Selection Package Analysis: Recruitment Strategy INTRODUCTION
With the increasing demand for talent, it is becoming increasingly difficult to source proficient human resources. This report provides a rationale and justification for the recruitment strategy developed for the position of Dispute Resolution Officer with Suncorp Metway Insurance Limited (Suncorp). This report will explore the organisation and job context, and the specific recruitment strategy recommended. The proposed recruitment strategy will be analysed with reference the organisational context and the influence this has had on the nominated strategy; arguments developed through academic & empirical literature and the five principles of selection will also be applied. The Organisation:
Suncorp Metway Insurance (Suncorp) is an international organisation with numerous operations throughout Australia and New Zealand. Operating within an increasingly competitive market, Suncorp has taken steps to ensure its competitive advantage is maintained through a strong emphasis on customer service and cost efficiency. In addition to its market reputation of reliability and being an insurer of choice, the Company has sought to sustain a career orientated workforce, and thereby uphold its commitment to customer service through employee experience and expertise. As discussed in the Organisational Analysis [Appendix 1], one of the key selling points used to attract external candidates to Suncorp is its emphasis on internal recruitment and promotion. Historically, many vacancies within the organisation have in fact been advertised internally prior to being released to the open market. Further supported by the overall Company culture, Suncorp stated in its Annual Report that it is a combination of 'shared human values and culture' that forms the foundation of the organisation; intrinsically linking