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Research on Samsung Led Series

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Submitted By subaath
Words 3235
Pages 13
Contents
Introduction 2
Company Information: Samsung 2
Values & Philosophy 3
Product Overview 4
Product Details 5
Product Development 6
Users of Samsung Smart TV 8
Functions of the Samsung Smart TV 8
App submenu 9
App store 9
Mio TV play app 10
Anywhere TV app 10
Samsung Video Hub 11
Social TV app 11
Full Web Browser 12
Photo, Videos & Music Submenu 13
Voice Control 13
Screen-mirroring capability 14
Second Screen function 14
Advantages of Samsung Smart TV 15
Disadvantages of Samsung Smart TV 16
Potential future development of Samsung Smart TV 17
Conclusion 19

Introduction
Company Information: Samsung
For over 70 years, Samsung has been devoted to making the world a better place through varied businesses that today span advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, fashion, medicine, finance, hotels, and more (About Samsung, n.d.). Samsung was founded by Byung-Chull Lee on March 1, 1938. Byung-Chull Lee started the business in Taegu, Korea with 30,000 won with the purpose of trading food items. Samsung entered the electronic industry with the establishment of Samsung-Sanyo Electronics in 1969, which later in 1977 was merged with Samsung Electronics (about Samsung: samsung corporation, 2013)
Samsung-Sanyo started the production of its first black-and-white TV (model: P-3202) in 1970. Following the success of its black-and-white TV Samsung started export of color televisions in 1977. In 1995 Samsung introduced world’s first 33’’ double-screen TV. In 1997 Samsung developed TFT-LCD and later in 1999 developed world’s first 3D TFT-LCD monitor which was used in its televisions. In 1998 Samsung developed its first flat-screen TV and in the same year began the mass production of world’s first digital TV. By 1999 Samsung was the first company in the world to mass-produce and offer a full line up of digital TVs (about Samsung: samsung corporation, 2013).
Samsung released 46” to world for the first time, in 2004. Samsung produced world’s first OLED 40” TV. In 2007 Samsung achieve top place in the world market share in 2007 by introducing the Internet TV, enabling the viewer to receive information from the Internet while at the same time watching conventional television programming. In 2009 they have developed world’s thinnest 3mm LED TV panel and 240Hz 3D LCD panel. They’ve also had released V-line Crystal Rose LCD TV. Samsung lunched its first Full HD LED 3D TV in 2010 (about Samsung: samsung corporation, 2013).
Samsung has been the world's largest maker of LCD panels since 2002, the world's largest television manufacturer since 2006, and world's largest manufacturer of mobile phones since 2011. Samsung Electronics displaced Apple Inc. as the world's largest technology company in 2011 and is a major part of the South Korean economy (Samsung Electronics, n.d).
Values & Philosophy
Vision
Samsung is dedicated to developing innovative technologies and efficient processes that create new markets, enrich people's lives and continue to make Samsung a digital leader.
The Samsung Philosophy
At Samsung, the company follows a simple business philosophy: to devote talent and technology to creating superior products and services that contribute to a better global society.

Product Overview
Televisions have shed considerable weight and become flatter over the past few decades, but that's not the only way they've evolved. The history of television is littered with practical innovations which have changed the way we watch. Smart TVs, or internet TVs, are the latest development in TV technology.
In this report Samsung’s 75" ES9000 Series 9 SMART 3D Full HD Slim LED TV would be evaluated. The Samsung Plasma TV Series 9 the ES9000 delivers a new level of luxury and captivates anyone who sees it (LED TV, n.d.). The huge 75-inch screen is able to handle all of home entertainment needs and take TV experience to the next level with the Smart Interaction's new and intuitive features such as the use of voice and motion controls. The stunning rose gold metallic design provides a royal look to the TV (LED TV, n.d.).
There are four types of Samsung Smart TV, i.e. OLED TV, UHD TV, LED TV and Plasma TVs. But in this report it would only highlight on the LED series of the Samsung Smart TV’s.

Product Details

Product Development
In the year 2007, Samsung introduced Internet TV, allowing the viewers to receive information from the Internet even when watching television (Samsung Electronics, n.d). Later Samsung developed "Smart LED TV" which is now known as "Samsung Smart TV" which supports downloaded applications. In 2008, the Samsung launched the Power Infolink service, followed by a new Internet TV in 2009 (Samsung Electronics, n.d). In the year 2010, Samsung began marketing the 3D TV while launching the advanced Internet TV in 2010, which offers free or payable download of applications from its Samsung Apps store, in addition to existing services such as news, stock market, weather, YouTube videos, and movies (Samsung Electronics, n.d).
Samsung’s 2012 line up was based on three different technologies, i.e. LCD (LED), plasma and OLED. According to Larsen (2012), in 2012 they introduced the new ES8000 TV. In 2012 Samsung was all about smart TV. They provided with an updated user interface which was significantly faster. A new addition to Samsung’s Smart was the Smart Interaction suite, which was built with a small camera and a microphone, built into the TV bezel, enabling users to control their Samsung TV with voice commands or hand gestures. With this feature the TV can be turn on by saying “Hi TV” or channel can be changed by saying “Channel 4”. The TV could be turned off from anywhere as long as the voice is recognized. With hand gestures the cursor on the TV screen can be controlled while browsing (Larsen, 2012). Larsen (2012), also stated that Later in 2012 Samsung’s 55-inch OLED-TV will took picture quality to the next level. The OLED technology offers much quicker response time, close to perfect viewing angles and perfect black depth. The Smart TV series includes, ES8000, ES7500/ES7000, ES6500 LED, ES6300 LED, ES6100 LED (Larsen, 2012). Furthermore, Samsung cheaper LED ranges includes E8000 Plasma, E7000 Plasma, E6500 plasma and E550. The latest range of models of Smart TV includes F7000 series 7 smart 3D full HD LED TV, F8000 series 8 smart 3D full HD LED TV, Smart TV F8500 series 8 smart 3D full HD LED TV (Larsen, 2012). The new giant arrives in a new series, i.e. Samsung’s 75" ES9000 Series 9 SMART 3D Full HD Slim LED TV. Unlike its previous version this giant, along with a 75” screen has a Wide Color Enhancer Plus, it has an ultra-Clear Panel, Digital Noise Filter, 800 Clear Motion Rate and Micro Dimming Ultimate with Precision Black (LED TV, n.d.).
The Evolution Kit, which was introduced for the first time at CES 2012, is a ground breaking concept that enables Samsung 2012 Smart TV to evolve into Samsung’s new 2013 Smart TVs (Press Release, n.d.). By simply attaching the Evolution Kit device into the back of a Samsung Smart TV, consumers can enjoy the latest features that the 2013 Smart TVs offers (Press Release, n.d.).

Users of Samsung Smart TV
Samsung Smart TV is used around the globe for different purposes. The product users are divided into different categories. Most of the people use Smart TV for entertainment and socialize. As Samsung Smart TV has an excess to Social sites like Facebook, Skype and Twitter. Moreover the student and the office people use the product to browse files and other related material that they required. As with the Smart TV features it enables to search material s and documents for the educational purpose and business purposes. And also most of the high income earner and elite customers purchases this product. Samsung with its useful features can be utilized in schools and educational institutions to enhance the efficiency of providing education. Internet can be accessed instantaneously and the audio visual multimedia gadget with its enhanced graphics would make the learning process an interesting time.
Functions of the Samsung Smart TV
Samsung Smart TV has various functions which makes life easier. With the innovate novelties, there are impressive features and functions revamped the Smart solution.
(Samsung Electronics, n.d)The new features that the Samsung Smart TV brings to the table are many. According to Hess (2012), the new innovation includes, Remote Play, which allows playing content and connecting to the TV via other electronic devices such as mobile devices and PC’s. In addition, Free Cloud-Based Storage in which the users would access to 5GB of free storage to share between the TV and other devices. Furthermore, it consists of a Dual-Core Processor for fast performance and seamless switching between apps. A Smart Evolution which enables to add new downloaded software updates from Samsung. The Family Story feature which allows sharing social media with 20 members of family and friends with pictures, calendars, and reminders, and also a Fitness Track and monitor to track the fitness levels and routines, which can be accessed via smartphone.

App submenu (Source: Philip Wong/CNET)
Using TV remote and by pressing the Smart Hub button or saying “Hi TV” will bring user to this page. There are three submenus or panels namely Apps, Social, photos, videos and music available. With this categorization, the users will find it easier to browse and access content easily. Face detection feature would help individual users to log their respective user accounts (Wong, 2013).
App store (Source: Philip Wong/CNET)
Samsung app store has the largest and widest selection among the Singapore TV manufactures. There are over 360 apps ranging from mini games to social-networking portals. Samsung offer mio TV play and Tv video-on-demand (VOD) apps (Wong, 2013).

Mio TV play app (Source: Philip Wong/CNET) Through mio TV paly app users can rent some Hollywood and Asian movies for a little price. Most of these films come in HD quality and some are available in 3D format. There are various mode of payment to rent movies like credit card facilities for Singapore Sing Tel customers (Wong, 2013).
Anywhere TV app (Source: Philip Wong/CNET)
In Samsung Smart TV, there are collections of films available through Anywhere TV app. The important thing to be noted is that users can watch 36 live StarHub cable TV channels directly without installing an additional set top box. Popular sites include World HD, CNN, National Geographic Channel are available. And there is a monthly subscription fee for using this app (Wong, 2013).
Samsung Video Hub (Credit: Philip Wong/CNET)
Samsung Video Hub is available throughout Asia unlike the mio TV and Anywhere TV apps limited to only Singapore users (Wong, 2013).
Social TV app

(Source: Philip Wong/CNET)
One of the features of Samsung Smart TV is that it has an app for social-networking like Facebook, Twitter, Google Talk and recently they have added Skype and “live tweets”. Moreover the user can watch live TV programs and movies and video conferencing with other users. And also latest feed from twitter and Facebook can be shrouded over a full-screen image or hidden altogether (Wong, 2013).
Full Web Browser (Source: Philip Wong/CNET)
Above diagram shows the Web browser rendered the website of search which “fit to screen” mode. Up to three pages can be opened concurrently. A Picture-in-Picture (PIP) function is also available to display a live TV window with four user-selectable positions. Bookmarking, browsing history and a zoom capability are standard features of this browser (Wong, 2013).

Photo, Videos & Music Submenu (Source: Philip Wong/CNET) (Wong, 2013)
Multimedia files and TV shows can be recorded via panel’s personal video-recording function. USB and networked devices like Sugar Sync, Drop box and SkyDrive sources can be used to retrieve content during offline and online (Wong, 2013).
Voice Control (Source: Philip Wong/CNET)
IN Samsung Smart TV there are some commands recognized via the microphone-equipped remote control. Examples such as "Web browser", "Social TV" and "Search all" supported for activating apps and functions. Voice control works fairly high ambient noise, though it still can be improved in terms of recognition accuracy (Wong, 2013).

Screen-mirroring capability
Samsung smart phones and tablets, screen-mirroring will enable to duplicate whatever in users mobile onto the big screen. This includes the demonstration of games and other apps (Wong, 2013). Second Screen function
Samsung Smart view remote apps now come with a second screen function which pulls a live broadcast program and video feed from the TV input. It can be identical or different from what the panel is playing onscreen (Wong, 2013).

Advantages of Samsung Smart TV
Samsung’s Smart TV is an evolution the Television industry. For starters it has a best interface online platform. The graphical intensive, icon based interface which is the TV’s default menu does an excellent job providing lots of information without appearing over-cluttered. Furthermore it does provide a worldwide search tool that enable to look for content anywhere on the internet.
The most impressive thing about the Samsung’s Smart Hub is that it works quickly and efficiently. And also gives less equal weight to both ‘normal’ TV sources such as the tuner and AV inputs and Samsung’s streamed content. This shows a good understanding of the sensible way most end users will likely treat content in the Smart TV era.

Samsung’s Smart Hub enables users to use more of the platform application like to support online, video streaming services, music service, information apps etc. Among of all this it is to be noted that LoveFilm, BBC iPlayer, Acetrax, Facebook, Twitter, Google Chat, an exclusive and surprisingly well-stocked 3D ‘channel’, Blinkbox, YouTube, The Cartoon Network, Daily Motion and Box Office 365 are the service that people use oftenly (Archer, 2012).
Samsung Smart TV’s enables many way for users to interact with it. There are various function like voice commands, two-handed gestures, face detection, touchpad controller etc. Samsung Smart TV’s are powered by a dual-core processor, while the higher-end models feature a faster quad-core version (Wong, 2013).
According to Archer (2013), the recommendation system of the Samsung Smart TV is very clever. In addition, graphics throughout are gorgeous and also Scope of the control and search options is remarkable (Archer, 2013).

Disadvantages of Samsung Smart TV
Despite the features and function with contents, Samsung Smart TV services are not that perfect. The 'quality control' of Samsung applies to its approval process. Most of the video services are useful; whereas the smaller apps are worthless and ridiculous. These small apps tend to encumber up some corners of the interface, and generally dilute the sense of quality from the platform as a whole (Archer, 2012).
Another issue with the Samsung Smart TV is that it doesn't have many catch up services that most of the users like (Archer, 2012).
Another disadvantage of Samsung Service is that it splits its Smart TV features across different levels in its range. In Samsung’s top-end TVs have Skype and web browser whereas Samsung's entry-level Smart TV do not have these functions. With this splits of its Smart TV features result in Samsungs approach is too confusing to a public (Archer, 2012).
According to Archer (2013), Streaming menu doesn't cover all content platforms. And also second screen support is over-complicated voice and gesture control still prone to error (Archer, 2012).
According to Gary Merson, a tech writer for MSNBC´s TechnoLog shared potential threats in terms of privacy. He states that with the integration of Internet and TV and the experience of them becoming interconnected, two-way exchange of information. And with sensitive, built-in cameras and microphones always connected, there is always threat for privacy of its users (Samsung’s New Smart TVs: Dazzling Pros And A Few Surprising Cons, 2012)
In addition, with the given unprecedented control over an HDTV, the TV itself, more similar than ever to a personal computer, may allow hackers or even Samsung to breach into our privacy, and collect extremely personal in formation (Samsung’s New Smart TVs: Dazzling Pros And A Few Surprising Cons, 2012)
Furthermore, as Merson does not state that, neither the camera nor microphones have indicators to let users know whether they´re on or off. The hackers or the breach of privacy might take place right in front of the eye without even knowing it (Samsung’s New Smart TVs: Dazzling Pros And A Few Surprising Cons, 2012).

Potential future development of Samsung Smart TV
Samsung seems to be with impressed visionary direction in its Smart TV technology. But still there is a considerable ways for improvement (Becke, 2012).
There are various issues found in Samsung Smart TV's. The fact is that TVs' built-in camera does not revolve from side-to-side but up and down only which means that if the user isn't standing or sitting directly in front of the TV. The users won't be able to use the mention-sensing and face-recognition functions, at least not optimally (Becke, 2012).
Furthermore regarding the voice command the expertise views are different in terms of the efficiency of the service. ARS Technical also pointed out that the TV´s voice-recognition appears to suffer from some of those same frustrating annoyances familiar to users of Apple´s Siri or its Android counterparts. However, this is more than likely just a reflection of the current state of voice-recognition technology rather than any particular deficiency in Samsung´s products (Becke, 2012).
More same as the voice-control functions it is also found that the TV´s motion-sensing controls showed a slower than the expected flow in functionality. Although a decided improvement over the likes of the Kinect and Wii mote technologies (from Xbox and Wii, respectively), it still found Samsung´s gesture controls to be “a little stutter and uncertain.” (Becke, 2012)
The new Smart touch Remote of the Samsung Smart TVs offers a stylish simplification and reshuffle of its complex predecessors, decorated with only a few essential buttons (for volume and channel) and an expedient, highly functional touchpad. The buttons, however, had “little tactile feedback,” making them difficult to use. As the whole, they just seemed to be inappropriate with whole hi-tech package (Becke, 2012).
The up and down button are wildly out of place for such a Smart TV like this. In between channels list in order just to see seems to be an out of date action to include in such a modern device. (Becke, 2012).
Although Director of Samsung app development says, smart TV industry for internet industries to enter, it seems that the traditional TV producer seems to have incomparable advantages with respect to the hardware, they are short in contents. According to Chen (2013) Samsung has espoused future-oriented strategy in its smart TV promotion and applications. In the part of applications, Samsung has an energetic application development team. All the application development features Samsung smart TV applications. Currently, Smart TVApp store of Samsung has over 400 exclusive apps, in aspects of video, sports, education, social networking, travel, consultation, food, games, etc. in the future Samsung could speed up the development of the application, and therefore develop applications according to the demand and preferences of the customers. (Chen, 2013).

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