highly influenced the development of other technologies and social development by adapting to an ever changing social environment. It has become the most widespread media form for obtaining information, ranging from the weather, world and national news, and entertainment information. However, as much as the television has become a major source of obtaining information about the world around us, it has also influenced the way people around the world think about politics, religion, history and personal relationships. There are numerous television programs that not only represent current social topics but also influence the perceptions made by the viewer through the use of modes ranging from the serious to the satiric. Of the many programs on TV that uses these modes to represent social issues, The Simpsons regularly critique the mainstream American lifestyle in a sarcastic tone. It represents and reaffirms perceived myths and lifestyle choices made by the middle class American family, makes jabs at America's political structure, and represents religion in a superficial tone. Beginning in the late eighties as short cartoons, The Simpsons...
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... 2. According to Cancian, the "feminization of love" results from: (please answer): a. women's superior ability to love. b. men's inability to communicate or express their true feelings. c. a societal definition of love as expression and emotion, qualities associated with women. d. the feminist movement. Lecture Notes: Week 2 What is sociology? * Explains and analyzes important matters in our personal lives, our communities, and world. * Religion, love, Econ, business, poverty, war, peace, etc. * the ability to see and understand the connection between broad social forces and personal experiences - C. Wright Mills calls this the “sociological imagination” * explores “taken-for-granted” reality and myths to reveal the reality of our behavior * At personal level: analyzes social causes and results, racial & gender identity, family issues, religious faith, behavior * At societal level: crime/law, poverty, wealth, education, businesses, urban community, social movement * At global level: population growth, migration, war/peace, economic What affects Power...
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...media and cultural studies reminds us that representation are not reality, even if media readers or audiences may sometimes be tempted to judge them as such. § Representations are the result of process of selection that invariably mean that certain aspects of reality are highlighted and others neglected. § All representations re-present the social world in ways that are both incomplete and narrow. o Second – the media usually do not try to reflect the “real” world. o Creators of media products use entertainment media to comment on the real social world. Readers and audiences develop at least some sense of the social world through their exposure to both entertainment media and news media. · Third – Concerns the troublesome term real. o The concept of a “real” world may seem like a quaint artifact from the past. o Social constructionist perspective. § No representation of reality can ever be totally “true” or “real” because it must inevitably frame an issue and choose to include and exclude certain components of a multifaceted reality. o Fourth- Seems to imply that the media should reflect society. o For many people, media are an escape from the realities of daily life. o Therefore, how “real” media products are is irrelevant to many people. However, it is not necessary to believe that the media should accurately reflect society in order to compare media representations with the social world. Gaps between media content and social reality raise...
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...phenomenon’s (past and future), micro are interested in smaller scale phenomenon’s * Emile Durkheim was a positivist, saw society as analogous to a body, concerned with social solidarity, and developed the idea of the ‘social fact’ * Social Solidarity: division of labour Organic: present in modern societies, high dynamic density, high degree of labour specialization (works like a human body, everything works together with high specialization) Mechanical: present in traditional societies, low dynamic density , low degree of labour specialization (works like gears, works together to complete society) * Similarities of Social Solidarity: Conscience collective similar ideas of morality, similar ideas about space time and reality (collective ideas of morality, what you can and cannot do with the influence on laws, teachings, parents etc.) * In modern society are functional, high amount of labour (all works together, functionalism) * Crime is a functional part of society (punishment s are set, so others don’t commit crime) * A social fact is way of...
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...identifies “fear, unpredictability, secrecy, [and] loss” (44) as the central features of the novel and its female protagonist. Anil’s Ghost, van Herk argues, presents its readers with a “motiveless world” of terror in which “no identity is reliable, no theory waterproof” (45). Ondaatje’s novel tells the story of Anil Tessera, a Sri Lankan expatriate and forensic anthropologist working for a UN-affiliated human rights organization. Haunted by a strong sense of personal and cultural dislocation, Anil takes up an assignment in Sri Lanka, where she teams up with a local archeologist, Sarath Diyasena, to uncover evidence of the Sri Lankan government’s violations of human rights during the country’s period of acute civil war. Yet, by the end of the novel, Anil has lost the evidence that could have indicted the government and is forced to leave the country, carrying with her a feeling of guilt for her unwitting complicity in Sarath’s death. On one hand, Anil certainly embodies an ethical (albeit rather schematic) critique of the failure of global justice. On the other, her character stages diaspora, in Vijay Mishra terms, as the “normative” and “ exemplary … condition of late modernity” (“Diasporic” 441) — a condition usually associated with the figure of the nomad rather than the diasporic subject — and thus raises questions about the novel’s regulatory politics of diasporic identity. In contrast, Anita Rau Badani’s The Hero’s Walk represents the formation of diasporic identities as an...
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...Table of Contents 1.0 Marketing environment analysis-Micro trends……………………….2 1.1 Competitors……………………………………………………………………3 1.2 Customers………………………………………………………………………4 2.0 Marketing environment analysis-Macro trends………………………5 2.1 Demographic………………………………………………………………....5 2.2 Technological…………………….……………………………………………5 3.0 Marketing Mix-Evaluation and Critique……………………………………6 3.1 Overview of current marketing approach……………………….6 3.2 Evaluation of Effectiveness……………………………………………..6 4.0 Marketing Mix-Redesign…………………………………………………………7 4.1 Product…………………………………………………………………………..7 4.2 Price……………………………………………………………………………....7 4.3 Place……………………………………………………………………………....8 4.4 Promotion………………………………………………………………….…..8 4.5 Physical evidence……………………………………………………………8 4.6 Processes……………………………………………………………………..…9 4.7 People……………………………………………………………………….……9 5.0 Recommendations…………………………………………………………………10 5.1 Recommendation one…………………………………………………..10 5.2 Recommendation two…………………………………………………..10 Reference List In this day and age, business is a vital element in modern society. Marketing plays an important position in business strategic. The aim of marketing is to create value for customer and capture value from customer in return (Kotler & Armstrong, 2012, p.26).The first foundation stone was laid in 1913 with the opening of a small food store in the German town of Essen. It didn't take long for this little 'service store' to become a popular place to shop. In 1954, a celebration was held...
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...Broj 2 / Književnost i kultura / Tania Lewis - The Ethical Turn in Commodity Culture: Consumption, Care and the Other Tania Lewis - The Ethical Turn in Commodity Culture: Consumption, Care and the Other In a small courty ard at the Univ ersity of Melbourne, there is an unprepossessing, somewhat makeshift looking outdoor café called KereKere. The coffee on offer is organic, Fair Trade, Rainforest alliance-branded and sustainable: a list of options we'v e increasingly come to ex pect ev en in corporate café chains such as Starbucks. But at this café, customers are also asked to decide how the profits from that sale are distributed ev ery time they buy a coffee. As customers are handed their order, they are also presented with play ing cards that allow them to choose from a list of causes where the café's profits will go. The café thus operates in the spirit of ‘kerekere', a Fijian custom in which a relativ e or neighbour can request something that is needed and it must be willingly giv en with no ex pectation of repay ment. The café's y oung ethically minded owner sees this process as fostering ‘a culture that promotes community wellbeing'. At this café, the traditional economic ex change associated with the purchase of a cup of coffee has been subtly mov ed into other territories through the introduction of questions of gift giv ing, and of responsibility , care and ev en lov e (as we see here, the café's logo is a coffee cup with a series of hearts rising from...
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...Reviews Koichi Iwabuchi, Recentering Globalization: Popular Culture and Japanese Transnationalism. Durham and London: Duke University Press, 2002. 275 pp., including references and index. ISBN 0-8223-2891-7. In this book, Koichi Iwabuchi, a Cultural Studies scholar based in Japan, explores intellectual discourses, marketing strategies and audience consumption of Japanese popular culture in a transnational Asian context. In other words, he examines Japan's encounter with a 'modern' Asia by focusing on the diffusion of its commercialized popular culture. This has been made possible by the globalization of media, which itself encouraged an incipient expansion of a hitherto largely domestic-oriented Japanese media production system to other Asian markets. There have been two results from this expansion of mediated popular culture. In the first place, it brings into question the assumed hegemony of American mass culture (from Disney to McDonald's) and shows how, in East and Southeast Asia at least, Japanese contemporary culture is extremely significant – especially in the global cities of Seoul, Shanghai, Taipei, Hong Kong, Singapore and so on. Second, and more troubling so far as Iwabuchi is concerned, Japan's 'return to Asia' from the 1990s, when it began reasserting its Asian identity, contains echoes of World War II colonialism since Japanese tend to regard themselves as 'above' other Asian countries because of their superior technology and production capacity...
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...not for brands. In this article, we explore the emergent cultural landscape of open source branding, and identify marketing strategies directed at the hunt for consumer engagement on the People’s Web. These strategies present a paradox, for to gain coveted resonance, the brand must relinquish control. We discuss how Webbased power struggles between marketers and consumer brand authors challenge accepted branding truths and paradigms: where short-term brands can trump longterm icons; where marketing looks more like public relations; where brand building gives way to brand protection; and brand value is driven by risk, not returns. # 2011 Kelley School of Business, Indiana University. All rights reserved. 1. The party crashers: Marketers and the Social Web Brands today claim hundreds of thousands of Facebook friends, Twitter followers, online community members, and YouTube fans; yet, it is a lonely, scary time to be a brand manager. Despite marketers’ desires to leverage Web 2.0 technologies to their advantage, a stark truth presents itself: the Web was created not to sell branded products, but to link people together in collective conversational webs. As more branding activity moves online, marketers are confronted with the realization that brands are * Corresponding author. E-mail addresses: fournism@bu.edu (S. Fournier), jill.avery@simmons.edu (J. Avery). not always welcome in social media. Amid the cultural conversation, most brands seem inauthentic; their presence...
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...traditional brand building routes. But as more branding activity moves to the Web, marketers are confronted with the stark realization that social media was made for people, not for brands. In this article, we explore the emergent cultural landscape of open source branding, and identify marketing strategies directed at the hunt for consumer engagement on the People’s Web. These strategies present a paradox, for to gain coveted resonance, the brand must relinquish control. We discuss how Webbased power struggles between marketers and consumer brand authors challenge accepted branding truths and paradigms: where short-term brands can trump longterm icons; where marketing looks more like public relations; where brand building gives way to brand protection; and brand value is driven by risk, not returns. # 2011 Kelley School of Business, Indiana University. All rights reserved. 1. The party crashers: Marketers and the Social Web Brands today claim hundreds of thousands of Facebook friends, Twitter followers, online community members, and YouTube fans; yet, it is a lonely, scary time to be a brand manager. Despite marketers’ desires to leverage Web 2.0 technologies to their advantage, a stark truth presents itself: the Web was created not to sell branded products, but to link people together in collective conversational webs....
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...Contents: Functionalism……………………………………………………………Pg.3 Marxism………………………………………………………………….Pg.4 Feminism………………………………………………………………...Pg.5 Interactionism…………………………………………………………...Pg.6 Collectivism……………………………………………………………...Pg.7 Post-Modernism………………………………………………………...Pg.8 New Right………………………………………………………………..Pg.9 You (Me)…………………………………………………………………Pg.10 Functionalism According to the functionalist perspective of sociology, each aspect of society is interdependent and contributes to society’s stability and functioning as a whole. For example, the government provides education for the children of the family, which in turn pays taxes on which the state depends to keep itself running. That is, the family is independent upon the school to help children grow up to have good jobs so that they can raise and support their own families. In the process, the children become law-abiding, taxpaying citizens, who in turn support the state. If all goes well and to plan, parts of the society produce order, stability and productivity. If all doesn’t go to plan, then parts of the society then must adapt to recapture a new order, stability and productivity. For example, during a financial recession with its high rates of unemployment and inflation, social programs are trimmed or cut. Schools offer fewer programs. Then a new social order, stability and productivity occur. Functionalists also believe that society is held together by social consensus, in which members of the society agree upon, and works...
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...Warning Concerning Copyright Restrictions The Copyright law of the United States (Title 17, United States Code) governs the making of photocopies or other reproductions of copyright material. Under certain conditions specified in the law, libraries and archives are authorized to furnish a photocopy or other reproduction. One of these specified conditions is that the photocopy or reproduction not be "used for any purposes other than private study, scholarship, or research." If a user makes a request for, or later uses, a photocopy or reproduction for purposes in excess of "fair use," that user may be liable for copyright infringement. CHAPTER ONE Once There was a Time An Introduction to the History and Ideology of Folk'and Fairy Tales To begin with a true story told in fairy-tale manner: Once upon a time the famous physicist Albert Einstein was confronted by an overly concemed woman who sought advice on how to raise her small son to become a successful scientist. In particular she wanted to know what kinds ofbooks she sll ould read to her son. "Fairy tales," Einstein responded without. hesitation. "Fine, but what else should I read to him after that?" the mother asked. "More fairy tales, "Einstein stated. "And after that?" "Even more fairy tales. " replied the great scientist, and he waved his pipe like a wizard pronouncing a happy end to a long adventure. It now seems that the entire world has been following Einstein's advice. By 1979 a German literary critic could...
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...Form-Annex A July 18, 2002 Academic Standards for the Arts and Humanities XXV. TABLE OF CONTENTS Introduction………………………………………….……. XXVI. THE ACADEMIC STANDARDS Production, Performance and Exhibition of Dance, Music, Theatre and Visual Arts…………..……………… A. Elements and Principles in each Art Form B. Demonstration of Dance, Music, Theatre and Visual Arts C. Vocabulary Within each Art Form D. Styles in Production, Performance and Exhibition E. Themes in Art Forms F. Historical and Cultural Production, Performance and Exhibition G. Function and Analysis of Rehearsals and Practice Sessions H. Safety Issues in the Arts I. Community Performances and Exhibitions J. Technologies in the Arts K. Technologies in the Humanities Historical and Cultural Contexts..……………………….. A. Context of Works in the Arts B. Chronology of Works in the Arts C. Styles and Genre in the Arts D. Historical and Cultural Perspectives E. Historical and Cultural Impact on Works in the Arts 9.1. F. Vocabulary for Historical and Cultural Context G. Geographic regions in the arts H. Pennsylvania artists I. Philosophical context of works in the arts J. Historical differences of works in the arts K. Traditions within works in the arts L. Common themes in works in the Arts Critical Response…………………………………………. A. Critical Processes B. Criteria C. Classifications D. Vocabulary for Criticism E. Types of Analysis F. Comparisons G. Critics in the Arts Aesthetic Response………………………………………... A. Philosophical Studies B. Aesthetic...
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...Cultural Theory and Popular Culture Globalization, Mass Media and Culture Table of Contents Globalization, Mass Media and Culture 1 Table of Contents 2 Introduction 3 Modern culture, ideology 4 Globalization 5 Americanization 6 Mass Media and their Impact 7 Globalization, mass media and culture 8 Mass media and globalization 9 Globalization and culture 10 Conclusion 12 My opinion 13 Recommendations 14 List of references 15 Introduction A term globalization was used in 1983 for the first time in a history. Globalization as we know it today started at the beginning of the 20th century. It has an impact on everything and it has changed everything from its core. Economic environment, political environment and regarding to this subject – cultural environment. As everything, it brought both advantages and disadvantages. Looking back in time when this globalization started intensifies rapidly. It evokes a basic question: why did the globalization intensify rapidly? We can consider many reasons, for example lower travel cost, free movement of people, development of technologies, faster data exchange etc. These answers lead me to another possible answer - mass media. Globalization, Americanization or westernization are closely related to the popular culture. As stated in the book ‘There are two things we can say with some confidence about the United States and popular culture. First, as Andrew Ross (1989) has pointed out, ‘popular culture...
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...THE CONSEQUENCES OF MASS COMMUNICATION Cultural and Critical Perspectives on Mass Media and Society Kirk Hallahan ii For Jean and Jenna Copyright info to be set by McGraw-Hill. iii Foreward This book is a brief survey of contemporary ideas about the cultural impact of mass media on society. The use of consequences in the title reflects the fact that most cultural researchers prefer this term (instead of media effects) to describe media's influence on human experience. During the past 30 years, culture has emerged as a major theoretical framework in which to investigate media. Chapter I examines how media influence culture generally, as suggested by various contemporary media scholars and others. Chapter II then focuses on critical-cultural theories about the nature of media power and its potentially negative influence. This book can adopted as a supplementary text in introductory mass media courses along with a survey text such as Joseph R. Dominick's The Dynamics of Mass Communication (available from McGraw-Hill). It also can serve as a foundational text for other assigned readings in advanced courses dealing with mass media and society, communication theory, or cultural studies. Students are encouraged to focus thoughtfully on the main ideas, not attempt to merely memorize details. Important concepts and names appear in boldface and are defined in italics. The abridged Subject Index lists the page with the primary discussion of each topic. Sidebars throughout...
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