...What’s our competitors? Mengniu The largest milk producer of China, although its main product is milk, it has a market share of 21.4%. Its price is low and because of the good reputation of this brand, the sales is very good. At the same time, the milk they used are from Inner Mongolia province which is considered as the best origin of milk. Yili The second largest milk producer in China, and has yogurt market share of 11.7%. It once provided milk for the 2008 Beijing Olympics which made it well-known for people around China, and it's a symbol of safe and healthy milk. It has yogurt of fruit taste and it's popular in children. Recent years, it launched a new yogurt aimed at young office laddies, that is called Ambrosial. Ambrosial is a kind of Greek yogurt, it's richer in milk and has about 35% protein than ordinary yogurt in the market. The yogurt making technology is learned from Greece, no preservatives and sweeteners are added in the yogurt, that's similar to our product. but they only have one taste. Guangming Although it’s no as famous as Mengniu or Yili in Northern China, its market share is just 0.1% less than Mengniu. The market of Guangming is mainly in southern China especially in Shanghai. Their mission is aimed at making people living a longer live with healthy yogurt. The yogurt making skills are learned form a village in Bulgaria, people living there enjoy a long live. Junlebao The biggest yogurt producer in Hebei province and one of the...
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...Marketing and survey research- assignment one Student name: Lin yuchiao (n9367683) Liu Jinyi (n9030115) Tutor name: Scott Gibson Introduction As Chinese outboard tourist market in Australia has expanded rapidly, to face this greatest business opportunity that Sunshine Coast tourism department and surf school quest to into Chinese international students market (Mihai, 2012). However, due to the gap of lifestyle between Chinese and western world, surf business gained low market share in this tourism competition. This research is going to set up market decision problem, research problem and objectives. This case analyse will use research technique, including Repertory Grid Analysis, to examine and overcome barrier that blocking surf industry into Chinese market. Decision maker’s key goal To increase a number of Chinese tourists in surf business in order to grow market share in tourism industry. Marketing decision problem MDP: should Sunshine Coast surf school develop a new product to attract Chinese student market? Due to china’s unique culture and geography, travel psychology and behaviour of Chinese tourists are specializing and difference with western world (Ivy & Peter, 2008). In terms of market performance of Chinese tourists, they cannot adapt adventure environment in Australia and play risky surfing in Sunshine Coast particularly. When the original surf product cannot satisfy targeted Chinese market, developing new products...
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...| [Research Methodology Assignment] | This research specifies information needed, issues addressed, methods and a design of collecting information, how data collection has been managed and implemented, analyzed and lastly communicates the results and findings and their implications with Literature and evidence. | Table of Contents Background 2 Literature Review 2 Overview of the Marketing Research Procedure 2 Stages of Marketing Research Procedure 2 Stage 1: Purpose of Market Research 2 Stage 2: Research Objective 3 Stage 3: Estimation of value of research 4 Stage 4: Research Design 4 Exploratory research 4 Data Analysis 4 Questionnaire, Sampling and Sampling size designing 4 Stage 5: Data Collection 6 Stage 6: Data Analysis 6 Stage 7: Result and Presentation 7 Marketing Research Process of Tesco goes to China Analysis 7 Background 7 Stage 1 Research Purpose 7 References 8 Background The reason behind choosing the Market research is because as stated by Philip Kotler (2007), it defines the first step of economic process. And it links to the consumers, public to marketer, customers and lets you identify, define and analyse marketing opportunities and issues pertinent to the marketing. The process of market research renders researcher scope to evaluate process, generate, refine and define marketing current actions. It helps to monitor market performances, and also enables a clear picture of understanding the marketing process. It is noted that market research...
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...CHAPTER I INTRODUCTION 1.1 Background of the Study Most non-Chinese find the behaviors of Chinese in terms of business peculiar. To be able to understand their behaviors, one must learn and understand their culture. China is a diverse country; however, unity is very apparent in their culture. One main factor for their unity is the influence of Confucianism. Confucianism governs every relationship in China, and that includes business relations. Chinese culture is relationship-based. For Chinese, you are successful if you are well connected with other people (http://www.quickmba.com/mgmt/intl/china/). It makes a lot of difference in society if a person has good “connections” (guanxi in Chinese). Social connections bring a lot of benefits, while its absence makes things difficult. This is the reason why in the ethnic Chinese community, people try to find and establish kinship relations and connections with as many people as possible (Juan, 1996). “Guanxi” is an important element in Chinese businesses that serves as glue for members of their society. It literally means "relationships". In the Chinese business world, however, it is also understood as the network of relationships among different parties that cooperate and support one another. The Chinese businessmen practice the principle of "You scratch my back, I’ll scratch yours." In essence, this points to exchanging favors, which are expected to be done regularly and voluntarily by the parties...
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...Anna Watson Case Study: Chinese Herbal Medicine Cosmetics brand, Herborist Topic A International Marketing Strategies of Herborist Abstract This paper attempts to investigate the internationalization process of a Chinese domestic cosmetics brand, Herborist by making a comparison of marketing strategies applied for different countries as a case study. In addition, by gaining understanding on the development of a local brand and analyzing the issues, which block the way for business expansion, suggestions are made for the exploration of future potential market. This case study is mainly based on quantitative research, which was carried out in the form of a questionnaire conducted by 100 local and Malaysian Chinese. Besides from that, secondary data are taken from Internet and based on literatures published in English and Mandarin. The crucial steps for a domestics brand to enter the international arena is by utilizing different or undifferentiated strategy, reinforcing the innovation of Chinese oriental essence and also enhancement on brand awareness. Keywords- Oriental, Domestic cosmetics, International marketing strategy, Market entry, Brand story, France, International business, Marketing Channels 1. Introduction In recent years, it is obviously seen that there is a thriving and robust tendency in Chinese cosmetics market, which is one of the fastest growing industries in China. Chinese cosmetics industry is prospering...
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...Marketing Management Author(s) Wei Wang Title of study International Marketing Strategy for Herborist Type of project Date Pages Thesis Supervisor(s) of study 3.4.2011 65 Executive organization Tuula Linnas Abstract Herborist Chinese cosmetics industry is a booming industry and it is also one of the fastest growing industries in China. After China has joint WTO, with the tariff reduction, the tendency of the Chinese cosmetic market internationalization is inevitable. Herborist is a typical Chinese domestic cosmetics company. Now Herborist tries to find new customers and build core competitiveness. As they have already entered the Europe market to some extent, it is time for them to focus on international marketing strategies for the European market. The aim of this thesis project was to provide valuable marketing strategy for Herborist’s European market operations and to help the company to expand its operation to Europe. The study is mainly based on quantitative research. The data collection was carried out by a questionnaire. Qualitative research was carried out in the form at an interview with Herborist’s manager to find out his suggestion towards this thesis and this belongs to qualitative research. In addition, secondary data taken from the internet and literature has been used as well. The results show that Herborist can choose marketing channel strategy as their main marketing strategy. Herborist should integrate different marketing communication...
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...Business 15 ECTS Department of Economics and Informatics University West Spring term 2010 ABSTRACT Over the past two decades, the open-door of the market supply in China has had a massive impact on the automotive market. This development contributes to the globalization of the automobile industry that involved the integration of the Chinese domestic market into the international markets. Among many reasons, motivation to gain access to industrialized markets and to gain access to superior technology, management resources and knowledge are the most driving factors of the Chinese automotive industry for the internationalization and going abroad strategy of China´s automotive industry. This study investigated whether different external globalization drivers and internal organization factors have differential effects on various dimensions of China´s automakers firms’ global strategy. Most of the studies written about global strategies have implemented only either of the internal or the external drivers of the internationalization of the firms. The contribution of the paper introduces a more comprehensive model on the global expansion of a firm. This paper concludes that China´s automotive industry has some competitive advantages such as low cost, while, facing a number of challenges that hinder the internationalization of Chinese automobile companies. It also shows that multiple factors play an important role in firms' internationalization global strategy plan. It is thus essential...
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...Abstract: In this research, we expect that there are some relationships between exchange rate of CNY and the asset price of Chinese capital market. Some countries with low interest rate will attract many investors to borrow money, and those investors will use this amount of capital to transfer into other curries so that they can invest in that country. With more capital flowing into the capital stock market, the index measured the performance of stocks will have some changes. Somehow, the changes in the exchange rate should be able to predict the changes in Shenzhen Component Index. Using the data from some reliable resources, we would figure out the relationships between them. Introduction: Exchange rate is one of the most common rates we concern about in our daily economic activities. Knowing the effect of this rate on Shenzhen...
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...P&G Market Research in China and US The market research in US and China would be different due to the cultural differences held by both countries. Children in China are brought up in a different culture as compared to the US. For instance, children in China are taught to relieve their selves nearby potted plants (Bruno, 2012). Absurd as it sounds, the children in China will in no time learn to use the ancient diaper free method of toilet training. The Kaidangku form of toiletry is taught as early as six months. The small baby is taught to do all his ‘business’ by just calling for his mother’s name that will direct him or her where to relieve. In the USA, the use of diapers is the best-known method. Procter and Gamble would have to be conscious of the two cultural differences in the marketing research to be used. The same case applies to the economy. People in Chinese have a tradition of saving more than their counterparts back in the US (GARON, 2016). The saving tradition in the Chinese started in the ancient time which is not the case in the US (China Daily, 2016). More incomes would be disposable in purchasing domestic goods and services in the US than China, therefore, the need to reduce prices in China than in the US. Procter and Gamble would, therefore, have to use products that would cover the interests of the two countries complying with their cultural values and economic standards. Market Research The market research done by P&G in the first example was not...
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...complies with laws and P&G policies to do the business and productions. Besides, it also provides personal workplace to make sure employees have a clear, nice and safe place to work. Apart from this, P&G also present to be fair not only for its suppliers and customers, but also for its competitors. And for the research involving animals, P&G works with animal organizations to make sure the high standard of animal cares. Besides, it also invest millions dollars to innovate other test methods. Also, P&G focuses on sustainable development that providing products and services to improve the life quality of consumers in health and convenience aspects. 2. Careers in Marketing Summary Among these marketing careers, I am pretty interesting in Advertising & Public Relations, and Market Research. The Advertising & Public Relations is more likely to promote new products and also manage the reputation. It works to spread the products in public by social medias with innovative advertisements and ideas. It is quite interesting because we can have the first contact with plenty new products. It is more like a designer to make beautiful clothes for products. Furthermore, Market Research is attractive to me because I think it...
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...China's market reforms and accession to the WTO has led to its economy growing rapidly, to the point where it is now the fourth largest on earth, and is expected to be in the top two within the next decade (Business Monitor International, 2006). As a result, China's SMEs are now facing an economy flooded with foreign capital, and with a more open economic climate than in previous years, but also a much more competitive economy, where many of their previous practices are no longer relevant. This piece aims to examine the effect of these changes on the strategies of Chinese SMEs by first examining the role of the SME in the economy, then analysing the strengths and weaknesses of the Chinese SMEs, and the opportunities and threats that have arisen from China's WTO membership. The piece will then examine Chinese SMEs from a strategic perspective, and the impact the the WTO membership has had on said strategies. Finally, the piece will give strategic recommendations for Chinese SMEs that wish to take advantage of the opportunities that WTO membership offers, and also for those SMEs that wish to avoid the challenges it poses. The Role of SMEs in both the International Perspective and the Chinese Perspective Academics have long realised that small and medium enterprises grow to become the major corporations and businesses of the future (Davis et al., 1985). As a result of this view, greater attention has been given to the role of small and medium sized enterprises (SMEs) in contributing...
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...- A Comparative Case Study of Emerging Luxury Markets in China and Finland Visiting adress: Bryggaregatan 17 Postal adress: 501 90 Borås Website: www.textilhogskolan.se Title: Luxury Consumer Behaviour -A Comparative Case Study of Emerging Luxury Markets in China and Finland. Publication year: 2012 Authors: Lukkarinen, Suvi and Wei, Xing Supervisor: Anita Radon Abstract The study on luxury consumers is always connected to their drives behind consumption. Why people buy luxury products is an interesting question. This thesis investigates influencing forces behind luxury consumer behavior, in a comparative case study on Chinese and Finnish consumers. Luxury consumption is not a new phenomenon, but in some countries, like China and Finland, the luxury market is still growing since many brands are newly entering these markets. At the same time, new generations have become luxury consumers so these markets are quickly changing. Researches have been made on luxury consumer behaviour in China and Finland. However, there is a lack of updated information available about this subject, especially about Finnish luxury consumers. Furthermore, the driving forces behind the luxury consumption are not the same in different countries. In a competitive industry like luxury fashion, the marketing tactics have to be adapted to specific market conditions in order to succeed. The purpose of this thesis is to gain updated information about Chinese and Finnish luxury consumers and investigate forces...
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...Kelly Services Marketing Department, Supervisor From: Team C, Research Department Subject: Cultural aspect of China Business Communication in China As requested “Team C” has researched the required information needed to successfully penetrate the market for temporary staffing service opportunities in China businesses per our conversation June 5, 2010. Although the current wide success of Kelly Services Management here in the United States to understand the diversity of cultures in every business and capitalize on it, the opportunity to have the same success in China would require a different operational approach. Potential growth in this new market would greatly increase our reputation here at Kelly Services Management as well as our revenue growth. During our research on how to successfully penetrate the Chinese businesses for staffing services the main focus of the research was to logically acknowledge and understand the cultural aspects of China’s business practices. The purpose for this research was to understand the challenges in working within the Chinese business culture. The following research covers high and low context communication style indicating what is acceptable to the Chinese people. This research covers the meanings associated with the Chinese people commonly used communication style in business practices. This research covers the aspects of the gender roles within the Chinese business culture and gives perspective to their employee structures...
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...INTRODUCTION China’s emerging wine market presents an important industry segment for Australia’s wine industry to target. The growth in Chinese consumption of wine in sales volume is influenced by improved standards of living. The growth of consumption has increased the number of imported wines in the Chinese market, making China a lucrative market for Australian to enter. Both countries’ consumer behavior is important to understand as by exploring the way consumers think and the physical actions that result from these feelings, the crucial reasons behind how they spend their money can be established. This report examines the differences in consumer behavior of Chinese and Australia wine consumers. The purpose of the report is to strategically analyze the effects of consumer behavior theories, market segmenting, targeting, positioning and Maslow’s Hierarchy of Needs in order to provide recommendations for further opportunities for Australian exporters. PART 1: THEORIES 1. SEGMENTATION, TARGETING AND POSITIONING Market segmentation, targeting and positioning are part of key elements of marketing most consumer goods. Through consumer research, marketers of brands uncover specific market segments with distinct needs (Schiffman et al, 2011). Then the marketers develop products and devise strategies to price, promote and distribute them. Key issues relating to segmentation in order for a successful target. Need to be identifiable, sizeable, stable, Accessible...
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...identify the customer’s preferences, behavior and shift of behavior in the Chinese food market and how they can influence foreign companies’ marketing strategy. This literature review shows that, pushed by a multitude of factors, the Chinese food consumption and food consumer’s behavior have strongly changed over the past 10 years, both in quantity and quality demand, creating a lot of opportunities for foreign companies. Moreover, the Chinese cultural background and preferences are identified as playing an important role in the willingness to buy (WTB) and shopping habits which prompts for a more adaptive approach of marketing. Introduction In the past decade, China has seen a lot of both positive and negative factors influence its food consumption and its society as a whole. Three main socio-economic factors are identified by the previous literature. Urbanization has been growing fast, more than 50% of the population lived in urban areas and it is expected to reach 75% by 2035. Moreover, the average income has been continuously rising and contributes to the growth of the middle upper class granting an easier access to goods. Finally, the demand or the need for imported goods rocketed, fueled by the recurring food scandals. (Gale, Hansen, Jewison, 2014) This evolution largely contributed in turning the Chinese food market, now the largest in the world, into a very attractive potential market for foreign companies, however, this paper will show that, despite useful...
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