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Red Cross Case

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Submitted By Kandij
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The University of Pikeville
Business Administration Program
Assignment for Couse: BUS 583 Contemporary Issues in Business
Submitted to: Dr. Kossuth M. Mitchell
Submitted by: Devon Akers, Jan Hunt, Kandi Justice and Ray Justice
Date of the Submission: April 10, 2013
Title of Assignment: Case Decision Making Paper- Red Cross

CERTIFICATION OF AUTHORSHIP: We certify that we are the authors of this assignment and that any assistance we received in its preparation is fully acknowledged and disclosed herein. We have also cited any sources from which we used data, ideas or words, either quoted directly or paraphrased. We also certify that this assignment was prepared by us specifically for this course.

Student’s Signatures ___________________________________________________ ___________________________________________________ ___________________________________________________ ___________________________________________________

Table of Contents

Definition of Problems 3 The Lack of Ethical Culture and Stakeholder Orientation 4

Low Board’s Professionalism 5

Poor Trust and Excessive Emphasis on Marketing 5

Identification of Possible Action Alternatives 6
Analysis of Each Alternative 7 Doing Nothing 7

Hiring a New Board of Directors 7

Developing a New Code of Conduct 8

Developing a New Organizational Strategy to Reconstruct the Ethical Climate 10

Decision 10
Implementation 11
Evaluation 13
Conclusion 14
References 15

Case Decision Making Paper- Red Cross In a world of intensive competition and numerous marketing challenges, maintaining trust in the organization-stakeholder relationships is an extremely difficult task. Numerous organizations have failed to achieve the desired strategic

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